Your SlideShare is downloading. ×
0
what day is it

     Social Marketing ‐December, 1st 2008
Web 2.0 Speak Up About AIDS
2008 WORLD AIDS DAY
SOCIAL MEDIA CAMPAIGN
                              2
Campaign Organizers
NIDA (National Institute onDrug Abuse)
AIDS.gov ‐ U.S. Department of Health & 
Human Services.
Main Goals
“Join us in Facing AIDS for World AIDS Day
and help reduce HIV/AIDS stigma”

              http://www.facebook....
Social Media  • Official Website
Channels      • Official Blog
Core Product = Participate and speak
up about AIDS
Actual P...
AIDS.gov website


                   6
AIDS.gov official website




                            7
8
AIDS.gov weblog


                  9
10
Call to Action


                 11
12
Why Participate?
HIV/AIDS has been a global epidemic for more than 27 years.
Most of today's youth have never known a worl...
14
Social Networking Sites


                          15
16
17
18
19
Locative Media


                 20
21
Photo & Video


                22
23
24
HIV + DRUGS
Learn the link between drug abuse and 
the spread of HIV infection in the United
States.
26
Trying to Monitor Conversations
• Blog Reactions
   – Technorati
    http://technorati.com/search/World+AIDS+Day+2008?auth...
Upcoming SlideShare
Loading in...5
×

What Day Is 1st of December?

1,907

Published on

HIV/AIDS has been a global epidemic for more than 27 years. Most of today's youth have never known a world without it. The U.S. Centers for Disease Control and Prevention recently published national HIV incidence (new infections) that showed much higher numbers that previous estimates. The time is now. Together, we can prevent the spread of this pandemic – through awareness, care, prevention, education and research.

Published in: Education, Health & Medicine
8 Comments
1 Like
Statistics
Notes
No Downloads
Views
Total Views
1,907
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
137
Comments
8
Likes
1
Embeds 0
No embeds

No notes for slide

Transcript of "What Day Is 1st of December?"

  1. 1. what day is it Social Marketing ‐December, 1st 2008
  2. 2. Web 2.0 Speak Up About AIDS 2008 WORLD AIDS DAY SOCIAL MEDIA CAMPAIGN 2
  3. 3. Campaign Organizers NIDA (National Institute onDrug Abuse) AIDS.gov ‐ U.S. Department of Health &  Human Services.
  4. 4. Main Goals “Join us in Facing AIDS for World AIDS Day and help reduce HIV/AIDS stigma” http://www.facebook.com/group.php?gid=44267619275
  5. 5. Social Media  • Official Website Channels • Official Blog Core Product = Participate and speak up about AIDS Actual Product = Reduce HIV/AIDS • Podcasts Augmented Products = Badges, pics,  videos, podcasts, blog posts,  • RSS Feeds comments, etc.  • Blogs (OT) • SNS • Locative Media • Pics/Videos • …conversations 5
  6. 6. AIDS.gov website 6
  7. 7. AIDS.gov official website 7
  8. 8. 8
  9. 9. AIDS.gov weblog 9
  10. 10. 10
  11. 11. Call to Action 11
  12. 12. 12
  13. 13. Why Participate? HIV/AIDS has been a global epidemic for more than 27 years. Most of today's youth have never known a world without it. The U.S. Centers for  Disease Control and Prevention recently published national HIV incidence (new  infections) that showed much higher numbers that previous estimates. The time is  now. Together, we can prevent the spread of this pandemic – through awareness,  care, prevention, education and research. “HIV/AIDS has now become a pandemic that has literally put the world at risk, affecting diverse populations in different ways”.  –Dr. Nora Volkow, NIDA Director This year’s theme is leadership – from all sectors, including government, but also leaders among individuals and families, communities, non‐profits and other  organizations. The question is not should you participate, but how can you? Both NIDA and  AIDS.gov recognize the leadership of Bloggers Unite and invite bloggers to join  them in their mission to prevent and stop the spread of HIV/AIDS. http://unite.blogcatalog.com/participate/ 13
  14. 14. 14
  15. 15. Social Networking Sites 15
  16. 16. 16
  17. 17. 17
  18. 18. 18
  19. 19. 19
  20. 20. Locative Media 20
  21. 21. 21
  22. 22. Photo & Video 22
  23. 23. 23
  24. 24. 24
  25. 25. HIV + DRUGS Learn the link between drug abuse and  the spread of HIV infection in the United States.
  26. 26. 26
  27. 27. Trying to Monitor Conversations • Blog Reactions – Technorati http://technorati.com/search/World+AIDS+Day+2008?authority=a4&language=en – Google Blog Search http://blogsearch.google.com/blogsearch?hl=en&ie=UTF‐8&q=World+AIDS+Day+2008&btnG=Search+Blogs • Website Traffic/Links – Alexa.com http://www.alexa.com/data/details/traffic_details/aids.gov – Google.com http://www.google.ch/search?q=link%3A+aids.gov 27
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×