The Rules of 1. Rule of Thirds
Composition 2.Close-cropped
face
for photo and video
3. No visual or
audio noise
4. Steady Camera
5. 10 Seconds for
b-roll

Presentation Matters.

On the internet,
people scan – they
don’t read

So, it’s important to
engage users with
photos and video

¿?
What makes a good
photo?

rule of
thirds
3

Vincent LaForet

Vincent LaForet

Vincent Fournier

Vincent Fournier

Vincent LaForet

Vincent LaForet

Vincent LaForet

Vincent LaForet

agros

agros

agros

agros

agros

agros

agros

agros

close
crop

Vincent LaForet

Vincent LaForet

agros

agros

agros

Vincent LaForet

Close vs. Far

No visual noise!

¿?
What’s wrong with
this photo?

casestudy
charity: water

Charity: Water tells a
story with their
pictures

Review
1. rule of thirds
2. close crop
3. no visual noise

¿?
Who wants to try?

The same rules apply
to video

1. Rule of thirds
2. Close Crop
3. No distraction

Extra video rules

5. Steady Camera
6. B-Roll/10 seconds
7. Look across camera
8. No noise!

Keep your message concise
An ideal online
video is about 1
minute long; max is
3 minutes

casestudy
The Girl Effect

The Girl Effect has the
higest traffic of any
project on our site.

engage with video

(video)

(videos)

call to action

call to action:
“donate”

How can you do it on
GlobalGiving.org?

Follow the rules!

Tell a story:
Rule of thirds
Close Crop faces
No visual/audio noise

Use pictures to tell
donors a story.

use video to update
donors in an
engaging way

(videos)

The call to action is
already built into
globalgiving.org

Remember to follow
the basic rules.

create an account on
youtube.com and
post your video

post great photos to
globalgiving.org

promote your
globalgiving.org
project page