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Understanding Facebook Places
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Understanding Facebook Places



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  • 1. Facebook Places
    August 2010
    Yes, that’s a four in a square
  • 2. Overview
    What is it?
    _Checking In
    What’s it for?
    How does it work?
    _The Place Page
    _Tagging Friends
    _Partners & the API
    _Thoughts & Questions
  • 3. Up-front
    What is it?
    • A location-based service for Facebook
    • 4. Only in the US for now, but will be global
    • 5. Only on iPhoneapp, or touch website (for Android
    • 6. BB &Android apps to come, but no timeline
  • 7. Checking In
    What’s it for?
    There are three main use cases:
    Share where you are: leave a trail and create a timeline of your life
    See who is around you for serendipitous encounters
    Discover new places
  • 8. Checking In
    How does it work?
    Start of with a list of Friend check-ins – sorted by nearby and elsewhere
    See a list of nearby places – places appear by proximity but also by what Facebook thinks you like
    Tap on a place and tap to check in
    See a preview of the story and select “Allow”
    Creates a new story on the Place Page and a story in your feed
  • 9. The Place Page
    What’s on a Place Page and how do you create one?
    • If the place isn’t there, you can add a place from the app
    • 10. Each place will have its own page with a news feed, “Recent Activity” - you can comment & like everything
    • 11. There is a “facepile” that lets you see friends who have been at this place
    • 12. The “Here Now” section let’s you see friends (only friends!) who are checked in at the same place
    Anyone can report on any place: incorrect info, abusive, permanently closed, duplicate
  • 13. Tagging Friends
    How does that work? (Here’s where it gets a bit tricky)
    Tap “Tag Friends With You”
    Get a preview of story and…
    A notice to “Allow” or “Not Now”
    If you clicked “Not Now"
    It acts like a status tag (@friend)
    The post shows up..
    On your friends wall
    In the recent activity on the Place Page
    It does not show up…
    On your profile
    You do not appear in the “Here Now” or "Friends Who Have Visited"
    If you clicked “Allow”
    The post shows up on your wall
    The post shows up in recent activity on the Place Page
    You appear in the “Here Now” section and “Friends Who Have Visited" section
    It's like you checked yourself in – just
    another way of doing that.
    So you can't check someone in without publishing that you are there too.
  • 14. Privacy
    What are the default settings?
    For Check-ins:
    Visible to friends only
    You can always remove any check-in
    For “Here Now:”
    Only shows up if you tap “Allow”
    Automatically defaulted to off if any of your other settings are lower than friends of friends
    For Tagging
    You can only tag friends
    You can only tag friends while you are checking in
    You're notified whenever you're tagged
    You can always remove any tag
    Or…you can completely opt out of letting friends tag you.
  • 15. Partners and the API
    Who are they and what are they doing?
    The API
    • The Read API lets you: pull check-ins, friends’ check-ins, info about a place page
    • 16. The Write API lets you: publish to Places, and search Places
    • 17. Only select partners can publish to Places: Gowalla, Foursquare, Yelp and Booya
  • 18. Thoughts & Questions
    • Public Spaces + Community: Physical reality comes alive with human stories we've told there… a sort of digital sign-post
    • 19. There could be a page of our collective memory of an experience (a concert etc..) or a place
    • 20. WHAT ABOUT THEDEALS? How will this effect loyalty programs?
    • 21. Can you check into entertainment or a viewing event? (the answer is no, but it’s an interesting question)
    • 22. Will this kill foursquare?