Cultural Treasures Bidbook 2.0

SHARE, INTERACT, RESPECT,CONNECTGET FAMILIAR WITH ALL CULTURES AND THEIR TREASURES Bidbook version 20.3.2012 By Marco de Groen

=Cultural Treasures is an online platform that allows users to post and sharemanners of their own and of other cultures with users from all over the world.It can be useful to know about manners when you are travelling, doingbusiness abroad or are researching different cultures.The platform transcends existing references on manners because it does notonly describe manners generically. It gives deep insights in the contexts andpractical use of manners and related manners. Therefore by using thisplatform you will never act inappropriate when dealing with other cultures. 1

Manners?What are manners and how are theyconnected to culture?In this small infographic I would like to showyou how everything is linked together.Key factors in manners are:•Country•Region•Ethnicity•Religion•TraditionsConnected to theme are also the job functionof a person and the age of a person.These key factors together are the culture ofa person.Which means that manners and culture arejoined in each other. 2

ScopeThe platform will be a cross media tool that allows people worldwide tounderstand each other better but also to get more interaction between eachother.Target groupChinese people and Dutch peopleTarget group motivationChinese people: worldwide, many traditions and manners, biggest import and export countryPersonal motivation: My wife is ChineseDutch people: strategic position in Europe, economically strong, experienced tradersPersonal motivation: My own Dutch roots 3

Super short introduction•An online platform that will open a door to information that has never been seen or published before!•Insight information about manners•User generated content•Content provided by experts and professionals but also people from different layers in society•This content will be stored in a way that it can eventually be moulded easily into several mediums•This thanks to the way each post is tagged with information provided by each user•Users from the same or from a different cultures can interact with each other on the community•Thanks to this interaction the users will get more respect and understanding for each other•Users will be able to find and build up a network for both personal and business useWhy this platform?•Manners from different cultures have never been shared along with the interesting insights•These insights are only known by people who are very familiar with the culture or raised in it•There is a strong need for more deeper and detailed information about manners•Key factors in this information are: Country, Region, Ethnic group, Religion, Job function and age•These key factors make it very hard to map and list the manners in a linear way, this platform can!•There seems to be a strong need for a community about manners where people can interact•More understanding and respect for different cultures, and a network private and business 4

The platform, what?•Online! In the shape of a responsive website•Post a question or a manner, done by users•A club (the users) of selected professionals, experts, students, business people, travellers, culture freaks•Together they share, interact and make content which only they can use!•The platform will become an community and online meeting point•A database will store all information by tags given by the users•The information can be used for anything, articles, mails, books, projects, study, infographics and more!•Look for contacts and work, people always need advice, translators, experts, meetings and workshopsThe platform, online•Online you can connect with people all over the world•Connection is made quite easy•The boundaries for visitors are low, so it is very easy to visit•Privacy is no problem on this platform•Easy to connect to social media•One central place online•Log in can be done by PC, smart phone and tablets 5

This platform rules because:•It is online so easy to access anywhere!•People form different social layers can interact, which is crucial for good info.•Its not a one way train, information is shared, discussed and commented•The users know what they are talking about, only people with the right knowledge•The platform is connected closely to social media, its of this modern time•Young and old people can be connected, which is good for the future•The manners can be mapped and structured thanks to the tags, this is unique•Privacy is respected and will be protected•Users need to be somebody or have a goal to be on the platform 6

Who? The stakeholders (users)•Professionals•Experts•Business people (in Holland and China)•Travellers/Tourists•Students (international students)•Cultural interested people•Investors and sponsorsWhat is in it for them? In general• Unique content supplied, ranked, shared and discussed by the users themselves• Tagged and mapped content which makes it very easy to use the content• Content with a very high amusement factor but also easy to learn and understand• One central point where people can share and gather for manners• Respect and understanding between different cultures• Enrich themselves• Build up a network with contacts• Get content which is reliable• Create a cultural heritage for themselves and other generations• Be able to use the content and create new products of it only they can since they are the users (they have the privilege) 7

What is in it for them? Each groupTarget groups•Professionals: Job possibilities, Networking, Be able to distinct themselves•Experts: Job possibilities, More knowledge, Networking, Be able to distinct themselves•Business people: Job possibilities, Networking, Job possibilities, Interesting data•Travellers/Tourists: Share experiences, Gain information, Find contacts•Students (international students): Gain information, Adapt faster to study country•Cultural interested people: Share experiences, Get more understandingPartners•Investors and sponsors: Get useful data, Be able to advertise more specific 8

Why post?•Create a cultural heritage•Be part of the select club that can use the information but also can learn from each other•Build up a network and identify yourself•Enrich yourself and others•Make people aware of the power and use that are connected to manners•Change peoples insights and state of mind towards each other•Improve communication, respect and understanding for each other•Find people with the same interestsEventual outcome by posting•Users can promote themselves and show their knowledge•Only the users can make use of the shared content and its information, they have a privilege•Users from Holland and China can interact to clear out questions and problems•New relations,work and business can be started and made on the platform•Information out of different social layers will give a very detailed and valuable perspective•Networks can be shared and used from each other•A club/community will be formed which allows users to enrich each other in many ways•A bridge will be build between countries and their culture 9

So how does it all connect?•On the next page you will see a conceptual model•Please read form left to right and from up to down•Questions? Then please ask at Twitter or info@marcodegroen.com 10

QUESTION A USER POSTS A MESSAGE ABOUT MANNERS CONCEPTUAL MODEL Post/Type message Message must be manner or tradition related Man or Woman User uses... For the post Selected by himself -Stories Post needs from his own background -Experiences content and context Connected to or someone else his background Family and friends -Education Is connected to -Way he is raised Consists Might include of LTURE N T ENT CU CO NTEXT Register/Log in Info connected FIRST CO Register/Log in -Actions -Country Post may consist of to user profile FIRST -Culture Text, Photo’s or Video’s -Language -Region -Time Traditions Join or help -Objects and -Ethnicity to create FILLED IN BY USER -History -Job function Manners -Religion community -Location -Behavior -Age -Circumstances BY POSTING Data connected to -Environment -Job each post -Language -Contacts Will structure -Work and map posts TAGS/ I N -At home -Opportunities TA -At work -Insight information Find and connect to other users of different NETWORK -Username N I TY/ G DA cultures or the same FO MU -Age SOCIAL MEDIA R -Job function M -Country In user OU CRUCIAL CO -Learn Have the opportunity for: -Region account NEEDED and each P Understanding -Ethnic group DATA and -Share -Interaction post All combined together = -Comment -Religion Respect Unique data and information -Discuss -Catagory -Content Insight information -Eating -Greeting Usefull and -Entering House Data can be reshared -Unique information usable for Catagory subjects -Manners -Gathered -Heritage of culture in different new shapes like: Cultural interested people -Etc. -Ranked -Valuable information Students A book -Shared Business people An application Tourists Thanks to users -Discussed Stakeholders -Feedback A website Experts and community Investors -Mapped Articles People in different social layers INFORMATION AVAILABLE -Structured E-mailscan give useful various information ONLY FOR USERS -Tagged Social Media Suppliers 11

Website prototype, look and feel•On the next page you will see some screens of the website•First you will see the homepage, latest page, and a manner page•Questions? Then please ask at Twitter or info@marcodegroen.com 12

HOMEPAGE LANGUAGE: ENGLISH TYPE A TITLE... SIGN UP TYPE YOUR MANNER, TRADITION OR ETIQUETTE HERE... (MAX. 100 WORDS) LOGIN COUNTRY REGION MEDIA TAGS USER: MARCO DE GROEN POST! SHARE WHAT MEMBERS SAY: INTERACT PLAY INTRO Marco de Groen, Holland “Lorem ipsum dolor sit RESPECT amet, vitae elit dui, facilisis vel dapibus a cursus pede ut.” CONNECT. Marco de Groen, Holland “Lorem ipsum dolor sit Cultural Treasures is an amet, vitae elit dui, facilisis vel dapibus a cursus online platform that pede ut.” allows users to post and Marco de Groen, Holland share manners of their “Lorem ipsum dolor sit own and of other cultures amet, vitae elit dui, facilisis vel dapibus a cursus with users from all over pede ut.” the world. Marco de Groen, Holland “Lorem ipsum dolor sit JOIN NOW, ITS FREE amet, vitae elit dui, facilisis vel dapibus a cursus pede ut.” BROWSE MANNERS MANNERS COMMUNITY USAGE Marco de Groen, Holland “Lorem ipsum dolor sit amet, vitae elit dui, facilisis vel dapibus a cursus pede ut.” BROWSE CULTURAL TREASURES GENERAL INFORMATION CULTURAL TREASURES CONNECT WITH CULTURAL TREASURES Manner Help About us Follow us on Twitter Question Guidelines Contact Community Terms of use Publications Follow us on Facebook Search Privacy policy News © 2012 CULTURAL TREASURES Read out blog 13

LATEST PAGE LANGUAGE: ENGLISH Everything Catagory Country Region Manners Questions Bearclaw in the freezer M What to wear? Q I heard that hotel owners in China, Shanghai keep a real bearclaw hidden in the freezer. This so the owner of the hotel can give the claw 10 Comments Some colors have different meanings for Hokkien. The most familiar one is red which symbolizes prosperity/luck. This is important to remember 10 Comments as a gift to an important guest. This because the bearclaw stands for when publishing or designing products. Black is a big taboo color power and respect, and it is the most precious gift you can give to someone else. 15 Shares because it is connected to funerals and bad luck. Try to avoid wearing black especially completely black outfits during celebration days like 15 Chinese New Year, Birthdays and Weddings. Shares 4 Marco de Groen Comment Share Map Add Tags Rank Tags Marco de Groen Comment Share Map Add Tags Rank 4 Tags How to say hello in China? Q Leave some food behind M Bow to say hellow and goodbye, say “Ni Hao”. To be super polite ask if 10 they have already eaten. If they haven’t then invite them for a meal to make a great impression. Shake hands and bow is both accepted. Comments Cleaning your plate is fine but don’t clean the plate where the dishes are being serve on. Leave a bit to on the plate to show some modesty. 10 Comments Bowing in general is a sign of respect. Many older Chinese lower their Also on a day like Chinese New Year leaving a bit behind means you eyes during the greeting. 15 Shares have an extra spiritual food reserve through out the year. 15 Shares Marco de Groen Comment Share Map Add Tags Rank 4 Tags Marco de Groen Comment Share Map Add Tags Rank 4 Tags Leave some food behind M Rude to touch M Cleaning your plate is fine but don’t clean the plate where the dishes are being serve on. Leave a bit to on the plate to show some modesty. 10 Comments It is not appropriate to touch Hokkiens on their shoulder, also don’t touch them in any other way. This strongly applies to all Chinese in general, it 10 Also on a day like Chinese New Year leaving a bit behind means you is a big offense to tap/touch someone on the shoulder. It is said that by Comments have an extra spiritual food reserve through out the year. 15 Shares touch/tapping someone’s shoulder, you would put out one of three holy flames inside the person’s body. This will cause a lot of bad luck to that 15 particular person. Shares Marco de Groen Comment Share Map Add Tags Rank 4 Tags Marco de Groen Comment Share Map Add Tags Rank 4 Tags BROWSE CULTURAL TREASURES GENERAL INFORMATION CULTURAL TREASURES CONNECT WITH CULTURAL TREASURES Manner Help About us Follow us on Twitter Question Guidelines Contact Community Terms of use Publications Follow us on Facebook Search Privacy policy News Read out blog 14 © 2012 CULTURAL TREASURES

MANNER PROFILE LANGUAGE: ENGLISH Everything Catagory Country Region User: Marco de Groen M M Bearclaw in theBearclaw in the freezer freezer What to wear? 10 Comments Q hidden in hotel can give the the Comments 10 I heard that hotel owners in China, Shanghai keep a real bearclaw colors have different meanings for Hokkien. The most familiar one I heard that hotel owners in China, Shanghai keep a real bearclaw Some the claw 15 hidden in the freezer. This so the owner of thethe freezer. This soclawowner of the hotel can giveis red which symbolizes prosperity/luck. This is important to remember 10 Comments as a gift the bearclaw stands for when publishing or designing products. Black is a big taboo color as a gift to an important guest. This becauseto an important guest. This because the bearclaw stands for Shares someone else. someone else. Shares 15 because it is connected to funerals and bad luck. Try to avoid wearing power and respect, and it is the most precious gift you can give to most precious gift you can give to power and respect, and it is the 4 black especially completely black outfits during celebration days like 15 Chinese New Year, Birthdays and Weddings. Tags Shares 4 Marco de Groen Comment Most popular location Share Map Add Tags Rank Tags Marco de Groen Media Comment Share Map Add Tags Rank 4 Tags How to say hello in China? Q Leave some food behind M Bow to say hellow and goodbye, say “Ni Hao”. To be super polite ask if 10 they have already eaten. If they haven’t then invite them for a meal to make a great impression. Shake hands and bow is both accepted. Comments Cleaning your plate is fine but don’t clean the plate where the dishes are being serve on. Leave a bit to on the plate to show some modesty. 10 Comments Bowing in general is a sign of respect. Many older Chinese lower their Also on a day like Chinese New Year leaving a bit behind means you eyes during the greeting. 15 Shares have an extra spiritual food reserve through out the year. 15 Shares Marco de Groen Comment Share Map Add Tags Rank 4 Tags Marco de Groen Comment Share Map Add Tags Rank 4 Tags Leave some food behind Tradition Tag cloud M Status Rude Director to touch M Power 10 Meal China 10 Cleaning your plate is fine but don’t clean the plate where the dishes It is not appropriate to touch Hokkiens on their shoulder, also don’t touch are being serve on. Leave a bit to on the plate to show some modesty. Hospitality them in any other way. This strongly applies to all Chinese in general, it Shanghai Comments Comments Also on a day like Chinese New Year leaving a bit behind means you is a big offense to tap/touch someone on the shoulder. It is said that by have an extra spiritual food reserve through out the year. 15 touch/tapping someone’s shoulder, you would put out one of three holy 15 Dinner Status flames inside the person’s body. This will cause a lot of bad luck to that Shares illegal Hotels 4 particular person. Shares Respect Marco de Groen Chinese Comment Share Map Add Tags Rank Owner Tags Status de Groen Marco Mandarin Comment Share Map Add Tags Rank 4 Tags Comments Leave some food behind M Experts on this Rude to touch M Cleaning your plate is fine but don’t Maggiethe plate where the dishes I think clean Slim sounds really good to me are being serve on. Leave a bit to onwill be trying this one soon onmodesty. Japan. I the plate to show some my trip to Comments 10 Marco de Groennot appropriate to touch Hokkiens on their shoulder, also don’t touch It is Graphic Designer The Netherlands in any other way. This strongly applies to all Chinese in general, it them 10 Also on a day like Chinese New Year leaving a bit behind means you is a big offense to tap/touch someone on the shoulder. It is said that by Comments have an extra spiritual food reserve through out the year. Maggie Slim sounds really good to me I think 15 touch/tapping someone’s shoulder, you would put out one of three holy flames inside the person’s body. This will cause a lot of bad luck to that Shares Marco de Groen Graphic Designer 15 particular person. Shares I will be trying this one soon on my trip to Japan. The Netherlands Marco de Groen Comment Share Map Add Tags Rank 4 Tags Share Map Marco de Groen Add Tags Rank Comment Flag Share Upload Media Map Add Tags Rank 4 Tags BROWSE CULTURAL TREASURES GENERAL INFORMATION CULTURAL TREASURES CONNECT WITH CULTURAL TREASURES Manner Help About us Follow us on Twitter Question Guidelines Contact Community Terms of use Publications Follow us on Facebook Search Privacy policy News © 2012 CULTURAL TREASURES Read out blog 15

COMMUNITY PAGE LANGUAGE: ENGLISH Discussion Jobs Poll Meeting Projects TYPE A TITLE... MOST POPULAR Marco de Groen Looking for a translator TYPE YOUR TEXT HERE... (MAX.200) Comment (2) • 2 hours ago Marco de Groen Looking for a translator Comment (2) • 2 hours ago Marco de Groen Looking for a translator Comment (2) • 2 hours ago FILE MANNER QUESTION TAGS USER: MARCO DE GROEN POST! Marco de Groen Looking for a translator Comment (2) • 2 hours ago I have a hard question Looking for a translator Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas viverra volutpat sapien et facilisis. Aliquam erat volutpat. Cras congue, 10 Comments Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas viverra volutpat sapien et facilisis. Aliquam erat volutpat. Cras congue, 10 Comments orci volutpat sodales scelerisque, ante lectus dignissim turpis, non orci volutpat sodales scelerisque, ante lectus dignissim turpis, non fringilla mauris nisl interdum enim. Sed interdum, dui vitae tincidunt rhoncus, leo enim eleifend lectus, nec rhoncus velit dui id massa. 15 Shares fringilla mauris nisl interdum enim. Sed interdum, dui vitae tincidunt rhoncus, leo enim eleifend lectus, nec rhoncus velit dui id massa. 15 Shares Marco de Groen Comment Share Map Add Tags Rank 4 Tags Marco de Groen Comment Share Map Add Tags Rank 4 Tags Never saw this before How to say hello in China? Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas viverra volutpat sapien et facilisis. Aliquam erat volutpat. Cras congue, 10 Comments Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas viverra volutpat sapien et facilisis. Aliquam erat volutpat. Cras congue, 10 Comments orci volutpat sodales scelerisque, ante lectus dignissim turpis, non orci volutpat sodales scelerisque, ante lectus dignissim turpis, non fringilla mauris nisl interdum enim. Sed interdum, dui vitae tincidunt fringilla mauris nisl interdum enim. Sed interdum, dui vitae tincidunt rhoncus, leo enim eleifend lectus, nec rhoncus velit dui id massa. 15 Shares rhoncus, leo enim eleifend lectus, nec rhoncus velit dui id massa. 15 Shares Marco de Groen Comment Share Map Add Tags Rank 4 Tags Marco de Groen Comment Share Map Add Tags Rank 4 Tags Chinese are very friendly A new online platform Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas viverra volutpat sapien et facilisis. Aliquam erat volutpat. Cras congue, 10 Comments Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas viverra volutpat sapien et facilisis. Aliquam erat volutpat. Cras congue, 10 Comments orci volutpat sodales scelerisque, ante lectus dignissim turpis, non orci volutpat sodales scelerisque, ante lectus dignissim turpis, non fringilla mauris nisl interdum enim. Sed interdum, dui vitae tincidunt rhoncus, leo enim eleifend lectus, nec rhoncus velit dui id massa. 15 Shares fringilla mauris nisl interdum enim. Sed interdum, dui vitae tincidunt rhoncus, leo enim eleifend lectus, nec rhoncus velit dui id massa. 15 Shares Marco de Groen Comment Share Map Add Tags Rank 4 Tags Marco de Groen Comment Share Map Add Tags Rank 4 Tags BROWSE CULTURAL TREASURES GENERAL INFORMATION CULTURAL TREASURES CONNECT WITH CULTURAL TREASURES Manner Help About us Follow us on Twitter Question Guidelines Contact Community Terms of use Publications Follow us on Facebook Search Privacy policy News © 2012 CULTURAL TREASURES Read out blog 16

SEARCH LANGUAGE: ENGLISH Everything Catagory Country Region GIVE IT A SHOT... TAGS RANKING MEDIA GO! Bearclaw in the freezer M What to wear? Q I heard that hotel owners in China, Shanghai keep a real bearclaw hidden in the freezer. This so the owner of the hotel can give the claw 10 Comments Some colors have different meanings for Hokkien. The most familiar one is red which symbolizes prosperity/luck. This is important to remember 10 Comments as a gift to an important guest. This because the bearclaw stands for when publishing or designing products. Black is a big taboo color power and respect, and it is the most precious gift you can give to someone else. 15 Shares because it is connected to funerals and bad luck. Try to avoid wearing black especially completely black outfits during celebration days like 15 Chinese New Year, Birthdays and Weddings. Shares 4 Marco de Groen Comment Share Map Add Tags Rank Tags Marco de Groen Comment Share Map Add Tags Rank 4 Tags How to say hello in China? Q Leave some food behind M Bow to say hellow and goodbye, say “Ni Hao”. To be super polite ask if 10 they have already eaten. If they haven’t then invite them for a meal to make a great impression. Shake hands and bow is both accepted. Comments Cleaning your plate is fine but don’t clean the plate where the dishes are being serve on. Leave a bit to on the plate to show some modesty. 10 Comments Bowing in general is a sign of respect. Many older Chinese lower their Also on a day like Chinese New Year leaving a bit behind means you eyes during the greeting. 15 Shares have an extra spiritual food reserve through out the year. 15 Shares Marco de Groen Comment Share Map Add Tags Rank 4 Tags Marco de Groen Comment Share Map Add Tags Rank 4 Tags Leave some food behind M Rude to touch M Cleaning your plate is fine but don’t clean the plate where the dishes are being serve on. Leave a bit to on the plate to show some modesty. 10 Comments It is not appropriate to touch Hokkiens on their shoulder, also don’t touch them in any other way. This strongly applies to all Chinese in general, it 10 Also on a day like Chinese New Year leaving a bit behind means you is a big offense to tap/touch someone on the shoulder. It is said that by Comments have an extra spiritual food reserve through out the year. 15 Shares touch/tapping someone’s shoulder, you would put out one of three holy flames inside the person’s body. This will cause a lot of bad luck to that 15 particular person. Shares Marco de Groen Comment Share Map Add Tags Rank 4 Tags Marco de Groen Comment Share Map Add Tags Rank 4 Tags BROWSE CULTURAL TREASURES GENERAL INFORMATION CULTURAL TREASURES CONNECT WITH CULTURAL TREASURES Manner Help About us Follow us on Twitter Question Guidelines Contact Community Terms of use Publications Follow us on Facebook Search Privacy policy News © 2012 CULTURAL TREASURES Read out blog 17

INFORMATION LANGUAGE: ENGLISH About us What is Cultural Treasures? Contact Publications About us. News Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus massa nunc, volutpat ac lobortis eget, congue sed urna. Maecenas nisl sem, sagittis vitae bibendum et, viverra a nulla. Phasellus adipiscing semper dolor, et eleifend urna consectetur eget. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Help Sed in ligula sed nibh ullamcorper ornare at sed velit. Sed feugiat lectus ut urna dignissim interdum. Guidelines Vivamus vel ligula vitae dui sodales posuere. Quisque metus turpis, porta vel convallis sit amet, consectetur a lectus. Terms of use Privacy policy BROWSE CULTURAL TREASURES GENERAL INFORMATION CULTURAL TREASURES CONNECT WITH CULTURAL TREASURES Manner Help About us Follow us on Twitter Question Guidelines Contact Community Terms of use Publications Follow us on Facebook Search Privacy policy News © 2012 CULTURAL TREASURES Read out blog 18

SIGN UP PAGE LANGUAGE: ENGLISH Sign up Members, log in Your full name Will not be visible Your email We won’t share your email address Username Password Sex Date of birth Male 1 January 1984 Country ZIP code Netherlands By clicking the “Sign up” or “Sign up using Facebook or Linkedin” buttons below, you agree to Cultural Treasures Terms of Service SIGN UP OR Join Cultural Treasures even quicker with Facebook or Linkedin BROWSE CULTURAL TREASURES GENERAL INFORMATION CULTURAL TREASURES CONNECT WITH CULTURAL TREASURES Manner Help About us Follow us on Twitter Question Guidelines Contact Community Terms of use Publications Follow us on Facebook 19 Search Privacy policy News

LOGIN PAGE LANGUAGE: ENGLISH Log in Not a member yet? Please sign up Email address: Password: Forgot your password? Remember me on this computer LOG IN OR Log in to Cultural Treasures with Facebook or Linkedin BROWSE CULTURAL TREASURES GENERAL INFORMATION CULTURAL TREASURES CONNECT WITH CULTURAL TREASURES Manner Help About us Follow us on Twitter Question Guidelines Contact Community Terms of use Publications Follow us on Facebook Search Privacy policy News Read out blog © 2012 CULTURAL TREASURES 20

WIREFRAMES Cultural Treasures (Button) MANNERS (Button) QUESTION (Button) LATEST (Button) COMMUNITY (Button) SEARCH (Button) LANGUAGE (Button) Also is the home button Button to post a manner Button to post a question Button to see latest posts Button to see community Button to make a search Button to choose language When on other page then Post menu will slide down Post menu will slide down Transfer to new page Transfer to new page Search menu slides down Menu will slide down home, transfer to home POST MENU SIGN IN (Button) Title text Button to go to sign in page Transfer to new page Text max 100 words LOGIN (Button) Button to go to login page COUNTRY REGION MEDIA TAGS Transfer to new page USER INFO Slide menu will open Slide menu will open Slide menu will open Slide menu will open Button to post manner to select country to select region to add media to add tags data will go to database INTRO TEXT VIDEO INTRODUCTION MEMBERS TEXT JOIN BUTTON (Button) Button to go to join now Transfer to new page VIDEO MANNERS VIDEO COMMUNITY VIDEO USAGE BROWSE MANNER (Button) Button to go to search page Transfer to new page BROWSE CULTURAL TREASURES GENERAL INFORMATION CULTURAL TREASURES CONNECT WITH CULTURAL TREASURES Manner Help About us Button to social media Question Guidelines Contact Community Terms of use Publications Button to social media Search Privacy policy News Text as button, will transfer to Text as button, will transfer to Text as button, will transfer to Button to social media information page information page information page 21

WIREFRAMES Homepage bottom menu BROWSE CULTURAL TREASURES GENERAL INFORMATION CULTURAL TREASURES CONNECT WITH CULTURAL TREASURES Sends you Info page Info page Sends you to the pages (New page) (New page) to social media Homepage Top menu LOGIN (Button) JOIN BUTTON (Button) BROWSE MANNER (Button) Cultural Treasures (Button) Button to go to login page Button to go to join now MANNERS (Button) QUESTION (Button) LATEST (Button) COMMUNITY (Button) SEARCH (Button) LANGUAGE (Button) Button to go to search page Button to post a manner Button to post a question Button to see latest posts Button to see community Button to make a search Button to choose language Transfer to new page Transfer to new page Also is the home button Post menu will slide down Post menu will slide down Transfer to new page Transfer to new page Search menu slides down Menu will slide down When on other page then SIGN IN (Button) Button to go to sign in page home, transfer to home Transfer to new page Seach menu Manner post Question post Seach menu Langu. menu Login page Sign in page Homepage Latest page Community page (on same page) (on same page) (on same page) (on same page) (on same page) (New page) (New page) (New page) (New page) where you are Homepage Homepage where you are where you are After search After login User data will Manners and Posts in After search After choice Post will be send Post will be send manners and transfer to be send to questions community manners and the language question will apprear to database to database question will apprear will change Latest page database are shown are shown Users can add User can post Search data tags,media, a discussion, is send to comment etc. job,poll etc. database All interaction Users can add data is send to tags,media, database comment etc. All interaction data is send to Database database Statistics Infographics Manners and will be formed will be formed question profiles 22

A POSTED MANNER OR QUESTION HAS THE FOLLOWING OPTIONSCONCEPTUAL MODEL Video, Picture, Links DATABASE ADD MEDIA Get Follow manner/question ADD COMMENT FLAG interaction and receive updates MANNER Facebook Twitter SHARE OR RANK Give a point Linkedin QUESTION POST Most ranked manner/question Replies are linked to will become year favorite manner/question USER ADD TAGS Add name tags like: Religion, Ethnic group, Environment, Manner/question MAP Job, Language, Locations etc. linked to his name Add location/add region 23

WIREFRAMES A manner or question posts consists of: Bearclaw in the freezer M I have a hard question I heard that hotel owners in China, Shanghai keep a real bearclaw hidden in the freezer. This so the owner of the hotel can give the claw 10 Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas viverra volutpat sapien et facilisis. Aliquam erat volutpat. Cras congue, 10 Comments Comments orci volutpat sodales scelerisque, ante lectus dignissim turpis, non as a gift to an important guest. This because the bearclaw stands for power and respect, and it is the most precious gift you can give to someone else. 15 fringilla mauris nisl interdum enim. Sed interdum, dui vitae tincidunt rhoncus, leo enim eleifend lectus, nec rhoncus velit dui id massa. 15 Shares Shares Marco de Groen Comment Share Map Add Tags Rank 4 Marco de Groen Comment Share Map Add Tags Rank 4 Tags Tags TITLE TEXT IS IT A MANNER OR QUESTION? M OR Q HOW MANY TEXT TO EXPLAIN MANNER COMMENTS ARE THERE MADE? OR QUESTION SHARED HOW MANY TIMES AND WHERE? HOW MANY TAGS DOES THE POST HAVE? USERNAME MAKE COMMENT SHARE POST ADD LOCATION ADD TAGS RANK POST ALL THIS DATA IS SEND AND KEPT IN THE DATABASE Database 24

Website database visualisationAll stored data in the database on this platformcould be shaped in useful statistics and infographics.They will be very useful for users. Here are 2 examples: 25

Importance of this platformCultural Treasures = Manners = Culture =• Education • Pride• Development • Life• History and future • Independence• Identity • Image• Knowledge • Innovation• Way of life • Connection 26

Primary goal of this projectMake people post their manners on this platformMain goal of this platformTo get a cultural heritage that has uniqueinformation,is structured and mapped thanks tothe users who generated the content themselves.And achieve the 2 main question points when I started thisproject• How to let people post on this platform?• Let people see each others culture through each others eyes? 27

Promoting this platformWhere to promote it?• Social media! Twitter, Facebook and Linkedin• Airports, where people from all over the world hang out• Embassy’s of China and Holland (for now)• Cultural events• Travelling agencies• Business meetings or conferences• Online groups and communitiesBy promoting the platform on these places people from several social layers arecontacted. This so a wide variety of people will visit the platform. 28

Promotion how?Dig into social media and its strengthCreating profiles and interact with people online to draw theme to the platform. React on their questions and manner related postson Twitter and Facebook. But also by making a Linkedin group so business people are more easy to connect.The social media will be: Twitter, Facebook and LinkedinA campaignBy creating a campaign where I want to provoke people with Dutch and Chinese cultural background I hope to pursue theme toset things straight and come to visit the platform. The idea is to show a manner, or to mention something about a culture which isabsolutely not true. In this way I want to give people the feeling that they have to set things straight or correct this issue about theirculture. By showing the link to the platform people will get the chance to react on the manner at the platform and share their truestory and vision. When they visit the website they will see more manners and questions and I hope this will trigger theme to keepvisit this platform. This campaign can be promoted at the following places:• Airports:• Embassy’s of China and Holland (for now)• Cultural events• Travelling agencies• Business meetings or conferences• Online groups and communities 29

Campaign exampleJUST STICK IT IN! JUST PASS IT OVER!OR NOT? OR NOT?Let the world know Let the world knowon CulturalTreasures.com on CulturalTreasures.com 30

REVENUE MODEL WHO WHAT HOW CULTURAL USER STATISTICS NETWORK TREASURES (FROM TARGET GROUP) INFOGRAPHICS CONNECTIONS MARKETING MANNERS AND QUESTIONS DATA NETWORK MANNERS AND SOCIAL MEDIA CONTACTS QUESTIONS KNOWLEDGE AND SERVICES OF COMMUNITY CAMPAIGN INVESTORS COMMUNITY YEARLY PRODUCT THE PLATFORM SPONSORS OF USERS BOOK,APP, ETC. MONEY KNOWLEDGE, PERSONAL NETWORK CULTURE UNDERSTANDING PROFITS PROFITS PROFITS IMAGE PROFIT PROFITS (WORK OPPORT.) (HERITAGE) REVENUE MODEL 31

Why this bidbook?• Join the club when the platform is ready• Give some precious feedback on this idea• Sponsor or invest in this platform• Questions? Then please ask 32

Contact• Twitter• info@marcodegroen.com 33

Thank you for your time!Kind regards,Marco de Groen 34

Cultural Treasures Bidbook 2.0

by Marco de Groen

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