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Web 2.0 + Nonprofits = Stronger, Smarter, More Effective
 

Web 2.0 + Nonprofits = Stronger, Smarter, More Effective

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Twitter let the world know what was happening in Tehran. Facebook is where people are meeting and staying connected. Those and other social networking tools are cost-effective resources for nonprofit ...

Twitter let the world know what was happening in Tehran. Facebook is where people are meeting and staying connected. Those and other social networking tools are cost-effective resources for nonprofit organizations, too, as they seek to increase their efficiency and deepen their impact. In this session you will find out what nonprofits are doing with Web 2.0 tools; how to get started; which practices to implement; and what pitfalls to avoid.

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  • HOW I ADVISE MY CLIENTS TO STAY GROUNDED IS TO REMEMBER WHAT HASN’T CHANGED
  • WHERE I SEE ORGANIZATIONS GETTING LOST – COOL TOOLS THAT DO COOL THINGS
  • HOW THE TOOLS CAN TALK TO EACHOTHER TO CREATE A REAL WEB
  • KEEPING UP WITH THE JONES OR YOU WILL DIE
  • MAJOR ASSUMPTIONS about WHO YOU ARE…SHOUL BE…MUST BE TO SURVIVE
  • CREATE –typepad blog:youtube channel SHARE - huff article to facebook INTERACT – comment on each others stuff (flick/afc typ) USER CONTROL – facebook MICRO-publishing – twitter:gcast: TAGGING – delicious, flickr MASHING skider map/video/powerpoint bowyer
  • Things that emerged in our meeting was the changing nature of ways that individual nodes interacted, the addition of new nodes, and thus how networks are a living ever-changing and needs to be understood as a set of ongoing transcations and engagements.
  • AGAIN – I TRY TO GET CLIENT TO STAY GROUNDED AND LOOK UNDERNEATH THE HYPE – WHAT ARE SOME FACTORS THAT RELATE – SOCIAL-POVERTY CULTURAL-LANGUAGE/FEAR OF CHANGE/RISK ORGANIZATIONAL – OTHER PRIORITIES/CAPACITY STRAIN/POOR LEADERSHIP ENVIRONMENTAL-HIGH SPEED ACCESS
  • THIS VIDEO DOES A GOOD JOB OF OPENING UP OUR THINKING. ..AFTER VIDEO WHAT DO YOU SEE AS POSSIBILITIES?
  • Lets dive in and take a peak – the topline menu is where it’s at – notice by the way that this is a ‘fan’ page – not a ‘friend’ page – a core terminology difference though the functionality is virtually the same
  • For example photos – remember – multi-media platform – not like twitter which we’ll look at next. Notice there are org photo albums but also the org has opened up the ability for ‘fans’ to post their photos…WHY – cause photos are so much a part of people lives with their pets….like children
  • Same with videos
  • Group pages can look differentthis is a ‘group’ started by an individual, other things like ‘discussion board – notice btw that te ratio of ‘discussions’ to # of members is much higher than the previous example.
  • So I joined the group for example – then posted an item to the ‘wall’ The ‘wall’ – just comments
  • Which then ends up as a link on my personal FB page – my friens then see that…they trust me – that’s why they are my friends – IMAGINE doing this strategically – finding a bunch of your fans and having them intentionally spread the word about something through their own pages
  • More directly tied to episodic fundrising…but it doesn’t habe to…but fundraising in this way is much more intentional – look to the right and you’ll see he ‘join’ ‘donbate and share buttons
  • Its all about gtting people to connect, act,
  • This showed up on my page because she is my ‘friend’..but these also showed up because I joined the cause…that THEY set up, not an org.
  • ENABLING OTHERS TO BE YOUR FUNDRAISERS – littl aplets that do things like facilitate donayions
  • I know she is followed by a lot of folks – may be a good indicator – also that she is definitely interested in learning and networking…as opposed to just being a channel – this view into her online persona is important for me as an organization strategically - Click on either followers and following and we can easily follow her – look under her picture – EVERYTHING IS ABOUT TRUST AND CONNECTIVITY – action and success stem from that point forward
  • We got here because of twitter – yes we could have gotten here other ways to – enwesletter – pesonal email…Notice ‘I want to raise money to’

Web 2.0 + Nonprofits = Stronger, Smarter, More Effective Web 2.0 + Nonprofits = Stronger, Smarter, More Effective Presentation Transcript

  • Nonprofits + Web 2.0 = Stronger, Smarter, 
More Effective Marc Osten Summit Collaborative
  • Today’s primary goal – Break the cycle of fear that leads to paralysis or action that is not strategic.
  • What HASN’T changed
    • Choosing who and how you want to relate
    • Basic organizing principles
    • Resisting tool envy
    • Understanding organizational strengths and weaknesses
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  • You must drink…
  • A bit overstated but helpful
  • So what IS different
    • Diverse venues
    • Easier to create
    • Easier to share
    • Easier to interact
    • Increased user control
    • Micro-Publishing
    • Tagging
    • Mashing
  • Think waves not walls
  • Network-Centered POV
  • Network-Centered Online Presence
  • Where I diverge from the field!
  • Web 2.0 is defined for you with assumptions that may be false.
  • Social Cultural Organizational Environmental Tools
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  • What about your organization? What could you do tomorrow that you aren’t doing today.
    • Various levels of ‘belonging’
    • 3 Rings
      • Dense core
      • Loose connected fragments
      • Disconnected nodes
    • Relationships
    • Links
    • Exchanges (Transactions)
    • Prospects
  • The Role of Culture 1 2
  • Capacity Conundrum
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  • Networks of Networks = Gold!
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  • Getting Started – Path 1
    • Set up accounts
    • Hunt and gather for ideas
    • Find people & then connect
    • Use familiar tools to create content and share it
  • Getting Started – Path 2
  • Effective Practice Pitfalls to Avoid Getting Started
  • Effective Practices
    • Connection to mission, strategic priorities, program plans, funding and communications strategy
    • Have a strategy
    • Engagement to funding approach
    • Focus on core relationships, then build outward (Know thy audience)
    • Connect in multiple ways
    • Set crystal clear objectives & outcomes
    • Piggyback
    • Pick your spots
    • Experiment & learn
  • Pitfalls to Avoid
    • Beware the mythology and cult of tools as the driver
    • Trying to keep up with ‘The Jones’
    • Tool-based decision-making
    • Ignoring what you already do well and don’t
    • Not paying attention to the total cost of ownership
    • The wrong people at the table at the wrong time
    • Be part of the traffic
    • Run some experiments
    • Pause to process
    • Step it up a notch
  • To keep learning more and get help!
      • www.summitcollaborative.com
      • [email_address]
      • (413) 241-7315