WSI Social Media 101

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Overview of Social Media sites: Facebook, Twitter and LinkedIn. Social Media basics
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  • Case Study – WSI VescellOther Case Studies - pdfMarc – in the best interests of your time. Where do we go from here? Choices.
  • WSI Social Media 101

    1. 1. 50% of my advertising<br /> budget is wasted,<br />The trouble is I do not know<br /> which 50%.<br />John Wanamaker 1838-1922<br />
    2. 2. What Is Social Media?<br />A category of sites that is based on user participation and user-generated content<br />social mediais basically aconversation<br />socialmedia<br />hi<br />What’s up?<br />
    3. 3. Consumers Rule.<br />Users Control their own online experience<br />Users Influencethe experiences of others<br />Users Expect brands/companies to be<br />Accessible, Authentic, Transparent...<br />
    4. 4. Consumers Use Networks Such As<br />
    5. 5. Who is in this Conversation?<br />Spectators – Watch, Read, Listen 69%<br />2. Influencers – Involved & Contribute<br />
    6. 6. Effective Social Media Optimization What’s in it for YOU.<br />
    7. 7. 5 reasons why….<br />SMO is GOOD for YOU?<br />
    8. 8. Why is SMO Good for YOU?<br />Reason #1<br />Search Engine Rankings<br />SMO often results in Multiple rankings:<br />Your channel,<br />Your page,<br />Your blog, etc. <br /> can all find 1st page rankings<br />
    9. 9. Why is SMO GOOD for YOU<br />Reason #2<br />Public Relations<br />Web 1.0Web 2.0<br />Static, standard-form Find Web “Influencers”<br />news releases - Key Bloggers,<br /> - Twitterers<br /> - Video Sites<br /> - Forum Moderators <br /> - RSS Feeds<br /> - PR Web<br />  <br />
    10. 10. Why is SMO GOOD for YOU<br />Reason #3<br />“RICH” Content<br />Web 1.0Web 2.0<br /> None Most<br /> Great Social Media = Engaging Value-RichContent <br />
    11. 11. Why is SMO GOOD for YOU<br />Reason #4<br />Link Building<br />In-Bound Links are an important SEO factor<br /> <br /><ul><li>Common Linking Strategy:
    12. 12. Cross-promote in each of your social media sites...</li></ul> <br /> profile links to your blog, visa versa; <br /> channel links to corporate site; <br /> account links to everything!<br />
    13. 13. Why is SMO GOOD for YOU<br />Reason #5<br />Customer Service & Retention:<br />Social-media interaction for consumer is:<br /> - Better than a call or email to nameless, faceless corp.<br /> - Speedier response<br /> <br />
    14. 14. Case Study:<br />How the Largest Campaign in the US History Won <br />using <br />Social Media<br />
    15. 15.
    16. 16.
    17. 17.
    18. 18. You + SMO = More Touch Points<br />Where is the your Group?<br />Why Not have a Page?<br />Start a Social Networking Site<br />Start a Blog <br />“Tweet” on <br />
    19. 19. TheOpportunity<br />Come Join The Conversation<br />
    20. 20. CASE Studies<br />
    21. 21. Drill Down or Your Direction <br />Twitter<br />Facebook<br />LinkedIN<br />
    22. 22. Jack Hit by Bus & Launch of New Logo<br />
    23. 23. 3 Approaches to Twittering <br />1. Conversational Twitters ( Zappos.com)<br />2. News Feed Twitters (Amazon, NY Times)<br />3. Reputation Monitoring Twitters (Dell)<br />
    24. 24. Zappos.com CEO’s Business Card<br />
    25. 25. Zappos is empowering all their employees to engage with customers through Twitter. Their company is all about creating a GREAT customer experience<br />(252+ Employee Twitter Accounts)<br />
    26. 26. * <br />Search Tool: www.search.twitter.com to search Twitter database.<br />Usewww.TinyUR.com and www.Bit.ly.com to abbreviate links . Twitter posts are so brief (limited to 140 characters), conventional website addresses don’t fit. <br />www.Twellow.com:<br /> Helps you can find people who are related to your business and special interests. <br />www.Tweetdeck.com:<br /> Gives you a lot more control over what you see on the screen it keeps your contacts and topics organized and characterized. <br />Tools<br />
    27. 27. Building Community<br />Add Friends <br />Create Friend Lists<br />Join Groups<br />Post Questions<br />Answer Questions<br />
    28. 28. Ten Keys Areas of FaceBook<br />Profile<br />Basic Info<br />Personal Info<br />Status Updates<br />Friends<br /><ul><li> Photo Tagged of You
    29. 29. Video Tagged of You
    30. 30. Wall Posts
    31. 31. Education Info
    32. 32. Work Info</li></li></ul><li>Things You Can Post<br />Things You Can Post Third Party Applications<br />Wall Feeds YouTube Top Groups<br />Photos Videos My Box Business Cards<br />Groups Notes Web Link Introduce Me<br />Posted Items Events We’re Related Golf<br /> Mini – Golf Mini Golf<br /> Golf Game Golf Buds<br /> Minigolf Party – <br /> 1,059,996 monthly active users<br />
    33. 33. Privacy Settings: Who Can See This? - THE KEY<br /><ul><li>Profile, Search, News & Wall, Applications
    34. 34. Friends
    35. 35. Everyone
    36. 36. My Network and Friends
    37. 37. Friends of Friends
    38. 38. Only Friends
    39. 39. Customize
    40. 40. Some Friends
    41. 41. Networks
    42. 42. All, Some, None</li></li></ul><li>Facebook Advertising<br />
    43. 43. 1.Profile<br />2. Jobs<br />3. People<br />4. Answers<br />5. Companies<br />6. Groups<br />7. Applications<br />8. Privacy Settings<br />
    44. 44. Marc’s ProvisorLnkedIn<br />
    45. 45. Summary<br />6 Ways to Generate Leads with LinkedIn and Facebook:<br />Selectively Connect with existing relationships and thought leaders<br />Strategically Join appropriate groups<br />Ask Questions<br />Answer Questions<br />Give free stuff: Webinar, white papers.<br />Help others<br />
    46. 46. Summary<br />What are the Top Mistakes Using Social Media:<br />Using SM as a Business Model by Itself<br />Not Having a Plan<br /><ul><li>Using the Wrong Sites or Wrong Purpose
    47. 47. Overuse</li></ul>Failure to Measure Results<br />
    48. 48. Summary<br />What are the Companies and Industries Where Social Media is Working Best?<br />Major Corporations & Brands<br />Politics<br />Small & Mediums businesses<br />Experts in their fields<br />Network marketing<br />Human Resources<br />Promotion – Live Events<br />
    49. 49. Summary<br />What are the Top Misconceptions about using Facebook and LinkedIn?<br />It’s for Kids<br />Only Social and Not a Business Tool<br />Too Time Consuming<br />Difficult to Learn<br />Loose My Privacy<br />

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