What Day Is 1st of December?
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What Day Is 1st of December?

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HIV/AIDS has been a global epidemic for more than 27 years. Most of today's youth have never known a world without it. The U.S. Centers for Disease Control and Prevention recently published national ...

HIV/AIDS has been a global epidemic for more than 27 years. Most of today's youth have never known a world without it. The U.S. Centers for Disease Control and Prevention recently published national HIV incidence (new infections) that showed much higher numbers that previous estimates. The time is now. Together, we can prevent the spread of this pandemic – through awareness, care, prevention, education and research.

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What Day Is 1st of December? What Day Is 1st of December? Presentation Transcript

  • what day is it Social Marketing ‐December, 1st 2008
  • Web 2.0 Speak Up About AIDS 2008 WORLD AIDS DAY SOCIAL MEDIA CAMPAIGN 2
  • Campaign Organizers NIDA (National Institute onDrug Abuse) AIDS.gov ‐ U.S. Department of Health &  Human Services.
  • Main Goals “Join us in Facing AIDS for World AIDS Day and help reduce HIV/AIDS stigma” http://www.facebook.com/group.php?gid=44267619275
  • Social Media  • Official Website Channels • Official Blog Core Product = Participate and speak up about AIDS Actual Product = Reduce HIV/AIDS • Podcasts Augmented Products = Badges, pics,  videos, podcasts, blog posts,  • RSS Feeds comments, etc.  • Blogs (OT) • SNS • Locative Media • Pics/Videos • …conversations 5
  • AIDS.gov website 6
  • AIDS.gov official website 7
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  • AIDS.gov weblog 9
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  • Call to Action 11
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  • Why Participate? HIV/AIDS has been a global epidemic for more than 27 years. Most of today's youth have never known a world without it. The U.S. Centers for  Disease Control and Prevention recently published national HIV incidence (new  infections) that showed much higher numbers that previous estimates. The time is  now. Together, we can prevent the spread of this pandemic – through awareness,  care, prevention, education and research. “HIV/AIDS has now become a pandemic that has literally put the world at risk, affecting diverse populations in different ways”.  –Dr. Nora Volkow, NIDA Director This year’s theme is leadership – from all sectors, including government, but also leaders among individuals and families, communities, non‐profits and other  organizations. The question is not should you participate, but how can you? Both NIDA and  AIDS.gov recognize the leadership of Bloggers Unite and invite bloggers to join  them in their mission to prevent and stop the spread of HIV/AIDS. http://unite.blogcatalog.com/participate/ 13
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  • Social Networking Sites 15
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  • Locative Media 20
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  • Photo & Video 22
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  • HIV + DRUGS Learn the link between drug abuse and  the spread of HIV infection in the United States.
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  • Trying to Monitor Conversations • Blog Reactions – Technorati http://technorati.com/search/World+AIDS+Day+2008?authority=a4&language=en – Google Blog Search http://blogsearch.google.com/blogsearch?hl=en&ie=UTF‐8&q=World+AIDS+Day+2008&btnG=Search+Blogs • Website Traffic/Links – Alexa.com http://www.alexa.com/data/details/traffic_details/aids.gov – Google.com http://www.google.ch/search?q=link%3A+aids.gov 27