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MediaLAB Design Research introductory workshop
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MediaLAB Design Research introductory workshop Presentation Transcript

  • 1. Design ResearchCreating valuable design concepts based on real insights and evidenceMarco van Hout
  • 2. TodayOn design.Design research. What. When. How.Your research.
  • 3. Design.
  • 4. Why do we design?We love to design and redesign Photo credits: http://www.sxc.hu/profile/brittahaal
  • 5. “Our current age sees everything as an object of manufacture,as something which can be got hold of and improved, oraltered, to produce better or more effective outcomes.” (Laurence Paul Hemming) Photo credits: Brankopopvicblog
  • 6. To meet a need (in a new way, in a better way) To achieve a goal To make a statement. Purpose We don’t design for the sake of designing, we design for a purpose Photo credits: http://www.sxc.hu/profile/jeinny
  • 7. To achieve a goalTo meet a need (in a new way, in a better way) To make a statement. PurposeWe don’t design for the sake of designing, we design for a purpose Photo credits: http://www.sxc.hu/profile/jeinny
  • 8. Sensitivity to context, relationships andto consequences are key aspects to thetransition from mindless development todesign mindfulness.” (John Thackara)
  • 9. It starts withquestioning
  • 10. Deep EcologyLearn from other disciplines Photo credits: http://www.flickr.com/photos/emonxie/
  • 11. Deep ecology seeks to develop ecological wisdom byfocusing on deep experience, deep questioning anddeep commitment. Arne Naess (1973) Photo credits: http://www.sxc.hu/profile/guitargoa
  • 12. Design.Questions
  • 13. Questions! Design
  • 14. Research! Design
  • 15. We used to know ‘mass markets’
  • 16. We used to know ‘mass markets’
  • 17. We used to know ‘mass markets’People used toAct in similar waysBuy similar thingsEtc.
  • 18. We used to know ‘mass markets’If you knew and understood a small group of people, yourproduct could be relevant for millions of others
  • 19. We used to know ‘mass markets’Obviously, this still accounts in some way...
  • 20. However...There has never been more diversity...
  • 21. PeopleWhat. Form Process > Design Research by Brenda Laurel (2003)
  • 22. PeopleUnderstanding Formpeople. Process
  • 23. ConcernsPeople.
  • 24. Which two of these gentlemen princes have more in common?
  • 25. Conflicting concerns...
  • 26. ConcernsPeople. Behaviour
  • 27. People behave differently than you would often expect
  • 28. People behave differently than you would often expect
  • 29. People behave differently than you would often expect
  • 30. People behave differently than you would often expect
  • 31. People behave differently than you would often expect
  • 32. ConcernsPeople. Behaviour Emotions
  • 33. Emotions guide our: Perceptions Feelings/thoughts Memories Behaviors
  • 34. Emotionsare vital to the user experience and need to be understood by designers
  • 35. PeopleDesign (as) FormResearch. Process
  • 36. Design not as end goal, but also as research tool, for example exploratory design
  • 37. PeopleResearch that Formfeeds the process. Process
  • 38. The Fuzzy Front-End in the production process Research Concept/Prototype Design
  • 39. BreakOut #1
  • 40. Identify:Improve the Your needsairplane Your concerns Your emotionsexperience
  • 41. When.
  • 42. Design research is usedto encourage disruptiveinnovation BEFORE youdesign a new product
  • 43. However, it can be used inany phase of the designprocess where there is agap in knowledge.
  • 44. When you need a foundational1. understanding of things.
  • 45. When you need to generate2. inspiration and ideas for design.
  • 46. When you need to evaluate and3. inform design solutions.
  • 47. BreakOut #2
  • 48. What does thismean for ourairplane case?
  • 49. Be criticalHow. Use tools Get outa here!
  • 50. Be criticalHow. Use tools Get outa here!
  • 51. Be criticalIt is not about the tools, it is about the thinking process that led to these tools. Stephen P Anderson.
  • 52. H. FordIf I would have asked users what they wanted, they would have said ‘a faster horse’.
  • 53. The end goal is not always the end goalIt’s something between you and the user.
  • 54. Design a vase.
  • 55. Design a vase.OR: Design a better way for people to enjoy flowers.
  • 56. provokes me to start sketching right away provokes me to research and analyse!Design a vase.OR: Design a better way for people to enjoy flowers.
  • 57. BreakOut #3
  • 58. How would youformulate a question forour airplane case thatencourages research?
  • 59. Which hypotheses/expectations of outcomesdo you have?
  • 60. Be criticalHow. Use tools Get outa here!
  • 61. Quantitative - Qualitative
  • 62. What, where and whenQuantitative - Qualitative
  • 63. What, where and whenQuantitative - Qualitative Why and how
  • 64. What, where and whenQuantitative - Qualitative Why and howProblem identification
  • 65. What, where and whenQuantitative - QualitativeSolution varification Why and howProblem identification
  • 66. What, where and when Insights!Quantitative - QualitativeSolution varification Why and howProblem identification
  • 67. BackgroundExploratoryConceptEvaluation
  • 68. Background
  • 69. Literature reviewBackground
  • 70. Literature review BooksBackground
  • 71. Literature review Books PapersBackground
  • 72. Literature review Books Papers ArticlesBackground
  • 73. Literature review Books Papers ArticlesBackground Conference proceedings
  • 74. Literature review Books Papers ArticlesBackground Conference proceedings Workshop reports
  • 75. Literature review Books Papers ArticlesBackground Conference proceedings Workshop reports Competitive analysis
  • 76. Literature review Books Papers ArticlesBackground Conference proceedings Workshop reports Competitive analysis Demographics
  • 77. Exploratory> Early
  • 78. Expert interviewsExploratory> Early
  • 79. Expert interviewsExploratory Wake-up interviews (initial conversations and interviews with potential users)> Early
  • 80. Expert interviewsExploratory Wake-up interviews (initial conversations and interviews with potential users)> Early Self etnography
  • 81. Exploratory> Mid
  • 82. InterviewsExploratory> Mid
  • 83. Interviews Personas (based on real people data)Exploratory> Mid
  • 84. Interviews Personas (based on real people data) Field etnography (observation in context)Exploratory> Mid
  • 85. Interviews Personas (based on real people data) Field etnography (observation in context) Digital etnography (observation doneExploratory digitally, cameras, microphones, etc.)> Mid
  • 86. Interviews Personas (based on real people data) Field etnography (observation in context) Digital etnography (observation doneExploratory digitally, cameras, microphones, etc.) Photo etnography (cameras for participants to record life)> Mid
  • 87. Interviews Personas (based on real people data) Field etnography (observation in context) Digital etnography (observation doneExploratory digitally, cameras, microphones, etc.) Photo etnography (cameras for participants to record life)> Mid Shadow studies (live in with families or groups)
  • 88. Interviews Personas (based on real people data) Field etnography (observation in context) Digital etnography (observation doneExploratory digitally, cameras, microphones, etc.) Photo etnography (cameras for participants to record life)> Mid Shadow studies (live in with families or groups) Focus groups
  • 89. Exploratory> Late
  • 90. Experience clips (give users objects and ask to film with cameraphones)Exploratory> Late
  • 91. Experience clips (give users objects and ask to film with cameraphones)Exploratory Longitudinal interviews (continue follow up contextual interviews)> Late
  • 92. Experience clips (give users objects and ask to film with cameraphones)Exploratory Longitudinal interviews (continue follow up contextual interviews)> Late Bodystorming (physical brainstorming with acting and artefacts)
  • 93. Concept
  • 94. BrainstormingConcept
  • 95. Brainstorming Performance and improvisationConcept
  • 96. Brainstorming Performance and improvisation PrototypingConcept
  • 97. Brainstorming Performance and improvisation Prototyping Paper prototypingConcept
  • 98. Brainstorming Performance and improvisation Prototyping Paper prototypingConcept Cognitive walkthroughs
  • 99. Brainstorming Performance and improvisation Prototyping Paper prototypingConcept Cognitive walkthroughs Storyboards/ scnearios
  • 100. Brainstorming Performance and improvisation Prototyping Paper prototypingConcept Cognitive walkthroughs Storyboards/ scnearios Task analysis
  • 101. Brainstorming Performance and improvisation Prototyping Paper prototypingConcept Cognitive walkthroughs Storyboards/ scnearios Task analysis Cultural probes/ Technology probes
  • 102. Evaluation
  • 103. Heuristic analysisEvaluation
  • 104. Heuristic analysis Usability testingEvaluation
  • 105. Heuristic analysis Usability testingEvaluation Emotion measurement
  • 106. Heuristic analysis Usability testingEvaluation Emotion measurement Prototype trials
  • 107. BreakOut #4
  • 108. Choose fromLet’s apply some Personasto our airplane Bodystormingcase. Storyboards
  • 109. Be criticalHow. Use tools Get outa here!
  • 110. Take your project: Your research questionYou. Your hypotheses Research plan: who,when, what how
  • 111. Take your project: Create 3 personasThem. Enrich them (handout) Think about a feature of a possible concept (handout)
  • 112. thanksm.van.hout@hva.nl / @demadera