San Marino 11-12 Marzo 2011 Marco Guastalli Rosanna Ferraro
USER INTENT Did the user found what he was looking for?
How to do something value for people? Ask them! Use simple agile survey
Diversity of traffic sources Focus on the user but don't forget the engines
Use User Reviews www.tripadvisor.com www.trivago.com www.zoover.com www.epinions.com www.oyster.com www.squidoo.com An opi...
Use Social Media www.facebook.com www.twitter.com www.linkedin.com www.mixtent.com www.anobii.com www.panoramio.com www.st...
Facebook “like” Evaluation 51% of fans visit rarely (if ever) a page which gave the "like“ 55% of fans granted a &quo...
The “like” are the metrics, not the objectives People like wasting time in Facebook In US people between 14 and 21 years o...
How to use Facebook efficently <ul><li>Monitoring the datas  http://developers.facebook.com/blog/post/476  </li></ul><ul><...
Use User Authority and Social Questions and Answers - Q+A <ul><li>answers.yahoo.com </li></ul><ul><li>travellr.com </li></...
Use Google Maps
Use Google Universal Search
Conclusions <ul><li>Don't improve 1 thing 1000%, improve 1000 things 1% (Avinash Kaushik) </li></ul><ul><li>Create content...
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Seo and User Intent

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A resume of the Be Wizard 2011 San Marino Meeting from Marco Guastalli

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  • Thanks to Be Wizard, Avinash Kaushik, Rand Fishkin, Marcus Tandler, Niels Dörje Paolo Zavattaro, Fabio Sutto, Anthony Smith and Rosanna Ferraro
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Seo and User Intent

  1. 1. San Marino 11-12 Marzo 2011 Marco Guastalli Rosanna Ferraro
  2. 2. USER INTENT Did the user found what he was looking for?
  3. 3. How to do something value for people? Ask them! Use simple agile survey
  4. 4. Diversity of traffic sources Focus on the user but don't forget the engines
  5. 5. Use User Reviews www.tripadvisor.com www.trivago.com www.zoover.com www.epinions.com www.oyster.com www.squidoo.com An opinion wrote from an user is more genuine than an opinion wrote from a brand
  6. 6. Use Social Media www.facebook.com www.twitter.com www.linkedin.com www.mixtent.com www.anobii.com www.panoramio.com www.stumbleupon.com www.path.com www.slideshare.net www.scribd.com foursquare.com Use Social Media to get known and be talked about
  7. 7. Facebook “like” Evaluation 51% of fans visit rarely (if ever) a page which gave the &quot;like“ 55% of fans granted a &quot;like&quot; and then decided not to see more updates 50,000 &quot;like&quot; on your fan page are not interesting, 500 new clients acquired via Facebook ... yes!
  8. 8. The “like” are the metrics, not the objectives People like wasting time in Facebook In US people between 14 and 21 years old spend the most of their free time on Facebook
  9. 9. How to use Facebook efficently <ul><li>Monitoring the datas http://developers.facebook.com/blog/post/476 </li></ul><ul><li>Interact with the potential customers: Facebook Comments </li></ul><ul><li>Navigate your fan page as a user </li></ul><ul><li>Create intelligent fun pages to show costumized contents </li></ul><ul><li>Create applications that engage the users to use and share with friends </li></ul><ul><li>Use facebook tools: Facebook Connect and Social Sign In => save time and avoid that people leave my site </li></ul><ul><ul><li>76% of the users sign up with incomplete or false personal data </li></ul></ul><ul><ul><li>45% leave the page if they don’t remember the password </li></ul></ul>
  10. 10. Use User Authority and Social Questions and Answers - Q+A <ul><li>answers.yahoo.com </li></ul><ul><li>travellr.com </li></ul><ul><li>www.ehow.com </li></ul><ul><li>trunk.ly </li></ul><ul><li>www.quora.com </li></ul><ul><li>www.trustyou.com </li></ul><ul><li>www.naymz.com </li></ul><ul><li>www.123people.com </li></ul>Google recognizes that the person that wrote the post or comments is an expert: Google Profile Q+A provide to the website direct and genuine traffic
  11. 11. Use Google Maps
  12. 12. Use Google Universal Search
  13. 13. Conclusions <ul><li>Don't improve 1 thing 1000%, improve 1000 things 1% (Avinash Kaushik) </li></ul><ul><li>Create content that people want to share (Rand Fishkin) </li></ul><ul><li>Understanding, Testing, Measuring (Paolo Zavattaro) </li></ul><ul><li>Try, Analyze, Trash (Marcus Tandler) </li></ul><ul><li>I love traffic (Niels Dörje) </li></ul><ul><li>Look at your website as a blind (Fabio Sutto) </li></ul><ul><li>Don’t take initiatives without specific objectives (Anthony Smith) </li></ul>

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