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Manguru bidbook 4.0
Manguru bidbook 4.0
Manguru bidbook 4.0
Manguru bidbook 4.0
Manguru bidbook 4.0
Manguru bidbook 4.0
Manguru bidbook 4.0
Manguru bidbook 4.0
Manguru bidbook 4.0
Manguru bidbook 4.0
Manguru bidbook 4.0
Manguru bidbook 4.0
Manguru bidbook 4.0
Manguru bidbook 4.0
Manguru bidbook 4.0
Manguru bidbook 4.0
Manguru bidbook 4.0
Manguru bidbook 4.0
Manguru bidbook 4.0
Manguru bidbook 4.0
Manguru bidbook 4.0
Manguru bidbook 4.0
Manguru bidbook 4.0
Manguru bidbook 4.0
Manguru bidbook 4.0
Manguru bidbook 4.0
Manguru bidbook 4.0
Manguru bidbook 4.0
Manguru bidbook 4.0
Manguru bidbook 4.0
Manguru bidbook 4.0
Manguru bidbook 4.0
Manguru bidbook 4.0
Manguru bidbook 4.0
Manguru bidbook 4.0
Manguru bidbook 4.0
Manguru bidbook 4.0
Manguru bidbook 4.0
Manguru bidbook 4.0
Manguru bidbook 4.0
Manguru bidbook 4.0
Manguru bidbook 4.0
Manguru bidbook 4.0
Manguru bidbook 4.0
Manguru bidbook 4.0
Manguru bidbook 4.0
Manguru bidbook 4.0
Manguru bidbook 4.0
Manguru bidbook 4.0
Manguru bidbook 4.0
Manguru bidbook 4.0
Manguru bidbook 4.0
Manguru bidbook 4.0
Manguru bidbook 4.0
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Manguru bidbook 4.0

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Manguru is an online platform that allows users to post and share the do's and don'ts regarding to business manners when dealing with China. It's an absolute must for Dutch businesspeople to do some …

Manguru is an online platform that allows users to post and share the do's and don'ts regarding to business manners when dealing with China. It's an absolute must for Dutch businesspeople to do some research into the vastly different Chinese culture before travelling or doing business. The platform goes beyond existing references on Chinese manners. Ways of polite social behaviour are not only described in detail, but also placed in the context of culture, history and practical, present-day use. This combined information leads to lists of do’s and don’ts, created around categories of manners and different regions. Using this platform for your preparations, you will be able to avoid a great deal of unwittingly inappropriate behaviour when doing business with your Chinese counterparts.

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  • 1. SHARE, INTERACT, RESPECT,CONNECTYOUR GUIDE ON CHINESE BUSINESS MANNERS, DO’S AND DON’TSBidbook version 11.7.2012By Marco de Groen
  • 2. Cause for ManguruThe cause for creating this online platform are my personal experiences with my Chinese wife and myinternship at a Chinese agency. I found out that manners matter not only when you are with your family in law,but also when you are doing business.Most important are manners when you are doing business with Chinese.China is one of the biggest countrie worldwide when it comes to import and export in Holland.Therefor it would be quite important for the Dutch to know the insights of the Chinese manners in order to buildup a good business relation with them. Chinese people still do business based on good feeling, respect andtrust. Off course you are allowed to make a mistake, but by showing some interest in a Chinese and hismanners and traditions you will make him feel comfortable and respected. And eventually this will give you alead start when doing business.Manguru will give Dutch business people a lead start by letting them see the Chinese manners and traditionsthrough the eyes of and expert or native. This in order to build up a bridge between both cultures. 1
  • 3. Name and function of Manguru = MANNERS GURU = GUIDEManguru is an online platform that allows users to post and share business manners do’s and don’ts fromChina. It can be useful for Dutch business man to know about Chinese business manners when you aretravelling, doing business or when you are researching the Chinese culture. The platform transcends existingreferences on manners because it does not only describe manners generically. It gives deep insights in thecontexts and practical use of manners and related manners. Based on all this information a do’s and don’ts listis created for each category of manners in a certain region.Therefore by using this platform you will never actinappropriate when dealing with the Chinese culture as a Dutch businessman. 2
  • 4. Strategy for ManguruDoing business with China is booming these days. Also the Dutch see the use of doing business in China. Assaid before China is one of the biggest countries for import and export not only in Holland but also worldwide.But this does not mean that doing business with Chinese is easy and always goes smooth.The Chinese culture is very rich of manners and traditions, which they still hang on to very much.When you could show Chinese that you have enriched yourself with some of their manners and traditions yousure will make a good impression on them!By browsing in some books and websites you can find a lot of manners but mostly all of these products arequite general in providing you information. Also when you read books you are the one who needs to filter theinformation and decide what is important for you. This usually is not possible when you dont know enough abouta culture and its manners. Manners consist of many key factors that a person needs to know before using them.These key factors are region, religion, ethnic group, job function, traditions and environment. All the books andwebsites do not provide these key factors well enough. Another issue is that in this modern time we needinformation anytime and anywhere. The perfect solution to this problem is an online platform where you canprepare yourself anytime and anywhere before doing business in China. With Manguru you will always be wellprepared! 3
  • 5. Why read this bidbook?• To show that this platform could be a great Marketing tool for you or your agency!• Find and convince cultural experts and professionals from all over the world to join this platform• To find investors and sponsors to help me realize this platform or maintain it• A holy bible for myself as creator and for others, but also to guard the true values of this platform• To inform whoever is interested in this platform with the key values and information of the platform 4
  • 6. What do manners consist of?What are manners and how are they connected toculture? In this small infographic I would like to show you EVERYTHING TO GEhow everything is linked together. TH ER IS ENVIRONMENTKey factors in manners are: RELATED TH MANNERS EC (EVOLVED) UNDERTONE ULT• Country NDED BY T ROU H URE• Region R E STORIES SU• Ethnicity MA COUNTRY JOB FUNCTION NNER• Religion A MANNER• Traditions IS RELATED TO• Job function• Environment and undertone REGIONThese key factors together are the culture of a person. TRADITIONSKey factors that have a relation to each other are RELIGIONconnected by cirkels in this inforgraphic. ETHNICITYThe conclusion is that manners and culture are alwaysconnected and together they are one. 5
  • 7. ScopeThe platform will be a online tool that allows Dutch business people to be guided in order to get respect andunderstanding in the Chinese business manners. In this way they will be able to get more interaction and astronger bond between each other concerning manners and traditions.Target groupChinese business people and Dutch business peopleTarget group motivationChinese business people: worldwide, many traditions and manners, biggest import and export country inEurope Personal motivation: My wife is Chinese and I have a big interest for Chinese cultureDutch business people: strategic position in Europe, economically strong, experienced tradersPersonal motivation: My own Dutch roots and the strategic position in Europe of Holland 6
  • 8. Proposition of Manguru 1/3Who are we?Manguru is an online platform that allows users to post and share Chinese business mannersFor who?The target group of this platform will be the Dutch business people, since they will have the biggest profits witha platform like this.Why?There is a strong need for more unique information with insights in key factors such as country, region, ethnicgroup, religion and tradition that can be provided by natives and experts only. This information needs to beprovided anytime, anywhere, short, simple and easy at one central place online. The fact that this information ispovided by experts and natives only makes the information very reliable. 7
  • 9. Proposition of Manguru 2/3What do they need?Deeper information on manners provided by experts and natives with different social layers from either Hollandor China.What do we offer?An online platform that is easy accessible anytime and anywhere. Where manners are shared by natives anddiscussed by them with other users and experts. Allowing users to understand and respect different culturesmore and better. The eventual data produced on the platform is stored and re-used into clear and shortdatasheets, which can be used by users while travelling or as a marketing tool. Also moderators (who consist ofcultural experts) will create custom made do’s and don’ts lists for each category of manners that are located in acertain region of Holland or China. This will allow business people to get a fast, clear and short total overview ofwhat are currently the main trends on manners at the location where they are, or going to be. 8
  • 10. Proposition of Manguru 3/3CompetitionThere is much competition in analogue and digital way. Only the main issue is that these competitors offerinformation that is too general, too long and most of the time not provided by natives. Their websites and booksmake it hard to share the information fast and everywhere.Also when people read a long book they will onlyremember parts of the manners which is a shame of the time spend on reading it. Another thing is that peoplereading a book will also decide themselves what is most important to them, this while experts could now makethat choice for them.This is where Manguru steps in.Why are we different?Thanks to our user generated content (from natives) and feedback from experts, professionals and other usersfrom different social layers on manners we can offer trustworthy information with unique insights.With one central point of information Manguru also offers users the opportunity to form a community, which willcreate a better bond between different cultures. This will lead to better understanding and respect for eachother’s manners and culture. And since the data on the platform is stored in a unique way users can vieuwstatistics, infographics and short do’s and don’ts lists provided on the platform. 9
  • 11. Use case Manguru, how does it start? USE CASE MANGURU HOW DOES IT WORK? LOOKING FOR SELF PROMOTION PROMOTE HIS CULTURE, COMPANY, JOB TO GET A BETTER NETWORK LOOKING FOR OR UNDERSTANDING SET THINGS STRAIGHT OR EARN MONEY AND BUSINESS OPPORTUNITIES DO AND DONTS (About manners) HAS KNOWLEDGE AND NEEDS KNOWLEDGE AND IS LOOKING WANTS TO SHARE IT FOR A PLACE TO GET IT, FAST AND EASY VISIT WEBSITE CULTURAL BUSINESS EXPERT MAN OR NATIVE BECOME MEMBER BUSINESSMAN PAYS EXPERT GETS FREE PER DOWNLOAD ACCESS AS MODERATOR POST MANNER WILL MAKE HIM GET THE USE INFO WILL MAKE HIM GET UNDERSTANDED MAKE LIST RIGHT ESSENTIAL INFO AND LISTS BETTER, MORE RESPECT, MORE BUSINESS FOR EACH POST THEY MAKE THEY GET MONEY. SHARE HIS SHARE HIS CRUCIAL TO SHARE WITH OTHERS. IN ORDER LOOKING FOR KNOWLEDGE EXPERIENCES INTERACTION TO GET MORE INFORMATION AND DEPTH INFO A GOOD PLACE TO ADVERTISE THIS WILL MAKE HIM GET MORE CLIENTS, RESPECT AND UNDERSTANDING EXPERT IS PAYED POST NEW LOOKING FOR USER PAYS BUT REWARDS CAN EARN MONEY BACK BY MANNER/ A GIFT, MARKETING SHARING HIS EXPERIENCE EXPERIENCE DATA, OR INFO COMPANY OR WEBSHOP CAN PAY TO ADD A LINK AT A MATCHING MANNER OR POST ADD COMMENTS ADD RANKING KNOWLEDGE ADD LOCATIONS ALL DATA ADD TAGS IS STORED TIPS/LINKS ADD LINKS IN DATABASE ADD TIPS SHARE ONLINE RESPECT COMPANY UNDERSTANDING OR WEBSHOP NEW PRODUCT IS MADE OUT OF DATA BENEFITS FOR EXPERTS BUYER OF BUSINESSMAN, COMPANIES PRODUCTS DATA CAN BE USED TO MAKE DATASHEETS OR BUSINESS GIFTS OR WEBSITE USER BUSINESS MAN 10
  • 12. Needs of Manguru users GROWTH NEEDS UNIQUE INFORMATION PROVIDED BY NATIVES INTERACTION WITH EXPERTS AND PROFESSIONALS DATASHEETS USED AS A MARKETING TOOL A SHORT DO’S AND DON’TS LIST ON DEMAND HIERARCHY OF NEEDS SHORT-TERM URGENCY OF NEEDS URGENCY OF NEEDS LONG-TERM ORIENTED ORIENTED HIERARCHY OF NEEDS GOOD AND FAST ACCESS BUILD UP A NETWORK INFORMATION THEY TRUST GET A BETTER BOND WITH EACHOTHER DONT LOOK LIKE A FOOL RESPECT AND UNDERSTANDING ENRICH THEMSELVES A CULTURAL HERITAGE PROTECTION ON PRIVACY MORE AND BETTER BUSINESS DO’S AND DON’TS MANNERS QUESTIONS ANSWERED INTERACTIONS WITH CULTURES BASIC NEEDS ONLINE INFORMATION, ANYTIME ANYWHERE 11
  • 13. Super short intro• An online platform that will open a door to information that has never been seen or published before!• Insight information about manners, projected in manner posts and do’s and don’ts lists• User generated content• Content provided by experts and professionals, and people with different social backgrounds in society• Users from the same or from a different cultures can interact with each other on the community• Thanks to this interaction the users will get more respect and understanding for each other• Users will be able to find and build up a network for both personal and business use Why this platform?• Manners from different cultures have never been shared along with the interesting insights• These insights are only known by people who are very familiar with the culture or raised in it• There is a strong need for more deeper and detailed information about manners• Key factors in this information are: Country, Region, Ethnic group, Religion, Job function and age• These key factors make it very hard to map and list the manners in a linear way, this platform can!• There is a strong need for a community about manners where people can interact 12
  • 14. Platform facts• Online! In the shape of a responsive website• Post a do, don’t, question or a tip, done by users• A club (the users) of selected professionals, experts, business people and culture freaks• Together they share, interact and make content which only they can use!• The platform will become an community and online meeting point• A database will store all information by tags given by the users• The information will be re-used for do’s and don’ts lists, statistics, infographics, marketing, business gifts• Work opportunities, people always need advice, translators, experts, meetings and workshopsThe platform, online• Online you can connect with business people and experts from all over the world• Connection is made quite easy, anytime and anywhere online• The boundaries for visitors are low, so it is very easy to visit• Privacy is no problem on this platform since you are known by your username only• Easy to connect to social media like Twitter and Facebook to make it a cross media platform• One central place online which makes it more easy to find for users 13
  • 15. Why this platform is better then the rest• It is online so easy to access anywhere!• People with different social backgrounds can interact, this is crucial for good information.• Its not a one way train, information is shared, discussed and commented• The users know what they are talking about, only people with the right knowledge• The platform is connected closely to social media, its of this modern time• Young and old people can be connected, which is good for the future• The manners can be mapped and structured thanks to the tags, this is unique• Privacy data is respected and will be protected also with the use of usernames• Users need to have a certain knowledge with manners to be on the platform• Users need to put in effort to join, therefore they will be more committed/helpful 14
  • 16. Focus for the platformTo make this platform interesting for businessman and for investors, a good filtering of information needs to bemade. This will make you get a good focus on information that matters. To get this filtering and focus thefollowing will be done:• Target group is Dutch businessman, Chinese experts / professionals and natives only• Only country regions that are interesting for business will be displayed and handled• A GPS tracker will show you the data of your current location or where you are going• Do’s and don’ts are made by experts• Ranking done by businessman and experts based on experiences• Data and do’s and don’ts is sorted and listed on country, region and category 15
  • 17. Who? The stakeholders (users)• Business people (in Holland and China)• Chinese Natives• Chinese Experts / Professionals• Cultural interested people• Investors and sponsors and workshopsWhat is in it for them? In general• Unique content supplied, ranked, shared and discussed by the users themselves• Tagged and mapped content which makes it very easy to use the content• Content with a very high amusement factor but also easy to learn and understand• One central point where people can share and gather for manners• Respect and understanding between different cultures• Enrich themselves• Build up a network with contacts• Get content which is reliable• Create a cultural heritage for themselves and other generations• Be able to use the content and create new products of it only they can since they are the users (they have the privilege)• Log in can be done by pc, laptop, smart phones and tablets 16
  • 18. Benefits of stakeholdersTarget groups• Business people: Do’s and don’ts, Networking, Job possibilities, Interesting data• Natives: Networking, Job possibilities, Cultural heritage, Exposure• Professionals: Job possibilities, Networking, Be able to distinct themselves, Exposure• Experts: Job possibilities, More knowledge, Networking, Be able to distinct themselves• Cultural interested people: Share experiences, Get more understandingPartners• Investors and sponsors: Get useful data, Being able to advertise more specific and accurate 17
  • 19. Persona’s, who will visit this platform?• Who would visit this platform and why would they?• The personas are related to experts, businessmen and cultural interested people 18
  • 20. Businessman - Event Agency Running a business that has international ambitionPERSONA Mark van der Broek - Director Age: 30-65 “I would love to do business in China but before I will I would like to browse through the most important manners that are related with doing business in Hong Kong” The Situation Mark is the director of an event agency that keeps itself busy with creating the perfect event for your company from a to z. Cause of his great succes in Holland he wants to expand to China since he heard that the market there is very interesting for his agency. But since he has no experience at all with doing business there he would like to know more about the manners in China to make a good first impression. He knows that the cultural differences are very big so short study of the manners and habits there is an absolute must for him. Books and websites provide good information but he finds them too complicated and general. He would like to do business specifically in Hongkong and because of that he wants as many manners and habits as possible as soon as possible. Key Characteristics Goals Questions Influencers • Is interested in culture • Know more about Chinese manners • Where to find the right information that really • Clients Relations • Loves to make a good impression • Build up good reliable relations in China matters? • Embassy • Is very creative with his business • Have a good image for his agency • How to find information which is reliable and • His staff • Don’t look like a fool when he is in China comes from the people there? • Attitude Expectations • Where to get specific do’s and don’ts, fast, • Time • Good business in China Current knowledge easy and clear? • References • Build up a network there • Know how the pass his business card • Is there information about manners that I can • Location • Get clients that will come back • Knows when to bow use for my agency to make it more successfull? 19 • Open a new office there • Knows not to rush with business there
  • 21. Chinese Investor - Dragon Invest (own business) Is the owner of his own investment foundation and is looking for projects in Holland to invest inPERSONA Fenson Lim - Owner/Director Age: 28-65 “I am looking for some great innovations in Holland to invest my money in. But I have never done business in Holland before so I dont know how to contact them and what is common there when doing business. I would like to know more about that a.s.a.p.” The Situation Investing in Dutch innovations is something that I find very interesting. This because Holland is one of the leading countries in online innovations and I have very high interest in that. Unfortunately I have only been investing in projects around China. I am very interested and excited to make this big step to Europe but I do not want to look like a newbie from China. Knowing more about Holland their manners and traditions is very important to me. Also I would like to know a few words in Dutch so I can show my respect to the Dutch people. Since I am a very busy man I do not have all the time of the world to prepare myself with these matters. Doing a long study is not an option for me, I am looking for one general place where I can go with all my questions about manners and traditions in Holland. Key Characteristics Goals Questions Influencers • Is very traditional • Not look like a fool or newbie in Holland • Is there one general place to find information • Family • Status is important to him • Find contacts in Holland that can help him about manners that is useful for me personal? • Network • Does not trust people easily • Get information about manners fast and easy • Is there a place where I can have interaction • Knowledge • Share some of his own traditions about manners with others? • Attitude Expectations • Can I make my network grow by sharing my • Image • Learn fast and easy Current knowledge manners online? • Effort • Find the information that matters • Doing business in China • Will others respect me more if I know about • Help • Learn some words of Dutch language • Manners and traditions in China their manners and traditions? • Expant his network • Knowledge English, Chinese, Japan, Vietnam • Would people like to know information about 20 • Knows about banking and investing Chinese manners that only I could know?
  • 22. Culture lover - Lecturer at university Loves the Asian culture and lectures about it for many years at a universityPERSONA Bart Jongmans - Lecturer Age: 30-65 “I love the Asian culture and travel there a lot, I read books, go to fairs and join communities from Asia. I would love to share my knowledge and opineon about Chinese manners and learn more about it from locals so I can teach this to my class” The Situation I am a lecturer with a passion for the Asian culture. I am trying to pass this passion over my students by keeping up to date with all cultural aspects from Asia. Having some good contacts in Asia would be a great asset for me personally and as a lecturer. I have seen all books, websites and other information sources. I am now looking for a way to get more unique information that you cannot find in these books. Information that will make my classes more interesting and spectacular. But also I just love to know more about all these manners and traditions. It would be great for me to place my questions about my manners somewhere and having people respond to them. Most of my questions can only be answered by locals. Maybe I could also share my own personal view on things or share my Dutch manners with Asians. Key Characteristics Goals Questions Influencers • Loves the Asian culture • Get more insight information from locals • Are the fackts that I know about manners • University • Knows how to translate information • Build up new relations correct or is there more behind the story? • His Students • Gets many input from his students • Be a better lecturer with great insights • How to find information which is reliable and • Free time • Share his passion about Asian culture comes from locals? • Attitude Expectations • Are people interested in my personal view and • Contacts • More unique information Current knowledge opinion? • Friends • Find some contacts to share information • Knows general manners and traditions in Asia • Are there people that can teach me more to • Travelling • Give his opinion on manners • Knows a lot about Dutch culture improve me as a lecturer in Asian manners? 21 • Grow as a lecturer • Knows how to translate information to people
  • 23. Cultural Expert China - Chamber of commerce Holland Works as an advisor for companies who would like to do business in ChinaPERSONA Lee Nah - Advisor Age: 28-65 “Doing business in China and being successful depends on many different factors. But also your personality and attitude is important. I would like to share my personal knowledge about this somewhere since this if often not known or forgotten” The Situation As an advisor for the chamber of commerce in Holland I have helped many agencies with setting up their business in China. A lot of times agencies become very successful but also many times a lot dont. This is because of their lack of knowledge for manners and traditions in China. As a Chinese who is raised very traditional by my parents I know many specific information about manners and traditions in China and where they come from. But also I know the differences in each region and the storied behind them. As an advisor I do not have the time and possibility to keep tell every agency about all these specific manners and traditions for each region all the time over and over again. The perfect solution for me would be one general place where I can easily put these manners and answers online. In this way I can help everyone in one time and it could also be a nice place to promote myself and the chamber of commerce. Key Characteristics Goals Questions Influencers • Has Chinese roots • Share her personal knowledge • How to promote myself and get a bigger • Family • Knows much about doing business • Help more people in one time network for the chamber of commerce? • Her job • Many possibilities as an advisor • Promote herself and her function • Can people find the right specific information • Knowledge • Create a cultural heritage for China online and use it while doing business? • Attitude Expectations • Can I get more respect for us Chinese when I • Experiences • More respect and understanding Current knowledge post my knowledge online somewhere? • Contacts • One place to share specific information • Personal experience cause of her roots • How to make people understand us Chinese • Roots • Get more agencies in her network • Knows manners and traditions better in a short amount of time? • More appreciation for her job • Knows mandarin and cantonese • Can people from different cultures talk about 22 • Knows the importance of rank and status their manners online to get more understanding?
  • 24. Image Consultant - At “image” (own business) Works as an image consultant for agencies that do business all over the worldPERSONA Tracy Groothuis - Owner/Director Age: 28-65 “I can give every person get the best possible image tips whether he wants to do business, work in hospitality or needs it for personal reasons. I want to promote myself and show my knowledge and expertise to others on this matter” The Situation Being an image consultant is a very unique and intense job. Manners and traditions are always changing and are different in each region. I have to keep up with the latest trends all the time in order to be up to date when I teach others about these manners. I put all my time and effort in my job as an image consult- ant and this is what I do for a living. Promoting myself is very difficult since there is a lot of competition but also many places to advertise. I am looking for a way to promote myself more and to show people how well I am up to date compared to others. Also I have many personal experiece that you will not find that easy in for example a book. Also I would like to find other image consultants to share experiences and to help each other out on some problems. Together we could form a group online to help people that are interested in this kind of service. In this way we can promote ourselves, build a network and earn respect. Key Characteristics Goals Questions Influencers • Has general knowledge on manners • Share her personal knowledge/experience • How can I use the internet to promote myself • Competitors • Personal experiences • Promote herself very specific and the right way more and let people know about me? • Network • Knows a variety of image techniques • Get a network of clients and other consultants • Is it possible to know more details about • Knowledge • Answer questions to others manners from peope themselves? • Attitude Expectations • Can I get more business by sharing my • Image • Get more appreciation Current knowledge knowledge online? • Effort • Know more about certain manners • Image • How can I learn more without travelling around • Help • Share knowledge with others • Manners and traditions worldwide general the world to find out myself? • Expant her network online • Knowledge English, Dutch, French, German • I am interested if my information is true and if it 23 • Clothing advisor has been useful for people who used it
  • 25. The value of contributing• Create a cultural heritage• Be part of the select club that can use the information but also can learn from each other• Build up a network and identify yourself• Enrich yourself and others• Make people aware of the power and use that are connected to manners• Change peoples insights and state of mind towards each other• Improve communication, respect and understanding for each other• Find people with the same interests• Get a up to date do’s and don’ts list for each region and category in countriesValue for users• Users can find do’s and don’ts easily to be prepared well• Only the users can profit of the shared content and its information, they have a privilege• Users from Holland and China can interact with each other to clear out questions and problems• New relations,work and business can be started and made on the platform• Information out of different social layers will give a very detailed and valuable perspective• Networks can be shared and used from each other• A club/community will be formed which allows users to enrich each other in many ways• A bridge will be build between countries and their culture 24
  • 26. So how does it all connect? • On the next page you will see a conceptual model • Please read form left to right and from up to down QUESTION A USER POSTS A MESSAGE ABOUT MANNERS Post/Type message Message must be manner or tradition relatedMan or Woman User uses... For the post Selected by himself -Stories Post needs from his own background -Experiences content and context or someone else his background -Education Is connecte -Way he is raised Consists Might include of N T ENT ULTURE Register/Log in COC Info connected FIRST CO Register/Log in -Actions-Country Post may consist of to user profile -Cu FIRST Text, Photo’s or Video’s -Language 25-Region -Ti Join or help -Objects-Ethnicity to create FILLED IN BY USER -Hi -Job function-Religion community -Lo -Behavior -Ci
  • 27. QUESTION A USER POSTS A MESSAGE ABOUT MANNERS CONCEPTUAL MODEL Post/Type message Message must be manner or tradition related Man or Woman User uses... For the post Selected by himself -Stories Post needs from his own background -Experiences content and context Connected to or someone else his background Family and friends -Education Is connected to -Way he is raised Consists Might include of LTURE N T ENT CU CO NTEXT Register/Log in Info connected FIRST CO Register/Log in -Actions -Country Post may consist of to user profile FIRST -Culture Text, Photo’s or Video’s -Language -Region -Time Traditions Join or help -Objects and -Ethnicity to create FILLED IN BY USER -History -Job function Manners -Religion community -Location -Behavior -Age -Circumstances BY POSTING Data connected to -Environment -Job each post -Language -Contacts Will structure -Work and map posts AGS/ I -At home AT -Opportunities T -Username N -At work -Insight information Find and connect to other users of different NETWORK N I TY/ G cultures or the same DA FO MU -Age SOCIAL MEDIA R -Job function M -Country In user OU CRUCIAL CO -Learn Have the opportunity for: -Region account NEEDED and each P Understanding -Ethnic group DATA and -Share -Interaction post All combined together = -Comment -Religion Respect Unique data and information -Discuss -Catagory -Content Insight information -Eating -Greeting Usefull and -Entering House Data can be reshared -Unique information usable for Catagory subjects -Manners -Gathered -Heritage of culture in different new shapes like: Cultural interested people -Etc. -Ranked -Valuable information Business people Do’s and don’ts -Shared Experts An application Investors Thanks to users -Discussed Stakeholders -Feedback Articles and community -Mapped E-mails INFORMATION AVAILABLE -Structured Social Media People in different social layers Supplierscan give useful various information ONLY FOR USERS -Tagged Business gifts
  • 28. Websites prototypes, inside and outside• On the first pages you will find database models of the platform• On the pages after that you will see some screens of the database models while using the website 27
  • 29. MANGURU DATABASE MODEL HOW WILL EVERYTHING BE LINKED WHEN MAKING A POST?DATABASE MODEL Region Country Location · Country_ID (Primary Key) · Location_ID (Primary Key) · Region _ID (Primary Key) · Title · Country_ID (Foreign Key) Post (do’s and don’ts) · Country_ID (Foreign Key) · Flag · Region_ID (Foreign Key) · Name · Category2post_ID (Pri. Key) · Title · Description · Description · User_ID (Foreign Key) · Description · Regio_ID (Foreign Key) · Google maps Country_ID (Foreign Key) · Category_ID (Foreign Key) Tags · Post_Type Tag_Post (relation tabel) · Title · Tag _ID (Primary Key) · Tag _ID (Primary Key) · Text · Name · Post_ID (Foreign Key) Share · Description · Creation_Date · Tags · Share_ID (Primary Key) · Share · Post_ID (Foreign Key) · Location (map) · Facebook · Ranking Comment · Linkedin Category · Comment · Twitter · Comment _ID (Primary Key) · Category _ID (Primary Key) · Creation_Date · Post_ID (Foreign Key) · Post_ID (Foreign Key) · Flag Category2Post · Description · Title · Creation_Date · Category _ID (Primary Key) User · Text · Post_ID · User _ID (Primary Key) · Name Post_Type Flag · Country · Posttype _ID (Primary Key) Ranking · Job Function · Action/function · Flag_ID (Primary Key) · Ranking _ID (Primary Key) · Website Do · Post_ID (Foreign Key) · Post_ID (Foreign Key) · E-mail Don’t · Message · Ranking_type · Connect (social media) Industry · Notification · About Question · Creation_Date 28
  • 30. CONCEPTUAL MODEL A POSTED MANNER OR QUESTION HAS THE FOLLOWING OPTIONS DATABASE Add weblink Company can add their ADD TIP link if they have products related to manner. Think of a webshop or service ADD LINK Get ADD COMMENT FLAG Follow manner/question interaction and receive updates MANNER Facebook Twitter SHARE OR RANK Rate this manner Linkedin QUESTION POST Is this manner of value Replies are linked to and did it help you? manner/question USER ADD TAGS Add name tags like: Religion, Ethnic group, Environment, Manner/question MAP Job, Language, Locations etc. linked to his name Add location/add region 29
  • 31. DATABASE MODEL OF ADD BUTTON How to add a post and what are the options?DATABASE MODEL To let users add a post they Add need to click on the button add Country Before the post menu will be displayed the user needs to make some selections first. Region Country, region and catagory Catagory Image Appearance Meeting and greeting After the user selected a main catagory he After these selections are made Entering a building can now choose what kind of sub categories the user can now start composing These are the main catagories the user can choose from. Behind each catagory belongs best to the post he wants to make his post by filling in these items are a set of sub categories Exchanging objects Sub categories Add Title Building up relations Add Text Meetings and negotiations Add Tags Conversation manners When having a meal Post Saying goodbye Business laws 30
  • 32. DATABASE MODEL OF SEARCH DO’S AND DON’TS How to search do’s and don’ts and what is linked to it?DATABASE MODEL People logged in to the website Do’s en Don’ts click on the do’s and don’ts button Country Before anything is displayed then need to choose their Region county, region and category Catagory Image Appearance Meeting and greeting After a main catagory is selected The sub categories are displayed After the user makes his choice Entering a building the do’s and don’ts will be displayed. These are the main categories they can choose from Exchanging objects Sub categories Results displayed Building up relations Meetings and negotiations Conversation manners When having a meal Saying goodbye Business laws 31
  • 33. Platform categories 1/3Image (reputation, and how to make yourself look Meeting and greetinggood)
 - Purpose of meeting (know why you have a - Behaviour (Serious and Humble, no arrogance) meeting, but don’t be direct about it)- Greeting by title/job function - Greeting process (Handshake, mean it, Don’t - Achievements (mention your study, prizes, titles) kneel down when you greet a Chinese, only for - Respect (how to show it) dead people, praying god)- Four types of ‘faces’ liu mianzi “grant face; give a - Sense of humor chance to regain lost honor”, shi mianzi “lose - Language basics face”, zheng mianzi “fight for face”, gei mianzi “give - Non-Verbal Communication face; show respect.” - Posture- Guanxi - Face expressionAppearance (how to dress yourself in different 
Entering a building (house/company/restaurant)occasions) - Greeting (greeting owner)- Dress code (what to wear on what occasion) - Remember name (surname, job function)- Face expression (smile, eye contact but don’t stare) - Handshake (no other body contact, like kissing)- Posture/gestures (how to act) - Physical environment (which location)- Accessories (jewellery etc.) 32
  • 34. Platform categories 2/3Exchanging objects / giving a gift
 Meetings and negotiations (the process of doing business with Chinese)
- Business card (first meeting)- Gifts (after you know someone better), Unwrapping - Privacy (Keep private and business separated directly (yes or no), don’t give money as a gift, Always as much as possible), Try not to blame give your gift even if refused someone, No bad language,- Objects - Appearance (Try not to mention someone’s- Receiving (To give or accept with 2 hands) appearance like bald, strange clothes, fat etc.)- Giving (Give or accept with 2 hands) - Posture/body language - Contact manners
Building up relationships
 - Preparations (before an actual meeting, what to do?) - Attitude (be serious), No rushing, take your time - Environment - Go out together (Getting drunk, nights out) - Non-Verbal Communication - Buy someone a meal - Impress your guest (good meal, or gift, or your personal skills and qualities) 
 - Confucianism - At the office 33
  • 35. Platform categories 3/3Conversation manners/habits
 - Popular dishes - Environment (choice of location, Restaurant - Manners (Don’t cut off while people talk, Try to manners) respect each other’s topics)- Conversation topics (what to talk about) Saying goodbye (when going home, or leaving a- Avoid several topics (what not to talk about, Tibet and meeting) Taiwan)- Posture/gesture - Appreciation (Thank your host and show your - Tone of voice appreciation)- Face expression - Language basics- Language basics - Posture- Non-Verbal Communication - Non-verbal communication - Face expressionWhen having a meal - Expectations (Represent your objects, and ex press your long-term expectation)- Chopsticks- Hygiene standards Chinese business laws (By Sophie Mao)- Table manners- Eating/dining manners (Don’t talk while eating) - Tips and tricks business in China- Interaction on location (Tipping, Cheering, raise - Chinese business Facts en rules glas etc.) 34
  • 36. DATABASE MODEL OF COMMUNITY How to make a post on community and what are the options?DATABASE MODEL After clicking on the community button the user will see the recent Community posts. He can then choose to add a post himself. Or interact in the community View community If the user decided he does not wat to post Add Post he can close the post window Discussion Jobs Meeting Projects Add Title Add Title Add Title Add Title Add Text Add Text Add Text Add Text After choosing the main catagories the user needs Add Country Add Country Add Country Add Country to fill in the data and then post the message Add Region Add Region Add Region Add Region Add Catagory Add Catagory Add Catagory Add Catagory Add Tags Add Tags Add Tags Add Tags 35 Make Post
  • 37. DATABASE MODEL OF STATISTICS What does the statistics consist of and how do they work?DATABASE MODEL Statistics Country Region Catagory When a user needs statistics he first needs to make a few filter options. Choose a country, region and main category. Image After that the statistic options are displayed Appearance Meeting and greeting Popular do’s List is shown Entering a building Popular don’ts List is shown Best ranked List is shown Exchanging objects Best commented List is shown Building up relations Popular tags Tag cloud is shown Meetings and negotiations Popular locations Map is shown Conversation manners Popular questions List is shown When having a meal Saying goodbye Business laws 36
  • 38. Platform screenshots 1/8 Do’s and Don’tsAbout Community About LoginDo’s and Don’ts Community Login SearchSearch Do’s and don’ts Manguru your guide in Add Community business manners do’s and don’ts. SIGN UP LOGIN Sign up Members, log inSHARE WHAT MEMBERS SAY: Your full nameINTERACT PLAY INTRO Marco de Groen, Holland “Lorem ipsum dolor sit Will not be visibleRESPECT amet, vitae elit dui, facilisis vel dapibus a cursus pede ut.” Your emailCONNECT. Marco de Groen, Holland “Lorem ipsum dolor sit We won’t share your email addressManguru is an online amet, vitae elit dui, facilisis vel dapibus a cursusplatform that allows pede ut.” Usernameusers to find do’s and Marco de Groen, Hollanddon’ts of each country. “Lorem ipsum dolor sitMaking a good amet, vitae elit dui, facilisis vel dapibus a cursusimpression has never pede ut.” Passwordbeen this fast and easy! Marco de Groen, Holland “Lorem ipsum dolor sit amet, vitae elit dui, facilisis vel dapibus a cursus Sex Date of birth pede ut.” Male 1 January 1986 MANNERS COMMUNITY USAGE Marco de Groen, Holland “Lorem ipsum dolor sit amet, vitae elit dui, facilisis Country ZIP code vel dapibus a cursus Netherlands pede ut.” By clicking the “Sign up” or “Sign up using Facebook or Linkedin” buttons below, you agree to Cultural Treasures Terms of Service BROWSE MANGURU GENERAL INFORMATION MANGURU CONNECT WITH MANGURU SIGN UP Do’s and don’ts Help About us Follow us on Twitter Add Guidelines Contact Community Login Terms of use Privacy policy Publications News Follow us on Facebook 37 BROWSE MANGURU GENERAL INFORMATION MANGURU CONNECT WITH MANGURU Read out blog © 2012 MANGURU Do’s and don’ts Help About us Follow us on Twitter Add Guidelines Contact Community Terms of use Publications Follow us on Facebook Login Privacy policy News
  • 39. Platform screenshots 2/8 Do’s and Don’ts About Community MarcoDo’s and Don’ts CommunitySearch Search Do’s and don’ts Add Community Statistics Get your do’s and don’ts in 3 easy steps! Log in Not a member yet? Please sign up Step 1 : Confirm your country location Email address: Country Step 2 : Choose the region you are going or in Region Password: Step 3 : Choose a main category of manners Forgot your password? Main category Remember me on this computer Step 4 : Choose a sub category that belongs to the main category LOGIN Sub category OR GO! Log in to Manguru with Facebook or Linkedin BROWSE MANGURU GENERAL INFORMATION MANGURU CONNECT WITH MANGURU Do’s and don’ts Help About us Follow us on Twitter Add Guidelines Contact BROWSE MANGURU GENERAL INFORMATION MANGURU CONNECT WITH M Community Terms of use Publications Follow us on Facebook Login Privacy policy News Do’s and don’ts Help About us 38 Follow us o Add Read out blog Guidelines Contact © 2012 MANGURU Community Terms of use Publications Follow us o Login Privacy policy News Read out b © 2012 MANGURU
  • 40. Platform screenshots 3/8 About Marco About Marcon’ts Community Do’s and Don’ts Community Search Do’s and don’ts Add Community Statistics Do’s and don’ts Add Community Statistics Contribute to this platform, add your own! Choose the country or origin About What is Manguru? Country Contact Publications About. Choose the region of origin Region News Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus massa nunc, volutpat ac lobortis eget, congue sed urna. Maecenas nisl sem, sagittis Choose a main category that suits the best vitae bibendum et, viverra a nulla. Phasellus adipiscing semper dolor, et eleifend urna consectetur eget. Class aptent taciti sociosqu ad litora torquent Main category per conubia nostra, per inceptos himenaeos. Help Step 4 : Choose a sub category that suits the manner best Guidelines Sed in ligula sed nibh ullamcorper ornare at sed velit. Sed feugiat lectus ut Sub category urna dignissim interdum. Vivamus vel ligula vitae dui sodales posuere. Terms of use Quisque metus turpis, porta vel convallis sit amet, consectetur a lectus. What kind of post would you like to make? Privacy policy DO DON’T What type of manner or question is it? FORMAL INFORMAL Type a title and text, add related tags and post! TYPE A TITLE... TYPE YOUR DO,DON’T OR QUESTION HERE... (MAX. 200 WORDS) BROWSE MANGURU GENERAL INFORMATION MANGURU CONNECT WITH MANGURU Hokkiens Dining Directors Do’s and don’ts Help About us Follow us on Twitter Add a tag and press Enter Add Guidelines Contact 39 Community Terms of use Publications Follow us on Facebook Login Privacy policy News USER: MARCO DE GROEN POST! Read out blog © 2012 MANGURUMANGURU GENERAL INFORMATION MANGURU CONNECT WITH MANGURUon’ts Help About us Follow us on Twitter
  • 41. Platform screenshots 4/8 About MarcoDo’s and Don’ts Community About Marco Do’s and Don’ts CommunitySearch Search Do’s and don’ts Add Community Statistics Do’s and don’ts Add Community Statistics Edit Profile Edit Profile I have a hard question about how MAKE POST I have a hard question about how Activity Chinese like to communicate Chinese like to communicate CLOSE Statistics Email info@marcodegroen.com Flags Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas viverra volutpat sapien et facilisis. Aliquam erat volutpat. Cras congue, orci volut- 10 Comments Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas viverra volutpat sapien et facilisis. Aliquam erat volutpat. Cras congue, orci volut- 10 Comments Password pat sodales scelerisque, ante lectus dignissim turpis, non fringilla mauris pat sodales scelerisque, ante lectus dignissim turpis, non fringilla mauris Change Password nisl interdum enim. Sed interdum, dui vitae tincidunt rhoncus, leo enim eleifend lectus, nec rhoncus velit Click for more >> 15 nisl interdum enim. Sed interdum, dui vitae tincidunt rhoncus, leo enim eleifend lectus, nec rhoncus velit Click for more >> 15 Moderators Shares Shares Full name Marco de Groen Invite others Comment Share Map Add Tags Rank 4 Tags Comment Share Map Add Tags Rank 4 Tags Username MARCO DE GROEN I have a hard question about how I have a hard question about how Gender Male Chinese like to communicate Chinese like to communicate Date of birth 1 January 1986 Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas viverra volutpat sapien et facilisis. Aliquam erat volutpat. Cras congue, orci volut- 10 Comments Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas viverra volutpat sapien et facilisis. Aliquam erat volutpat. Cras congue, orci volut- 10 Comments pat sodales scelerisque, ante lectus dignissim turpis, non fringilla mauris pat sodales scelerisque, ante lectus dignissim turpis, non fringilla mauris nisl interdum enim. Sed interdum, dui vitae tincidunt rhoncus, leo enim eleifend lectus, nec rhoncus velit Click for more >> 15 Shares nisl interdum enim. Sed interdum, dui vitae tincidunt rhoncus, leo enim eleifend lectus, nec rhoncus velit Click for more >> 15 Shares Country Holland Comment Share Map Add Tags Rank 4 Tags Comment Share Map Add Tags Rank 4 Tags ZIP Code 4708 EJ Website www.marcodegroen.com BROWSE MANGURU GENERAL INFORMATION MANGURU CONNECT WITH MANGURU About me Max. 200 words Do’s and don’ts Help About us Follow us on Twitter Add Guidelines Contact Community Terms of use Publications Follow us on Facebook Login Privacy policy News Read out blog © 2012 MANGURU Linkedin Connect Link to Linkedin Facebook Connect Link to Facebook Twitter Connect Link to Twitter Delete Delete Account Your account will be deleted! Save Profile 40 BROWSE MANGURU GENERAL INFORMATION MANGURU CONNECT WITH MANGURU
  • 42. Platform screenshots 5/8 About Marco About Marco Community Do’s and Don’ts Community Search Do’s and don’ts Add Community Statistics Do’s and don’ts Add Community Statistics Discussion Job Meeting Project Accurate statistics in 4 easy steps!d question about how I have a hard question about how to communicate TYPE A TITLE... Chinese like to communicate Step 1 : Of which country would you like to get statistics?met, consectetur adipiscing elit. Maecenas viverra 10 TYPE YOUR DO,DON’T OR QUESTION Aliquam erat volutpat. Cras congue, orciviverra Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas 10 Country s. Aliquam erat volutpat. Cras congue, orci volut- Comments volutpat sapien et facilisis. volut- Comments ante lectus dignissim turpis, non HERE... (MAX. 200 WORDS) fringilla mauris pat sodales scelerisque, ante lectus dignissim turpis, non fringilla mauris Step 2 : Choose the region that you want nterdum, dui vitae tincidunt rhoncus, leo enim cus velit Click for more >> 15 nisl interdum enim. Sed interdum, dui vitae tincidunt rhoncus, leo enim eleifend lectus, nec rhoncus velit Click for more >> 15 Shares Shares Region Map Add Tags Rank 4 Tags Comment Share Map Add Tags Rank 4 Tags Step 3 : Choose a catagory that you want Hokkiens Dining Directors Hokkiens Catagoryd question about how a tag and pressIEnter a hard question about how Add have to communicate Chinese like to communicate Step 4 : Choose a type of statistics USER: MARCO DE GROEN Choose you type of post, fill in the data and post! POST! Best ratedmet, consectetur adipiscing elit. Maecenas viverra s. Aliquam erat volutpat. Cras congue, orci volut- 10 Comments Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas viverra volutpat sapien et facilisis. Aliquam erat volutpat. Cras congue, orci volut- 10 Comments ante lectus dignissim turpis, non fringilla mauris pat sodales scelerisque, ante lectus dignissim turpis, non fringilla mauris USER: MARCO DE GROEN GO! nterdum, dui vitae tincidunt rhoncus, leo enim cus velit Click for more >> 15 Shares nisl interdum enim. Sed interdum, dui vitae tincidunt rhoncus, leo enim eleifend lectus, nec rhoncus velit Click for more >> 15 Shares Map Add Tags Rank 4 Tags Comment Share Map Add Tags Rank Tags 4 BROWSE MANGURU GENERAL INFORMATION MANGURU CONNECT WITH MANGURU Do’s and don’ts Help About us Follow us on Twitter GENERAL INFORMATION MANGURU CONNECT WITH MANGURU Add Guidelines Contact Community Terms of use Publications Follow us on Facebook Login Privacy policy News Help About us Follow us on Twitter Guidelines Contact Read out blog © 2012 MANGURU Terms of use Publications Follow us on Facebook Privacy policy News 41 Read out blog
  • 43. Platform screenshots 6/8 About MarcoDo’s and Don’ts Community About Marco Do’s and Don’ts CommunitySearch Search Do’s and don’ts Add Community StatisticsItems: DO DON’T INDUSTRY QUESTION Search: China > Hongkong > Greeting someone Do’s and don’ts Add Community Statistics Search: China > Hongkong > Greeting someone > Filters: Formal Informal By ranking Moderator choiceI have a hard question aboutGroen China > Shanghai > Greeting someone a hard question about how User: Marco de how I haveChinese like to communicate I have a hard question about Chinese like to communicate how Chinese like to communicate I have a hard question about how I have a hard question about how 10Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas viverra Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas viverra 10volutpat sapien et facilisis. Aliquam erat volutpat. Cras congue, orci volut- Comments Chinese like to communicate volutpat sapien et facilisis. Aliquam erat volutpat. Cras congue, orci volut- Comments Chinese like to communicate 10pat sodales scelerisque, ante lectus dignissim turpis, non fringilla mauris pat sodales scelerisque, ante lectus dignissim turpis, non fringilla mauris Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas viverra volutpat sapien etnisl interdum enim. Sed interdum, dui vitae tincidunt rhoncus, leo enim 15 nisl interdum enim. Sed interdum, dui vitae tincidunt rhoncus, leo enim facilisis. Aliquam erat volutpat. Cras congue, orci volutpat sodales scelerisque, ante lectuseleifend lectus, nec rhoncus velit Click for more >> eleifend lectus, nec rhoncus velit Click Comments >> for more 15 dignissim turpis, non fringilla mauris nisl interdum enim. Sed interdum, dui vitae tincidunt Shares rhoncus, leo enim eleifend lectus, nec rhoncus velit Lorem ipsum dolor sit amet, consectetur 15 Shares Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas viverra 10 Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas viverra volutpat sapien et facilisis. Aliquam erat volutpat. Cras congue, orci volut- 10Comment Share Rank 4 adipiscing elit. Maecenas viverra volutpat sapien et facilisis. Aliquam erat volutpat. Cras Map Add Tags Comment Share congue, orci volutpat sodales scelerisque, ante lectus dignissim turpis, non fringilla mauris Tags Map Shares Add Tags 4 volutpat sapien et facilisis. Aliquam erat volutpat. Cras congue, orci volut- Rank sodales scelerisque, ante lectus dignissim turpis, non fringilla mauris pat Tags Comments pat sodales scelerisque, ante lectus dignissim turpis, non fringilla mauris Comments nisl interdum enim. Sed interdum, dui vitae tincidunt rhoncus, leo enim eleifend lectus, nec rhoncus velit ante lectus dignissim turpis, non fringilla mauris nisl interdum enim. Sed inter- Tags 4 nisl interdum enim. Sed interdum, dui vitae tincidunt rhoncus, leo enim eleifend lectus, nec rhoncus velit Lorem ipsum dolor sit amet, consectetur 15 Shares nisl interdum enim. Sed interdum, dui vitae tincidunt rhoncus, leo enim eleifend lectus, nec rhoncus velit Lorem ipsum dolor sit amet, consectetur 15 Shares dum, dui vitae tincidunt rhoncus, leo enim eleifend lectus, nec rhoncus velitI have a hard question about how I have a hard question about how adipiscing elit. Maecenas viverra volutpat sapien et facilisis. Aliquam erat adipiscing elit. Maecenas viverra volutpat sapien et facilisis. Aliquam erat 4 4 volutpat. Cras congue, orci volutpat sodales scelerisque,i vitae tincidunt volutpat. Cras congue, orci volutpat sodales scelerisque,i vitae tinciduntChinese like to communicate > Shanghai Location: China Chinese like to communicate rhoncus, leo enim eleifend lectus, nec rhoncus velit Click for more >> rhoncus, leo enim eleifend lectus, nec rhoncus velit Click for more >> Tags TagsLorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas viverravolutpat sapien et facilisis. Aliquam erat volutpat. Cras congue, orci volut- 10 Comments Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas viverra volutpat sapien et facilisis. Aliquam erat volutpat. Cras congue, orci volut- 10 Comments I have a hard question about how I have a hard question about howpat sodales scelerisque, ante lectus dignissim turpis, non fringilla mauris pat sodales scelerisque, ante lectus dignissim turpis, non fringilla maurisnisl interdum enim. Sed interdum, dui vitae tincidunt rhoncus, leo enimeleifend lectus, nec rhoncus velit Click for more >> 15 nisl interdum enim. Sed interdum, dui vitae tincidunt rhoncus, leo enim eleifend lectus, nec rhoncus velit Click for more >> 15 Shares Chinese like to communicate Shares Chinese like to communicateComment Share Map Add Tags Rank 4 Comment Share Map Add Tags Rank 4 10 10 Tags Tags Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas viverra Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas viverra volutpat sapien et facilisis. Aliquam erat volutpat. Cras congue, orci volut- volutpat sapien et facilisis. Aliquam erat volutpat. Cras congue, orci volut- Comments CommentsI have a hard question about how I have a hard question about how pat sodales scelerisque,interdum, dui vitae tincidunt rhoncus, leo enim ante lectus dignissim turpis, non fringilla mauris pat sodales scelerisque, ante lectus dignissim turpis, non fringilla maurisChinese like to communicate Chinese like to communicate nisl interdum enim. Sed eleifend lectus, nec rhoncus velit Lorem ipsum dolor sit amet, consectetur 15 Shares nisl interdum enim. Sed interdum, dui vitae tincidunt rhoncus, leo enim eleifend lectus, nec rhoncus velit Lorem ipsum dolor sit amet, consectetur 15 Shares adipiscing elit. Maecenas viverra volutpat sapien et facilisis. Aliquam erat adipiscing elit. Maecenas viverra volutpat sapien et facilisis. Aliquam eratLorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas viverravolutpat sapien et facilisis. Aliquam erat volutpat. Cras congue, orci volut- 10 Comments Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas viverra 10 volutpat. Cras congue, orci volutpat sodales scelerisque,i vitae tincidunt rhoncus,Comments eleifend lectus, nec rhoncus velit Click for more >> volutpat sapien et facilisis. Aliquam erat volutpat. Cras congue, orci volut- leo enim 4 volutpat. Cras congue, orci volutpat sodales scelerisque,i vitae tincidunt rhoncus, leo enim eleifend lectus, nec rhoncus velit Click for more >> 4pat sodales scelerisque, ante lectus dignissim turpis, non fringilla mauris pat sodales scelerisque, ante lectus dignissim turpis, non fringilla mauris Tags Tagsnisl interdum enim. Sed interdum, dui vitae tincidunt rhoncus, leo enimeleifend lectus, nec rhoncus velit Click for more >> 15 Shares nisl interdum enim. Sed interdum, dui vitae tincidunt rhoncus, leo enim eleifend lectus, nec rhoncus velit Click for more >> 15 Shares Tags: Most popularComment Share Map Add Tags Rank 4 Directors Comment Directors Share Directors Map Add Tags RankBROWSE MANGURU4 GENERAL INFORMATION MANGURU CONNECT WITH MANGURU China Meal Mandarin Tags Tags Hotels Shanghai Power Directors Directors DirectorsI have a hard question about how Status Chinese Respect I have a hard question about how Do’s and don’ts Help About us Add a tag and press Enter Follow us on Twitter Owner Tradition DinnerChinese like to communicate Chinese like to communicate Add Guidelines Contact Community Terms of use Publications Rank: What do you viverraLorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas think? Comments: interactsit amet, consectetur adipiscing elit. Maecenas viverra Lorem ipsum dolor with each othervolutpat sapien et facilisis. Aliquam erat volutpat. Cras congue, orci volut- Is this post useful? 10 Comments volutpat sapien et facilisis. Aliquam erat volutpat. Cras congue, orci volut- Login 10 Comments Privacy policy News Follow us on Facebook Marco de Groen This is very useful!pat sodales scelerisque, ante lectus dignissim turpis, non fringilla mauris pat sodales scelerisque, ante lectus dignissim turpis, non fringilla maurisnisl interdum enim. Sed interdum, dui vitaeyou find it reliable? enim Do tincidunt rhoncus, leoeleifend lectus, nec rhoncus velit ClickHowmore >> is it? for valuable 15 Shares nisl interdum enim. Sed interdum, dui vitae tincidunt rhoncus, leo enim Marco de Groenlectus, nec rhoncus velit Click for more >> eleifend Do you think so? i dont know 15 © 2012 MANGURU Shares Read out blogComment Share Map Add Tags Rank 4 Tags Marco de Groen Yes it sure is, I tried it! Comment Share Map Add Tags Rank 4 Tags BROWSE MANGURU GENERAL INFORMATION MANGURU CONNECT WITH MANGURU 42 Do’s and don’ts Help About us Follow us on Twitter Add Guidelines Contact Community Terms of use Publications Follow us on Facebook Login Privacy policy News Read out blog © 2012 MANGURU
  • 44. Platform screenshots 7/8 About Marco About MarcoDo’s and Don’ts Community Do’s and Don’ts CommunitySearch Search Do’s and don’ts Add Community Statistics Do’s and don’ts Add Community StatisticsStatistics: DO DON’T QUESTION TREND MAP TAGS Search: China > Hongkong > Greeting someone Statistics: DO DON’T QUESTION TREND MAP TAGS Search: China > Hongkong > Greeting someone Most popular do’s in: China > Hongkong > Greeting someone Most popular do’s in: China > Hongkong > Greeting someone 1 How to bow your body... 6 How to bow your body... 1 How to bow your body when you greet someone elder then you Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas viverra volutpat sapien et facilisis. Aliquam erat volutpat. 2 Ok to wave your hands? 7 Ok to wave your hands? Cras congue, orci volutpat sodales scelerisque, ante lectus dignissim turpis, non fringilla mauris nisl interdum enim. Sed interdum, dui vitae tincidunt rhoncus, leo enim eleifend lectus, nec rhoncus velit Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas viverra volutpat sapien et facilisis. Aliquam erat volutpat. Cras congue, orci volutpat sodales sceler- isque, ante lectus dignissim turpis, non fringilla mauris nisl interdum enim. Sed interdum, dui vitae tincidunt rhoncus, leo enim 3 Different age different... 8 Different age different... eleifend lectus, nec rhoncus velit ante lectus dignissim turpis, non fringilla mauris nisl interdum enim. Sed interdum, dui vitae tincidunt rhoncus, leo enim eleifend lectus, nec rhoncus velit 4 Top Location Top Tag Tip Top Rank Pointing at someone 9 Pointing at someone Hongkong Greeting Book Valuable Go back 5 Yelling is not a problem 10 Yelling is not a problem Chinatown Elders How to greet BROWSE MANGURU GENERAL INFORMATION MANGURU CONNECT WITH MANGURU BROWSE MANGURU GENERAL INFORMATION MANGURU CONNECT WITH MANGURU Do’s and don’ts Help About us Do’s and don’ts Help About us Follow us on Twitter Follow us on Twitter Add Guidelines Contact Add Guidelines Contact Community Terms of use Publications Community Terms of use Publications Follow us on Facebook Follow us on Facebook Login Privacy policy News Login Privacy policy News Read out blog Read out blog © 2012 MANGURU © 2012 MANGURU 43
  • 45. Platform as responsive website 44
  • 46. Importance of this platformManguru = Manners = Culture =• Education • Pride• Development • Life• History and future • Independence• Identity • Image• Knowledge • Innovation• Way of life • Connection 48
  • 47. Primary goal of this projectGive users a good preparation (guide them) before doing business in China with ChineseSub goal of this platformTo get a cultural heritage that has unique information, that is structured and mapped thanks to the users whogenerated the content themselves. And achieve the 2 main question points when I started this project• How to let people post on a online platform?• How to let people see each others culture through each others eyes? 46
  • 48. Promotion strategyWhere to promote it?• Airports, where business people from all over the world hang out (Schiphol Airport in Holland as example)• Embassy’s of China and Holland• Cultural events related to China or Holland• Social media! Twitter, Facebook and Linkedin• Business meetings or conferences• Online groups and communitiesBy promoting the platform on these places business people and experts will be contacted in every possible way.This so a wide variety of business users will visit the platform. 47
  • 49. How to promote it?Dig into social media and its strengthsCreating profiles and interact with business people online to draw them to the platform. React on their questionsand manner related posts on Twitter and Facebook. But also by making a Linkedin group so business peopleare more easy to find and connect to.The social media will be: Twitter, Facebook and LinkedinThe campaignWith this campaign I want to provoke Dutch business people who are active and China, but also Chineseexperts and natives. I hope to pursue them to set things straight and come to visit the platform. The idea is toshow a manner, or to mention something about a culture which is absolutely not true. In this way I want to givepeople the feeling that they have to set things straight or correct this issue about their culture. By showing thelink to the platform people will get the chance to react on the manner at the platform and share their true storyand vision. When they visit the website they will see more manners and questions and I hope this will triggertheme to keep visit this platform. This campaign can be promoted at the following places:• Airports: For now Schiphol Airport in Holland• Embassy’s of China and Holland• Cultural events• Business meetings or conferences• Online groups and communities 48
  • 50. MANGURU CAMPAIGN PLAN SLOGAN: THIS IS HOW WE DO BUSINESS! OR NOT? CAMPAIGN PRODUCTS GOAL: GET BUSINESS PEOPLE TO VISIT MANGURU AND POST THEIR MANNERS OR QUESTIONS, GENERATE MORE TRAFFICCAMPAIGN MODEL AND TO LET THEM CORRECT THE WRONG MANNERS SHOWN IN THE CAMPAIGN • ONLINE MEDIA STRATEGY: PROVOKE PEOPLE WITH COMPLETELY WRONG MANNERS AND DARE THEME TO SET THINGS STRAIGHT ON MANGURU • SOCIAL MEDIA THIS CAMPAIGN WILL CONSIST OF ONLINE MARKETING AND PRINT MARKETING WITH DIRECT APPROACH • PRINTMEDIA • DIRECT MAIL PRE-CAMPAIGN FASE The platform is filled with data provided by experts Posters have QR codes that link to the platform First contact professionals Contact sponsors with the campaign Make social media profiles Make and print and experts to join the platform and the experts together where people can aks questions poster promo’s 1 2 3 4 THE CAMPAIGN Embassy’s, cultural events, and People can add data and Campaign starts at airport Social media profiles start online groups are contacted with comments to the manners Schiphol and Hongkong intense contact with people online the campaign on a special created page with the posters The QR codes will directly Invitations to the website are made online. send people to the platform Online banners and promo’s are shown where they can comment. FINISHING TOUCH People are being informed Video’s of new popular Data received from the campaign New poster promo’s of the on social media about the manners can be filmed and will be visualised to infographics outcome from the campaign progress on the manners put on youtube for promotion and a new do’s and don’ts lists are shown in the airports
  • 51. Campaign example 50
  • 52. Campaign example Schiphol AirportQR code to ManguruEach manner displayed on the airport willhave an QR code that will re-direct people tothe Manguru website. In this way a direct 51connection to the platform is made.
  • 53. Manguru revenue model REVENUE MODEL REVENUE MODEL WHO WHAT HOW MANGURU SERVICE/SPACE PLATFORM SEARCHING USER DO’S AND DON’TS ON MANGURU POSTING EXPERTS KNOWLEDGE ON MANGURU POSTING NATIVES KNOWLEDGE ON MANGURU ACCURATE ADS ON ADVERTISERS ADVERTISING MANGURU PERSONAL KNOWLEDGE, MONEY NETWORK CULTURE UNDERSTANDING PROFITS PROFITS IMAGE PROFIT PROFITS PROFITS (WORK OPPORT.) (HERITAGE) PROFITS USER PAYS FOR EACH ADVERTIZING PROFITS MONEY DOWNLOAD 52 MONEY GOES TO MONEY GOES EXPERTS AND TO MANGURU NATIVES
  • 54. Concept and creationMarco de GroenEkenberg 534708 EJ RoosendaalE-mail: info@marcodegroen.comWebsite: www.marcodegroen.comMobile: +31 (0)6 50 49 53 31 53

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