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Sharing is caring: becoming a trusted source through online curation
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  • Key: continual and consistent identifying, selecting and sharing the best and most relevant online content and other online resources  on a specific subject of interest or that matters to your followers - meets their needs in some way (so, in my case, it's a mix of immigration/diversity and npetch. At work, it's a mix of immigration/diversity, city of toronto/cities, poverty, voluntary/nonprofit sector).
  • In this equation, you and your reputation are key. What's awesome for charities/nonprofits is that you already have this legitimacy/authority in your field. People trust you. It means that they'll pay attention to what you're curating/sharing. Some examples, such as Red Cross, Maytree, etc. It's easy to build with existing networks who will appreciate you doing this work for them. And, it's easy for newer followers to find out about you and why they should trust your curation.
  • Are the people/trusted sources you already know about/follow already online and sharing? If so, great! Following/engaging with others in your field/interest area – if they find it, you find it. But, don’t forget to apply a critical lens. It’s amazing how often we forget what we know when we go online. Trusted Networks Peer-to-peer is an expectation and a preference (lived experience is most highly regarded) With experts, interaction and accessibility is a priority Examples of this are Del.Icio.Us, Stumble Upon, Forums, Etc. * Currency - o How recent is the information? o How recently has the website been updated? o Is it current enough for your topic? * Reliability - o What kind of information is included in the resource? o Is content of the resource primarily opinion?  Is is balanced? o Does the creator provide references or sources for data or quotations? * Authority - o Who is the creator or author? o What are the credentials? o Who is the published or sponsor? o Are they reputable? o What is the publisher’s interest (if any) in this information? o Are there advertisements on the website? * Purpose/Point of View - o Is this fact or opinion? o Is it biased? o Is the creator/author trying to sell you something? Del.icio.us Use tags on information you find online to easily share it with your group. Give group members the chance to tag things they find to share them with each other. Embed this information in your group webpage. Facebook http://www.flickr.com/photos/ycc2106/134414023/
  • Core: Create an overall strategy for what you're looking for, why, how you'll use it separate out information related to your work vs. information related to your organization create a dashboard of tools and a daily approach to manage your information flow Avoiding the main challenges: time tangents to do's
  • Being a trusted filter of CRAP online is essential and is an asset. If you're already looking for mentions about your organization, issues, topics, campaigns, you're already curating. The question is, how much of what tends to be internal curation do you want to share externally? In our case, it's a good chunk, but not all of it. I use my different accounts differently. For example, our brand is to provide solutions and interesting ideas, not to dwell on all of the problems. I find and share articles about these problems, including from perspectives that aren't in line with ours, but we don't share them all publicly. On the other hand, in my personal curation, I share everything, and there's an understanding from most who follow me where I stand on the issue and that I'm sharing everything relevant that I find. What happens to a piece of info we curate? Goes into daily email scan, also sent out to 2 other different groups of recipients and one autopost on a Wordpress blog (hidden, for now). Forms the basis of tweets from 3 accounts (show each account, how amany followers they have, etc.), posted on our LinkedIn Company page automatically, saved to Diigo automatically (2 accounts), resaved/backed up on Delicious (one account), posted/backed up on the Wordpress blog, then aslo manually posted on my blog. So much of this happens automatically in the background, some of it is manual. Strategy, Tools, Resources   Strategy:   Focus: listening for information, not necessarily looking for the social connections, etc. Working on the internal sharing, but make all my stuff public for others to find in my sector (currently redesigning my website to incorporate all these feeds, etc.). Focus on information related to my work much more than organization. I'm not really looking at  online reputation management  very strongly (just a bit). I'm looking for things to share/repost and learn from for my daily work.  That being said, the strategies and tools I use can be equally useful for online reputation management. I'm pretty Email-centric (yeah, kinda old school). Like having things in my inbox (i.e. blog posts I can quickly find and reference) and Gmail interface is pretty easy to search/filter/organize. Google Labs also lets me integrate a whole bunch of other services - acts a bit like my dashboard.   I have a pretty regular daily routine:   fire up 2 separate browsers on 2 screen (yes, I actually use them differently, but the same every day!) Email and twitter - gets me RSS to email, Watchthatpage, Google Alerts, various email list/newsletter subscriptions, twitter in browser, calendar) Google Reader (RSS) Work productivity and personal email. Email first Google Reader Twitter next Google Chat is always open for instant messaging Tag some stuff to read later (generally big articles I may not repost and don't have time to read - will read on TTC), save some to diigo/delicious, post some stuff on main site, share really important/significant stuff with work colleagues, tweet anything necessary - repeat all day long at inconsistent intervals!
  • Websites News sites Online journals Blogs Alerts News aggregators Twitter – users, hashtags, lists Facebook Flickr Delicious/Diigo Email/email lists
  • http://www.flickr.com/photos/daveduarte/2817722169/
  • Listening: Knowing what is being said online about your organization and the field you work in. You can listen with google alerts, technorati, twitter, and RSS readers. Key skill is pattern analysis. Link listening and analysis to decisions or actions. About 5 hours a week once you learn how to use the tools and make listening a daily habit. (5 hours per week) Participate: Is joining the conversation with your audience. By making a human connection with people online, you can influence their perception of your brand and help them find meaningful, relevant ways to support your mission. Tools to help you participate are Twitter and Co-Comment. You can also participate vicariously through bloggers by encouraging them to write about your organization. (10 hours per week - also includes listening tasks as they go hand-in-hand) Generate Buzz: Your raising your organizations profile and spreading awareness of your organization's programs or campaigns. What happens is that you share your message with enthusiastic supporters and they in turn may choose to pass it to others with a similar a interest in your organization or campaign. But first, you have to build trust, credibility and -- most importantly -- a relationship with those who might interact with your posted content. Buzz tools include FriendFeed, Twitter, StumbleUpon, and Digg - and of course you add many others to this category that are found in other categories. I'd also include your individual social networking profile which can be a great way to spread buzz (or spread yourself too thin.) (10-15 hours per week - also includes some listening tasks) Share Your Story: You share the impact of your organization's programs through blogging, podcasting, sharing photos on Flickr, or YouTube or other video sharing site. Once you have content created through these methods, it can be easily shared using the buzz tools above through social networks. But even better is getting your constituents to share their stories about your organization with others (which takes more time because it is more in the community building area) (15-20 per week depending on the type of content, number of different ways you're creating it, and skill) Community Building and Social Networking: You build relationships online, nurture a community, engage people and inspire them to take an action, or raise money using social networks and apps. If you want to build an online community for knowledge or skill sharing, using social network tools like Ning or LinkedIN will help you get there. If you're looking to engage and inspire new supporters, setting up an organizational presence on one of the larger social networks like Facebook or MySpace is the best step. Finally, consider how you can mix in fundraising. Note, this step goes beyond just setting up your individual profile or creating a fan page or profile -- to get results in this category - it requires heavy lifting. I wouldn't advise an organization to start here ... (20 plus hours a week) http://www.flickr.com/photos/cambodia4kidsorg/2906235414/ http://farm4.static.flickr.com/3027/2905389559_d3ec3e6530.jpg

Transcript

  • 1. Sharing is caring: becoming a trusted source through online curation Marco Campana Maytree @marcopolis @maytree_canada http://www.flickr.com/photos/verbeeldingskr8/3638834128
  • 2. http://www.flickr.com/photos/will-lion/2595497078/ Some definitions My approach Seven S' of Online Curation
  • 3. Silos Synergies http://www.flickr.com/photos/dailypic/1459055735/
  • 4. Curation – a definition
    • “ Content curation is the act of continually identifying , selecting and sharing the best and most relevant online content and other online resources (and by that I mean articles, blog posts, videos, photos, tools, tweets, or whatever) on a specific subject to match the needs of a specific audience .”
    http://www.business2community.com/content-marketing/content-curation-best-practices-054269 Let’s break this down a bit.
  • 5. You already do this, yes? Hint: yes, yes you do.
  • 6. Trust
    • "We need folks whom we trust to lead us to where we would not go on our own. Ideally, these people will do more than just lead us to good work; they will expand our mind, and widen our social circles."
    http://www.tribecafilm.com/tribecaonline/future-of-film/Who-Are-Todays-Curators--And-Where-The-Hell-Are-The-Rest-Of-Them.html Becoming someone’s mini-Google. People trust people more than brands, orgs or algorithms, or so they say in surveys…
  • 7. http://www.flickr.com/photos/wookiewookie/122305592 /
  • 8. Tools - Trusted Networks CRAP Detection Currency Reliability Authority Purpose/Point of View Don’t forget what you already know when you go online…
  • 9. Strategies
    • Core – set up, listen, update and evolve
    • Daily Routine – process, discipline, workflow
    • Sharing – collaborating, informing, developing expertise
    • Responding – are you listening strategically? (not our main focus today)
  • 10. What I do
    • Core
    • Daily routine – hasn't actually changed much
    • Sharing
    • Tools
    My set up Goal: find the right information for the right people at the right time
  • 11. http://www.flickr.com/photos/cote/460253143/sizes/o/in/photostream/
  • 12.  
  • 13. Surfing http://www.flickr.com/photos/hertzen/5426170352/sizes/z/in/photostream / http://www.flickr.com/photos/niclindh/1389750548/ Sourcing
  • 14. Sourcing
    • Where would you normally look for this information? It doesn’t have to be totally new and cool all the time.
    • Your daily web travels, networks, email, f2f...
    • Twitter, Facebook, Google, of course.
    RSS RSS Feeds Subscribe Syndicate News feeds
  • 15. Skimming http://www.flickr.com/photos/darkstream/4988004481/sizes/m/in/photostream/
  • 16.  
  • 17. Swimming http://www.flickr.com/photos/kenyee/338626421/sizes/m/in/photostream
  • 18. Tools - Trusted Networks http://www.flickr.com/photos/daveduarte/2817722169/ Sharing
  • 19. Finding the Tools to Share With
    • What's the right tool for you and (probably more importantly) your
    • audience ?
    • (hint: They're probably in more than one place. Meet them there.)
  • 20.
    • Share in Google Reader
      • Through RSS
        • Sent to Twitter
        • Posted to my Diigo/Delicious bookmarks
        • Posted to my website
        • Available to be read by anyone subscribed to my shared RSS feed – could also be set up to be subscribed to by Email
        • Could be posted on Facebook or anywhere that accepts RSS feeds
        • Can also be tagged – shared as separate RSS feeds
        • Within Google Reader, can share with other networks/bookmarking sites, etc.
    Examples of Sharing – The Power of 1 Click
  • 21. Dashboard for sourcing & sharing?
  • 22.  
  • 23.  
  • 24.  
  • 25. Speaking
  • 26.  
  • 27.  
  • 28. How much time? http://www.flickr.com/photos/cambodia4kidsorg/2906235414/ http://farm4.static.flickr.com/3027/2905389559_d3ec3e6530.jpg
  • 29. Work Together & Share Information http://www.flickr.com/photos/ryanr/142455033/
  • 30.
    • How I learned to stop worrying and love the early adopters!