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SusaGroup - creating meaningful experiences
 

SusaGroup - creating meaningful experiences

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SusaGroup enables and supports you to create meaningful experiences (with products, services, brands, environments).

SusaGroup enables and supports you to create meaningful experiences (with products, services, brands, environments).

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    SusaGroup - creating meaningful experiences SusaGroup - creating meaningful experiences Presentation Transcript

    • Why focus on emotions | >
    • Emotions Focus on emotions enables effect-driven  design Emotion and motivation are part of the same  system. Emotion drives behavior. Research indicates a strong relationship  between emotion and happiness. A meaningful experience contributes to well- being.
    • Meaningful experiences | >
    • SusaGroup 4 steps towards meaningful  experiences Disclose - emotional benchmark 1. Understand - emotional drivers 2. Envision - emotional fingerprint 3. Conceptualise - design or intervention ideas 4.
    • Disclose | >
    • Understand | >
    • Envision | >
    • Conceptualise | >
    • Our mission  SusaGroup enables and supports you to create meaningful experiences. SusaGroup combines scientific competence with market insights in the development and application of innovative, valid, and relevant tools and methods.
    • More at SusaGroup.com | >