mmCHANNEL - Value Proposition 2009

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mmCHANNEL - Value Proposition for Enhanced Mobile Broadband Entertainment Experiences

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mmCHANNEL - Value Proposition 2009

  1. 1. Confidential Document Page 1
  2. 2. Confidential Document Page 2
  3. 3. Confidential Document Page 3
  4. 4. Confidential Document Page 4
  5. 5. Confidential Document Page 5
  6. 6. Confidential Document Page 6
  7. 7. Confidential Document Page 7
  8. 8. Confidential Document Page 8
  9. 9. Confidential Document Page 9
  10. 10. • WEB mmCHANNEL Selection, Sorting, Ingestion mmChannel servers WAP Confidential Document Page 10
  11. 11. Confidential Document Page 11
  12. 12. and games Confidential Document Page 12
  13. 13. Confidential Document Page 13
  14. 14. Confidential Document Page 14
  15. 15. 2 4 Ad po ssibilities. 3 1 5 Confidential Document Page 15
  16. 16. UGC Services Community UGC Consumer Recommendatio Toolkit ns Personalised Content UGC Platform Recommendatio Promotions ns Recommendatio Digital Signage ns Multi-Access Advertisement Platform Social Analytics SMS to WAP Virtual Market 1 Advertisements Creation Social Analytics Interactive 2 Advertisement Social Analytics Platform Confidential Document Page 16
  17. 17. • • • • Confidential Document Page 17
  18. 18. - - - - - - - - - - Confidential Document Page 18
  19. 19. Confidential Document Page 19
  20. 20. • • • Confidential Document Page 20
  21. 21. • • • • • • • • • • • • Confidential Document Page 21
  22. 22. Confidential Document Page 22
  23. 23. Confidential Document Page 23
  24. 24. Deployment Rollout of features Possibility to integrate + and distinct revenue options with Service Provider gaming PC propositions Perceived quality / Disposable income Premium Game Incentivized1 Game Community Concepts “Advergaming” - 1 2 3 4 5 6 7 8 n Months 1) Incentivized Game: methods like “Try before you buy, time or usage limited, other models” Confidential Document Page 24
  25. 25. Confidential Document Page 25
  26. 26. Confidential Document Page 26

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