1. CASCADE CONFERENCE
An introduction to Google Analytics
2. Google Analytics
Web analytics tool from Google
Answers the questions
• How do people find your site?
• How do they navigate through it?
• How do they become customers?
3. Google Analytics
It captures visitors by
• Number of visitors
• Pages per visit (with a site average and %)
• Average time on site (with a site average and %)
It presents information in graphical form i.e. Line
chart or pie chart