Web 2.0 + Nonprofits = Stronger, Smarter, More Effective

by Marc Osten on Nov 07, 2009

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Twitter let the world know what was happening in Tehran. Facebook is where people are meeting and staying connected. Those and other social networking tools are cost-effective resources for nonprofit organizations, too, as they seek to increase their efficiency and deepen their impact. In this session you will find out what nonprofits are doing with Web 2.0 tools; how to get started; which practices to implement; and what pitfalls to avoid.

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Web 2.0 + Nonprofits = Stronger, Smarter, More Effective — Presentation Transcript

Nonprofits + Web 2.0 = Stronger, Smarter,  More Effective Marc Osten Summit Collaborative

Today’s primary goal – Break the cycle of fear that leads to paralysis or action that is not strategic.

What HASN’T changed

Choosing who and how you want to relate

Basic organizing principles

Resisting tool envy

Understanding organizational strengths and weaknesses

You must drink…

A bit overstated but helpful

So what IS different

Diverse venues

Easier to create

Easier to share

Easier to interact

Increased user control

Micro-Publishing

Tagging

Mashing

Think waves not walls

Network-Centered POV

Network-Centered Online Presence

Where I diverge from the field!

Web 2.0 is defined for you with assumptions that may be false.

Social Cultural Organizational Environmental Tools

What about your organization? What could you do tomorrow that you aren’t doing today.

Various levels of ‘belonging’

3 Rings

Dense core

Loose connected fragments

Disconnected nodes

Relationships

Links

Exchanges (Transactions)

Prospects

The Role of Culture 1 2

Capacity Conundrum

Networks of Networks = Gold!

Getting Started – Path 1

Set up accounts

Hunt and gather for ideas

Find people & then connect

Use familiar tools to create content and share it

Getting Started – Path 2

Effective Practice Pitfalls to Avoid Getting Started

Effective Practices

Connection to mission, strategic priorities, program plans, funding and communications strategy

Have a strategy

Engagement to funding approach

Focus on core relationships, then build outward (Know thy audience)

Connect in multiple ways

Set crystal clear objectives & outcomes

Piggyback

Pick your spots

Experiment & learn

Pitfalls to Avoid

Beware the mythology and cult of tools as the driver

Trying to keep up with ‘The Jones’

Tool-based decision-making

Ignoring what you already do well and don’t

Not paying attention to the total cost of ownership

The wrong people at the table at the wrong time

Be part of the traffic

Run some experiments

Pause to process

Step it up a notch

To keep learning more and get help!

www.summitcollaborative.com

[email_address]

(413) 241-7315

Web 2.0 + Nonprofits = Stronger, Smarter, More Effective

by Marc Osten on Nov 07, 2009

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Web 2.0 + Nonprofits = Stronger, Smarter, More Effective — Presentation Transcript