Obama Social Media
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Obama Social Media

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Updated presentation showing 8 key guidelines Obama campaign used for audience empowerment. We show how they can apply to nonprofits, especially at GlobalGiving

Updated presentation showing 8 key guidelines Obama campaign used for audience empowerment. We show how they can apply to nonprofits, especially at GlobalGiving

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Obama Social Media Obama Social Media Presentation Transcript

  • Case Study: How Obama became president through social media
  • From this
  • to this…
  • (1) A good message is simple, short, memorable , and even iconic CHANGE “ Yes we can”
  • Because someone may want to spread your message for you… Template for painting Obama’s logo
  • Examples of Obama fan-grafiti
  • Supporters harness the power of “we” “ We” can do much more than any leader if given a simple message. 442,000 youtube videos posted by supporters ( 221X more!) 2,000 “official” youtube videos Videos 35,000 volunteer groups held 200,000 events ( 100X ) Obama heldd about 2,000 town meetings in 18 months. Websites
  • (2) Your supporters must spread the message. some success greater potential
  • Your friends will be the first to adopt your message: my cause = our cause
  •  
  • Who is at the center of the effort?
  • Source: Edelman “The Social Pulpit: Barack Obama’s Social Media Toolkit Obama obliterated McCain on social media, in spite of receiving equal air-time on TV news coverage Obama vs. McCain 2x 4x 5x 10x 365 electoral votes (2:1 margin) 66.8 million popular votes Web Traffic YouTube Viewers Facebook Friends Online Staff 
    • Additional, personalized support to the most active MyBarackObama.com community members
    • Tracking and measurement to identify and understand their online activism; content developed to meet those needs
    • Super users were given something “more” than the average user
    Empower your biggest supporters and give them the tools to encourage others Source: Edelman “The Social Pulpit: Barack Obama’s Social Media Toolkit
  • (3) Make your message a cause!
  • (4) Make Time your ally in the race. Give , Donate, Send money now . You must take action . We are competing.
  • (5) Your supporters need different messages and languages.
  •  
  • Where is this?
  • (6) Strategic planning! Germany has no voters, but Obama will need future allies
  • (7) Always seek honest dialogue . Take the good with the bad. If you talk openly about failure, most people will want to help you.
  •  
  • (8) Build Credibility through listening. Listening to America: The Democratic Platform  for  Change
  • STORYTELLING PROJECT
  • http://feedback.keystoneaccountability.org/view.aspx?viewkey=8b9fc135 We ask for honest feedback and make it public.
  • Corporate = control = democracy + +