Knowledge doubles every 2 years

Forms of interaction multiply and generate more information

More sources At what cost? Are they credible? How to monitor them?

What do you do with the information?

Are always followed by doubts Decisions without correct information

And if... ... strategically important information came earlier to the right person at the right time ... ? This is the objective of Competitive Intelligence

...we use the process of Competitive Intelligence for... = Obtain a position of strength = Create actionable information Competitivity Inteligence

...competitive intelligence is the process of: Dissemination Feedback Identification of Information Needs Collection and monitoring Analysis

Strategic Projections Reports Situation Analysis Action Plan Alerts Executive Summary Client Research Collection and Organization Analysis Dissemination

Evaluate the business or sector Identify doubts Learn the essential business themes Organize in hierarchies 5. Prioritize zones Identification of Information Needs

Evaluate the business or sector

Identify doubts

Learn the essential business themes

Organize in hierarchies

5. Prioritize zones

Identify sources Monitor the market Collect the information Organize Collection / Monitoring of Secondary Sources

Identify sources

Monitor the market

Collect the information

Organize

Identify sources Search for trustworthy sources Obtain information 5. Organize Collection / Monitoring of Primary Sources www.flickr.com

Identify sources

Search for trustworthy sources

Obtain information

5. Organize

Analysis www.taggalaxy.de Evaluate Analyze Develop the competitive intelligence product

Evaluate

Analyze

Develop the competitive intelligence product

Dissemination Distribute to the right people 2. Make the findings actionable 3. Evaluate the results

Distribute to the right people

2. Make the findings actionable

3. Evaluate the results

Products generated by competitive intelligence

Projeções estratégicas Relatórios Simple Fast answers Directed at the decision-makers Easy to read and apply News, project approvals, changes to legislation, entrance of new competitors. Alerts Action Plans Executive Summaries Scenario Projection Reports Situation Analysis

Simple

Fast answers

Directed at the decision-makers

Easy to read and apply

News, project approvals, changes to legislation, entrance of new competitors.

Scenario Projections Reports Situation Analysis Executive Summaries Action Plans Alerts Short, medium, and long-term alternative strategies Based on Key Intelligence Questions (KIQ’s) and Key Intelligence Topic (KIQ’s) Opportunities and Threats Clear and Objective

Short, medium, and long-term alternative strategies

Based on Key Intelligence Questions (KIQ’s) and Key Intelligence Topic (KIQ’s)

Opportunities and Threats

Clear and Objective

Scenario Projection Reports Situation Analysis Executive Summaries Action Plans Alerts Responses to the KIT’s and KIQ’s Scenario or event analysis Detailed information presentation Development of intelligence about information

Responses to the KIT’s and KIQ’s

Scenario or event analysis

Detailed information presentation

Development of intelligence about information

Scenario Projection Reports Situation Analysis Executive Summaries Action Plans Alerts “ As is” portait of a KIT or monitoring-zone Key-topics summarize the document Evaluation of present scenario Deep, detailed, and comprehensive evaluation Correlation between diverse information

“ As is” portait of a KIT or monitoring-zone

Key-topics summarize the document

Evaluation of present scenario

Deep, detailed, and comprehensive evaluation

Correlation between diverse information

Scenario Projection Reports Situation Analysis Executive Summaries Action Plans Alerts Specific decision-making Summarized by key-topics Answer the five W’s – what, when, who, where and why

Specific decision-making

Summarized by key-topics

Answer the five W’s – what, when, who, where and why

Executive Summaries Action Plans Alerts Reports Scenario Projection Situation Analysis Document with methodological basis and high degree of analysis Past trends for projecting the future Scenario construction Thematic Exploratory Prescriptive Risky, moderate and conservative

Document with methodological basis and high degree of analysis

Past trends for projecting the future

Scenario construction

Thematic

Exploratory

Prescriptive

Risky, moderate and conservative

Tools and Competencies

Multi-disciplinary team Specialist-generalists Development of primary and secondary sources Knowledge dissemination Tailor-made intelligence process Strategic tools Software development Competencies

Multi-disciplinary team

Specialist-generalists

Development of primary and secondary sources

Knowledge dissemination

Tailor-made intelligence process

Strategic tools

Software development

Ferramentas Intelligence Media monitoring and news evaluation Categorization system Intelligence Tree Knowledge Management Intranet Corporate Portal Wiki Project and Process Management SCRUM BPMN Tools

Intelligence

Media monitoring and news evaluation

Categorization system

Intelligence Tree

Knowledge Management

Intranet

Corporate Portal

Wiki

Project and Process Management

SCRUM

BPMN

For building a solution

To see further

With precision

Globally

A position of strength

Brasília | Florianópolis | São Paulo Seattle [email_address] www.knowtec.com