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7 Components of a Successful Marketing System
 

7 Components of a Successful Marketing System

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www.wsi4realweb.com | 866-462-7456 | Marc Levin ...

www.wsi4realweb.com | 866-462-7456 | Marc Levin
7 Elements of Successful Marketing System are described in this presentation. The preparation for a successful Online Marketing strategy is no different than traditional offline campaign

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    7 Components of a Successful Marketing System 7 Components of a Successful Marketing System Presentation Transcript

    • 7 Components of a Successful Marketing System …… Whether Online or Offline "I know that half my advertising works, I just don't know which half." -John Wanamaker
    • Why select a WSI Internet Marketing Consultant?
      • Holisic Business Approach to Internet Marketing
      • ROI Focused
      • Trust to share key business info
      • Invest with confidence
    • Pain of Failed Marketing
      • Most companies have tried and failed
    • Failure Ratios Of Marketing Programs *According to American Marketing Association May 2009
    • Why 68% Of Marketing Programs Fail!
    • Success Ratio Of Systems
    • Components of a Successful Marketing Campaign
    • 7 Components Of An Outstanding Marketing System
      • Market Focus
      • Differentiation
      • Innovative Design
      • Education
      • Maximum Frequency
      • Top Of Mind Awareness
      • Strategic Media Selection
    • 1. Market Focus System
      • Target Market Research:
      • Psychographics
        • Motivation
        • Preferences
      • Demographic
        • Geographic
        • Size
        • Socioeconomic
    • 2. Differentiation Systems
      • Unique Selling Proposition (USP) Development
      • Positioning against competitors
      • Niche marketing development
    • 3. Innovative Design System
      • Matching creative design with demographic and psychographics research.
      • Using the power of outstanding design to generate maximum response rates.
    • 4. Education Systems
      • Development of education materials specific to prospects needs
      • Strategies to gain credibility utilizing educational tools
      • Creative designs to attract maximum
    • 5. Maximum Frequency System
      • Determines how to reach prospects most frequently.
      • Maximum frequency balanced by minimum intrusion factor.
    • 6. Top Of Mind Awareness
      • Creating inherent value so as to have high retention.
      • Highly targeted based on prospects needs.
    • 7. Strategic Media Selection
      • Recommendations of media type based on research.
      • Maximum cost effectiveness ratios measured against productivity.
      • Multiple types of media available: Direct mail, magazine, press releases, and Internet.
    • We’re Here to Make a Difference
      • Marc Levin
      • Partner
      • www .wsi4realweb .com
      • Los Angeles, Ca
      • 866-462-7456
      Transforming Your Business