Washington evaluation may 6 2010

Building a
community-powered
online global reputation system
for nonprofits
GlobalGiving - Marc Maxson – May 6 th , 2010

What GlobalGiving does:
crowd-sourcing
the funding decisions
2500+ project pages 1000 partner orgs

What GlobalGiving does: 2500+ project pages Individuals donate crowd

What GlobalGiving does: 2500+ project pages donate crowd see results follow and influence the project

Core GlobalGiving services Monitoring & Evaluation Finds new NGOs

GlobalGiving’s feedback loop kit Reputation signals Quarterly project updates visitor postcards Filtered social media Community input

topics
Our philosophy
Crowd sourcing
The state of information / evaluations
Heuristic due diligence
Social media vetting (open challenge)
Community storytelling (complexity based eval)
Mobile payment vetting
Real-time + technology-aided
= M&E risk reduction
Future plans

Our development philosophy. We believe… 1. People (NGOs) want to do the right thing 2. you don't have to be an expert 3. the “right thing” isn’t always clear, so be open-minded 4. people must be part of a conversation to learn 5. committed people will eventually get it right, by listening to others 6. we shouldn’t penalize people for failing to get it right from the get-go

State of the evaluation data highway Google – 150M daily users Wikipedia – 10M daily visitors Facebook – 200M daily users, 70% outside USA -- not connected to -- World Bank + IMF = 10,000 people NGOs = 4 million worldwide (40 million people?)

State of the evaluation data highway Google – 150M daily users Wikipedia – 10M daily visitors Facebook – 200M daily users, 70% outside USA World Bank + IMF = 10,000 people NGOs = 4 million worldwide (40 million people?) World bank Gov’t data

State of the evaluation data highway $ Global (billions) GDP = $60,000 Markets = $50,000 ODA = $129 (most stays home) Remittances = $300 Giving = $50 [People talk about this money on ‘net] Gov’t data

Crowd sourcing 100 voices – 1 conversation

An NGO filtering system that actually pays for itself and funds community-supported ideas 16 open challenges since 2008 $109,000 in prize incentives $1,818,462 raised by NGOs

Global Open Challenge:
trains NGOs how to use social media for fundraising
connects with NGOs that have a group of individual supporters
Must raise $4,000 from 50 donors in 1 month
Builds support base and reputation system
NGOs can retrain and try again 3 months later
We’ve filtered >2000 NGOs since 2008.

Connect grants, recommenders to larger trust network
i.e. how DailyShow and SecondCity are related

Examine NGO footprint on Internet
Save histories… share them.

Aggregate this information for public

Open Data changes the conversation
When stories and feedback appear in a public space in real-time , people are more willing to participate.
Community apathy is the enemy of evaluations.
NGOs get more than they give.

Stories feed the Map Kibera Project
Informal schools
HIV/AIDS services
Safe / unsafe zones
Water & sanitation needs
kibera.ushahidi.com

A way to crowd-filter 400 data feeds

SMS for beneficiaries - how it works (feedback-loops-beta) Village level feedback One switchboard per carrier per country Msgs synchronized with GG database. Enters an unsorted queue of messages. “ In the field” page: regional discussion 1 2 3 4 Project #1234 Project #3456 Project #4567 iphone / web sorting task Volunteers scan messages and tag them to projects, regions, keywords. (and verify auto assignments) #2086 Short codes in msg auto-assign to projects, select keywords. Reconstructing convos on website SMS feedback to community (follow a keyword) Using Ushahidi and Frontline 5

Does technology make a difference in feedback loops?

Iran election word of mouth email twitter gatherings YouTube Facebook mass media

Twitter and YouTube replace mass media, augment public protests word of mouth gatherings mass media email twitter Facebook

Does real-time feedback make a difference?

Twitter: power of real-time feedback
Instant-messaging can make or break a film within 24 hours. Friday is the new “Opening Weekend.”
$14.4M – Fri $8.8M – Sat Record 39% drop-off $21.5M – Fri $26.4M – Sat +23% increase (best jump in summer ’09)

http://www.globalgiving.org/storytellers/ GlobalGiving Storytelling project (Kenya) A pilot study to gather community attitudes about NGO activities and map what’s important to Kenyans. Results: 3000 stories, 1 interactive map, and a shared resource for everyone.

“  Can you share a story about one past community effort you witnessed or know about? Think of a “community effort” as any organized activity led by a person or NGO to improve the lives of a community. Talk about one moment or experience that was part of this community effort. Explain what happened. Please transcribe this story here, then answer some questions to help others learn from your experience.” http://www.globalgiving.org/storytellers/

If story is about a GG partner NGO, we tag it. http://www.globalgiving.org/storytellers/

Sample story Catholic Church Group visits sick in the hospital On Saturday at our church we go to visit the sick in the hospital. Then I saw this boy who was burn almost on his whole backside. He was crying and this made me feel very bad. I had to make him stop crying by telling him stories and sooner the boy slept in my arms. I was at ease when he slept. http://www.globalgiving.org/storytellers/

Sample story http://www.globalgiving.org/storytellers/ Picking trash for cash Okay. So you have these kids who clean up the streets, picking trash. But those in Kibera, they often do it in the neighborhoods where people have more money…. One day they gathered all the trash in a neighboring slum and collected some money. But at the end of the day they returned home to Kibera and there was still trash everywhere. I wished for once they would clean up our own streets.

http://www.globalgiving.org/storytellers/ Next we map the story elements… Community additudes about this effort are… What area would you tell a friend who wants to copy this effort to focus on improvingt? Divided United Indifferent people plan location This community effort most improved… Social relations Physical well-being Economic opportunity community Leaders behind the project outsiders Results have been most influenced by…

http://www.globalgiving.org/storytellers/ Next we map the story elements… Community additudes about this effort are… What area would you tell a friend who wants to copy this effort to focus on improving? This community effort most improved… Results have been most influenced by… Divided United Indifferent people plan location Social relations Physical well-being Economic opportunity community Leaders behind the project outsiders

http://www.globalgiving.org/storytellers/ What can 3000 stories accomplish? Past study – why do some people become terrorists? Young people in pakistan collected stories about justice from community. “ Triad” question used to map how each story defined justice.

http://www.globalgiving.org/storytellers/ Get your own back, revenge Restorative, reconciling Deterence, stop Others from doing same Get your own back, revenge Restorative, reconciling Deterence, stop Others from doing same Pakistanis in Peshawar map differently from ex-patriot pakistanis in London Pakistan London-Pakistanis

http://www.globalgiving.org/storytellers/ Why? Record what Kenyans care about. Share with all NGOs a tool they can use to align their mission with community priorities Identify organizations that communities support, so we can invite them to GG. Measure our impact to date. If current GG partners (as a whole) match the same needs that Kenyans talk about, the “marketplace” is working.

Past: Monitoring and evaluation - Find faults, prove impact, attribute credit Present: Assess and enhance - Outsiders guiding the process Future: Listening and serving - Community is the filter, the expert, and the arbiter for new directions

Washington evaluation may 6 2010

by Marc Maxson / GlobalGiving on May 07, 2010

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Washington evaluation may 6 2010 Presentation Transcript