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Vendesi! Lo stato dell'Ecommerce in Italia (e Cina)
 

Vendesi! Lo stato dell'Ecommerce in Italia (e Cina)

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Slides from State of the Net conference 2012 http://sotn.it/

Slides from State of the Net conference 2012 http://sotn.it/

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Vendesi! Lo stato dell'Ecommerce in Italia (e Cina) Vendesi! Lo stato dell'Ecommerce in Italia (e Cina) Presentation Transcript

  • Vendesi! Come sta l’E-commerce in Italia.HAGAKURE @ State of The Net 2012
  • Chi parla Vendesi!L’E-commerce in Italia. Alberto D’ottavi - Social Commerce - Blomming Matteo Menin - Il mercato in Italia - Between Marco Massarotto - Mobile commerce - Hagakure Hanchao Li - E-commerce in Cina - Domus Academy HAGAKURE @ State of The Net 2012
  • Di cosa si parla Vendesi!L’E-commerce in Italia. Mobile Commerce Numeri e scenario Social Commerce Ecommerce in Cina Trends e sfide HAGAKURE @ State of The Net 2012
  • Trieste Porto FrancoHAGAKURE @ State of The Net 2012
  • Trieste Porto FrancoHAGAKURE @ State of The Net 2012
  • Trieste Porto Franco 1719 3.000 abitanti -> 1900 200.000 abitanti -> 2.012 200.000 abitantiHAGAKURE @ State of The Net 2012
  • Trieste Porto Franco 1719 3.000 abitanti -> 1900 200.000 abitanti -> 2.012 200.000 abitanti Cittadinanza garantita a ebrei e altre popolazioniHAGAKURE @ State of The Net 2012
  • Trieste Porto Franco 1719 3.000 abitanti -> 1900 200.000 abitanti -> 2.012 200.000 abitanti Cittadinanza garantita a ebrei e altre popolazioni Se avevi debiti col fisco del tuo paese e investivi a Trieste eri protettoHAGAKURE @ State of The Net 2012
  • Trieste Porto Franco 1719 3.000 abitanti -> 1900 200.000 abitanti -> 2.012 200.000 abitanti Cittadinanza garantita a ebrei e altre popolazioni Se avevi debiti col fisco del tuo paese e investivi a Trieste eri protettoHAGAKURE @ State of The Net 2012
  • Trieste Porto Franco 1719 3.000 abitanti -> 1900 200.000 abitanti -> 2.012 200.000 abitanti Cittadinanza garantita a ebrei e altre popolazioni Se avevi debiti col fisco del tuo paese e investivi a Trieste eri protettoHAGAKURE @ State of The Net 2012
  • Vendesi! Come sta l’M-commerce.HAGAKURE @ State of The Net 2012
  • Lo sapevamo dal 2010HAGAKURE @ State of The Net 2012
  • Commerce is MobileHAGAKURE @ State of The Net 2012
  • Reputation http://www.thinkwithgoogle.com/insights/featured/our-mobile-planet-2012/HAGAKURE @ State of The Net 2012
  • Drive to store http://www.thinkwithgoogle.com/insights/featured/our-mobile-planet-2012/HAGAKURE @ State of The Net 2012
  • Decisioni d’acquisto http://www.thinkwithgoogle.com/insights/featured/our-mobile-planet-2012/HAGAKURE @ State of The Net 2012
  • Multicanale http://www.thinkwithgoogle.com/insights/featured/our-mobile-planet-2012/HAGAKURE @ State of The Net 2012
  • Trending http://www.thinkwithgoogle.com/insights/featured/our-mobile-planet-2012/HAGAKURE @ State of The Net 2012
  • Loyalty http://www.thinkwithgoogle.com/insights/featured/our-mobile-planet-2012/HAGAKURE @ State of The Net 2012
  • Types of transaction Mobile ATM Mobile ticketing Mobile vouchers, coupons and loyalty cards Content purchase and delivery Location-based services Information services Mobile banking Mobile StoreFront Mobile brokerage Auctions Mobile Browsing Mobile Purchase Mobile marketing and advertisingHAGAKURE @ State of The Net 2012
  • Throughout the consumer journeyHAGAKURE @ State of The Net 2012
  • Shopping related activitiesHAGAKURE @ State of The Net 2012
  • Elettronica, Fashion, Food e home productsHAGAKURE @ State of The Net 2012
  • Mobile. The new freeport for commerceHAGAKURE @ State of The Net 2012
  • Vendesi! Come sta l’E-commerce in Italia.HAGAKURE @ State of The Net 2012
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  • Vendesi! Come sta il Social Commerce in Italia.HAGAKURE @ State of The Net 2012
  • Social Commerce: Forecast “Rapid integration with social sites, reductions in cost and time to market, and decreases in complexity are high priorities for retailers and manufacturers looking to drive more business through e-commerce channels”.“By 2015, companies will generate 50% of Web salesvia their social presence and mobile applications”. “Cool Vendor in E-Commerce, 2012” http://bit.ly/gartcvec12
  • Social Commerce Social Commerce is all about people and their social power
  • Social Sharing  62% of online shoppers have read product-related comments from their friends on Facebook The #1 value to shoppers in reading social sharing is that it “helps them discover a product they might want to buy”More info on: http://www.sociablelabs.com/blog/bid/121436/Social-Impact-Study-2012-Influence-of-Social-Sharing-on-Consumer-Purchase
  • Social Sharing 75% of shoppers who read Social Sharing comments have clicked on the product link in their friends’ Facebook posts, going to the product page on a retailer’s websiteMore info on: http://www.sociablelabs.com/blog/bid/121436/Social-Impact-Study-2012-Influence-of-Social-Sharing-on-Consumer-Purchase
  • Social Sharing 53% of the shoppers who have clicked through to the retailer’s site have made a purchaseMore info on: http://www.sociablelabs.com/blog/bid/121436/Social-Impact-Study-2012-Influence-of-Social-Sharing-on-Consumer-Purchase
  • Social Sharing 81% of consumers who purchase products they learn about through Social Sharing are valuable Social Sharers themselves thus creating a cycle of sharing and buying More info on: http://www.sociablelabs.com/blog/bid/121436/Social-Impact-Study-2012-Influence-of-Social-Sharing-on-Consumer-Purchase
  • Facebook Commerce Almost 40% of small businesses that sell on Facebook say it is their sole sales channel More info on: http://www.emarketer.com/Article.aspx?R=1008936&ecid=a6506033675d47f881651943c21c5ed4
  • Is F-Commerce good for everyone? Some brands opened and then shutted down a Facebook shop during 2011 "We just didn’t get the return on investment we needed from the Facebook market, so we shut it down pretty quickly” - Ashley Sheetz, Gamestop VP Marketing More info on: http://articles.businessinsider.com/2012-02-19/tech/31076370_1_zynga-facebook-market-e-commerce
  • You need a Social Audience More info on: http://socialcommercetoday.com/does-social-commerce-work-fact-or-fiction-infographic/
  • On your Blomming pagesCreatinga Shopon Blommingyou canimmediatelysell...
  • On your Blomming pages On websites and/or blogsCreatinga Shopon Blommingyou canimmediatelysell...
  • On your Blomming pages On websites and/or blogsCreatinga Shopon Blomming On your Facebook pageyou canimmediatelysell...
  • On your Blomming pages On websites and/or blogsCreatinga Shopon Blomming On your Facebook pageyou canimmediately On Blomming’s Storefrontsell...
  • On your Blomming pages On websites and/or blogsCreatinga Shopon Blomming On your Facebook pageyou canimmediately On Blomming’s Storefrontsell... On other sites and mobile API devices
  • Results We have a tested solution. People is using the service and selling, everyday Steady growth. May, 2012: +12.000 Registered users ~6.000 Shops, +3.300 on Facebook ~80.000 Products on sale (for free, by now) ~8.000 Products sold
  • Backroom
  • Chez Blanchette
  • Flavia De Masi
  • Marco Tagliaferri
  • Cruciani
  • Pre-release Wow! Jeckerson (@Jeckerson_news) has choosen @Blomming for its Facebook Store
  • Thanks! Blomming.com Company.Blomming.com Help.Blomming.com Magazine.Blomming.com Twitter.com/Blomming Facebook.com/Blomming nicola@blomming.com alberto@blomming.com matteo@blomming.com
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  • Vendesi! Come sta l’E-commerce in Cina.HAGAKURE @ State of The Net 2012
  • State of the net Ecommerce in China Hanchao Li Business designer from Domus Academy seyalee@gmail.com
  • Content • General scenario • Case – Taobao • Case – VANCL Info. source • Challenge and opportunity • Government report • Research institute • Companies report • Survey and interview • Personal experienceEcommerce in China Hanchao Li
  • General scenario in China | Users In 2011, there were a great number of online shoppers focusing on products’ quality and price. • How many people involved? Netizen 513M Population * Population of Italy: 61M of China Online shopper 1370M 203MEcommerce in China Hanchao Li
  • General scenario in China | Users In 2011, there were a great number of online shoppers focusing on products’ quality and price. • How many people involved? Netizen 513M Population * Population of Italy: 61M of China Online shopper 1370M 203M • Why online shopping? cheaper than stores 50.10% convenient delivery 22.50% more choices and info. 20.80% only sold online 5.80% other 0.80%Ecommerce in China Hanchao Li
  • General scenario in China | Users • Who are online shoppers? 9% 9% 9% Age <18 18-24 25-30 15% 29% 31-35 36-40 >40 29%Ecommerce in China Hanchao Li
  • General scenario in China | Users 1%5% • Who are online shoppers? 6% 9% 9% Education University 9% Age College <18 High school 19% 43% Master 18-24 25-30 PhD. 15% 29% 31-35 Other 36-40 >40 26% 29%Ecommerce in China Hanchao Li
  • General scenario in China | Users 1%5% • Who are online shoppers? 6% 9% 9% Education University 9% Age College <18 High school 19% 43% Master 18-24 25-30 PhD. 15% 29% 31-35 Other 36-40 >40 26% 29% 12% 12% Salary (RMB ¥) 0 8% <1000 18% 1000-2000 2000-3000 3000-5000 >5000 26% 24%Ecommerce in China Hanchao Li
  • General scenario in China | Users 1%5% • Who are online shoppers? 6% 9% 9% Education University 9% Age College <18 High school 19% 43% Master 18-24 25-30 PhD. 15% 29% 31-35 Other 36-40 >40 26% 29% 12% 12% Salary (RMB ¥) 0 8% <1000 The online shoppers 18% 1000-2000 2000-3000 are mainly young and 3000-5000 high-educated people. >5000 26% Low-income people 24% form an important segmentation.Ecommerce in China Hanchao Li
  • General scenario in China | Revenue The Ecommerce market in China is huge and profitable. Its revenue has increased significantly year by year. 1225 39.0% 875 46.4% 32.4% 600 23.0% 450 362 2008 2009 2010 2011 2012 estimate Unit: Billion euroEcommerce in China Hanchao Li
  • General scenario in China | Platform The Ecommerce market in China is developing very fast. A great number of Ecommerce companies are pushing the market to mature. Top10 B2C Platform in China (2011) Rank Name Logo Type 1 淘宝商城 General 2 京东商城 General 3 当当网 General 4 亚马逊 General 5 凡客诚品 Clothing 6 QQ商城 General 7 苏 易购 General 8 一号店 General 9 梦芭莎 Clothing 10 唯品会 clothingEcommerce in China Hanchao Li
  • General scenario in China | Platform The Ecommerce market in China is developing very fast. A great number of Ecommerce companies are pushing the market to mature. Top10 B2C Platform in China (2011) Rank Name Logo Type 1 淘宝商城 General 2 京东商城 General 3 当当网 General 4 亚马逊 General 5 凡客诚品 Clothing 6 QQ商城 General 7 苏 易购 General 8 一号店 General 9 梦芭莎 Clothing 10 唯品会 clothingEcommerce in China Hanchao Li
  • Case | Taobao Taobao – The giant Ecommerce leader Taobao was launched in May 2003 by Alibaba Group. In April 2008, Taobao introduced a dedicated B2C platform called Taobao Mall to complement its C2C marketplace. In June 2011, Alibaba Group Chairman and CEO Jack Ma revealed that Taobao would be split into three different companies: eTao (shopping searches), Tmall (a B2C platform), and Taobao Marketplace(a C2C platform).Ecommerce in China Hanchao Li
  • Case | Taobao • How did Taobao beat ebay? VS. To counter eBay’s expansion, Taobao offered free listings to sellers and introduced website features designed better for local consumers, such as an instant message tool for simplifying buyer-seller communication and an escrow-based payment tool, Alipay. As a result, Taobao became the undisputed market leader in mainland China within two years. Market share 79% Free entrance Taobao ebay 59% Aliwangwang 36% 8% Alipay 2003 2005 2011 revenue: 125B EuroEcommerce in China Hanchao Li
  • Case | Taobao • What is Taobao’s strength? Accurate Convenient The market methods of intangible positioning payment asset Taobaos market segment Alibabas third-party A decent brand image, an was the low-end customers payment companies, Alipay, excellent business credit during the early days. From account for 47.1% market and aggressive company the “Online Shopping share in 2009, so the scale culture make it have larger Report in 2009” we could of the user is a basic influence than other find the Taobao buyers guarantee for its rapid companies. "Taobao" has mainly were less than $ growth. Among the online become a common word in 5000 low-income people, banking users, 54.8% of spoken language, people which was different with the them chose the third-party would say “I Taobao a dress EBAY. payment platform, which today” or “she is a Taobao reflects the importance of queen”. this trend.Ecommerce in China Hanchao Li
  • Case | VANCL VANCL – The new fashion trend- setter Started in 2007 as a specialty mens shirt e-retailer, and has become the No.1 internet apparel brand in China. It focused on bringing quality men and womens fashions, shoes, and other lifestyle goods at reasonable prices to customers. Currently, our designers come from around the globe, including Spain, Japan, and Korea. At VANCL, they believe that everyone should have access to well-made fashion. Available only online, it is known for offering great styles and great quality at great prices with exceptional customer service.Ecommerce in China Hanchao Li
  • Case | VANCL • What is VANCL’s fashion? High quality at high cost Brand unique fashion Best consumer experienceEcommerce in China Hanchao Li
  • Case | VANCL • What is VANCL’s fashion? 2011 revenue: 750M Euro Digital fast fashion brand High quality at high cost High quality at low cost Brand unique Unlimited choice of the global fashion fashion Best consumer Best consumer experience experienceEcommerce in China Hanchao Li
  • Case | VANCL • How did VANCL become popular? €5 T- sh irt €5 han d bagEcommerce in China Hanchao Li
  • Case | VANCL • How did VANCL become popular? €5 T- sh irt Door to door delivery Return and exchange in 30 days + Free exchange at home €5 han Immediate d bag TryEcommerce in China Hanchao Li
  • Challenge and opportunity • What is the trend of Ecommerce in China? 1 Multiple channels 2 C2C shifts to B2C As C2C consumers gain more Ecommerce experience, they are moving to B2C sites searching for higher-quality products and 3 Geographic spread services. Beijing As C2C sellers become more settled, they are launching their own B2C sites. Shanghai Hangzhou Guangzhou ShenzhenEcommerce in China Hanchao Li
  • Challenge and opportunity • What will be the essential factors in Ecommerce? Lower price is a main reason to shop Product online. And consumers focus on the • High quality at quality of the products. low cost Operation • Web-based service Marketing • Targeted segmentationEcommerce in China Hanchao Li
  • Challenge and opportunity • What will be the essential factors in Ecommerce? Lower price is a main reason to shop Product online. And consumers focus on the • High quality at quality of the products. low cost Shopping platforms usually provide a wide Operation range of high-quality products, but the quality of services, such as return, • Web-based exchange, and trying, is different. service • Online shopping exp. Marketing • Targeted segmentationEcommerce in China Hanchao Li
  • Challenge and opportunity • What will be the essential factors in Ecommerce? Lower price is a main reason to shop Product online. And consumers focus on the • High quality at quality of the products. low cost Shopping platforms usually provide a wide Operation range of high-quality products, but the quality of services, such as return, • Web-based exchange, and trying, is different. service • Online shopping exp. People love to share the online shopping Marketing experience. People tend to trust the • Targeted comments from other consumers on the segmentation website. • Social mediaEcommerce in China Hanchao Li
  • State of the net Ecommerce in China | Hanchao Li Thank you 23.06.2012
  • Let’s moveHAGAKURE @ State of The Net 2012