Ten Tactics to Use NOW <ul><li>Write a Grant </li></ul><ul><li>Use Gift Envelopes </li></ul><ul><li>Create an On-Line Stra...
WRITE A GRANT <ul><li>More Strategic </li></ul><ul><li>Aggressive Prospecting </li></ul><ul><li>Utilizing Common Grant For...
USE GIFT ENVELOPES wagnerfundraising.com
Gift Envelope Results Total Giving = $85,340 wagnerfundraising.com
Create an On-Line Strategy <ul><li>Social Networks </li></ul><ul><li>Website </li></ul><ul><li>Network for Good </li></ul>...
Why? <ul><li>Year 2000, fewer than 10% of charities reported online giving success. By 2007: 25% </li></ul><ul><li>By 2010...
First Things First <ul><li>WEBSITE </li></ul><ul><li>Functional & Easily Navigated </li></ul><ul><li>Capture New Contacts ...
Coordinated Communication <ul><li>Advertising + PR + Events + Newsletter + Web + Social Media + Communications </li></ul><...
PLAN AHEAD wagnerfundraising.com
RECOGNITION CARDS wagnerfundraising.com
PLANNED & MAJOR GIFTS <ul><li>Family First </li></ul><ul><li>Identify People w/ Capacity </li></ul><ul><ul><li>Donors  </l...
PLANNED & MAJOR GIFTS <ul><li>Benchmarks </li></ul><ul><li>50 – 100 Major Donor Portfolio </li></ul><ul><li>One Move Every...
wagnerfundraising.com
TALK TO THE COMMUNITY <ul><li>We Have Experts on Staff </li></ul><ul><li>Market Them as a Speaker’s Bureau </li></ul><ul><...
Over three years, proactive speakers’ bureau generated a $73,000 (53%) increase in giving by community groups. wagnerfundr...
Share <ul><li>Quarterly Peer Networking </li></ul><ul><li>Organization Structure </li></ul><ul><li>Where do Funds Come Fro...
IN KIND DONATIONS <ul><li>Strategic </li></ul><ul><li>Think Big </li></ul><ul><ul><li>Geographically </li></ul></ul><ul><u...
wagnerfundraising.com
Ask then Ask Again and Again Total Giving = $377,000 wagnerfundraising.com
COMMUNICATIONS <ul><li>Create an Identity & Message  </li></ul><ul><li>Review & Standardize Printed Materials </li></ul><u...
wagnerfundraising.com
wagnerfundraising.com
DONOR & MEDIA RELATIONS <ul><li>Information Packet </li></ul><ul><ul><li>Mission Statement </li></ul></ul><ul><ul><li>Boar...
TAKE AWAY Action Steps <ul><li>Friends First: Board </li></ul><ul><ul><li>Ask for year-end gift </li></ul></ul><ul><ul><li...
Action Steps <ul><li>Create Development Master Calendar </li></ul><ul><li>Return Envelope in Thank You’s, Newsletters, Ann...
Action Steps <ul><li>Database / Mailing Lists </li></ul><ul><ul><li>Send Thank you’s </li></ul></ul><ul><ul><li>Collect Li...
Action Steps <ul><li>Communications </li></ul><ul><ul><li>Inventory Agency Materials </li></ul></ul><ul><ul><li>Clarify Ag...
Upcoming SlideShare
Loading in...5
×

Ten Tactics to Raise Money Without Spending It

259

Published on

A Wagner Fundraising Group Workshop Presentation for Raising Money in the One Person Shop

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
259
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Goal: Diversify Fund Sources
  • Develop and Integrate a System and Standard for all NorthWoods Internal &amp; External Communications
  • Transcript of "Ten Tactics to Raise Money Without Spending It"

    1. 1. Ten Tactics to Use NOW <ul><li>Write a Grant </li></ul><ul><li>Use Gift Envelopes </li></ul><ul><li>Create an On-Line Strategy </li></ul><ul><li>Recognition Cards </li></ul><ul><li>Planned & Major Gifts </li></ul><ul><li>Find Contacts in Unexpected Places </li></ul><ul><li>Talk to the Community </li></ul><ul><li>Share </li></ul><ul><li>In Kind Donations </li></ul><ul><li>Leverage Your Resources </li></ul>wagnerfundraising.com
    2. 2. WRITE A GRANT <ul><li>More Strategic </li></ul><ul><li>Aggressive Prospecting </li></ul><ul><li>Utilizing Common Grant Format to Increase Submissions </li></ul>wagnerfundraising.com
    3. 3. USE GIFT ENVELOPES wagnerfundraising.com
    4. 4. Gift Envelope Results Total Giving = $85,340 wagnerfundraising.com
    5. 5. Create an On-Line Strategy <ul><li>Social Networks </li></ul><ul><li>Website </li></ul><ul><li>Network for Good </li></ul><ul><li>Patron Mail </li></ul><ul><li>Google Adwords </li></ul><ul><li>Banner Ads </li></ul><ul><li>Email </li></ul>wagnerfundraising.com
    6. 6. Why? <ul><li>Year 2000, fewer than 10% of charities reported online giving success. By 2007: 25% </li></ul><ul><li>By 2010, est. 1/3 of charitible giving will be online </li></ul><ul><li>25% of donors who give off-line ALSO give on-line </li></ul><ul><li>Senior citizens are the fasted growing group of internet users </li></ul><ul><li>Avg. Gifts tend to be higher </li></ul>wagnerfundraising.com
    7. 7. First Things First <ul><li>WEBSITE </li></ul><ul><li>Functional & Easily Navigated </li></ul><ul><li>Capture New Contacts </li></ul><ul><li>Facilitate On-line Donations and Acknowledgement </li></ul><ul><li>Access to Newsletter, Annual Report & Recent </li></ul><ul><li>http://www.frogloop.com/care2blog/2008/3/25/whats-an-email-address-worth.html </li></ul>wagnerfundraising.com
    8. 8. Coordinated Communication <ul><li>Advertising + PR + Events + Newsletter + Web + Social Media + Communications </li></ul><ul><li>A successful on-line presence must be integrated with pre-existing marketing & development plan </li></ul>wagnerfundraising.com
    9. 9. PLAN AHEAD wagnerfundraising.com
    10. 10. RECOGNITION CARDS wagnerfundraising.com
    11. 11. PLANNED & MAJOR GIFTS <ul><li>Family First </li></ul><ul><li>Identify People w/ Capacity </li></ul><ul><ul><li>Donors </li></ul></ul><ul><ul><li>Non-Donors </li></ul></ul>wagnerfundraising.com
    12. 12. PLANNED & MAJOR GIFTS <ul><li>Benchmarks </li></ul><ul><li>50 – 100 Major Donor Portfolio </li></ul><ul><li>One Move Every 4 – 6 Wks </li></ul><ul><li>400 Moves a Year </li></ul><ul><li>6 – 10 Emotional Experiences to Make an Ask </li></ul><ul><li>18 – 24 Months Typical Timeframe in Getting the Major Gift </li></ul>wagnerfundraising.com
    13. 13. wagnerfundraising.com
    14. 14. TALK TO THE COMMUNITY <ul><li>We Have Experts on Staff </li></ul><ul><li>Market Them as a Speaker’s Bureau </li></ul><ul><li>Why? </li></ul>wagnerfundraising.com
    15. 15. Over three years, proactive speakers’ bureau generated a $73,000 (53%) increase in giving by community groups. wagnerfundraising.com
    16. 16. Share <ul><li>Quarterly Peer Networking </li></ul><ul><li>Organization Structure </li></ul><ul><li>Where do Funds Come From </li></ul><ul><li>Sample Exchange </li></ul><ul><li>Success/Challenges </li></ul><ul><li>Board Relationships </li></ul>wagnerfundraising.com
    17. 17. IN KIND DONATIONS <ul><li>Strategic </li></ul><ul><li>Think Big </li></ul><ul><ul><li>Geographically </li></ul></ul><ul><ul><li>Gift Size </li></ul></ul><ul><li>Talk About It </li></ul>wagnerfundraising.com
    18. 18. wagnerfundraising.com
    19. 19. Ask then Ask Again and Again Total Giving = $377,000 wagnerfundraising.com
    20. 20. COMMUNICATIONS <ul><li>Create an Identity & Message </li></ul><ul><li>Review & Standardize Printed Materials </li></ul><ul><li>Train Staff/Board/Volunteers to use the Identity & Spread the Message </li></ul>wagnerfundraising.com
    21. 21. wagnerfundraising.com
    22. 22. wagnerfundraising.com
    23. 23. DONOR & MEDIA RELATIONS <ul><li>Information Packet </li></ul><ul><ul><li>Mission Statement </li></ul></ul><ul><ul><li>Board List </li></ul></ul><ul><ul><li>Fact Sheet </li></ul></ul><ul><ul><li>Services </li></ul></ul><ul><ul><li>History </li></ul></ul><ul><ul><li>Stats </li></ul></ul><ul><ul><li>Answers to Common Questions </li></ul></ul><ul><ul><li>Talking Points </li></ul></ul>wagnerfundraising.com
    24. 24. TAKE AWAY Action Steps <ul><li>Friends First: Board </li></ul><ul><ul><li>Ask for year-end gift </li></ul></ul><ul><ul><li>Ask to purchase corp table </li></ul></ul><ul><ul><li>Ask to mail Gala invites to friends </li></ul></ul><ul><ul><li>Ask for silent auction item(s) </li></ul></ul><ul><ul><li>Add new Board Members responsible for raising money </li></ul></ul><ul><ul><li>Begin a Development Cmte of the Board </li></ul></ul>wagnerfundraising.com
    25. 25. Action Steps <ul><li>Create Development Master Calendar </li></ul><ul><li>Return Envelope in Thank You’s, Newsletters, Annual Reports </li></ul><ul><li>Send Year-end Appeal </li></ul><ul><li>Call Lybunts </li></ul><ul><li>Write/Send Fall Newsletter </li></ul><ul><li>Giving clubs-Send 12 envelopes to donors giving 3x/year </li></ul>wagnerfundraising.com
    26. 26. Action Steps <ul><li>Database / Mailing Lists </li></ul><ul><ul><li>Send Thank you’s </li></ul></ul><ul><ul><li>Collect Lists </li></ul></ul><ul><ul><li>Clean data </li></ul></ul><ul><ul><li>Organize: write procedures </li></ul></ul><ul><ul><li>Start sending targeted mailings for each program area </li></ul></ul>wagnerfundraising.com
    27. 27. Action Steps <ul><li>Communications </li></ul><ul><ul><li>Inventory Agency Materials </li></ul></ul><ul><ul><li>Clarify Agency Message & Identity </li></ul></ul><ul><ul><li>Train Stakeholders to Use Message/Identity & Materials </li></ul></ul><ul><ul><li>Dispose of out of date Materials </li></ul></ul><ul><ul><li>Create Information Packet </li></ul></ul>wagnerfundraising.com

    ×