Social Media & Social Marketing. The Power of Conversations

Social Media & Social Marketing The Power of Conversations

A quick poll, before getting started! • Blog personal/corporate • Tagging • Bookmarking • Photo Sharing • Skype or IM • Wiki • RSS • Web video / vlog • Social Networking • Mash-ups • Second Life

Social Media, Web 2.0, Blogs, Blogosphere, Social Networks, Wikis... What is this all about?

http://ﬂickr.com/photos/oceanﬂynn/315385916/

http://ﬂickr.com/photos/psd/1805709102/

Still Feeling A Bit Confused? http://ﬂickr.com/photos/9119028@N05/591163479/

http://xkcd.com/256/

A deﬁnition of Social Media & the Web 2.0...

The Web 2.0 could be defined as a collection of open-source, interactive and user-controlled online applications expanding the experiences, knowledge and market power of the users as participants in business and social processes. Constantinides & Fountain, 2008 Social media are the social aspects of the web 2.0 applications: participation, openness, conversation, community and connectedness. SpannerWorks, 2007

Web 1.0 vs. Web 2.0

http://ﬂickr.com/photos/lafabriquedeblogs/1193780745/ http://ﬂickr.com/photos/popoever/234877734/

Basically it’s all about conversations... http://www.cluetrain.com/book/95-theses.html

The Social Media Landscape

http://ﬂickr.com/photos/briansolis/2735401175/

http://ﬂickr.com/photos/fredcavazza/2564571564/

Could Social Media Be Used for Social Marketing Campaigns?

Let’s have a look at some examples...

Substance Abuse (Anti-Drug, Smoking)

Social Marketers should take into account but not be afraid of side- or boomerang effects of the Internet.

Hand Washing

HIV-AIDS

Physical Activity

Recycling

Could Social Media be Effectively used for Social Marketing campaigns?

It is possibile to increase the audience reach through the web... When I go online I “talk” YouTube, MySpace, to my friends about Facebook, Xanga, Flickr, different things, and also about my ideas, Digg, StumbleUpon are perspectives, opinions, all media that could be etc... So it makes sense to used for extending the think of the Internet as a campaing and spreading place where real messages. conversations take place.

what do YOU think?

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Social Media & Social Marketing. The Power of Conversations

by Marco Bardus on Oct 16, 2008

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Social Media & Social Marketing. The Power of Conversations — Presentation Transcript