Translator #1: Joe            • What people see              – One-sided, not                interactive              – Ad...
Translator #2: Paula             • Search for               Portuguese               translator in               Facebook…...
Translator #2: Paula             • What people see               – Fun, interactive                 page               – A...
The Goal of Social Media                                         • The goal of social                                     ...
Key Concept: Provide Value                                               • Conversation is the                            ...
http://www.sarahdillon.com/blog
“Ive gotten plenty of newtranslation clients through myactivities on Twitter, LinkedInbut especially through myblog.”     ...
http://www.dillonslattery.com/2009/07/social-media-for-translators-prez.html
Website/blog actions• Think of your  website as your  “hub”  – This is where you    should drive your    traffic  – Have s...
http://www.youtube.com/watch?v=geuqYUVerQ0
YouTube actions• Start filming videos  – Create value  – Be fun  – Be entertaining• Don’t be annoying
SEO for YouTube Channels
Facebook Actions        • Create a Facebook page          for your business           – http://www.facebook.com/pages     ...
Facebook Page Tips          • Give people a reason to            like your page             – Free coupon, voucher,       ...
SEO for Facebook Pages
@sarahdillon               • Tweets and                 Retweets               • Which hash tags                 is she us...
Twitter Actions• Create a Twitter  account• Find and follow friends,  colleagues and leaders  in your business niche• Enga...
SEO for Twitter Profiles
LinkedIn Pages         • You can have a           personal LinkedIn           page and a company           LinkedIn page  ...
LinkedIn Groups for Translators
Sneaky LinkedIn Targeting Trick• Connect with anyone  on LinkedIn directly• Find your target  prospect through  LinkedIn s...
LinkedIn Actions                                           • Create a business LinkedIn                                   ...
SEO for LinkedIn Profiles
SEO for Google+
IntegrateEverything             http://www.flickr.com/photos/zooboing/
Posterous     • Create a Posterous       account and get a free       blog     • Configure it to update:        –   Facebo...
Also Consider dlvr.it• A more blog-centric system of content distribution• Shortly after you post to your blog, dlvr.it po...
What’s the secret to creating lots of relevant content worth sharing?
ContentCuration
Where to source content to curate
Final Tips                                           • Build gradually                                           • Don’t s...
Homework• Research your competition   • What are they doing with     social media?   • What can you model from     them?• ...
Questions?                  Connect with me!E-mail: marc@marcmenninger.comFacebook: www.facebook.com/marcmenningerLinkedIn...
Advanced social media presentation
Advanced social media presentation
Advanced social media presentation
Advanced social media presentation
Advanced social media presentation
Advanced social media presentation
Advanced social media presentation
Advanced social media presentation
Advanced social media presentation
Advanced social media presentation
Advanced social media presentation
Advanced social media presentation
Advanced social media presentation
Advanced social media presentation
Advanced social media presentation
Advanced social media presentation
Advanced social media presentation
Advanced social media presentation
Advanced social media presentation
Advanced social media presentation
Advanced social media presentation
Advanced social media presentation
Advanced social media presentation
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Advanced social media presentation

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These are the raw slides from a recent advanced social media marketing presentation I gave. The objective is to show the audience how to integrate their social media marketing to get better results in less time.

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  • http://www.socialmediaexaminer.com/13-hot-facebook-marketing-tips-from-the-top-pros/
  • Advanced social media presentation

    1. 1. Translator #1: Joe • What people see – One-sided, not interactive – Advertising, not attracting • This approach is probably not effective
    2. 2. Translator #2: Paula • Search for Portuguese translator in Facebook… • #1 Result: http://www.facebook.com/ EnglishtoEuropeanPortugue seTranslator
    3. 3. Translator #2: Paula • What people see – Fun, interactive page – Attracts, not advertises • This approach is clearly effective
    4. 4. The Goal of Social Media • The goal of social media isn’t to advertise… – It’s to attract more eyes! • Use social media to connect, not sellhttp://www.flickr.com/photos/paulwan8/
    5. 5. Key Concept: Provide Value • Conversation is the currency of social media – Comments – “Likes” • Other ways to provide value: – Entertainment – Free reports – Your expert opinionhttp://www.flickr.com/photos/katrina-nicole/
    6. 6. http://www.sarahdillon.com/blog
    7. 7. “Ive gotten plenty of newtranslation clients through myactivities on Twitter, LinkedInbut especially through myblog.” “I dont use social media as a direct sales tool for my translation business. Theyre just a part of the bigger picture. My main aim is to channel traffic back to my blog (where there are 2 clear calls to Sarah Dillon action: subscribe or hire http://www.dillonslattery.com/ me).”
    8. 8. http://www.dillonslattery.com/2009/07/social-media-for-translators-prez.html
    9. 9. Website/blog actions• Think of your website as your “hub” – This is where you should drive your traffic – Have strong calls to action and make them easy to find
    10. 10. http://www.youtube.com/watch?v=geuqYUVerQ0
    11. 11. YouTube actions• Start filming videos – Create value – Be fun – Be entertaining• Don’t be annoying
    12. 12. SEO for YouTube Channels
    13. 13. Facebook Actions • Create a Facebook page for your business – http://www.facebook.com/pages /create.php • Build a fan base for your page • Post regularly to your page and engage with your fans
    14. 14. Facebook Page Tips • Give people a reason to like your page – Free coupon, voucher, report • Regularly post relevant content • Ask questions/survey • Include photos in your posts • Celebrate milestones • Run a contest
    15. 15. SEO for Facebook Pages
    16. 16. @sarahdillon • Tweets and Retweets • Which hash tags is she using? – #translation, #iticonf, #German • Which hashtags are appropriate for your niche?
    17. 17. Twitter Actions• Create a Twitter account• Find and follow friends, colleagues and leaders in your business niche• Engage in conversations• Use hashtags to include your tweets in popular conversations
    18. 18. SEO for Twitter Profiles
    19. 19. LinkedIn Pages • You can have a personal LinkedIn page and a company LinkedIn page • People searching for translators using a business search will find company pages only
    20. 20. LinkedIn Groups for Translators
    21. 21. Sneaky LinkedIn Targeting Trick• Connect with anyone on LinkedIn directly• Find your target prospect through LinkedIn search• See which groups they belong to• Join their groups and then you can make a direct connection http://www.flickr.com/photos/andreapacelli/
    22. 22. LinkedIn Actions • Create a business LinkedIn account • Join LinkedIn groups in your niche • Participate in the discussions • Answer LinkedIn Questions • Use groups as a backdoor to connect with your target prospectshttp://www.flickr.com/photos/juniorvelo/
    23. 23. SEO for LinkedIn Profiles
    24. 24. SEO for Google+
    25. 25. IntegrateEverything http://www.flickr.com/photos/zooboing/
    26. 26. Posterous • Create a Posterous account and get a free blog • Configure it to update: – Facebook – LinkedIn – Twitter – Your hub blog – And more • Just send an e-mail to post@posterous.com
    27. 27. Also Consider dlvr.it• A more blog-centric system of content distribution• Shortly after you post to your blog, dlvr.it posts to your Twitter, Facebook, LinkedIn and other accounts
    28. 28. What’s the secret to creating lots of relevant content worth sharing?
    29. 29. ContentCuration
    30. 30. Where to source content to curate
    31. 31. Final Tips • Build gradually • Don’t sell—connect! • Make yourself easy to connect with • Establish yourself as an expert • Provide value • Be creative, interesting, entertaining, funhttp://www.flickr.com/photos/nicholas_t/
    32. 32. Homework• Research your competition • What are they doing with social media? • What can you model from them?• Study what Sarah Dillon does with: • Her blog • Twitter • Facebook • LinkedIn• Get started with your own http://www.flickr.com/photos/meaganjean/ social media game plan
    33. 33. Questions? Connect with me!E-mail: marc@marcmenninger.comFacebook: www.facebook.com/marcmenningerLinkedIn: http://www.linkedin.com/in/marcmenninger
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