Workshop OutlineIntro to GlobalGiving – 20 mins•Online social media fundraising – 1 hr-- coffee/tea break --•Process of joining GlobalGiving( nomination due diligence open challenge) – 1hr• Hearing from current partner organizations• Storytelling Project – easy monitoring & evaluation20mins• Trello – simple project management tool 20mins-- Optional after: 1 on 1 consulting –
About GlobalGivingGlobalGiving is a charity fundraising web site that gives social entrepreneurs and non-profits from anywhere in the world a chance to raise the money that they need to improve their communities. GlobalGiving connects dedicated individuals who are driving change in their communities (people with big ideas and community leaders) with the generous giving people. We help organizations grow and be more effective. 120+ countries, thousands of NGOs, 282,000 people giving $71million
How the online giving process works• Organizations post their project summaries on www.GlobalGiving.org - giving the world an inside look at the projects unique needs and the work being done.• You and your supporters tell people about the project using Internet.• Those people get inspired by you and tell other people.• These people hear about the project, visit the website, donate, and spread the word.• After you reach 50 donations, you become a permanent partner and GlobalGiving includes your project in larger corporate giving and cause marketing efforts. + +
How to get your project on GlobalGiving• Nominate yourself at www.globalgiving.org/non-profits/• Submit due diligence docs. We work with registered organizations to raisemoney for specific projects all over the world. GlobalGiving does not providegrants.• Learn to fundraise through people giving - we offer organizations an easy-to-use fundraising and donor management system, fundraising tools andtraining, and access to our corporate partners and media outreach.• Compete in an open challenge – held four times a year. Your goal is to earn40 donations and raise $5,000 in 30 days. Next challenge is November 2012.• Post additional projects as a fullpartner• Automatically get cross-listed onother employee giving websites• Demonstrate your capacity and goodreputation to traditional grantmakingfunders
GlobalGiving in 2011Overall donations made through GG to date: $80.6 mnOverall donations made through GG in 2011: $30.1 mnNumber of donors to date: 237,246Projects receiving funding: 5,014Number of visitors who visit GG.org each week: 30-40KAverage YEARLY $$$ per org: $9,000 (Median: $2,400)Countries disbursed to: 120 countriesTop Donor Countries: USA, Canada, UK, Australia, IndiaAverage donation size: $78 (Median: $25)Top corporate partners: Nike, Dell, Microsoft, HP, Gap,Cummins, Eli Lily, LiquidNetPast Philanthropic partners: Omidyar, Skoll, Rockefeller,USAID, Sall, Hewlett
Examples of real results fromorganizations in Rwanda
We try to provide every organizationwith value – the best tools, andadditional donations from beyondtheir network of supporters (purple).Fees: We are a non-profitorganization, but we need to coverour costs, so we ask donors andorganizations to split the 15% cost.Since 2009, about 54% of donorsadd on something to cover the 15%fee, so organizations typically onlypay about 9%. The value of theadditional donations (purple) weattract can add more than 15% to anorganization’s total fundraising, so ineffect they pay nothing and receivemore money than they themselvescould have collected directly.But our greatest value is thereputation and visibility we provideyour organization.
Why are theseorganization profiles sodifferent?These guys have beenbuilding personalrelationships withdonors for years.These guys did theopen challenge and arestill learning how toexplain their work in acompelling way.
Building relationships Why do people give?
Being social Nobody can attract donors if they don’t first…. • socialize globally (use Internet) • have a compelling story to share • listen to supporters and make them feel like they are part of something big.
Video Networking IM photo-share gamesBlogs Creators podcast twitter dating
1 billion Facebook users 50% of users login daily Most users have >130 friendsThe average user is connected to 60 groups, events, or causes
500+ million Twitter users
100% havefriends theytalk tooffline
Spend time with your closest friends, and trustthem to connect with their friends for you. 50-75 people these tools only work when you use them with people you know and have a compelling message! 5-10 people
Circles of influencethe real world online
Network of User High Low
EngagementCase Study: How Obama became presidentthrough social media
from this to this
Your friends will bethe first to adopt your message: my cause = our
this isn’t a job, it’s a cause!
the message is not about you
changeKeep yourmessage simple yes we can
Obama 35,000 volunteer groups 2,000 Held 200,000 Events meetings2,000 official 442,000 videos videos
Trust is a mosaic of personalfriendships
your supporters must author the message some success greater potential
Empower your • Additional, personalized biggest support to the most active MyBarackObama.com supporters and community members give them the • Tracking and tools to measurement to identify encourage others and understand their online activism; content developed to meet those needs • Super users were given something “more” than the average userSource: Edelman “The Social Pulpit: Barack Obama’s Social Media Toolkit
Social media can help you build relationships and inspire people to advocate for your cause… if “your” cause is “our” cause Source: “What’s next in media: by Neil Perkin
effective messages evolve asthey spread: adapted to each audience
You must take action. Time is your ally We are competing. Give, Donate, Send money now.
network ✔fundraising captains ✔ goals ✔ what now? strategy tools
resources social media challenge calendar fundraising checklist template emails template press releaseshttp://www.globalgiving.org/getting-started-challenge/
Try it Out… Creating a compelling messagePost about today’s GlobalGiving workshop on your nonprofit’sonline platform tonight.Ask yourself:•Who is your audience?•What is your key message?•Does your organization have any personality? (you need to be real totell a compelling story)•What do you want them to do next? (tell them – this is the call toaction)
Post a Project:tell a powerful story specific simple
Where to go for more training:www.slideshare.net/globalgiving/
Trello: Awesome project management tool (free)
Storytelling: Instant monitoring & learning tools (free)Concept: collect stories using our method and you cancreate evaluations with benchmarking in minutes.
Our Storytelling Project can answer these types ofquestions:X = some social issue, like rape, HIV stigma, sanitation…• What are the root causes of X?• Is X more important than Y to address?• How pervasive is the X in the country? (scope)• How complex is X? (complexity)• What kinds of people (age, sex, location) talk about X?• What organizations address X and in which locations?• What other issues matter to people who care about X?• Of the things communities have seen organizations do toaddress X, what works best?• Do organizations and the people describe X differently?• Does org A or org B address X with more success?• What are important unmet needs in the community?
But our Storytelling Project cannot answer this question:• Is organization A having an impact on X? (sorry, impact isstill something we can’t measure- only all those other thingsthat help you achieve better project design)Good uses for story data:• Listening to communities (does your project address theright needs in the community?)• Project redesign (do these stories reveal unexpected waysto try to address some complex social problem?)• More Innovative Grant Proposals – you can make amore compelling case for your new approach if it issupported by story patterns before you try it.• Advocacy – leaders will listen when the people all talkabout the same need or problem.
Tools let you see the big picture or drill down to individualstories – this is about patterns, local context, and being“vaguely right” instead of “precisely wrong”.