The Saasu Story (so far) SydStart Autumn 2011        by Marc Lehmann, CEO  marclehmann.com ~ @marclehmann
Who’s Saasu?• Online Accounting.• Automated Business System.• We support devices.  “Windows into the web.”
Idea • Do what’s difficult • Blue Oceans, Purple cows • Translation/Mutation of ideas • Feature Portfolio concepts
Capital • Self started • Selective investors • Staff get equity • I’m not a fan of fast funded   (except for outlier B2C m...
Starting • Really know your customer. • This could take 10 years.
BusinessModel Adjusting • Watch companies you like. • Let go of the ego. • Cost of sales focused.
Learn from nature  • Natural selection  • Translation of attributes  • Multiple variants  • Triage helps survival  • Stran...
We’re unconventional  • Know when to ignore the crowd  • Destroy your own mothership  • Organic trumps fast funded in indu...
Dollar Myth • It’s NOT a DOLLARS problem it’s a DECISION problem • Delay gratification. Dont eat the marshmallow. • Unders...
Customers {Personas}• Develop personas• Don’t let your ego or the tech savvy market dictate what  personas you should mark...
The Scale Journey• Scale ahead of your uptake• Scale your providers• Scale through automation• Scale using the cloud
Build an app that is a long termrelationship, not a date • Users dont stick with superficial feature sets in apps.
1. Get Fast • You’re dropped if you’re sexy but have no substance.   (the “pretty” myth)
2. Get Full • You’re dropped if you can’t do much.   (the “less is more” myth)
3. Get Sexy • Once fast and full of features. Hide what users don’t   need and do a makeover.   (the “dream date”)
Top 3 Tips • Triage resource for greatest return for time. • Automate, don’t fall for the myth “we’re small, we can do it ...
Saasu.com@marclehmannmarclehmann.netsaasu.com/blog
photo credits• http://www.flickr.com/photos/heiwa4126/
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The Saasu Story (so far) SydStart 2011 Autumn

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Saasu is part way through it's journey to be a leading player in the online business systems space. Here are some of my thoughts on reflection about what helps businesses like ours succeed in the face of IPO and VC funded competitors.

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  • The Saasu Story (so far) SydStart 2011 Autumn

    1. 1. The Saasu Story (so far) SydStart Autumn 2011 by Marc Lehmann, CEO marclehmann.com ~ @marclehmann
    2. 2. Who’s Saasu?• Online Accounting.• Automated Business System.• We support devices. “Windows into the web.”
    3. 3. Idea • Do what’s difficult • Blue Oceans, Purple cows • Translation/Mutation of ideas • Feature Portfolio concepts
    4. 4. Capital • Self started • Selective investors • Staff get equity • I’m not a fan of fast funded (except for outlier B2C models)
    5. 5. Starting • Really know your customer. • This could take 10 years.
    6. 6. BusinessModel Adjusting • Watch companies you like. • Let go of the ego. • Cost of sales focused.
    7. 7. Learn from nature • Natural selection • Translation of attributes • Multiple variants • Triage helps survival • Strangeness is a feature of true innovation
    8. 8. We’re unconventional • Know when to ignore the crowd • Destroy your own mothership • Organic trumps fast funded in industries that have slow conversion
    9. 9. Dollar Myth • It’s NOT a DOLLARS problem it’s a DECISION problem • Delay gratification. Dont eat the marshmallow. • Understand future and present value
    10. 10. Customers {Personas}• Develop personas• Don’t let your ego or the tech savvy market dictate what personas you should market to.
    11. 11. The Scale Journey• Scale ahead of your uptake• Scale your providers• Scale through automation• Scale using the cloud
    12. 12. Build an app that is a long termrelationship, not a date • Users dont stick with superficial feature sets in apps.
    13. 13. 1. Get Fast • You’re dropped if you’re sexy but have no substance. (the “pretty” myth)
    14. 14. 2. Get Full • You’re dropped if you can’t do much. (the “less is more” myth)
    15. 15. 3. Get Sexy • Once fast and full of features. Hide what users don’t need and do a makeover. (the “dream date”)
    16. 16. Top 3 Tips • Triage resource for greatest return for time. • Automate, don’t fall for the myth “we’re small, we can do it manually” myth • Do raise money and get people involved but start your model like you won’t get any.
    17. 17. Saasu.com@marclehmannmarclehmann.netsaasu.com/blog
    18. 18. photo credits• http://www.flickr.com/photos/heiwa4126/
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