“ Crowdsourcing is the act of leveraging the power of
large group of people or community (a crowd).
For example, the public may be invited to develop a
new technology, carry out a design task, refine or
carry out the steps of an algorithm, or help capture,
systematize or analyze large amounts of data.
The term has become popular with businesses,
authors, and journalists as shorthand for the trend
of leveraging the mass collaboration enabled by Web
2.0 technologies to achieve business goals.
• The organization can tap
into consumers with a wide
range of backgrounds and
• By listening to the crowd,
organizations gain first-
hand insight on their
• Problems can be explored
by a large group, fairly
• The community may feel a
brand-building kinship with
Consumer organization, which is the
Engagement result of an earned sense
of ownership through
Content / Consumer
Types of crowdsourcing
• Crowdfunding - Raising money through
contributions from the crowd. Examples: Kiva,
Kickstarter, many charities.
• Crowdcreation - Using the crowd to create content
for a specific task. Examples: Mountain Dew, Most
• Crowdvoting - Allowing consumers to chose from a
set of options. Examples: Digg.com, Vitamin
• Crowd wisdom - Using the aggregate of choices
from a diverse group to make better decisions/
recommendations. Examples: Digg.com, Who
Wants to Be a Millionaire.
The Johnny Cash Project
• Be focused - Vaguely defined problems get vague
answers. The more infrastructure built into the creative
process, the more success you will have.
• Get the right filters - Crowdsourcing often produces a
wealth of ideas, and companies need effective filters to
pick the gems.
• Tap the right crowds - It is important to rally the people
with the most interest/knowledge about the challenge in
order to maximize impact.
• Build community in - Successful crowdsourcing taps into
a well of passion about a product that stretches beyond