37 ways for innovation by combination
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37 ways for innovation by combination

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37 ways / principles for innovation by combination with a lot of inspiring examples

37 ways / principles for innovation by combination with a lot of inspiring examples

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  • 07/26/10

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  • 1. 37 ways of innovation by combination
  • 2. 37 ways for smart combining More public 37 ways: http://www.slideshare.net/marcnewshoestoday/slideshows 37 ways is a growing set of checklists and inspiration sources for new product or service innovation. Based on our innovation archive (+ 4.250 tagged innovations), we extract important trends, principles or evolutions. Today we focus on innovation by combination . 37 ways is useful in individual or group brainstorms. You can browse systematic or let you inspire at random. Looking for new products, look and imagine if one of this 37 ways of combining is possible for your challenge.
  • 3. 1. The printing press in 1439 http://www.ideachampions.com/weblogs/archives/2008/06/post_24.shtml When Gutenberg was asked how he arrived at the invention of the printing press, he confessed it was as simple as seeing a new connection between two existing products: the wine press and the coin punch.
  • 4. 2. Combination art and function http://www.jaga.be/discoverheatwave/Default.aspx This gorgeous bas-relief hangs on your wall like a work of art, drawing all eyes to it... Heatwave by Joris Laarman and Jaga pushes the boundaries of comfortable heating. This intriguing modular heating system is the first to unite the fine details of craftsmanship with industrial efficiency. The result is an expressive design with a maximum amount of surface to release warmth.
  • 5. 3. Dual functions http://www.red-dot.sg/concept/porfolio/o_e/PR/R141.htm http://www.gibbstech.com/mediacentre/quadski.php
  • 6. 4. Brand extensions http://en.wikipedia.org/wiki/Brand_extension
  • 7. 5. Extra function of packaging http://www.designspotter.com/
  • 8. 6. Multi-use
  • 9. 7. Temporary combinations http://www.youtube.com/watch?v=Lg9qnWg9kak
  • 10. 8. Nested dolls
  • 11. 9. Combine product and service
  • 12. 10. Offline and online combinations http://www.ohgizmo.com/2009/03/11/youtube-addict-stickers/
  • 13. 11. Matt Ridley http://www.youtube.com/watch?v=OLHh9E5ilZ4
  • 14. 12. Extra functions
  • 15. 13. Hybrid energy http://www.solarnavigator.net/solar_sailor.htm
  • 16. 14. Co-branding http://en.wikipedia.org/wiki/Co-branding http://nl.wikipedia.org/wiki/Co-branding
  • 17. 15. Fun and function combinations http://www.waterforpeople.org/extras/playpumps/playpumps-video.html
  • 18. 16. Old and new combinations http://www.janvormann.com/dispatchwork.php
  • 19. 17. Double functions (IKEA commercial) http://www.youtube.com/watch?v=TaK9nI8US3c
  • 20. 18. Make oxymoron's real http://en.wikipedia.org/wiki/Oxymoron http://www.oxymoronlist.com/ Oxymoron is a figure of speech in which incongruous or contradictory terms appear side by side. infotainment – home office – docudrama – fish farm – plastic glasses – virtual reality – mobile home – bio-technology – artificial intelligence – e-book – mass-customization - …
  • 21. 19. All in one products 1
  • 22. 20. Imagine weird combinations
  • 23. 21. Adjectival innovations (example tourism) http://en.wikipedia.org/wiki/List_of_adjectival_tourisms
  • 24. 22. Adjectival innovations (example tourism) http://en.wikipedia.org/wiki/List_of_adjectival_tourisms
  • 25. 23. Combine with specific target groups
  • 26. 24. New combinations of supply and demand
  • 27. 25. New combinations Creativity is merely bissociation: the collision of two apparently unrelated frames of reference Arthur Koestler
  • 28. 26. Dual view
  • 29. 27. Fiat automobile factory with rooftop test track! http://en.wikipedia.org/wiki/Lingotto
  • 30. 28. Combination tool: Idea Generator http://www.tdbspecialprojects.com/
  • 31. 29. Combination power http://lego.wikia.com/wiki/Lego#LEGO_today http://www.baseplate.com/toys/minifig/
  • 32. 30. Start combining at young age http://www.youtube.com/watch?v=Z9Jq15NqNuQ
  • 33. 31. Co-… Co-creating Co-funding Co-buying Co-design Co-ma nagement Co-education Co-sourcing
  • 34. 32. Inspiration from other branches / industries Look for inspiration in other industries / sectors / …
  • 35. 33. Combine with new business models http://www.slideshare.net/oukearts/10-new-business-models-for-this-decade
  • 36. 34. The Medici effect http://mappio.com/mindmap/lucianop/the-medici-effect http://www.themedicieffect.com/book/ What do termites and architecture have in common? Music records and airlines? And what does any of this have to do with healthcare, card games or cooking? Most of us would assume nothing. But out of these seemingly random combinations have come groundbreaking ideas that have created whole new fields. In his bestselling book, Frans Johansson takes us on a fascinating journey to the Intersection: a place where ideas from different industries and cultures collide, ultimately igniting an explosion of extraordinary and new innovations.
  • 37. 35. Force combinational possibilities (Paul Sloane) http://www.refresher.com/mindfulnetwork/articlelive/articles/47/1/Weird-Combinations-Work/Page1.html
  • 38. 36. Your combinations 1
  • 39. new shoes today – 7 ideas Marc Heleven Kerklaan 6 - 3590 Diepenbeek (Belgium) [email_address] www.7ideas.be www.ideadj.com http://twitter.com/7ideas