HeroConf - Rise of the Machines in PPC

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Technology has made it possible to improve results on paid search and other auction based media campaigns - it's no longer a case of man vs machine, but how can we leverage machines to improve our efficiency and to maximize results.

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HeroConf - Rise of the Machines in PPC

  1. 1. Rise of the Machines My PerspectiveMarc Poirier@marcpoirierAcquisioCo-Founder, EVP Business Development
  2. 2. THERE ARE REAL LIMITS TO WHATHUMANS CAN DO EFFECTIVELY
  3. 3. AUTOMATE SOME GRUNT WORKTO SAVE TIME
  4. 4. BOTTLE-UP AGENCY KNOW-HOWFOR CONSISTENCY AND TODIFFERENTIATE
  5. 5. SCIENTIFIC ALGORITHMSFOR UNBIASED BIDAND BUDGET CONTROL
  6. 6. COMPLETE SYSTEMSEXAMPLE: GDN OPTIMIZATION
  7. 7. Role of Technology in GDN Optimization Thank YouAd Keyword URL Ad Landing Purchase PageCreative Selection Placement Selection Page Registration Bidding Budget Purchase RegistrationTechnology Human
  8. 8. Google Search Activity Google Search* Tsunami Effect AdMetricaConv.s(sw (sweepstakes) eepstakes) AdMetrica captures surges of AdMetrica CPA conversions (and plummeting (sweepstakes) $3.25 CPA’s) accompanying sudden 8,000 spikes in Google’s general search traffic volume. $3.00 7,000 $2.75 6,000 AdMetrica GDN Conv # AdMetrica GDN CPA $2.50 5,000 $2.25 4,000 Google Search Vol. $2.00 3,000 $1.75 2,000 $1.50 1,000 $1.25 0Google Display Network ad engine engineGoogle Display Network conversion * Source: Google Trends
  9. 9. Contact me: marc@acquisio.com or on Twitter: @marcpoirier

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