0
7 Components of a Successful Marketing System  …… Whether Online or Offline "I know that half my advertising works, I...
Why select a WSI Internet  Marketing Consultant? <ul><li>Holisic Business Approach to Internet Marketing </li></ul><ul><li...
Pain of Failed Marketing <ul><li>Most companies have tried and failed </li></ul>
Failure Ratios Of Marketing Programs *According to American Marketing Association May 2009
Why 68% Of Marketing Programs Fail!
Success Ratio Of Systems
Components of a Successful Marketing Campaign
7 Components Of An Outstanding Marketing System <ul><li>Market Focus </li></ul><ul><li>Differentiation  </li></ul><ul><li>...
1. Market Focus System <ul><li>Target Market Research: </li></ul><ul><li>Psychographics </li></ul><ul><ul><li>Motivation <...
2. Differentiation Systems <ul><li>Unique Selling Proposition (USP) Development  </li></ul><ul><li>Positioning against com...
3. Innovative Design System <ul><li>Matching creative design with demographic and psychographics research. </li></ul><ul><...
4. Education Systems <ul><li>Development of education materials specific to prospects needs </li></ul><ul><li>Strategies t...
5.  Maximum Frequency System <ul><li>Determines how to reach prospects most frequently. </li></ul><ul><li>Maximum frequenc...
6. Top Of Mind Awareness <ul><li>Creating inherent value so as to have high retention. </li></ul><ul><li>Highly targeted b...
7. Strategic Media  Selection <ul><li>Recommendations of media type based on research. </li></ul><ul><li>Maximum cost effe...
We’re Here to Make a Difference   <ul><li>Marc Levin </li></ul><ul><li>Partner </li></ul><ul><li>www .wsi4realweb .com </l...
Upcoming SlideShare
Loading in...5
×

7 Components of a Successful Marketing System

5,690

Published on

www.wsi4realweb.com | 866-462-7456 | Marc Levin
7 Elements of Successful Marketing System are described in this presentation. The preparation for a successful Online Marketing strategy is no different than traditional offline campaign

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
5,690
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
25
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "7 Components of a Successful Marketing System"

  1. 1. 7 Components of a Successful Marketing System …… Whether Online or Offline &quot;I know that half my advertising works, I just don't know which half.&quot; -John Wanamaker
  2. 2. Why select a WSI Internet Marketing Consultant? <ul><li>Holisic Business Approach to Internet Marketing </li></ul><ul><li>ROI Focused </li></ul><ul><li>Trust to share key business info </li></ul><ul><li>Invest with confidence </li></ul>
  3. 3. Pain of Failed Marketing <ul><li>Most companies have tried and failed </li></ul>
  4. 4. Failure Ratios Of Marketing Programs *According to American Marketing Association May 2009
  5. 5. Why 68% Of Marketing Programs Fail!
  6. 6. Success Ratio Of Systems
  7. 7. Components of a Successful Marketing Campaign
  8. 8. 7 Components Of An Outstanding Marketing System <ul><li>Market Focus </li></ul><ul><li>Differentiation </li></ul><ul><li>Innovative Design </li></ul><ul><li>Education </li></ul><ul><li>Maximum Frequency </li></ul><ul><li>Top Of Mind Awareness </li></ul><ul><li>Strategic Media Selection </li></ul>
  9. 9. 1. Market Focus System <ul><li>Target Market Research: </li></ul><ul><li>Psychographics </li></ul><ul><ul><li>Motivation </li></ul></ul><ul><ul><li>Preferences </li></ul></ul><ul><li>Demographic </li></ul><ul><ul><li>Geographic </li></ul></ul><ul><ul><li>Size </li></ul></ul><ul><ul><li>Socioeconomic </li></ul></ul>
  10. 10. 2. Differentiation Systems <ul><li>Unique Selling Proposition (USP) Development </li></ul><ul><li>Positioning against competitors </li></ul><ul><li>Niche marketing development </li></ul>
  11. 11. 3. Innovative Design System <ul><li>Matching creative design with demographic and psychographics research. </li></ul><ul><li>Using the power of outstanding design to generate maximum response rates. </li></ul>
  12. 12. 4. Education Systems <ul><li>Development of education materials specific to prospects needs </li></ul><ul><li>Strategies to gain credibility utilizing educational tools </li></ul><ul><li>Creative designs to attract maximum </li></ul>
  13. 13. 5. Maximum Frequency System <ul><li>Determines how to reach prospects most frequently. </li></ul><ul><li>Maximum frequency balanced by minimum intrusion factor. </li></ul>
  14. 14. 6. Top Of Mind Awareness <ul><li>Creating inherent value so as to have high retention. </li></ul><ul><li>Highly targeted based on prospects needs. </li></ul>
  15. 15. 7. Strategic Media Selection <ul><li>Recommendations of media type based on research. </li></ul><ul><li>Maximum cost effectiveness ratios measured against productivity. </li></ul><ul><li>Multiple types of media available: Direct mail, magazine, press releases, and Internet. </li></ul>
  16. 16. We’re Here to Make a Difference <ul><li>Marc Levin </li></ul><ul><li>Partner </li></ul><ul><li>www .wsi4realweb .com </li></ul><ul><li>Los Angeles, Ca </li></ul><ul><li>866-462-7456 </li></ul>Transforming Your Business
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×