How to succeed on GlobalGiving   <ul><li>Sign up! </li></ul><ul><li>Complete Paperwork </li></ul><ul><li>Post a project </...
How to succeed on GlobalGiving   <ul><li>Sign up! </li></ul><ul><li>Complete Paperwork </li></ul><ul><li>Post a project </...
Click the Non-profits button on the homepage (www.globalgiving.org):
 
 
 
Really important that you click submit!
Requirements   <ul><li>English </li></ul><ul><li>(At least occasional) Internet access </li></ul><ul><li>Non-discriminator...
How to succeed on GlobalGiving   <ul><li>Sign up! </li></ul><ul><li>Due Diligence </li></ul><ul><li>Post a project </li></...
What is Due Diligence?  <ul><li>All organizations listed on our site pass a rigorous due diligence process to determine th...
Due Diligence Requirements  <ul><li>International organizations need to submit the following documents: </li></ul><ul><ul>...
How to succeed on GlobalGiving   <ul><li>Sign up! </li></ul><ul><li>Due Diligence </li></ul><ul><li>Post a project </li></...
Typical donors   <ul><li>The “soccer mom” </li></ul><ul><li>Tend to be women </li></ul><ul><li>30-40s </li></ul><ul><li>Ur...
YOUR Typical donors   <ul><li>Likely donors during an Open Challenge </li></ul><ul><li>30% People who  know you  well </li...
Typical user behavior   <ul><li>About 75% are new to GlobalGiving </li></ul><ul><li>Average time spent on the site: 2-4 mi...
Where does GG traffic come from?   <ul><li>80,000 visitors per month </li></ul><ul><ul><li>Direct (word of mouth): 40-50% ...
How do donors navigate on GlobalGiving?
 
 
Browsing results...  Results are ranked by popularity among givers and by your use of GG Fully explained at http://www.glo...
Above-the-fold view On top of list because: recent update, lots of donors, $$, and close to full funding.
 
What makes a good project page?   <ul><li>Clear pictures of beneficiaries </li></ul><ul><li>Smaller project funding goals ...
How To Write Great Projects 1.  Make the project title clear, concise, and descriptive Good Title: Restore eyesight to 500...
Donors’ eyes go here first
The median donation size is $30.  Givers want to see options above and below $50.
Donors’ eyes go here next!
GlobalGivers want to hear: how are you working towards your mission goals? a communications platform
How to succeed on GlobalGiving   <ul><li>Sign up! </li></ul><ul><li>Due Diligence </li></ul><ul><li>Post a project </li></...
<ul><li>All new organizations to GlobalGiving must participate and attract: </li></ul><ul><ul><ul><li>at least $4,000 </li...
<ul><li>Why we have them: </li></ul><ul><ul><li>We learn by doing, we remember through testing. </li></ul></ul><ul><ul><li...
http://www.globalgiving.org/leaderboards/global-open-challenge/
the winners
these must try again…
How to succeed on GlobalGiving   Try, try again.
How to build relationships, one donor at a time
 
 
Facebook is a good relationship building tool
“ Friend” him and look at his 359 friends for someone whom you already know. Add context to your thank you email.
 
Everyone has different strengths  <ul><li>Tell your supporters  all  the ways they can help </li></ul><ul><li>Donate </li>...
The “Critical Exposure” Approach   “ The GlobalGiving Challenge has been a great way for Critical Exposure to engage and e...
The “Critical Exposure” Approach   Champion Champion Champion Champion Champion Champion Champion Critical Exposure
Support Network Strategy <ul><li>Call an all-staff all-members meeting  one month before  the Open Challenge begins </li><...
Support Network Strategy Example of the social network math: CBO in Kenya has 7 staff, 33 members  = 40 people Each person...
The next Open Challenge will be July-August 2010
Green Open Challenge  in June Only for projects that address climate change
How to succeed on GlobalGiving   <ul><li>Sign up! </li></ul><ul><li>Due Diligence </li></ul><ul><li>Post a project </li></...
I’m a GG partner. Now what?   <ul><li>Project Reports </li></ul><ul><li>Post more projects </li></ul><ul><li>Continue to g...
Project Reports <ul><li>NOT your typical reporting obligation </li></ul><ul><ul><li>Concise, personal, specific </li></ul>...
<ul><li>“ Project news”  </li></ul><ul><li>Impact of donations </li></ul><ul><li>Progress since donation </li></ul><ul><li...
An exemplary project report “ The violence that has erupted in Kenya following the disputed Presidential Election has resu...
Why update? <ul><li>Project reports go directly to donors </li></ul><ul><li>Opportunity for dialogue with donors </li></ul...
 
Improve your search ranking <ul><li>Ranking based on:  </li></ul><ul><li>40%: Time since your previous update </li></ul><u...
2010 Campaigns <ul><li>$200,000 in matching </li></ul><ul><li>October: Give More Get More (matching) </li></ul><ul><li>Jun...
<ul><li>Thank you! </li></ul><ul><li>Go to </li></ul><ul><li>www.globalgiving.org/open </li></ul><ul><li>to become a partn...
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How to Succeed on GlobalGiving (April 2010 Kenya Workshop)

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Covers how to join GlobalGiving, how to compete successfully in an open challenge, how to manage donors and build personal relationships, and headlines for 2010 upcoming campaigns

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  • Dear Mr. Global Giving, missing only 17 days of the activity to collect donations for the 'saving Mahogany trees', I am prepared contacts capacity and 'Bonus grants chart winter '13', I can comment, I just hope with patience and success get this bond with the help of their advisors and Global ginving team. We Purus indigenous peoples, we trust the great willingness of donors to save the destruction of Mahogany and the lives of indigenous peoples who are suffering in this border of Peru - Brazil.
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  • Dear Donors, It's our humble request that you support OYM in the September fundraiser which is beginng in a weeks time towards a project in the informal settlement (Kawangware Slum) in Nairobi to see that young people acquire education so to realize their dreams. Please, we will appreciate your kind partnership. One Youth Ministry, Kenya
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  • Specific to GG, but many tips applicable to all online interactions and fundraising
  • Special process for for-profit orgs
  • May sound like no one’s donating, but about the same for those who donate
  • update
  • update
  • Title: Who is benefiting, how are they benefiting and where are they?
  • Ave. (’09): $194
  • How to Succeed on GlobalGiving (April 2010 Kenya Workshop)

    1. 1. How to succeed on GlobalGiving <ul><li>Sign up! </li></ul><ul><li>Complete Paperwork </li></ul><ul><li>Post a project </li></ul><ul><li>Open Challenge </li></ul><ul><li>Life on GlobalGiving </li></ul>
    2. 2. How to succeed on GlobalGiving <ul><li>Sign up! </li></ul><ul><li>Complete Paperwork </li></ul><ul><li>Post a project </li></ul><ul><li>Open Challenge </li></ul><ul><li>Life on GlobalGiving </li></ul>
    3. 3. Click the Non-profits button on the homepage (www.globalgiving.org):
    4. 7. Really important that you click submit!
    5. 8. Requirements <ul><li>English </li></ul><ul><li>(At least occasional) Internet access </li></ul><ul><li>Non-discriminatory </li></ul><ul><li>Non-evangelizing </li></ul><ul><li>Pass due diligence </li></ul>
    6. 9. How to succeed on GlobalGiving <ul><li>Sign up! </li></ul><ul><li>Due Diligence </li></ul><ul><li>Post a project </li></ul><ul><li>Open Access Challenge </li></ul><ul><li>Life on GlobalGiving </li></ul>
    7. 10. What is Due Diligence? <ul><li>All organizations listed on our site pass a rigorous due diligence process to determine their eligibility for placement in our marketplace. They must: </li></ul><ul><ul><li>Be making a significant social impact </li></ul></ul><ul><ul><li>Have a track record for delivering on promises </li></ul></ul><ul><ul><li>Be eligible for international philanthropic donations </li></ul></ul><ul><ul><li>Submit documents in English </li></ul></ul><ul><ul><li>NOT be listed in any terrorist databases </li></ul></ul>
    8. 11. Due Diligence Requirements <ul><li>International organizations need to submit the following documents: </li></ul><ul><ul><li>Organizational Structure Documents </li></ul></ul><ul><ul><li>Certifications </li></ul></ul><ul><ul><li>Financial Documentation </li></ul></ul><ul><ul><li>Program Materials </li></ul></ul><ul><ul><li>Employee Names </li></ul></ul><ul><ul><li>Letter(s) of Reference </li></ul></ul><ul><ul><li>GlobalGiving Compliance Documents </li></ul></ul>
    9. 12. How to succeed on GlobalGiving <ul><li>Sign up! </li></ul><ul><li>Due Diligence </li></ul><ul><li>Post a project </li></ul><ul><li>Open Challenge </li></ul><ul><li>Life on GlobalGiving </li></ul>
    10. 13. Typical donors <ul><li>The “soccer mom” </li></ul><ul><li>Tend to be women </li></ul><ul><li>30-40s </li></ul><ul><li>Urban </li></ul><ul><li>Socially & environmentally conscious </li></ul><ul><li>Well educated </li></ul><ul><li>The “young professional” </li></ul><ul><li>20-30s </li></ul><ul><li>International experience </li></ul><ul><li>Internet savvy </li></ul>
    11. 14. YOUR Typical donors <ul><li>Likely donors during an Open Challenge </li></ul><ul><li>30% People who know you well </li></ul><ul><li>50% People who know your friends and colleagues, and trust their endorsement. </li></ul><ul><li>10% People who are motivated by your cause and are asked by someone they hardly know to support you. </li></ul><ul><li>10% GlobalGiving visitors, random people reached through your Social Media campaigns </li></ul>
    12. 15. Typical user behavior <ul><li>About 75% are new to GlobalGiving </li></ul><ul><li>Average time spent on the site: 2-4 minutes </li></ul><ul><li>75% are responding to an invitation by someone else to come give </li></ul>
    13. 16. Where does GG traffic come from? <ul><li>80,000 visitors per month </li></ul><ul><ul><li>Direct (word of mouth): 40-50% </li></ul></ul><ul><ul><li>Referral: 30-40% </li></ul></ul><ul><ul><ul><li>e.g. parnter organizations, eBay ads, GirlEffect.org, affiliate programs, corporate partners </li></ul></ul></ul><ul><ul><li>SEO/SEM/social media: 20-30% </li></ul></ul>
    14. 17. How do donors navigate on GlobalGiving?
    15. 20. Browsing results... Results are ranked by popularity among givers and by your use of GG Fully explained at http://www.globalgiving.org/search-ranking
    16. 21. Above-the-fold view On top of list because: recent update, lots of donors, $$, and close to full funding.
    17. 23. What makes a good project page? <ul><li>Clear pictures of beneficiaries </li></ul><ul><li>Smaller project funding goals </li></ul><ul><li>Varied donation amounts </li></ul><ul><li>Specific details </li></ul><ul><li>Frequent Project Reports that tell a story about this community effort </li></ul>What do donors want to see?
    18. 24. How To Write Great Projects 1. Make the project title clear, concise, and descriptive Good Title: Restore eyesight to 500 Nepalese villagers Bad Title: Protect the CBB biosphere 2. Tell donors how they can help Three donation options less than $100 Provide a range—You never know! 3. Be the eyes for your potential donors 4. Have a clear, concise summary of your project 5. Make sure your project description is easy to understand 6. Set a realistic funding goal Pictures: Faces Choose main photo with care Appears on top of page & in search results Donors: Most important info on GG Clear description of project activities & the impact donations will have Donors respond to smaller goals ($3,000, $5,000, $10,000) If you get fully funded, you can always post another project
    19. 25. Donors’ eyes go here first
    20. 26. The median donation size is $30. Givers want to see options above and below $50.
    21. 27. Donors’ eyes go here next!
    22. 28. GlobalGivers want to hear: how are you working towards your mission goals? a communications platform
    23. 29. How to succeed on GlobalGiving <ul><li>Sign up! </li></ul><ul><li>Due Diligence </li></ul><ul><li>Post a project </li></ul><ul><li>Open Challenge </li></ul><ul><li>Life on GlobalGiving </li></ul>
    24. 30. <ul><li>All new organizations to GlobalGiving must participate and attract: </li></ul><ul><ul><ul><li>at least $4,000 </li></ul></ul></ul><ul><ul><ul><li>at least 50 donors </li></ul></ul></ul><ul><ul><ul><li>in first month </li></ul></ul></ul><ul><li>You have 4 opportunities each year: </li></ul><ul><ul><ul><li>Open Challenges held every 3 months </li></ul></ul></ul><ul><ul><ul><li>Prizes for raising the most $/# donors </li></ul></ul></ul>
    25. 31. <ul><li>Why we have them: </li></ul><ul><ul><li>We learn by doing, we remember through testing. </li></ul></ul><ul><ul><li>Prove your capacity to use GG </li></ul></ul><ul><ul><li>Successful organizations must build a network of supporters </li></ul></ul><ul><ul><li>Competition and deadlines motivate giving </li></ul></ul>
    26. 32. http://www.globalgiving.org/leaderboards/global-open-challenge/
    27. 33. the winners
    28. 34. these must try again…
    29. 35. How to succeed on GlobalGiving Try, try again.
    30. 36. How to build relationships, one donor at a time
    31. 39. Facebook is a good relationship building tool
    32. 40. “ Friend” him and look at his 359 friends for someone whom you already know. Add context to your thank you email.
    33. 42. Everyone has different strengths <ul><li>Tell your supporters all the ways they can help </li></ul><ul><li>Donate </li></ul><ul><li>Spread the word </li></ul><ul><li>Host a fundraiser </li></ul><ul><li>Offer matching funds </li></ul><ul><li>Feature your project on their blog or social network </li></ul><ul><li>Provide creative ideas to get donors energized </li></ul>
    34. 43. The “Critical Exposure” Approach “ The GlobalGiving Challenge has been a great way for Critical Exposure to engage and expand our circle of supporters while raising vital funds…” $15,600 from 614 donors $4,000 in prize money from GG
    35. 44. The “Critical Exposure” Approach Champion Champion Champion Champion Champion Champion Champion Critical Exposure
    36. 45. Support Network Strategy <ul><li>Call an all-staff all-members meeting one month before the Open Challenge begins </li></ul><ul><li>Identify 5 outside people per member who know your organization and would advocate. International connections are important, because donors must use credit card or US/EU check. </li></ul><ul><li>Assign each person 10 individual personal contacts to make by the 14 th day of the Open Challenge. Use email, phone, meetings, Facebook, Twitter, etc. Write personal messages to each. </li></ul><ul><li>Leader : report back to the group each week on campaign progress, and individual progress in making connections to people you already know. </li></ul>
    37. 46. Support Network Strategy Example of the social network math: CBO in Kenya has 7 staff, 33 members = 40 people Each person chooses 6 from their own circle of friends abroad and locally to make appeal = 240 people Local request: appeal to 6 friends to spread word International request: donate and spread word 240 X (40% succeed) X 5 pass-along = 480 people 10% donate = 48 donations Avg donation, $80 = $3,840 (add 2 major donors ($500)) = $4,840 … 50 donations
    38. 47. The next Open Challenge will be July-August 2010
    39. 48. Green Open Challenge in June Only for projects that address climate change
    40. 49. How to succeed on GlobalGiving <ul><li>Sign up! </li></ul><ul><li>Due Diligence </li></ul><ul><li>Post a project </li></ul><ul><li>Open Access Challenge </li></ul><ul><li>Life on GlobalGiving </li></ul>
    41. 50. I’m a GG partner. Now what? <ul><li>Project Reports </li></ul><ul><li>Post more projects </li></ul><ul><li>Continue to grow your online network </li></ul><ul><li>Campaigns, etc. </li></ul>
    42. 51. Project Reports <ul><li>NOT your typical reporting obligation </li></ul><ul><ul><li>Concise, personal, specific </li></ul></ul><ul><li>Sent to all of your donors </li></ul><ul><li>Appears on your project page </li></ul><ul><li>Required every 3 months </li></ul>
    43. 52. <ul><li>“ Project news” </li></ul><ul><li>Impact of donations </li></ul><ul><li>Progress since donation </li></ul><ul><li>Progress toward goals </li></ul>What makes a good project report? <ul><li>Encourages feedback </li></ul><ul><li>Pictures! </li></ul><ul><li>Beneficiary quote </li></ul><ul><li>A thank you </li></ul>All this engages donors & encourages repeat giving <ul><li>NOT one big ask </li></ul>
    44. 53. An exemplary project report “ The violence that has erupted in Kenya following the disputed Presidential Election has resulted in tragic loss of life and a massive problem of internal displacement. More than 250,000 innocent Kenyans have had to flee their homes - simply because of their tribal origins. All the Alive & Kicking balls that you are currently purchasing are being sent to the camps that have been set up to provide shelter for the displaced. Kenya Red Cross, who are overseeing the camps, have been given 200 balls so far, and 70 balls have been sent independently - 20 to a camp alongside Kibera in Nairobi, and 50 and a larger camp in Kitale. According to our friends at the Red Cross, until the balls arrived, there was little else for the children to do to help pass the long hours in their temporary homes. So thank you all for making this possible.” A donor’s comment: Martin, thank you SO much for providing this update. With the unrest you are experiencing, it is good to know both how the funds are being used and also that the soccer balls are making a truly tragic situation even a little bit better for the kids. Problem
    45. 54. Why update? <ul><li>Project reports go directly to donors </li></ul><ul><li>Opportunity for dialogue with donors </li></ul><ul><li>Repeat donations </li></ul><ul><li>Projects receive, on average, up to three times more in donations when they update regularly </li></ul><ul><li>Increase visibility! Higher placement in search results </li></ul><ul><li>Opportunity for special funding/challenges </li></ul><ul><li>GG Tweets some reports to our 12,000+ followers </li></ul>
    46. 56. Improve your search ranking <ul><li>Ranking based on: </li></ul><ul><li>40%: Time since your previous update </li></ul><ul><li>20%: # of donors </li></ul><ul><li>20%: $ raised </li></ul><ul><li>20%: Closeness to funding goal </li></ul><ul><li>How can you improve your project ranking? </li></ul><ul><li>Post project updates </li></ul><ul><li>Mobilize lots of people to donate. Even small amounts (i.e. $10, $20) help </li></ul><ul><li>Engage your donors. Maintaining previous donors and reaching out to a larger donor base will allow you to increase the overall amount fundraised </li></ul><ul><li>Realistic funding goal </li></ul>www.globalgiving.org/search-ranking
    47. 57. 2010 Campaigns <ul><li>$200,000 in matching </li></ul><ul><li>October: Give More Get More (matching) </li></ul><ul><li>June 16: Matching Day </li></ul><ul><li>December 16: Matching Day </li></ul><ul><li>Other thematic promotions </li></ul>
    48. 58. <ul><li>Thank you! </li></ul><ul><li>Go to </li></ul><ul><li>www.globalgiving.org/open </li></ul><ul><li>to become a partner! </li></ul><ul><li>Marc Maxson </li></ul><ul><li>Manager of Impact and Innovation </li></ul><ul><li>[email_address] | [email_address] </li></ul><ul><li>Skype: marcmaxson </li></ul><ul><li>Twitter: @marcmaxson </li></ul><ul><li>Download this presentation and more at: </li></ul><ul><li>www .slideshare.net/ marcmaxson www.slideshare.net/bbrower </li></ul>
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