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Ten Tactics to Raise Money Without Spending It
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Ten Tactics to Raise Money Without Spending It

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A Wagner Fundraising Group Workshop Presentation for Raising Money in the One Person Shop

A Wagner Fundraising Group Workshop Presentation for Raising Money in the One Person Shop

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  • Goal: Diversify Fund Sources
  • Develop and Integrate a System and Standard for all NorthWoods Internal & External Communications

Ten Tactics to Raise Money Without Spending It Ten Tactics to Raise Money Without Spending It Document Transcript

  • Ten Tactics to Use NOW
    • Write a Grant
    • Use Gift Envelopes
    • Create an On-Line Strategy
    • Recognition Cards
    • Planned & Major Gifts
    • Find Contacts in Unexpected Places
    • Talk to the Community
    • Share
    • In Kind Donations
    • Leverage Your Resources
    wagnerfundraising.com
  • WRITE A GRANT
    • More Strategic
    • Aggressive Prospecting
    • Utilizing Common Grant Format to Increase Submissions
    wagnerfundraising.com
  • USE GIFT ENVELOPES wagnerfundraising.com
  • Gift Envelope Results Total Giving = $85,340 wagnerfundraising.com
  • Create an On-Line Strategy
    • Social Networks
    • Website
    • Network for Good
    • Patron Mail
    • Google Adwords
    • Banner Ads
    • Email
    wagnerfundraising.com
  • Why?
    • Year 2000, fewer than 10% of charities reported online giving success. By 2007: 25%
    • By 2010, est. 1/3 of charitible giving will be online
    • 25% of donors who give off-line ALSO give on-line
    • Senior citizens are the fasted growing group of internet users
    • Avg. Gifts tend to be higher
    wagnerfundraising.com
  • First Things First
    • WEBSITE
    • Functional & Easily Navigated
    • Capture New Contacts
    • Facilitate On-line Donations and Acknowledgement
    • Access to Newsletter, Annual Report & Recent
    • http://www.frogloop.com/care2blog/2008/3/25/whats-an-email-address-worth.html
    wagnerfundraising.com
  • Coordinated Communication
    • Advertising + PR + Events + Newsletter + Web + Social Media + Communications
    • A successful on-line presence must be integrated with pre-existing marketing & development plan
    wagnerfundraising.com
  • PLAN AHEAD wagnerfundraising.com
  • RECOGNITION CARDS wagnerfundraising.com
  • PLANNED & MAJOR GIFTS
    • Family First
    • Identify People w/ Capacity
      • Donors
      • Non-Donors
    wagnerfundraising.com
  • PLANNED & MAJOR GIFTS
    • Benchmarks
    • 50 – 100 Major Donor Portfolio
    • One Move Every 4 – 6 Wks
    • 400 Moves a Year
    • 6 – 10 Emotional Experiences to Make an Ask
    • 18 – 24 Months Typical Timeframe in Getting the Major Gift
    wagnerfundraising.com
  • wagnerfundraising.com
  • TALK TO THE COMMUNITY
    • We Have Experts on Staff
    • Market Them as a Speaker’s Bureau
    • Why?
    wagnerfundraising.com
  • Over three years, proactive speakers’ bureau generated a $73,000 (53%) increase in giving by community groups. wagnerfundraising.com
  • Share
    • Quarterly Peer Networking
    • Organization Structure
    • Where do Funds Come From
    • Sample Exchange
    • Success/Challenges
    • Board Relationships
    wagnerfundraising.com
  • IN KIND DONATIONS
    • Strategic
    • Think Big
      • Geographically
      • Gift Size
    • Talk About It
    wagnerfundraising.com
  • wagnerfundraising.com
  • Ask then Ask Again and Again Total Giving = $377,000 wagnerfundraising.com
  • COMMUNICATIONS
    • Create an Identity & Message
    • Review & Standardize Printed Materials
    • Train Staff/Board/Volunteers to use the Identity & Spread the Message
    wagnerfundraising.com
  • wagnerfundraising.com
  • wagnerfundraising.com
  • DONOR & MEDIA RELATIONS
    • Information Packet
      • Mission Statement
      • Board List
      • Fact Sheet
      • Services
      • History
      • Stats
      • Answers to Common Questions
      • Talking Points
    wagnerfundraising.com
  • TAKE AWAY Action Steps
    • Friends First: Board
      • Ask for year-end gift
      • Ask to purchase corp table
      • Ask to mail Gala invites to friends
      • Ask for silent auction item(s)
      • Add new Board Members responsible for raising money
      • Begin a Development Cmte of the Board
    wagnerfundraising.com
  • Action Steps
    • Create Development Master Calendar
    • Return Envelope in Thank You’s, Newsletters, Annual Reports
    • Send Year-end Appeal
    • Call Lybunts
    • Write/Send Fall Newsletter
    • Giving clubs-Send 12 envelopes to donors giving 3x/year
    wagnerfundraising.com
  • Action Steps
    • Database / Mailing Lists
      • Send Thank you’s
      • Collect Lists
      • Clean data
      • Organize: write procedures
      • Start sending targeted mailings for each program area
    wagnerfundraising.com
  • Action Steps
    • Communications
      • Inventory Agency Materials
      • Clarify Agency Message & Identity
      • Train Stakeholders to Use Message/Identity & Materials
      • Dispose of out of date Materials
      • Create Information Packet
    wagnerfundraising.com