Vendesi!              Come sta l’E-commerce in Italia.HAGAKURE @ State of The Net 2012
Chi parla      Vendesi!L’E-commerce in Italia.                                Alberto D’ottavi - Social Commerce - Blommin...
Di cosa si parla      Vendesi!L’E-commerce in Italia.                   Mobile Commerce                                   ...
Trieste Porto FrancoHAGAKURE @ State of The Net 2012
Trieste Porto FrancoHAGAKURE @ State of The Net 2012
Trieste Porto Franco   1719 3.000 abitanti -> 1900 200.000 abitanti -> 2.012 200.000 abitantiHAGAKURE @ State of The Net 2...
Trieste Porto Franco   1719 3.000 abitanti -> 1900 200.000 abitanti -> 2.012 200.000 abitanti                  Cittadinanz...
Trieste Porto Franco   1719 3.000 abitanti -> 1900 200.000 abitanti -> 2.012 200.000 abitanti                  Cittadinanz...
Trieste Porto Franco   1719 3.000 abitanti -> 1900 200.000 abitanti -> 2.012 200.000 abitanti                  Cittadinanz...
Trieste Porto Franco   1719 3.000 abitanti -> 1900 200.000 abitanti -> 2.012 200.000 abitanti                  Cittadinanz...
Vendesi! Come sta l’M-commerce.HAGAKURE @ State of The Net 2012
Lo sapevamo dal 2010HAGAKURE @ State of The Net 2012
Commerce is MobileHAGAKURE @ State of The Net 2012
Reputation  http://www.thinkwithgoogle.com/insights/featured/our-mobile-planet-2012/HAGAKURE @ State of The Net 2012
Drive to store  http://www.thinkwithgoogle.com/insights/featured/our-mobile-planet-2012/HAGAKURE @ State of The Net 2012
Decisioni d’acquisto  http://www.thinkwithgoogle.com/insights/featured/our-mobile-planet-2012/HAGAKURE @ State of The Net ...
Multicanale  http://www.thinkwithgoogle.com/insights/featured/our-mobile-planet-2012/HAGAKURE @ State of The Net 2012
Trending  http://www.thinkwithgoogle.com/insights/featured/our-mobile-planet-2012/HAGAKURE @ State of The Net 2012
Loyalty  http://www.thinkwithgoogle.com/insights/featured/our-mobile-planet-2012/HAGAKURE @ State of The Net 2012
Types of transaction                                     Mobile ATM                                   Mobile ticketing    ...
Throughout the consumer journeyHAGAKURE @ State of The Net 2012
Shopping related activitiesHAGAKURE @ State of The Net 2012
Elettronica, Fashion, Food e home productsHAGAKURE @ State of The Net 2012
Mobile. The new freeport for commerceHAGAKURE @ State of The Net 2012
Vendesi! Come sta l’E-commerce in Italia.HAGAKURE @ State of The Net 2012
20
21
22
23
24
25
26
27
Vendesi! Come sta il Social Commerce in Italia.HAGAKURE @ State of The Net 2012
Social Commerce: Forecast      “Rapid integration with social sites,       reductions in cost and time to market,  and dec...
Social Commerce            Social Commerce            is all about people          and their social power
Social Sharing                 62% of online shoppers have read                    product-related comments               ...
Social Sharing                      75% of shoppers who read                       Social Sharing comments                ...
Social Sharing           53% of the shoppers who have clicked               through to the retailer’s site                ...
Social Sharing     81% of consumers who purchase products       they learn about through Social Sharing      are valuable ...
Facebook Commerce Almost 40% of small businesses that sell on Facebook say it is their sole sales channel    More info on:...
Is F-Commerce good for everyone? Some brands opened and then shutted down       a Facebook shop during 2011  "We just didn...
You need a Social Audience      More info on: http://socialcommercetoday.com/does-social-commerce-work-fact-or-fiction-info...
On your Blomming pagesCreatinga Shopon Blommingyou canimmediatelysell...
On your Blomming pages                      On websites and/or blogsCreatinga Shopon Blommingyou canimmediatelysell...
On your Blomming pages                      On websites and/or blogsCreatinga Shopon Blomming                       On you...
On your Blomming pages                          On websites and/or blogsCreatinga Shopon Blomming                         ...
On your Blomming pages                                On websites and/or blogsCreatinga Shopon Blomming                   ...
Results  We have a tested solution. People is using the  service and selling, everyday  Steady growth. May, 2012:    +12.0...
Backroom
Chez Blanchette
Flavia De Masi
Marco Tagliaferri
Cruciani
Pre-release   Wow! Jeckerson (@Jeckerson_news)       has choosen @Blomming         for its Facebook Store
Thanks!          Blomming.com          Company.Blomming.com            Help.Blomming.com          Magazine.Blomming.com   ...
50
51
52
53
54
55
56
57
Vendesi! Come sta l’E-commerce in Cina.HAGAKURE @ State of The Net 2012
State of the net                   Ecommerce in China                              Hanchao Li                      Busines...
Content           •   General scenario           •   Case – Taobao           •   Case – VANCL                    Info. sou...
General scenario in China | Users      In 2011, there were a great number of online shoppers focusing on      products’ qu...
General scenario in China | Users      In 2011, there were a great number of online shoppers focusing on      products’ qu...
General scenario in China | Users      • Who are online shoppers?                  9%     9%          9%                  ...
General scenario in China | Users                                                        1%5%      • Who are online shoppe...
General scenario in China | Users                                                                 1%5%      • Who are onli...
General scenario in China | Users                                                                 1%5%      • Who are onli...
General scenario in China | Revenue      The Ecommerce market in China is huge and profitable. Its revenue has      increas...
General scenario in China | Platform      The Ecommerce market in China is developing very fast. A great number of      Ec...
General scenario in China | Platform      The Ecommerce market in China is developing very fast. A great number of      Ec...
Case | Taobao     Taobao – The giant Ecommerce     leader           Taobao was launched in May 2003 by Alibaba Group. In A...
Case | Taobao           • How did Taobao beat ebay?                          VS.           To counter eBay’s expansion, Ta...
Case | Taobao           • What is Taobao’s strength?                 Accurate                       Convenient            ...
Case | VANCL     VANCL – The new fashion trend-     setter                                      Started in 2007 as a speci...
Case | VANCL             • What is VANCL’s fashion?                     High quality at high cost                         ...
Case | VANCL             • What is VANCL’s fashion?                                                   2011 revenue: 750M  ...
Case | VANCL           • How did VANCL become popular?                           €5                                T-     ...
Case | VANCL           • How did VANCL become popular?                           €5                                T-     ...
Challenge and opportunity      • What is the trend of Ecommerce in China?      1    Multiple channels                     ...
Challenge and opportunity   • What will be the essential factors in   Ecommerce?             Lower price is a main reason ...
Challenge and opportunity   • What will be the essential factors in   Ecommerce?             Lower price is a main reason ...
Challenge and opportunity   • What will be the essential factors in   Ecommerce?             Lower price is a main reason ...
State of the net                   Ecommerce in China | Hanchao Li                              Thank you                 ...
Let’s moveHAGAKURE @ State of The Net 2012
Vendesi! Lo stato dell'Ecommerce in Italia (e Cina)
Vendesi! Lo stato dell'Ecommerce in Italia (e Cina)
Vendesi! Lo stato dell'Ecommerce in Italia (e Cina)
Upcoming SlideShare
Loading in …5
×

Vendesi! Lo stato dell'Ecommerce in Italia (e Cina)

12,075 views
12,035 views

Published on

Slides from State of the Net conference 2012 http://sotn.it/

Published in: Business, Technology
5 Comments
19 Likes
Statistics
Notes
No Downloads
Views
Total views
12,075
On SlideShare
0
From Embeds
0
Number of Embeds
28
Actions
Shares
0
Downloads
0
Comments
5
Likes
19
Embeds 0
No embeds

No notes for slide
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • Vendesi! Lo stato dell'Ecommerce in Italia (e Cina)

    1. 1. Vendesi! Come sta l’E-commerce in Italia.HAGAKURE @ State of The Net 2012
    2. 2. Chi parla Vendesi!L’E-commerce in Italia. Alberto D’ottavi - Social Commerce - Blomming Matteo Menin - Il mercato in Italia - Between Marco Massarotto - Mobile commerce - Hagakure Hanchao Li - E-commerce in Cina - Domus Academy HAGAKURE @ State of The Net 2012
    3. 3. Di cosa si parla Vendesi!L’E-commerce in Italia. Mobile Commerce Numeri e scenario Social Commerce Ecommerce in Cina Trends e sfide HAGAKURE @ State of The Net 2012
    4. 4. Trieste Porto FrancoHAGAKURE @ State of The Net 2012
    5. 5. Trieste Porto FrancoHAGAKURE @ State of The Net 2012
    6. 6. Trieste Porto Franco 1719 3.000 abitanti -> 1900 200.000 abitanti -> 2.012 200.000 abitantiHAGAKURE @ State of The Net 2012
    7. 7. Trieste Porto Franco 1719 3.000 abitanti -> 1900 200.000 abitanti -> 2.012 200.000 abitanti Cittadinanza garantita a ebrei e altre popolazioniHAGAKURE @ State of The Net 2012
    8. 8. Trieste Porto Franco 1719 3.000 abitanti -> 1900 200.000 abitanti -> 2.012 200.000 abitanti Cittadinanza garantita a ebrei e altre popolazioni Se avevi debiti col fisco del tuo paese e investivi a Trieste eri protettoHAGAKURE @ State of The Net 2012
    9. 9. Trieste Porto Franco 1719 3.000 abitanti -> 1900 200.000 abitanti -> 2.012 200.000 abitanti Cittadinanza garantita a ebrei e altre popolazioni Se avevi debiti col fisco del tuo paese e investivi a Trieste eri protettoHAGAKURE @ State of The Net 2012
    10. 10. Trieste Porto Franco 1719 3.000 abitanti -> 1900 200.000 abitanti -> 2.012 200.000 abitanti Cittadinanza garantita a ebrei e altre popolazioni Se avevi debiti col fisco del tuo paese e investivi a Trieste eri protettoHAGAKURE @ State of The Net 2012
    11. 11. Vendesi! Come sta l’M-commerce.HAGAKURE @ State of The Net 2012
    12. 12. Lo sapevamo dal 2010HAGAKURE @ State of The Net 2012
    13. 13. Commerce is MobileHAGAKURE @ State of The Net 2012
    14. 14. Reputation http://www.thinkwithgoogle.com/insights/featured/our-mobile-planet-2012/HAGAKURE @ State of The Net 2012
    15. 15. Drive to store http://www.thinkwithgoogle.com/insights/featured/our-mobile-planet-2012/HAGAKURE @ State of The Net 2012
    16. 16. Decisioni d’acquisto http://www.thinkwithgoogle.com/insights/featured/our-mobile-planet-2012/HAGAKURE @ State of The Net 2012
    17. 17. Multicanale http://www.thinkwithgoogle.com/insights/featured/our-mobile-planet-2012/HAGAKURE @ State of The Net 2012
    18. 18. Trending http://www.thinkwithgoogle.com/insights/featured/our-mobile-planet-2012/HAGAKURE @ State of The Net 2012
    19. 19. Loyalty http://www.thinkwithgoogle.com/insights/featured/our-mobile-planet-2012/HAGAKURE @ State of The Net 2012
    20. 20. Types of transaction Mobile ATM Mobile ticketing Mobile vouchers, coupons and loyalty cards Content purchase and delivery Location-based services Information services Mobile banking Mobile StoreFront Mobile brokerage Auctions Mobile Browsing Mobile Purchase Mobile marketing and advertisingHAGAKURE @ State of The Net 2012
    21. 21. Throughout the consumer journeyHAGAKURE @ State of The Net 2012
    22. 22. Shopping related activitiesHAGAKURE @ State of The Net 2012
    23. 23. Elettronica, Fashion, Food e home productsHAGAKURE @ State of The Net 2012
    24. 24. Mobile. The new freeport for commerceHAGAKURE @ State of The Net 2012
    25. 25. Vendesi! Come sta l’E-commerce in Italia.HAGAKURE @ State of The Net 2012
    26. 26. 20
    27. 27. 21
    28. 28. 22
    29. 29. 23
    30. 30. 24
    31. 31. 25
    32. 32. 26
    33. 33. 27
    34. 34. Vendesi! Come sta il Social Commerce in Italia.HAGAKURE @ State of The Net 2012
    35. 35. Social Commerce: Forecast “Rapid integration with social sites, reductions in cost and time to market, and decreases in complexity are high priorities for retailers and manufacturers looking to drive more business through e-commerce channels”.“By 2015, companies will generate 50% of Web salesvia their social presence and mobile applications”. “Cool Vendor in E-Commerce, 2012” http://bit.ly/gartcvec12
    36. 36. Social Commerce Social Commerce is all about people and their social power
    37. 37. Social Sharing  62% of online shoppers have read product-related comments from their friends on Facebook The #1 value to shoppers in reading social sharing is that it “helps them discover a product they might want to buy”More info on: http://www.sociablelabs.com/blog/bid/121436/Social-Impact-Study-2012-Influence-of-Social-Sharing-on-Consumer-Purchase
    38. 38. Social Sharing 75% of shoppers who read Social Sharing comments have clicked on the product link in their friends’ Facebook posts, going to the product page on a retailer’s websiteMore info on: http://www.sociablelabs.com/blog/bid/121436/Social-Impact-Study-2012-Influence-of-Social-Sharing-on-Consumer-Purchase
    39. 39. Social Sharing 53% of the shoppers who have clicked through to the retailer’s site have made a purchaseMore info on: http://www.sociablelabs.com/blog/bid/121436/Social-Impact-Study-2012-Influence-of-Social-Sharing-on-Consumer-Purchase
    40. 40. Social Sharing 81% of consumers who purchase products they learn about through Social Sharing are valuable Social Sharers themselves thus creating a cycle of sharing and buying More info on: http://www.sociablelabs.com/blog/bid/121436/Social-Impact-Study-2012-Influence-of-Social-Sharing-on-Consumer-Purchase
    41. 41. Facebook Commerce Almost 40% of small businesses that sell on Facebook say it is their sole sales channel More info on: http://www.emarketer.com/Article.aspx?R=1008936&ecid=a6506033675d47f881651943c21c5ed4
    42. 42. Is F-Commerce good for everyone? Some brands opened and then shutted down a Facebook shop during 2011 "We just didn’t get the return on investment we needed from the Facebook market, so we shut it down pretty quickly” - Ashley Sheetz, Gamestop VP Marketing More info on: http://articles.businessinsider.com/2012-02-19/tech/31076370_1_zynga-facebook-market-e-commerce
    43. 43. You need a Social Audience More info on: http://socialcommercetoday.com/does-social-commerce-work-fact-or-fiction-infographic/
    44. 44. On your Blomming pagesCreatinga Shopon Blommingyou canimmediatelysell...
    45. 45. On your Blomming pages On websites and/or blogsCreatinga Shopon Blommingyou canimmediatelysell...
    46. 46. On your Blomming pages On websites and/or blogsCreatinga Shopon Blomming On your Facebook pageyou canimmediatelysell...
    47. 47. On your Blomming pages On websites and/or blogsCreatinga Shopon Blomming On your Facebook pageyou canimmediately On Blomming’s Storefrontsell...
    48. 48. On your Blomming pages On websites and/or blogsCreatinga Shopon Blomming On your Facebook pageyou canimmediately On Blomming’s Storefrontsell... On other sites and mobile API devices
    49. 49. Results We have a tested solution. People is using the service and selling, everyday Steady growth. May, 2012: +12.000 Registered users ~6.000 Shops, +3.300 on Facebook ~80.000 Products on sale (for free, by now) ~8.000 Products sold
    50. 50. Backroom
    51. 51. Chez Blanchette
    52. 52. Flavia De Masi
    53. 53. Marco Tagliaferri
    54. 54. Cruciani
    55. 55. Pre-release Wow! Jeckerson (@Jeckerson_news) has choosen @Blomming for its Facebook Store
    56. 56. Thanks! Blomming.com Company.Blomming.com Help.Blomming.com Magazine.Blomming.com Twitter.com/Blomming Facebook.com/Blomming nicola@blomming.com alberto@blomming.com matteo@blomming.com
    57. 57. 50
    58. 58. 51
    59. 59. 52
    60. 60. 53
    61. 61. 54
    62. 62. 55
    63. 63. 56
    64. 64. 57
    65. 65. Vendesi! Come sta l’E-commerce in Cina.HAGAKURE @ State of The Net 2012
    66. 66. State of the net Ecommerce in China Hanchao Li Business designer from Domus Academy seyalee@gmail.com
    67. 67. Content • General scenario • Case – Taobao • Case – VANCL Info. source • Challenge and opportunity • Government report • Research institute • Companies report • Survey and interview • Personal experienceEcommerce in China Hanchao Li
    68. 68. General scenario in China | Users In 2011, there were a great number of online shoppers focusing on products’ quality and price. • How many people involved? Netizen 513M Population * Population of Italy: 61M of China Online shopper 1370M 203MEcommerce in China Hanchao Li
    69. 69. General scenario in China | Users In 2011, there were a great number of online shoppers focusing on products’ quality and price. • How many people involved? Netizen 513M Population * Population of Italy: 61M of China Online shopper 1370M 203M • Why online shopping? cheaper than stores 50.10% convenient delivery 22.50% more choices and info. 20.80% only sold online 5.80% other 0.80%Ecommerce in China Hanchao Li
    70. 70. General scenario in China | Users • Who are online shoppers? 9% 9% 9% Age <18 18-24 25-30 15% 29% 31-35 36-40 >40 29%Ecommerce in China Hanchao Li
    71. 71. General scenario in China | Users 1%5% • Who are online shoppers? 6% 9% 9% Education University 9% Age College <18 High school 19% 43% Master 18-24 25-30 PhD. 15% 29% 31-35 Other 36-40 >40 26% 29%Ecommerce in China Hanchao Li
    72. 72. General scenario in China | Users 1%5% • Who are online shoppers? 6% 9% 9% Education University 9% Age College <18 High school 19% 43% Master 18-24 25-30 PhD. 15% 29% 31-35 Other 36-40 >40 26% 29% 12% 12% Salary (RMB ¥) 0 8% <1000 18% 1000-2000 2000-3000 3000-5000 >5000 26% 24%Ecommerce in China Hanchao Li
    73. 73. General scenario in China | Users 1%5% • Who are online shoppers? 6% 9% 9% Education University 9% Age College <18 High school 19% 43% Master 18-24 25-30 PhD. 15% 29% 31-35 Other 36-40 >40 26% 29% 12% 12% Salary (RMB ¥) 0 8% <1000 The online shoppers 18% 1000-2000 2000-3000 are mainly young and 3000-5000 high-educated people. >5000 26% Low-income people 24% form an important segmentation.Ecommerce in China Hanchao Li
    74. 74. General scenario in China | Revenue The Ecommerce market in China is huge and profitable. Its revenue has increased significantly year by year. 1225 39.0% 875 46.4% 32.4% 600 23.0% 450 362 2008 2009 2010 2011 2012 estimate Unit: Billion euroEcommerce in China Hanchao Li
    75. 75. General scenario in China | Platform The Ecommerce market in China is developing very fast. A great number of Ecommerce companies are pushing the market to mature. Top10 B2C Platform in China (2011) Rank Name Logo Type 1 淘宝商城 General 2 京东商城 General 3 当当网 General 4 亚马逊 General 5 凡客诚品 Clothing 6 QQ商城 General 7 苏 易购 General 8 一号店 General 9 梦芭莎 Clothing 10 唯品会 clothingEcommerce in China Hanchao Li
    76. 76. General scenario in China | Platform The Ecommerce market in China is developing very fast. A great number of Ecommerce companies are pushing the market to mature. Top10 B2C Platform in China (2011) Rank Name Logo Type 1 淘宝商城 General 2 京东商城 General 3 当当网 General 4 亚马逊 General 5 凡客诚品 Clothing 6 QQ商城 General 7 苏 易购 General 8 一号店 General 9 梦芭莎 Clothing 10 唯品会 clothingEcommerce in China Hanchao Li
    77. 77. Case | Taobao Taobao – The giant Ecommerce leader Taobao was launched in May 2003 by Alibaba Group. In April 2008, Taobao introduced a dedicated B2C platform called Taobao Mall to complement its C2C marketplace. In June 2011, Alibaba Group Chairman and CEO Jack Ma revealed that Taobao would be split into three different companies: eTao (shopping searches), Tmall (a B2C platform), and Taobao Marketplace(a C2C platform).Ecommerce in China Hanchao Li
    78. 78. Case | Taobao • How did Taobao beat ebay? VS. To counter eBay’s expansion, Taobao offered free listings to sellers and introduced website features designed better for local consumers, such as an instant message tool for simplifying buyer-seller communication and an escrow-based payment tool, Alipay. As a result, Taobao became the undisputed market leader in mainland China within two years. Market share 79% Free entrance Taobao ebay 59% Aliwangwang 36% 8% Alipay 2003 2005 2011 revenue: 125B EuroEcommerce in China Hanchao Li
    79. 79. Case | Taobao • What is Taobao’s strength? Accurate Convenient The market methods of intangible positioning payment asset Taobaos market segment Alibabas third-party A decent brand image, an was the low-end customers payment companies, Alipay, excellent business credit during the early days. From account for 47.1% market and aggressive company the “Online Shopping share in 2009, so the scale culture make it have larger Report in 2009” we could of the user is a basic influence than other find the Taobao buyers guarantee for its rapid companies. "Taobao" has mainly were less than $ growth. Among the online become a common word in 5000 low-income people, banking users, 54.8% of spoken language, people which was different with the them chose the third-party would say “I Taobao a dress EBAY. payment platform, which today” or “she is a Taobao reflects the importance of queen”. this trend.Ecommerce in China Hanchao Li
    80. 80. Case | VANCL VANCL – The new fashion trend- setter Started in 2007 as a specialty mens shirt e-retailer, and has become the No.1 internet apparel brand in China. It focused on bringing quality men and womens fashions, shoes, and other lifestyle goods at reasonable prices to customers. Currently, our designers come from around the globe, including Spain, Japan, and Korea. At VANCL, they believe that everyone should have access to well-made fashion. Available only online, it is known for offering great styles and great quality at great prices with exceptional customer service.Ecommerce in China Hanchao Li
    81. 81. Case | VANCL • What is VANCL’s fashion? High quality at high cost Brand unique fashion Best consumer experienceEcommerce in China Hanchao Li
    82. 82. Case | VANCL • What is VANCL’s fashion? 2011 revenue: 750M Euro Digital fast fashion brand High quality at high cost High quality at low cost Brand unique Unlimited choice of the global fashion fashion Best consumer Best consumer experience experienceEcommerce in China Hanchao Li
    83. 83. Case | VANCL • How did VANCL become popular? €5 T- sh irt €5 han d bagEcommerce in China Hanchao Li
    84. 84. Case | VANCL • How did VANCL become popular? €5 T- sh irt Door to door delivery Return and exchange in 30 days + Free exchange at home €5 han Immediate d bag TryEcommerce in China Hanchao Li
    85. 85. Challenge and opportunity • What is the trend of Ecommerce in China? 1 Multiple channels 2 C2C shifts to B2C As C2C consumers gain more Ecommerce experience, they are moving to B2C sites searching for higher-quality products and 3 Geographic spread services. Beijing As C2C sellers become more settled, they are launching their own B2C sites. Shanghai Hangzhou Guangzhou ShenzhenEcommerce in China Hanchao Li
    86. 86. Challenge and opportunity • What will be the essential factors in Ecommerce? Lower price is a main reason to shop Product online. And consumers focus on the • High quality at quality of the products. low cost Operation • Web-based service Marketing • Targeted segmentationEcommerce in China Hanchao Li
    87. 87. Challenge and opportunity • What will be the essential factors in Ecommerce? Lower price is a main reason to shop Product online. And consumers focus on the • High quality at quality of the products. low cost Shopping platforms usually provide a wide Operation range of high-quality products, but the quality of services, such as return, • Web-based exchange, and trying, is different. service • Online shopping exp. Marketing • Targeted segmentationEcommerce in China Hanchao Li
    88. 88. Challenge and opportunity • What will be the essential factors in Ecommerce? Lower price is a main reason to shop Product online. And consumers focus on the • High quality at quality of the products. low cost Shopping platforms usually provide a wide Operation range of high-quality products, but the quality of services, such as return, • Web-based exchange, and trying, is different. service • Online shopping exp. People love to share the online shopping Marketing experience. People tend to trust the • Targeted comments from other consumers on the segmentation website. • Social mediaEcommerce in China Hanchao Li
    89. 89. State of the net Ecommerce in China | Hanchao Li Thank you 23.06.2012
    90. 90. Let’s moveHAGAKURE @ State of The Net 2012

    ×