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How Obama became president through social media
to this from this
a short simple  iconic  message change yes we can
the message is not  about you
 
35,000 volunteer groups Obama 442,000  videos 2,000 official  videos Held 200,000  Events  2,000  meetings
Trust is a mosaic of personal   friendships
personalize the message
your supporters must author the message some success greater potential
Spam (no personalization)
effective messages evolve as they spread: adapted to each audience
Your  friends  will be the first to adopt your message: my cause  =   our cause
this isn’t a job, it’s a  cause!
empower p o w e r e d !
 
<ul><li>Additional,  personalized support  to the most active MyBarackObama.com community members </li></ul><ul><li>Tracki...
Time  is  your ally Give , Donate, Send money  now .  You must  take action .  We are  competing.
 
plan ahead Germany:  no voters but a future ally
talk it out trust comes through listening and conversation
don’t do it alone
 
Listening to America: The Democratic Platform  for  Change
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Obama pecha kucha

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Illustrating how Obama used social media in 2008 in pecha kucha form (20 images, 20 seconds, minimal text). These are 12 key tips for non-profits trying to advocate for a cause.

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Transcript of "Obama pecha kucha"

  1. 1. How Obama became president through social media
  2. 2. to this from this
  3. 3. a short simple iconic message change yes we can
  4. 4. the message is not about you
  5. 6. 35,000 volunteer groups Obama 442,000 videos 2,000 official videos Held 200,000 Events 2,000 meetings
  6. 7. Trust is a mosaic of personal friendships
  7. 8. personalize the message
  8. 9. your supporters must author the message some success greater potential
  9. 10. Spam (no personalization)
  10. 11. effective messages evolve as they spread: adapted to each audience
  11. 12. Your friends will be the first to adopt your message: my cause = our cause
  12. 13. this isn’t a job, it’s a cause!
  13. 14. empower p o w e r e d !
  14. 16. <ul><li>Additional, personalized support to the most active MyBarackObama.com community members </li></ul><ul><li>Tracking and measurement to identify and understand their online activism; content developed to meet those needs </li></ul><ul><li>Super users were given something “more” than the average user </li></ul>Empower your biggest supporters and give them the tools to encourage others Source: Edelman “The Social Pulpit: Barack Obama’s Social Media Toolkit
  15. 17. Time is your ally Give , Donate, Send money now . You must take action . We are competing.
  16. 19. plan ahead Germany: no voters but a future ally
  17. 20. talk it out trust comes through listening and conversation
  18. 21. don’t do it alone
  19. 23. Listening to America: The Democratic Platform  for  Change
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