Palestra para Seminário do Tribunal de Justiça do Mato Grosso
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Palestra para Seminário do Tribunal de Justiça do Mato Grosso

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Palestra em seminário do Tribunal de Justiça do Mato Grosso.

Palestra em seminário do Tribunal de Justiça do Mato Grosso.

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  • Verne Harnish “Growth Guy” <br /> Verne Harnish is founder of the Entrepreneurs‘ Organization (EO) and is well-known as the “Growth Guy”. He is also founder and CEO of Gazelles, Inc. This sample presentation is for entrepreneurs and executives of companies, aimed at helping them better manage the chaos that comes with growing a business. <br /> <br /> The Gazelles presentations are clear and concise; simple, yet bold – it is the style embraced by growth firms. <br /> My PowerPoint style is not a lot of words on a slide – just key concepts. I like to use the black background, because it provides a lot of contrast and will let the words come out more intensively. <br /> <br /> My presentation style is to stand in front of the audience without a podium and share lots of stories of actual growth companies, like those represented in my audience, applying and having success with our tools and techniques. Audiences tend to not remember facts, but they’ll remember the stories. More specifically, I’ll share a key point (highlighted in the PowerPoint), tell a story, then review how the story relates back to the key point. Then I’ll ask the audience to take a few minutes and apply the key point to their own company. <br /> <br /> Note: You understand that Microsoft does not endorse or control the content provided in the following presentation. <br /> <br /> Slide Notes: <br /> Color coding used to delineate key points and align with key elements of my company. In this case, the yellow bar to the left is one of the two key colors of our logo. You’ll find custom layouts with a few color options, such as those on subsequent slides, on the Home tab under Slides. <br /> To change the color of objects on any slide layout, switch to Slide Master view. On the Themes tab, under Master Views, click Edit Master, and then click Slide Master. <br /> Black on black background – embed an image of your own logo (the double swish you see is similar to the one from our old Gazelles logo) <br /> To replace the ‘Your Logo’ placeholder with your own logo, switch to Slide Master view. On the Themes tab, under Master Views, click Edit Master, and then click Slide Master. When you replace the placeholder image with your logo on the slide master, it will appear on all slides. <br />
  • “Tell them what you’re going to tell them” <br /> Once I paint them a picture of the success they’ll achieve, using the opening story and slide, I next outline no more than 3 to 5 key “how to’s” for achieving this success, color-coded to each upcoming section of the presentation. <br />   <br /> For growing companies I have them focus on four key decisions they must get right: People, Strategy, Execution, and Cash. These four words are placed one per color-coded box. And I’ll share a growth company example for each key point.
  • Going into detail <br /> Each key point is anchored with a question. I find posing a question to the audience relative to each key point engages them to proactively think and apply the ideas to their own situation vs. just listen to what I have to say. <br />   <br /> Slide Notes: <br /> Place the title of the first key point where it says “People” and also in the box in the upper right. This may seem redundant, but the repetition is important. <br /> The “subline” in the upper right hand box is for a one or two word anchor to the first key point. In my case, the subline for “People” is “Happiness” – it’s the people you surround yourself with in business who impact your happiness. <br /> I’ll then carry the “box” in the upper right hand corner, color-coded to that section, to additional content slides in that section.
  • Image slides <br /> Try to emphasize your concepts with pictures. And I tend to use real pictures – pictures of the companies and executives that are the subjects of my stories. Or I’ll choose a picture that elicits an emotional response to a key point I’m making. It’s important to touch a listener’s heart and head. <br />   <br /> Slide Notes: <br /> Note the left bar color aligns with the section color – visual clue that I’m still in Section 1. <br /> To set a picture as a slide background, as on this slide, hold down CONTROL, click the slide and then click Format Background. <br />
  • Again I put only the key concept on screen and then talk about it. <br />   <br /> Slide Note: <br /> This slide illustrates the alignment with a new topic using color. Note that it uses a color-coded Section Header layout. <br />
  • Key Points <br /> For certain key points, I’ll simply place a few words on a slide without any other visuals, especially when I can’t find an appropriate picture and I want the words to linger in the minds of my audience. Again, I’ll always tell a story that brings the key point alive for the audience while I keep the words on the screen, effectively “burning“ an image in their mind.
  • Short Movies <br /> In addition to photos, I use several short movie clips in my presentations to demonstrate various skills (showing a team leading a daily huddle) or highlight mini-case studies of growth firms applying our tools and techniques. These videos add credibility to my presentation, letting the audience hear from executives like themselves and how they’ve applied and benefited from using our tools and techniques. <br /> <br /> Slide Note: <br /> The image on this slide is a picture. Delete the picture for a media placeholder into which you can insert your own movie.
  • Actionable ending <br /> I always want to leave the audience with an assignment – some action they need to take. In this case, I’ll ask which of the four decisions do they feel their company needs to focus on the most? Then I’ll give them a few minutes to note their answer and to outline three actions they’ll take when they get back to the office. <br />   <br /> Slide Notes: <br /> If I use photos, I often change the contrast and brightness so that the words stand out. <br /> To adjust brightness and contrast for a picture that you set as a slide background, hold down CONTROL, click the slide and then click Format Background. Find brightness and contrast settings on the Adjust Picture tab of that dialog box.. <br /> To adjust brightness and contrast for a picture on a slide, select the picture and then click the Format Picture tab. Under Adjust, click Corrections to access brightness and contrast options.

Transcript

  • 1. Direito, Imprensa e Comunicação Social Marcone Gonçalves © your company name. All rights reserved. Title of your presentation
  • 2. As 4 Ilhas Transformação Social A Importância Estratégica Qual a política possível Quais resultados © your company name. All rights reserved. Title of your presentation
  • 3. Do poder "A construção do poder é a capacidade de atores sociais influenciarem outros, de maneira a reforçar o seu poder. A batalha pelas mentes se joga na comunicação. Não é o Estado, e sim a comunicação, o instrumento básico de construção do poder. ” Manuel Castells © your company name. All rights reserved. Title of your presentation Transformação (Poder Social )
  • 4. A Confiança Política sem comunicação de massa não chega ao público. A mídia não é detentora de poder, mas formadora dos espaços onde se constrói o poder. A comunicação política requer mensagens simples e poderosas. O mais simples é o rosto humano. O mais poderoso é a confiança. A estratégia fundamental na disputa pelo poder é destruir a confiança numa pessoa ou num partido. Quem não participa de tal jogo não está na política. © your company name. All rights reserved. Title of your presentation
  • 5. Da Transformação Hoje, o jogo do poder depende também das novas mídias, via internet e celular, que são redes horizontais ou autocomunicação de massa. O sistema se abre a mensagens de todo tipo, individuais e de movimentos sociais. Estes atuam sobre valores sem objetivar o poder, e estão fora da sociedade civil organizada. Aqui surgem práticas políticas insurretas, movimentos espontâneos dos indignados, que até desestabilizam governos. Passam por cima dos partidos e das regras do jogo. É a cultura da indignação. Os indignados que não atuavam na política entram no jogo. O espaço público está sendo reconstituído fora das instituições. As condições de mudança se produzem nesse novo espaço da comunicação. É a sociedade fora dos partidos e dos sindicatos. Esse é o mundo do poder e da mudança. © your company name. All rights reserved. Title of your presentation Comunicaçao Poder Social
  • 6. A Transformação Estrutural da Sociedade © your company name. All rights reserved. Title of your presentation Comunicação
  • 7. Nova Classe Média © your company name. All rights reserved. Title of your presentation As estatísticas mostram que, entre 2001 e 2009, a renda per capita dos 10% mais pobres cresceu em torno de sete por cento ao ano enquanto os ganhos dos 10% mais ricos subiram pouco mais de um por cento. O número de brasileiros abaixo da linha da pobreza caiu de 40% para 25% da população
  • 8. Papel da Justiça Protagonismo constitucional © your company name. All rights reserved. Title of your presentation O Direito Ativismo Judicial
  • 9. Todos os projetos bras. e latino- americanos de transformação (revolucionários ou reformistas) têm sempre o Estado como fulcro e ponto de partida. Ninguém ou quase ninguém atenta p/ a reforma da sociedade (valores, costumes). © your company name. All rights reserved. Title of your presentation Ativismo
  • 10. O mensalão © your company name. All rights reserved. Title of your presentation Ativismo
  • 11. Notícia Narração profissional de fatos e eventos © your company name. All rights reserved. Title of your presentation A Imprensa Conceitos
  • 12. Notícia - 95% das matérias publicadas pela Imprensa são informações de rotina, 3% são de acidente e outras 1% são escândalos ou informações fortuitas. - Informação importante é aquela que afeta o maior número de pessoas, é inequívoca, tem relação com a cultura média dos leitores, já faz parte da pauta da mídia, é esperada pela mídia ou é imprevisível, serve para compor o noticiário. – Informação relevante é aquela que, além disso tudo, se refere a pessoas, a pessoas da elite, a nações de elite, a fatos negativos. © your company name. All rights reserved. Title of your presentation Imprensa Conceitos
  • 13. Notícia - O que as pessoas querem é o extra, o bônus da emoção que elas recebem ao acompanharem o noticiário. E disso que a mídia está atrás; - Pessoas de qualquer parte do mundo, e de qualquer classe social respondem às iniciativas de comunicação que prometem e cumprem tudo o que é relacionado às necessidades básicas do ser humano. - Bons profissionais de comunicação contam histórias © your company name. All rights reserved. Title of your presentation Imprensa Conceitos
  • 14. A mídia – A mídia não divulga prioritariamente o que as pessoas, a sociedade ou o País precisam, elas divulgam o que as pessoas desejam. © your company name. All rights reserved. Title of your presentation
  • 15. Responsabilidade  Credibilidade/transparência: patrimônio difícil de se acumular, fácil de se queimar, quase impossível de se recuperar. (O ‘passivo de imagem ’ contamina os relacionamentos futuros com a mídia e a opinião pública.) © your company name. All rights reserved. Title of your presentation