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Presentatie Toothguard

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This is a presentation that I made to pitch our Toothguard. This was a product we designed for Phillips

This is a presentation that I made to pitch our Toothguard. This was a product we designed for Phillips


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Transcript

  • 1.  
  • 2. Target group Why did we choose this group?
    • Research
    • 55 up to 65 years old
    • Motivation
    • Keypoints in behavior
  • 3. Human insights Special things that came out
    • Online searching for answers 84% (Source : Nederlandse Patiënten Consumenten Federatie )
    • Open for new technology
    • Focused on their health (especially teeth)
    • People remember just 50% of what doctors tell them (Source : SeniorenNet.be)
  • 4. Statistics The facts don’t lie (Source : SeniorenNet.be)
  • 5. Statistics The facts don’t lie (Source : SeniorenNet.be)
  • 6. Value propositions What will we promise?
    • Product : Take care of your
    • teeth safe and easy at home
    • Value proposition : More control over your health
  • 7.
    • And our concept is ….
    Our concept What did we make?
  • 8. Everything under control!
  • 9. Everything under control!
    • What is it?
    • Smart
    • - Reacts on user
    • Notification for scanning
  • 10. Everything under control!
    • Technologies
  • 11. Animation of the sonicare toothguard
  • 12. Marketing How to put it on the market?
    • contact the potential customers
    • Where and how?
    • Dentist
    • Insurance
    • Shops
  • 13. Philips Value of this product for theme
    • Connection with Philips
    • Advantages
    • Designed for its user - interface
  • 14.
    • Thank you for your attention
    The end