Presentatie Toothguard

362 views

Published on

This is a presentation that I made to pitch our Toothguard. This was a product we designed for Phillips

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
362
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Presentatie Toothguard

  1. 2. Target group Why did we choose this group? <ul><li>Research </li></ul><ul><li>55 up to 65 years old </li></ul><ul><li>Motivation </li></ul><ul><li>Keypoints in behavior </li></ul>
  2. 3. Human insights Special things that came out <ul><li>Online searching for answers 84% (Source : Nederlandse Patiënten Consumenten Federatie ) </li></ul><ul><li>Open for new technology </li></ul><ul><li>Focused on their health (especially teeth) </li></ul><ul><li>People remember just 50% of what doctors tell them (Source : SeniorenNet.be) </li></ul>
  3. 4. Statistics The facts don’t lie (Source : SeniorenNet.be)
  4. 5. Statistics The facts don’t lie (Source : SeniorenNet.be)
  5. 6. Value propositions What will we promise? <ul><li>Product : Take care of your </li></ul><ul><li>teeth safe and easy at home </li></ul><ul><li>Value proposition : More control over your health </li></ul>
  6. 7. <ul><li>And our concept is …. </li></ul>Our concept What did we make?
  7. 8. Everything under control!
  8. 9. Everything under control! <ul><li>What is it? </li></ul><ul><li>Smart </li></ul><ul><li>- Reacts on user </li></ul><ul><li>Notification for scanning </li></ul>
  9. 10. Everything under control! <ul><li>Technologies </li></ul>
  10. 11. Animation of the sonicare toothguard
  11. 12. Marketing How to put it on the market? <ul><li>contact the potential customers </li></ul><ul><li>Where and how? </li></ul><ul><li>Dentist </li></ul><ul><li>Insurance </li></ul><ul><li>Shops </li></ul>
  12. 13. Philips Value of this product for theme <ul><li>Connection with Philips </li></ul><ul><li>Advantages </li></ul><ul><li>Designed for its user - interface </li></ul>
  13. 14. <ul><li>Thank you for your attention </li></ul>The end

×