Social Media
& Social Marketing
The Power of Conversations

A quick poll, before
getting started!
• Blog personal/corporate
• Tagging
• Bookmarking
• Photo Sharing
• Skype or IM
• Wiki
• RSS
• Web video / vlog
• Social Networking
• Mash-ups
• Second Life

Social Media, Web 2.0,
Blogs, Blogosphere,
Social Networks,
Wikis...
What is this all about?

http://flickr.com/photos/oceanflynn/315385916/

http://flickr.com/photos/psd/1805709102/

Still Feeling A Bit Confused?
http://flickr.com/photos/9119028@N05/591163479/

http://xkcd.com/256/

A definition of Social Media
& the Web 2.0...

The Web 2.0 could be defined as a collection of open-source,
interactive and user-controlled online applications expanding
the experiences, knowledge and market power of the users as
participants in business and social processes.
Constantinides & Fountain, 2008
Social media are the social aspects of the web 2.0
applications: participation, openness, conversation,
community and connectedness.
SpannerWorks, 2007

Web 1.0 vs. Web 2.0

http://flickr.com/photos/lafabriquedeblogs/1193780745/
http://flickr.com/photos/popoever/234877734/

Basically it’s all about
conversations...
http://www.cluetrain.com/book/95-theses.html

The Social Media
Landscape

http://flickr.com/photos/briansolis/2735401175/

http://flickr.com/photos/fredcavazza/2564571564/

Could Social Media
Be Used for
Social Marketing
Campaigns?

Let’s have a look at
some examples...

Substance Abuse
(Anti-Drug, Smoking)

Social Marketers should
take into account but
not be afraid of side- or
boomerang effects
of the Internet.

Hand Washing

HIV-AIDS

Physical Activity

Recycling

Could Social Media
be Effectively used for
Social Marketing
campaigns?

It is possibile to increase
the audience reach
through the web...
When I go online I “talk”
YouTube, MySpace, to my friends about
Facebook, Xanga, Flickr, different things, and also
about my ideas,
Digg, StumbleUpon are perspectives, opinions,
all media that could be etc... So it makes sense to
used for extending the think of the Internet as a
campaing and spreading place where real
messages. conversations take place.

what do
YOU think?