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  • 1. ETIQUETTE IN MALAYSIA JAVANESE VS. HAN HOKKIEN CHINESEEurope IN KUALA LUMPUR Distance 9623.8 km Malaysia ETIQUETTE IN MALAYSIA JAVANESE VS. HAN HOKKIEN CHINESE IN KUALA LUMPUR BY MARCO DE GROEN BY MARCO DE GROEN
  • 2. WHY? CONTENT Which color is which group?There are many Etiquette in Asia. I chose to focus my project onMalaysia .This because it is country with many different ethnic origins. JAVANESE HOKKIEN JAVANESE+HOKKIENI chose to concentrate my research on Kuala Lumpur because theCapital is populated with more then 20 different ethnicity. The 2 biggestgroups are Javanese and HAN Hokkien Chinese. Both groups have 1 GREETING SOMEONEspecific forms of Etiquette that are rooted deep in religious traditions. PAGE 1 - 8This is what makes them so interesting.WHY THESE GROUPS? 2 EXCHANGING OBJECTS PAGE 9 - 12The original inhabitants of Malaysia are called Orang Asli but they whereoutnumbered by other ethnic groups coming to Malaysia. There is just asmall group of them left. Therefor they can not represent Malaysia well 3 ENTERING SOMEONE’S HOUSEenough. After research I found out that Javanese and Han Hokkiens are PAGE 13 - 14the 2 biggest ethnic groups in Malaysia. This is why I chose theme. KUALA LUMPUR DEMOGRAPHICS 4 HAVING A MEAL TOGETHER PAGE 15 - 20 50% 48% 5 GENERAL MANNERS HAN HOKKIEN JAVANESE PAGE 21 - 24 CHRISTIAN MUSLIM 560.000 CITIZENS 550.000 CITIZENS 6 CONVERSATION HABITS 2% OTHER PAGE 25 - 30 490.000 CITIZENS
  • 3. GREETING SOMEONE 1
  • 4. WARM GREETINGS “NI HAO” HOW TO SAY HELLO? Bow to say hello and goodbye say “ni hao”. 1 To be super polite ask if they have already eaten. 2 If they haven’t then invite them for a meal to make a great impression. Shake hands and bow is both accepted. Bowing in general is a sigh of respect. Many older Chinese lower their eyes during the greeting. This is to show they respect you. “HAVE YOU EATEN ALREADY?”HOKKIEN HOKKIEN
  • 5. “I GREET YOU FROM MY HEART” 3 “SALAM” 4JAVANESE JAVANESE LETS START SHAKING! HOW TO SHAKE HANDS? The traditional Javanese greeting is called “salam“. It resembles a handshake, but with both hands stretched out. Both man and woman will offer both their hands. You can lightly touch your friend’s hands and bring back one hand to your chest and say, “I greet you from my heart”.
  • 6. YOU CAN’T TOUCH THIS! It is not appropriate to touch Hokkiens on TOUCHING SOMEONE’S SHOULDER? their shoulder, also don’t touch them in any other way. This strongly applies to all Chinese in general, it is a big offense to tap/touch 5 someone on the shoulder. It is said that by 6 “ONE OF THE touch/tapping someone’s shoulder, you would BIGGEST NO NO put out one of three holy flames inside the person’s body. This will cause a lot of bad luck FOR CHINESE” to that particular person. “PUTTING OUT THE FLAMES WILL BRINGHOKKIEN HOKKIEN BAD LUCK”
  • 7. Try to avoid touching Javanese on their body or kiss them in their face. The head and face are considered to be the home of the human soul. You can only shake hands if they will reach out for you to shake their hands. 7 “DO NOT 8 TOUCH MY PRIDE”JAVANESE JAVANESE NOT MY HUMAN SOUL! THE FACE, A HOLY TEMPLE
  • 8. EXCHANGING OBJECTS2
  • 9. “JAVANESE WILL GIVE THEIR “BUSINESS CARDS ARE GIVEN WITH CARD WITH THEIR RIGHT BOTH HANDS AND THUMBS UP, DO NOT HAND” DIRECTLY HIDE IT AWAY, THIS IS RUDE” 9 10JAVANESE HOKKIEN DO IT RIGHT THUMBS UP EXCHANGING BUSINESS CARDS EXCHANGING BUSINESS CARDS
  • 10. 11 12 “ACCEPT THINGS WITH BOTH HANDS, THIS TO SHOW YOU ARE FULLY INTERESTED AND DEDICATED”HOKKIEN HOKKIEN DO YOU REALLY WANT IT? HOW TO ACCEPT OBJECTS
  • 11. ENTERING SOMEONE’SHOUSE 3
  • 12. “WHEN ENTERING SOMEONE’S HOUSE,YOU MUST TAKE THEM OFF” “DO NOT WEAR BLACK” 13 14 Some colors have different meanings for Hokkien. The most familiar one is red which symbolizes prosperity/luck. This is important to remember when publishing or designing SHOES OFF products. Black is a big taboo color. Try to avoid wearing black especially fully black outfits during celebration days like Chinese New Year, Birthdays and Weddings.JAVANESE HOKKIEN PUT OFF YOU SHOES? COLOR MATCH WHAT COLOR SHOULD YOU WEAR?
  • 13. 4HAVING A MEAL TOGETHER
  • 14. CHOPSTICK RULES When having a meal it is important to use the chopsticks correctly. Do not use them as fork, and don’t stick both chopsticks in your meal! Chinese believe in the after life and by sticking the chopsticks in the meal you are inviting the spirits to eat it. HOW TO USE THEM? 15 16 “A RITUAL OF INCENSE BURNING THAT SYMBOLIZES FEEDING THE DEAD AND DEATH IN GENERAL”HOKKIEN HOKKIEN Try not to place your chopsticks straight up in your bowl. By placing your chopsticks like this you will “SPIRITS WILL EAT remind your host of joint chopstick sticks which is YOUR FOOD!” connected with death and funerals.
  • 15. DON’T PAY THIS BILL! WHY NOT SHARE BILLS? 17 18HOKKIEN HOKKIEN “IT IS A SIGN OF RESPECT TO LET SOMEONE PAY THE BILL” Try not to share the bill while eating together, its a sign of respect to let someone pay the bill. This is no problem as long as you will do it yourself the next time you will have a meal with this person. For Chinese it is still very common to do this when you are going out for a meal with your boss or someone important.
  • 16. FINISHED YOU MEAL? WHY LEAVE SOME FOOD? 19 20 Cleaning your plate is fine but don’t clean the plate where the dishes are being serve on. Leave a bit to on the plate to show someHOKKIEN HOKKIEN modesty. Also on a day like Chinese New Year leaving a bit behind means you have an extra spiritual food reserve through out the year. “IT IS OK TO LEAVE SOME FOOD BEHIND”
  • 17. GENERAL MANNERS 5
  • 18. “TRY NOT TO PASS THINGS “AVOID SAYING NO, IT IS OVER THE HEAD OF PEOPLE RUDE AND IT SHOWS YOU IN ASIA, IT IS REALLY RUDE ARE NOT WILLING” AND BRINGS BAD LUCK” 21 22JAVANESE + HOKKIEN JAVANESE + HOKKIEN NO,NO,NO! PASS IT AVOID SAYING NO NEVER PASS OVER THE HEAD
  • 19. RED LUCK “DO NOT SHOW PEOPLE THE BOTTOM OF YOU FEET, IT IS AN INSULTING GESTURE” RED WRITING BAD LUCK? 23 24 “AVOID WRITING A CHINESE PERSONS NAME IN RED COLOR,THIS WILL BRING BAD LUCK TO THE PERSON”JAVANESE HOKKIEN BARE SOLES THE BOTTOM OF YOU FEET
  • 20. CONVERSATION HABITS6
  • 21. “ASIANS WILL SMILE “TRY NOT USE LARGE HAND WHEN EMBARRASSED. MOVEMENTS. CHINESE DO NOT SPEAK SMILE EMBARRASSMENT WITH THEIR HANDS. LARGE MOVEMENTS AWAY THEY SAY” COULD MEAN YOUR ANGRY OR PROVOCATING SOMEONE” 25 26JAVANESE + HOKKIEN HOKKIEN SMILE! BIG MOVES EMBARRASSED? THEN SMILE! DON’T WAVE LIKE A HELICOPTER
  • 22. “TRY NOT USE YOUR FINGER “POINT WITH YOU THUMB INDEX TO POINT SOMEWHERE. AND FINGERS CLOSED TO IT IS CONSIDERED VERY RUDE” FORM A FIST.” 27 28JAVANESE JAVANESE DON’T POINT LIKE THAT HOW TO USE YOUR HANDS WHILE TALKING?
  • 23. “PUTTING YOUR HANDS “A LONG SILENCE IS ACCEPTED” IN YOUR POCKETS WHILE HAVING A CONVERSATION MEANS YOUR IMPATIENT WITH THE PERSON” 29 30 ANGRY? HANDS IN YOUR POCKETSJAVANESE JAVANESE Periods of silence are considered acceptable and can be expected while having an conversation with Javanese. Especially after a question is asked to them. Avoid interrupting them or showing displeasure through facial or eye movements. Be patient. SILENCE.... THINK FIRST, IT IS NORMAL
  • 24. COMPARED TO EUROPE COLOFON1 GREETING SOMEONE CONCEPT BY - EUROPEANS SHAKE HANDS AND WILL KISS PEOPLE MARCO DE GROEN AND VERNON CHAN - ITS IS NORMAL TO TOUCH PEOPLE TO ENCOURAGE THEM - MAN AND WOMAN ARE TREATED THE SAME WHEN GREETED2 EXCHANGING OBJECTS PHOTOGRAPHY BY - BUSINESS CARDS DON’T HAVE THE SAME VALUE AS IN MALAYSIA MARCO DE GROEN AND ANDREW LEE - ART DYNAMICS - CARDS CAN BE GIVEN WITH ANY HAND - OBJECTS ARE ACCEPTED WITH ANY HAND LEFT OR RIGHT3 ENTERING SOMEONE’S HOUSE MODELS - PEOPLE ONLY TAKE OFF THEIR SHOES WHEN ASKED ANGEL DE GROEN, JW HON, NINIE, THASHA - THERE IS NO COLOR THAT HAS A PARTICULAR MEANING WHILE WEARING IT.4 HAVING A MEAL TOGETHER MODELS PROVIDED BY - PEOPLE DON’T USE CHOPSTICKS, THEY USE KNIFE AND FORK GLITZTALENT MODEL & TALENT MANAGEMENT - USUALLY YOU WILL PAY YOUR OWN FOOD OR BILLS - MEALS ARE ALWAYS FINISHED, IT IS A SHAME TO WASTE FOOD5 GENERAL MANNERS TEXT WRITTEN BY - IT IS NORMAL TO SAY “NO” TO PEOPLE IF YOU DON’T AGREE MARCO DE GROEN - EUROPEANS WILL USUALLY DIRECTLY SAY WHAT THEY THINK - SHOWING YOUR FEET DOES NOT HAVE ANY MEANING6 CONVERSATION HABITS GRAPHIC DESIGN BY - EUROPEANS USE THEIR HANDS A LOT TO COMMUNICATE MARCO DE GROEN - WHEN ANGRY PEOPLE WILL SHOW IT TO YOU - THEY WILL POINT TO OBJECTS OR PEOPLE TO MENTION THEM