BMC White Label Presentation General

Short Introduction Loenen aan de Vecht 1

1.Hoofdstukaanduiding Blinkmediacases, why? 2

What is Blinkmediacases ? Started as a successful community-platform in The Netherlands, for advertisers, agencies and media owners (currently merged into www.pitchblink.nl) It offers a white label version for international media and communication companies They can use it as an intranet in their own look and feel The standard language is English but can be any language 3

What is the use? 4

Database Load your showcases in a structured way Create a standard of complete information Create a collective memory The basis for knowledge management in a media company Pull (find) showcases on basis of relevant search parameters 5

Best Proven Practise Share your best showcases Have your people inspire and motivate each other A network is nothing more than a patchwork if it is not able to exchange the best proven practices across the border Make the best proven practice the standard everywhere in your network Find good examples at the time you need it 6

Idea management What do you do with your ideas? Do they run outside your building together with your people? Have them filed in a database No ideas, no innovation, no success 10 Ideas, one successful case After a brain storm, never throw the unused ideas away Use the Blinkboard tool for ideation (decentral brainstorming) An idea is never completely new, it is a new combination of old elements Therefore, old ideas generate new ideas Target ideas into sales, create a sales idea funnel 7

Publishing your showcases With Blinkmediacases software you have a standard format with all the relevant tags Every case has a separate URL From any digital place (newsletters, blogs etc.) you can link to your public cases (in an embedded view) Every showcase can be converted into a PDF Every case can be exported via a XML-file in another format to another place on the web You can also create and special advertising propositions that can be digitally distributed 8

Infrastructure for awards You can organize your own awards and use the infrastructure of Blinkmediacases You can collect all the material for external award competitions in order to further establish your brand as a communication solution provider 9

Hoofdstukaanduiding 2. Look and feel? 10

Home Dashboard

Template to add case Every tag that is added is a search parameter for a structured search

Search results Making the long tail short by adding search keys

Case view in a Blink Story line tabs: •Blink view •Challenge •Solution •Results Direct link to contact person for a case

Survey activity Administrator per country- location and a webmaster for the total case community

Blinkboard for ideation Decentral brainstorming Basket with cases or ideas to share with a group Scroll easy through the basket - blinkboard

Levels of sharing cases Intranet top level •International or Headquarters Countries or Offices •Assuming a country is a separate organization, a country can choose to retain cases at only a local level. Business Units •In case of different departments and/or conflicts of interest Individuals •Usually for ideas or unfinished cases

Hoofdstukaanduiding 3. pricing? 18

pricing Annual license fee for standard Based upon users (can be included and fixed in a lumpsum amount) Implementation fee based upon hours spent Specific wishes based upon hours spent 19

Hoofdstukaanduiding 4. What now? 20

Further steps Process Decision taking Go-no go Approach Time line 21

contact : +31 6 54373669 Marc.stubbe@blinkmediacases.nl 22

http://www.blinkmediacases.nl	163
http://blinkmediacases.nl	124
http://kenniscafe.com	7
http://www.pitchblink.nl	6
http://www.slideshare.net	5

BMC White Label Presentation General

by marc stubbé on Mar 11, 2010

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BMC White Label Presentation General — Presentation Transcript