Web 3.0
The Data Generation
By Marc Lehmann | CEO/Founder of Saasu.com
CeBIT Sydney 2009

It’s all about the Data
The alieness... http://www.flickr.com/photos/gi/

Data surpasses the
importance of the digital
bodies that it lives on.

Data is created about data.
A world of linked data.

Data lives on the web.

Devices are
the window
into the
data.
http://www.flickr.com/photos/jason_burmeister/

Data is set free.
Users permission data,
not businesses.

Primordial Web 3.0

Everything has a brand
People, Ideas, Services &
Products. Not just companies.

Numericized Brand
content rating
crowd sourcing
followers & friends
social bookmarking
voice+vote+algorithm search

Information overload controls
RSS, social bookmarks, ratings,
#hashtags, trust rankings and
relationship classification.

Data Broker Business Models.
Integrating and connecting.
(move data between applications)

The Ubiquitous Web

Web applications become
less device dependent
and more connected.

The utility web.

Google, Microsoft, Amazon
are re-building the web.
http://www.flickr.com/photos/29456235@N04/

Semantic Web. WIP?
Ontology Language
RDF approach
Folksonomy
RDF’s

Mechanising our activity
Data Collection
Mechanical Turks
Artificial Intelligence

Knowledge coding
Rules Engines
Business Logic Layers
Recommendation Engines

Evolution 3.0

Darwin's
Natural
Selection
applies

The future will be strange.
"Strangeness is a consequence
of innovative thinking"
Ross Lovegrove

Are we heading toward a
net complexity
more complex than we are?

The web is getting
more and more difficult
to conceptualize in full.

Species have
limited awareness
Simple organisms can’t
comprehend the more advanced.
Flea - http://www.flickr.com/photos/jiggapotpie/ Dog - http://www.flickr.com/photos/e3000/ Man -http://www.flickr.com/photos/m00by/ Web - http://www.flickr.com/photos/gi/

The Web is evolving
Are we the last generation to
be able to understand it?

Marc Lehmann
Email: marc@saasu.com
LinkedIn: marclehmann
Twitter: marclehmann
web: saasu.com
blog: saasu.com/blog
product blog: productblog.saasu.com
personal blog: marclehmann.net
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Sydney, Australia 2000
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