Santurce, Ciudadela: IT'S ALL ABOUT RHYTHM
Proposal for a Community Engagement Project in CIUDADELA/ Parque San
Mateo

Pre...
Who we are?

• ALFREDO NIEVES - MORENO
Creative Entrepreneur and Communication Strategist/
Co-Founder

• MARCO TREVISANI -...
What we do?
We employ our experience in multiple
fields to create added value experiences
using service design for private...
CRAMLA: Creative Ventures is a point of convergence.

For more creative services and details:
www.cramla.com
Santurce, Ciudadela: IT'S ALL ABOUT RHYTHM

Our Proposal
Santurce is a valuable community in San Juan
that, from our point of view, has a fragmented
“daily rhythm”.

Population DE...
SANTURCE
Museums
Restaurants
Theaters

Music
Alternative Arts

Dance
Business
Living Comunity
Sports
Design

8am

12pm

4p...
SANTURCE

8am

12pm

4pm

8pm
Average income
Our project aspires to benefit both, the
neighborhood (communities around
Santurce) and CIUDADELA (the
resi...
community engagement project.
And we also think that CIUDADELA can become the epicentrum of this rebirth.

Santurce, Ciuda...
That is why we would like to research the
very real picture of Santurce in a way that will
lead us to integrate different ...
LA VILLETTE – PARIS
Democratising culture and
designing the park
The "Etablissement public du parc et
de la Grande halle d...
LA VILLETTE – PARIS

Embracing others and their
differences
One of the EPPGHV's essential
vocations is to promote new form...
HIGHLINE
NEW YORK

TELECTROSCOPE
NEW YORK /
LONDON

Santurce, Ciudadela: IT'S ALL ABOUT RHYTHM

CASE STUDY
•

Assist Putnam Bridge to get the “social license” to develop Parque San Mateo and other future
endeavors in Santurce and...
Strengthen the traffic to CIUDADELA (We want to live/work/invest here!! feeling).

•

Promote new alliances with different...
PHASE 1: Research and Mapping
•

Goal: To portray the very real picture of Santurce in a way that will lead us
to integrat...
●

●

The community engagement project can include, for example, the physical
design and the cultural activation program o...
Only few projects in
Puerto Rico have been
develop based on
consensus and trust.

Through the
community
engagement project...
¡GRACIAS!
Marco Trevisani – Montresor
Digital Technology and Architecture Designer/ Co-Founder
mtrevisani@cramla.com | 787...
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It's all about about rhythm - UX research & design proposal for a park in Santurce

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It's all about about rhythm - UX research & design proposal for a park in Santurce

  1. 1. Santurce, Ciudadela: IT'S ALL ABOUT RHYTHM Proposal for a Community Engagement Project in CIUDADELA/ Parque San Mateo Presented by: ALFREDO NIEVES – MORENO & MARCO TREVISANI – MONTRESOR September 18, 2013
  2. 2. Who we are? • ALFREDO NIEVES - MORENO Creative Entrepreneur and Communication Strategist/ Co-Founder • MARCO TREVISANI - MONTRESOR Digital Technology and Architecture Designer/ Co-Founder
  3. 3. What we do? We employ our experience in multiple fields to create added value experiences using service design for private and Government projects. That means: • We develop tailor – made creative services and strategies that link projects or organizations to their respective audiences, customers and/or communities. • We do this in order to reach productive and trusted interactions between all actors.
  4. 4. CRAMLA: Creative Ventures is a point of convergence. For more creative services and details: www.cramla.com
  5. 5. Santurce, Ciudadela: IT'S ALL ABOUT RHYTHM Our Proposal
  6. 6. Santurce is a valuable community in San Juan that, from our point of view, has a fragmented “daily rhythm”. Population DENSITY This characteristic is represented by the diversity of communities that live around it and by the numerous urban activities that happen in the area. Santurce, Ciudadela: IT'S ALL ABOUT RHYTHM SANTURCE
  7. 7. SANTURCE Museums Restaurants Theaters Music Alternative Arts Dance Business Living Comunity Sports Design 8am 12pm 4pm 8pm Daily rhythm
  8. 8. SANTURCE 8am 12pm 4pm 8pm
  9. 9. Average income Our project aspires to benefit both, the neighborhood (communities around Santurce) and CIUDADELA (the residents as well as the investors). Income below poverty line Santurce, Ciudadela: IT'S ALL ABOUT RHYTHM We genuinely believe that all these activities need to be integrated in order to achieve a more sustainable socioeconomic rebirth of Santurce.
  10. 10. community engagement project. And we also think that CIUDADELA can become the epicentrum of this rebirth. Santurce, Ciudadela: IT'S ALL ABOUT RHYTHM This proposal presents the park project that Putman Bridge is developing as a base and starting point to build up a whole urban concept, where CIUDADELA will generate a real
  11. 11. That is why we would like to research the very real picture of Santurce in a way that will lead us to integrate different stakeholders, aspects and actions under one community engagement strategy. • The main goal is to make CIUDADELA the heart of Santurce, not just as a static center plaza but rather a “living culture” point of reference. Santurce, Ciudadela: IT'S ALL ABOUT RHYTHM •
  12. 12. LA VILLETTE – PARIS Democratising culture and designing the park The "Etablissement public du parc et de la Grande halle de la Villette" brings the concept of an urban culture park to life. With an increasingly strong commitment to help make culture accessible to all, the management company's actions are founded on the principles of openness and experimentation: no barriers, nor borders, nor closure at sunset, modularity of the programmable spaces, a multidisciplinary cultural offering, a wide range of artistic practices, programmes aimed at and catering for a wide variety of different audiences. Santurce, Ciudadela: IT'S ALL ABOUT RHYTHM CASE STUDY
  13. 13. LA VILLETTE – PARIS Embracing others and their differences One of the EPPGHV's essential vocations is to promote new forms of artistic expression, particularly those with roots in urban and emerging cultures (hip hop, slam, social theatre, electro, digital art...), and to help them flourish at a local, national and international level. Santurce, Ciudadela: IT'S ALL ABOUT RHYTHM CASE STUDY
  14. 14. HIGHLINE NEW YORK TELECTROSCOPE NEW YORK / LONDON Santurce, Ciudadela: IT'S ALL ABOUT RHYTHM CASE STUDY
  15. 15. • Assist Putnam Bridge to get the “social license” to develop Parque San Mateo and other future endeavors in Santurce and Puerto Rico through a community engagement project. • Help Putnam Bridge to sell and rent their residential and commercial properties in CIUDADELA creating added value experiences in Parque San Mateo (in coordination and complementing marketing efforts). Barrio San Mateo in the 90's Santurce, Ciudadela: IT'S ALL ABOUT RHYTHM Added Values
  16. 16. Strengthen the traffic to CIUDADELA (We want to live/work/invest here!! feeling). • Promote new alliances with different sectors in San Juan and Puerto Rico in order to make CIUDADELA/ Parque San Mateo and Putnam Bridge the main players of Santurce’s socioeconomic rebirth. Create a deeper relationship between CIUDADELA/ Parque San Mateo and the communities and audiences around it. Demonstrate Putnam Bridge’s CIUDADELA’s good will. and Santurce, Ciudadela: IT'S ALL ABOUT RHYTHM •
  17. 17. PHASE 1: Research and Mapping • Goal: To portray the very real picture of Santurce in a way that will lead us to integrate different stakeholders, aspects and actions such as social participation, cultural activation, design, urban design, Internet, social networking, among others, under one community engagement strategy. PHASE 2: Service Design and Sharing • • Goal: To conceptualize the community engagement project and the necessary added value experiences, including the cultural activation program for Parque San Mateo, based on the findings of our research. Project Management and Evaluation Goal: To implement, coordinate, supervise and evaluate all of the above. Assure the continuity of all programs after the park is built. Santurce, Ciudadela: IT'S ALL ABOUT RHYTHM Phases of our Proposal
  18. 18. ● ● The community engagement project can include, for example, the physical design and the cultural activation program of Parque San Mateo, and a creative marketplace in CIUDADELA. Concept: Parque San Mateo was made by the Community and for the Community of Santurce. We, the Community, are welcomed to CIUDADELA. Santurce, Ciudadela: IT'S ALL ABOUT RHYTHM   CIUDADELA...the “living culture center” of Santurce
  19. 19. Only few projects in Puerto Rico have been develop based on consensus and trust. Through the community engagement project, CIUDADELA and Parque San Mateo can become landmarks of these kinds of efforts. Santurce, Ciudadela: IT'S ALL ABOUT RHYTHM This will be HISTORIC!!
  20. 20. ¡GRACIAS! Marco Trevisani – Montresor Digital Technology and Architecture Designer/ Co-Founder mtrevisani@cramla.com | 787.378.9452 Alfredo Nieves - Moreno Creative Entrepreneur and Communications Strategist/ Co-Founder anieves@cramla.com | 787.627.9991
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