Starting a Movement Using Social Media

Starting a Movement Using Social Media Presenter: Marcus A. Finley Date: August 2, 2010 Insert ISSUE Here

The Disconnect
What is Social Media?
Key Concepts
Collective Action
Co-Creation
Collaborative Innovation Network
Tools of the Trade
What’s the Value?
Getting started!
Agenda

Introduction – The Disconnect
Social media provides an opportunity to reach more people than ever and create conversations.
Using social media can address these problems faced by your organization:
Member/Volunteer Engagement
Organization Visibly
Innovation

What is Social Media?
Media for social interaction, using highly accessible and scalable publishing techniques.
Social media uses web and mobile technologies
The power of social media can create a viral effect.

Key Concept = Collective Action
Know the Science
Collective action is the pursuit of a goal or set of goals by more than one person for public good.
What to learn:
Reduce free riding - “free riding” limits collective action
Lower the requirements to engage

KickStarter | Example Social Media Platform

Key Concept = Co-Creation
Solving a Problem Together
Co-creation, can begin with an org making an open call for ideas to solve a problem.
Participants then submit their ideas but the ideas themselves are influenced, but not controlled by, others in a community or group.

GoodZuma | Example Social Media Platform

Key Concept Collaborative Innovation Network
Learning and Sharing Together
Members collaborate and share knowledge directly with each other, rather than through hierarchies.
They come together with a shared vision to collaborate in some way to advance an idea.

Spine Connect | Example Innovation Platform

Steps to Create an Online Movement
Who - Define the group you want to engage
Purpose - Identify goals of your campaign
Tools - Identify what social media platform best fits your organization
Prizes - Create incentives for engagement
Baby Steps - Select (3) levels of engagement
Share - Create an online space to allow collaboration

Tools of the Trade
Social Networks – Facebook
Micro Blogging – Twitter
Sharing – Flickr
Social Bookmarking – Digg
The magic is finding what works best for you and your organization then customizing to your target group.

What’s the Value?
Higher engagement = higher fundraising
Increased online presence and brand elevation
New entry points for new volunteers and members
Social Media provides measureable ROI

Getting Started
Review the (6) Steps to Create an Online Movement
Designing A Facebook Fan Page: Showcases, Tutorials, Resources http://www.smashingmagazine.com/2010/07/07/designing-a-facebook-fan-page-showcases-tutorials-resources/
Visit http:// www. goodzuma .com
Visit http:// www. kickstarter .com

Q&A
Marcus Finley
[email_address]
@marcusafinley
@liveliberty
Insert ISSUE Here

Starting a Movement Using Social Media

by Finley & Associates on Aug 03, 2010

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Starting a Movement Using Social Media — Presentation Transcript