A User Centric Approach to SEO & Landing Pages Optimization Marc Uhlig
Agenda <ul><li>SEO introduction </li></ul><ul><ul><li>Factors in SEO </li></ul></ul><ul><ul><ul><li>In detail: Code, keywo...
SEO is all about communication <ul><li>Usability is key, search engines are not </li></ul><ul><li>Need for a more holistic...
High importance factors in SEO 06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
SEO: Positive keyword factors  <ul><li>Title tag </li></ul><ul><li>Body tag </li></ul><ul><li>Keyword density </li></ul><u...
SEO: Positive page/site attributes <ul><li>Global link popularity </li></ul><ul><li>Quality/relevancy of inbound links </l...
SEO: Positive page/site attributes <ul><li>Amount of indexible content </li></ul><ul><li>Spelling and grammar </li></ul><u...
SEO: Positive inbound link attributes <ul><li>Anchor text </li></ul><ul><li>Surrounding text </li></ul><ul><li>Global link...
SEO: Negative factors <ul><li>Server is down/very slow </li></ul><ul><li>Duplicate content </li></ul><ul><li>Low quality o...
Code: Separate main/sub navigation 06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
Code: Integrated main/sub navigation 06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
Keyword research tactics 06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
Keyword research tools <ul><li>Google </li></ul><ul><li>Wordtracker </li></ul><ul><li>Trellian keyword discovery </li></ul...
Greater specificity means more words 06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
Keyword research: Clustering 06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
Example: Keyword cluster 06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
Keyword clusters <ul><li>Content </li></ul><ul><li>Anchor text of site navigation </li></ul><ul><li>URL architecture </li>...
Link building using media outlets <ul><li>Industry specific/trade magazines </li></ul><ul><ul><li>Check Yahoo directory or...
Link building using media outlets <ul><li>Discussion forums </li></ul><ul><ul><li>Identify top contributors and establish ...
Link building using press releases <ul><li>Paid </li></ul><ul><ul><li>Prnewswire.com </li></ul></ul><ul><ul><li>Marketwire...
Link building: One last tip <ul><li>Find pages or sites which used to offer a service and no longer do </li></ul>06/06/09 ...
Social media  <ul><li>Link baiting: Cloaking? </li></ul><ul><ul><li>Digg.com </li></ul></ul><ul><ul><li>Reddit.com </li></...
SEM campaign tests ROI 06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
Indexed ROI of big 3 search engines 06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
Natural search conversion rates vs. paid 06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
Conversion rates by conversion type 06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
Brand most important consideration among clickers 06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Ma...
Combined brand effect of search and display 06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
Searchers focus on page 1 of the SERP 06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
Clicks vs. page rank 06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
Landing Pages <ul><li>Website entry point for outbound marketing campaign </li></ul><ul><li>Outbound campaigns </li></ul><...
Got there - And now? <ul><li>Do bunch of reading (90% of population doesn’t like reading) </li></ul><ul><li>Fill out forms...
The 4 Steps of the conversion process: How a visitor experiences your landing page 06/06/09 A User Centric Approach to SEO...
The 6 steps of landing page design - Step 1 <ul><li>Conversion definition </li></ul><ul><ul><li>Sale </li></ul></ul><ul><u...
The 6 steps of landing page design – Step 2 <ul><li>Selecting URLs </li></ul><ul><ul><li>company.com/sale/product </li></u...
The 6 steps of landing page design – Step 3 <ul><li>Demographic research </li></ul><ul><ul><li>Create profile of perfect c...
The 6 steps of landing page design – Step 4 <ul><li>Graphic elements, layout, and form design </li></ul><ul><ul><li>List o...
The 6 steps of landing page design – Step 5 <ul><li>Copywriting in three steps </li></ul><ul><ul><li>Headline </li></ul></...
The 6 steps of landing page design – Step 6 <ul><li>Testing, measuring, and tweaking </li></ul><ul><ul><li>Conversion rate...
The 5 big mistakes in landing page design – Mistake 1 <ul><li>Hard-to-read type </li></ul>06/06/09 A User Centric Approach...
The 5 big mistakes in landing page design – Mistake 2 <ul><li>Navigation bar from your regular Web site </li></ul>06/06/09...
The 5 big mistakes in landing page design – Mistake 3 <ul><li>“Click here to start the conversion process” </li></ul><ul><...
The 5 big mistakes in landing page design – Mistake 4 <ul><li>Scary forms </li></ul>06/06/09 A User Centric Approach to SE...
The 5 big mistakes in landing page design – Mistake 5 <ul><li>Copy and graphics unrelated to the offer </li></ul>06/06/09 ...
The 5 big mistakes in landing page design - Bonus mistake <ul><li>Landing pages that don't match campaign creative </li></...
Eyetracking landing page study – Lesson 1 <ul><li>Visitors briefly scan - not read - pages </li></ul><ul><ul><li>The avera...
Eyetracking landing page study – Lesson 2 <ul><li>The upper left corner is always looked at </li></ul><ul><ul><li>Glance a...
Eyetracking landing page study – Lesson 3 <ul><li>People look at people </li></ul><ul><ul><li>Eyes are drawn to human face...
Eyetracking landing page study – Lesson 4 <ul><li>Keep hero shot on the left side </li></ul>06/06/09 A User Centric Approa...
Eyetracking landing page study – Lesson 5 <ul><li>People read captions — but not all of the regular copy </li></ul><ul><ul...
Eyetracking landing page study – Lesson 6 <ul><li>Navigation bars waste valuable visitor attention </li></ul>06/06/09 A Us...
Eyetracking landing page study – Lesson 7 <ul><li>Hotlink wording can affect page-readership and conversions </li></ul><ul...
Conversion rates – Landing page tweaks 06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
MarketingSherpa's Search Marketing Benchmark Guide 06/06/09 A User Centric Approach to SEO & Landing Page Optimization - M...
MarketingSherpa's Landing Page Handbook 06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition by Steve Krug 06/06/09 A User Centric Approach ...
E-Commerce User Experience High-Level Strategy by NN/g 06/06/09 A User Centric Approach to SEO & Landing Page Optimization...
Net Words: Creating High-Impact Online Copy by Nick Usborne 06/06/09 A User Centric Approach to SEO & Landing Page Optimiz...
Thank you very much Marc Uhlig [email_address] Twitter.com/marcuhlig
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Seo And Landing Pages

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this was the presentation for barcamp berlin, first half user centric seo, second half landing page optimization

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  • Seo And Landing Pages

    1. 1. A User Centric Approach to SEO & Landing Pages Optimization Marc Uhlig
    2. 2. Agenda <ul><li>SEO introduction </li></ul><ul><ul><li>Factors in SEO </li></ul></ul><ul><ul><ul><li>In detail: Code, keywords, link building </li></ul></ul></ul><ul><ul><li>Social media </li></ul></ul><ul><ul><li>Some SEM metrics </li></ul></ul><ul><ul><li>Branding </li></ul></ul><ul><li>Landing pages introduction </li></ul><ul><ul><li>Got there - And now? </li></ul></ul><ul><ul><li>The 4 steps of the conversion process </li></ul></ul><ul><ul><li>The 6 steps of landing page design </li></ul></ul><ul><ul><li>The 5 Big mistakes in landing page design </li></ul></ul><ul><ul><li>Eyetracking landing page study </li></ul></ul><ul><ul><li>Conversion rates - Landing page tweaks </li></ul></ul><ul><li>Suggested readings </li></ul>06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
    3. 3. SEO is all about communication <ul><li>Usability is key, search engines are not </li></ul><ul><li>Need for a more holistic approach </li></ul>06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
    4. 4. High importance factors in SEO 06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
    5. 5. SEO: Positive keyword factors <ul><li>Title tag </li></ul><ul><li>Body tag </li></ul><ul><li>Keyword density </li></ul><ul><li>H1 tag </li></ul><ul><li>Domain name </li></ul><ul><li>Page URL </li></ul><ul><li>H2, H3... tags </li></ul><ul><li>Alt and image Title tags </li></ul><ul><li>Bold/Strong tags </li></ul><ul><li>Meta Description/Keyword tag </li></ul>06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
    6. 6. SEO: Positive page/site attributes <ul><li>Global link popularity </li></ul><ul><li>Quality/relevancy of inbound links </li></ul><ul><li>Rate of new inbound links </li></ul><ul><li>Internal link popularity </li></ul><ul><li>Quality/relevancy of outgoing links </li></ul><ul><li>Quality of content </li></ul><ul><li>Organization/hierarchy of navigation </li></ul><ul><li>Age of page/domain </li></ul><ul><li>Frequency of updates </li></ul>06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
    7. 7. SEO: Positive page/site attributes <ul><li>Amount of indexible content </li></ul><ul><li>Spelling and grammar </li></ul><ul><li>HTML validation </li></ul><ul><li>Historical performance </li></ul><ul><li>Relevancy to query </li></ul><ul><li>Number of queries </li></ul><ul><li>TLD extension </li></ul><ul><li>Google PageRank of page </li></ul>06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
    8. 8. SEO: Positive inbound link attributes <ul><li>Anchor text </li></ul><ul><li>Surrounding text </li></ul><ul><li>Global link popularity of linking site </li></ul><ul><li>Internal link popularity of linking site </li></ul><ul><li>Topical relevancy of linking site </li></ul><ul><li>TLD extension of linking site </li></ul><ul><li>Google PageRank of linking page </li></ul>06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
    9. 9. SEO: Negative factors <ul><li>Server is down/very slow </li></ul><ul><li>Duplicate content </li></ul><ul><li>Low quality outbound links </li></ul><ul><li>Duplicate Title/Meta tags </li></ul><ul><li>Keyword stuffing </li></ul><ul><li>Participation in link schemes </li></ul>06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
    10. 10. Code: Separate main/sub navigation 06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
    11. 11. Code: Integrated main/sub navigation 06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
    12. 12. Keyword research tactics 06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
    13. 13. Keyword research tools <ul><li>Google </li></ul><ul><li>Wordtracker </li></ul><ul><li>Trellian keyword discovery </li></ul>06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
    14. 14. Greater specificity means more words 06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
    15. 15. Keyword research: Clustering 06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
    16. 16. Example: Keyword cluster 06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
    17. 17. Keyword clusters <ul><li>Content </li></ul><ul><li>Anchor text of site navigation </li></ul><ul><li>URL architecture </li></ul>06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
    18. 18. Link building using media outlets <ul><li>Industry specific/trade magazines </li></ul><ul><ul><li>Check Yahoo directory or DMOZ </li></ul></ul><ul><li>Classifieds </li></ul><ul><ul><li>Direct visitors to resource area on your site </li></ul></ul><ul><li>Specialty directories </li></ul><ul><ul><li>Submit your site </li></ul></ul>06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
    19. 19. Link building using media outlets <ul><li>Discussion forums </li></ul><ul><ul><li>Identify top contributors and establish relationship </li></ul></ul><ul><li>Electronic newsletters </li></ul><ul><ul><li>Are usually archived </li></ul></ul>06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
    20. 20. Link building using press releases <ul><li>Paid </li></ul><ul><ul><li>Prnewswire.com </li></ul></ul><ul><ul><li>Marketwire.com </li></ul></ul><ul><ul><li>Richcontent.com </li></ul></ul><ul><li>Free </li></ul><ul><ul><li>Prurgent.com </li></ul></ul><ul><ul><li>Live-pr.com </li></ul></ul><ul><ul><li>Pr-inside.com </li></ul></ul><ul><ul><li>Pressbox.co.uk </li></ul></ul><ul><ul><li>Clickpress.com </li></ul></ul><ul><ul><li>Ukprwire.com </li></ul></ul><ul><ul><li>Usprwire.com </li></ul></ul>06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
    21. 21. Link building: One last tip <ul><li>Find pages or sites which used to offer a service and no longer do </li></ul>06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
    22. 22. Social media <ul><li>Link baiting: Cloaking? </li></ul><ul><ul><li>Digg.com </li></ul></ul><ul><ul><li>Reddit.com </li></ul></ul><ul><ul><li>Stumbleupon.com </li></ul></ul><ul><ul><li>… </li></ul></ul><ul><li>Communication </li></ul><ul><ul><li>Twitter.com </li></ul></ul><ul><ul><li>Facebook.com </li></ul></ul><ul><ul><li>… </li></ul></ul>06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
    23. 23. SEM campaign tests ROI 06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
    24. 24. Indexed ROI of big 3 search engines 06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
    25. 25. Natural search conversion rates vs. paid 06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
    26. 26. Conversion rates by conversion type 06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
    27. 27. Brand most important consideration among clickers 06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
    28. 28. Combined brand effect of search and display 06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
    29. 29. Searchers focus on page 1 of the SERP 06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
    30. 30. Clicks vs. page rank 06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
    31. 31. Landing Pages <ul><li>Website entry point for outbound marketing campaign </li></ul><ul><li>Outbound campaigns </li></ul><ul><ul><li>Don’t do the heavy lifting </li></ul></ul><ul><ul><li>Goal (microscopically unimportant): Convince prospect to </li></ul></ul><ul><ul><ul><li>Enter a website </li></ul></ul></ul>
    32. 32. Got there - And now? <ul><li>Do bunch of reading (90% of population doesn’t like reading) </li></ul><ul><li>Fill out forms (only geeks use auto form fill) </li></ul><ul><li>Submit phone number (hello telemarketers) </li></ul><ul><li>Submit email address (hello spammers) </li></ul><ul><li>Submit credit card (hello fraudsters) </li></ul><ul><li>Pay for something </li></ul>06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
    33. 33. The 4 Steps of the conversion process: How a visitor experiences your landing page 06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
    34. 34. The 6 steps of landing page design - Step 1 <ul><li>Conversion definition </li></ul><ul><ul><li>Sale </li></ul></ul><ul><ul><li>Lead </li></ul></ul><ul><ul><li>Time </li></ul></ul><ul><ul><li>Relationship </li></ul></ul><ul><ul><li>Membership </li></ul></ul><ul><ul><li>Viral outreach </li></ul></ul>06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
    35. 35. The 6 steps of landing page design – Step 2 <ul><li>Selecting URLs </li></ul><ul><ul><li>company.com/sale/product </li></ul></ul><ul><ul><li>company.com/specialoffers/product </li></ul></ul><ul><ul><li>company.com/event/product </li></ul></ul><ul><ul><li>company.com/category/product </li></ul></ul><ul><ul><li>company.com/brand/product </li></ul></ul>06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
    36. 36. The 6 steps of landing page design – Step 3 <ul><li>Demographic research </li></ul><ul><ul><li>Create profile of perfect converter </li></ul></ul><ul><ul><ul><li>Probably more than one </li></ul></ul></ul><ul><ul><ul><li>Target converter with biggest market potential </li></ul></ul></ul><ul><ul><ul><ul><li>Copy won’t work for multiple demographics </li></ul></ul></ul></ul>06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
    37. 37. The 6 steps of landing page design – Step 4 <ul><li>Graphic elements, layout, and form design </li></ul><ul><ul><li>List of all necessary elements </li></ul></ul><ul><ul><ul><li>Determine size and placement </li></ul></ul></ul>06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
    38. 38. The 6 steps of landing page design – Step 5 <ul><li>Copywriting in three steps </li></ul><ul><ul><li>Headline </li></ul></ul><ul><ul><ul><li>Reference to referring page </li></ul></ul></ul><ul><ul><li>Call to action </li></ul></ul><ul><ul><ul><li>Test against headline </li></ul></ul></ul><ul><ul><li>Body copy </li></ul></ul><ul><ul><ul><li>subheads, bulleted lists, guarantees, testimonials, explanations and descriptions, etc. </li></ul></ul></ul><ul><li>&quot;Can this be said more concisely, yet as effectively?&quot; </li></ul>06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
    39. 39. The 6 steps of landing page design – Step 6 <ul><li>Testing, measuring, and tweaking </li></ul><ul><ul><li>Conversion rate </li></ul></ul><ul><ul><li>Customer lifetime </li></ul></ul>06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
    40. 40. The 5 big mistakes in landing page design – Mistake 1 <ul><li>Hard-to-read type </li></ul>06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
    41. 41. The 5 big mistakes in landing page design – Mistake 2 <ul><li>Navigation bar from your regular Web site </li></ul>06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
    42. 42. The 5 big mistakes in landing page design – Mistake 3 <ul><li>“Click here to start the conversion process” </li></ul><ul><ul><li>Every hurdle will decrease conversion rate </li></ul></ul>06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
    43. 43. The 5 big mistakes in landing page design – Mistake 4 <ul><li>Scary forms </li></ul>06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
    44. 44. The 5 big mistakes in landing page design – Mistake 5 <ul><li>Copy and graphics unrelated to the offer </li></ul>06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
    45. 45. The 5 big mistakes in landing page design - Bonus mistake <ul><li>Landing pages that don't match campaign creative </li></ul>06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
    46. 46. Eyetracking landing page study – Lesson 1 <ul><li>Visitors briefly scan - not read - pages </li></ul><ul><ul><li>The average American reads 50 words in 20 seconds, but not in order </li></ul></ul><ul><ul><li>Visitors' eyes are a lot like hummingbirds flickering through a garden </li></ul></ul>06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
    47. 47. Eyetracking landing page study – Lesson 2 <ul><li>The upper left corner is always looked at </li></ul><ul><ul><li>Glance at spot where logo usually is </li></ul></ul><ul><ul><li>Slight downward drift </li></ul></ul><ul><ul><ul><li>Screen real estate directly below logo is high value property </li></ul></ul></ul>06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
    48. 48. Eyetracking landing page study – Lesson 3 <ul><li>People look at people </li></ul><ul><ul><li>Eyes are drawn to human faces </li></ul></ul>06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
    49. 49. Eyetracking landing page study – Lesson 4 <ul><li>Keep hero shot on the left side </li></ul>06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
    50. 50. Eyetracking landing page study – Lesson 5 <ul><li>People read captions — but not all of the regular copy </li></ul><ul><ul><li>Duplicate your conversion offer </li></ul></ul>06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
    51. 51. Eyetracking landing page study – Lesson 6 <ul><li>Navigation bars waste valuable visitor attention </li></ul>06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
    52. 52. Eyetracking landing page study – Lesson 7 <ul><li>Hotlink wording can affect page-readership and conversions </li></ul><ul><ul><li>Treated less as a thing for clicking and more as an informational tool </li></ul></ul><ul><ul><li>Pages without hyperlinked text get much closer examination </li></ul></ul><ul><ul><li>Yes or no depends on demographics </li></ul></ul><ul><ul><ul><li>Gender etc. </li></ul></ul></ul>06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
    53. 53. Conversion rates – Landing page tweaks 06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
    54. 54. MarketingSherpa's Search Marketing Benchmark Guide 06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
    55. 55. MarketingSherpa's Landing Page Handbook 06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
    56. 56. Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition by Steve Krug 06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
    57. 57. E-Commerce User Experience High-Level Strategy by NN/g 06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
    58. 58. Net Words: Creating High-Impact Online Copy by Nick Usborne 06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
    59. 59. Thank you very much Marc Uhlig [email_address] Twitter.com/marcuhlig
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