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mmCHANNEL - Football Experience Concept
mmCHANNEL - Football Experience Concept
mmCHANNEL - Football Experience Concept
mmCHANNEL - Football Experience Concept
mmCHANNEL - Football Experience Concept
mmCHANNEL - Football Experience Concept
mmCHANNEL - Football Experience Concept
mmCHANNEL - Football Experience Concept
mmCHANNEL - Football Experience Concept
mmCHANNEL - Football Experience Concept
mmCHANNEL - Football Experience Concept
mmCHANNEL - Football Experience Concept
mmCHANNEL - Football Experience Concept
mmCHANNEL - Football Experience Concept
mmCHANNEL - Football Experience Concept
mmCHANNEL - Football Experience Concept
mmCHANNEL - Football Experience Concept
mmCHANNEL - Football Experience Concept
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mmCHANNEL - Football Experience Concept

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mmCHANNEL - Superstore Concept, "mmINTERACT", delivering a World Football Experience for the Mobile Consumer

mmCHANNEL - Superstore Concept, "mmINTERACT", delivering a World Football Experience for the Mobile Consumer

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  • 1. Objec1ves
of
this
document
 Topics
for
review.
 Execu2ve
Summary 

 Superstore
Concept
 ‐
World
Football
Experience
 CONFIDENTIAL
DOCUMENT
 Page
1

  • 2. Market
Trends
&
Tendencies
 Mobile
has
become
an
expression
of
personality,
lifestyle
and
most
important:
 entertainment.
   One
 of
 the
 most
 important
 technology
 trends
 over
 the
 next
 3‐5
 years
 will
 be
 the
 effort
 to
 embed
the
dynamics
of
networked
applica2ons
in
everyday
life
   While
 total
 new
 handset
 sales
 will
 fall
 10.1
 percent
 year
 on
 year
 through
 2009,
 sales
 of 
 Smartphones
are
expected
to
grow
35.3
per
cent

   PlaBorm
and
applicaCons
development
are
in
many
cases
already
reaping
the
benefits
of
open
 source
 components
 and
 approaches,
 with
 LiMo
 Founda2on,
 Android
 and
 the
 Symbian 
 Founda2on
being
the
most
significant
device
plaBorms
in
market
   The
 growing
 importance
 of
 open
 source
 content
 development
 is
 reflected
 in
 the
 efforts
 that 
 Apple,
Google,
Nokia,
MicrosoO,
Qualcomm
and
Adobe
have
gone
to
facilitate
development 
 and
a
route
to
market
   The
 impact
 of
 improved
 mobile
 phone´s
 capabiliCes
 suggest
 that
 Mobile
 has
 become
 an
 expression
of
personality,
lifestyle
and
most
important:
entertainment
 CONFIDENTIAL
DOCUMENT
 Page
2

  • 3. mmCHANNEL
Value
Proposi1on
 mmCHANNEL’s
vision
allows
a
Service
Provider
to
move
from
a
“Ver1cal
Store”
focus
to
an
 en1re
“Customer
Experience”
solu1on
to
meet
consumer
demand.
 Extracts
from
recent
studies

oOen
state:
 ‘The
number
1
problem
for
service
providers
[for
selling
content]
is
handling
the
complexi;es
of
managing
and
 delivering
content
in
a
fast
growing
market
where
content
and
media
formats
together
with
devices
are
rapidly
 expanding
and
changing’
 mmCHANNEL’s
Digital
Entertainment
Service
PlaUorm
is
a
tool
that
significantly
contributes
to:
   Enhancing
Service
Providers’
Brand
   Driving
data
traffic
and
s2mula2ng
customer
acquisi2ons
   Genera2ng
addi2onal
revenue
streams
   Providing
compelling
customer
experiences
   Managing
service
complexity,
thus
reducing
opera2ng
costs
 Furthermore,
mmCHANNEL
is
evolving
its
current
Value
Added
Services
offering
with
a
strong
 focus
on
User
Interac2on
through
the
creaCon
of
a
Superstore
and
Mobile
Applica2on
 mmCHANNELS’s
Superstore
Service
PlaUorm,
mmINTERACT,
plus
specific
consumer‐centric
 mobile
applica2ons,
create
a
World
Football
Experience
that
puts
you
on
top
of
your
game.
 CONFIDENTIAL
DOCUMENT
 Page
3

  • 4. Superstore
Concept
 ‐
World
Football
Experience
 CONFIDENTIAL
DOCUMENT
 Page
4

  • 5. Superstore
Concept
 A
“Superstore”
is
a
‘joined‐up’
user
experience
that
is
harmonized
across
all
 content
&
service
types

with
powerful
retailing
&
management
capabili1es
  On
the
mobile
and
web,
customers
are
expec2ng
a
be[er
retailing
experience
(‘Me
Portal’)
that
is
 personalised
to
them
based
on
actual
sales
or
usage
informa2on

  A
“Superstore”
is:
mul2‐channel
/
content
agnos2c
/
customer
centric
 CONFIDENTIAL
DOCUMENT
 Page
5

  • 6. mmCHANNEL’s
Superstore
PlaQorm
‐
mmINTERACT
 CONFIDENTIAL
DOCUMENT
 Page
6

  • 7. mmINTERACT
Feature
Components
 The
inten1on
of
this
Interac1ve
Channel
is
to
provide
a
Common
Virtual
Framework
 for
all
customer
needs
and
one
Consumer
Toolkit
specific
to
the
World
Football.
 CONFIDENTIAL
DOCUMENT
 Page
7

  • 8. Mobile
Applica1ons
–
Specific
World
Football
Features
 3D
Goals
for
Web
and
Mobile
Concept
 All
the
interna2onal
league’s
decisive
ac2ons
are
now
 available
on
mul2‐screens
gathered
as:
   Right
 free
 3D
 Video
 clips;
 perfect
 reproduc2ons
of
the
ho[est
ac2ons.
 TV
ac2on
snapshot.
   Video
 clips
 gathering
 audio
 comments,
 stadium
 ambient
 sounds
 and
 wri[en
 descrip2on
of
the
ac2on.
   Video
 clips
 including
 various
 viewpoints
 such
as
bird
view,
player
view,
ball
view...
 Etc.
 Real
screen
captures
as
seen
on
a
Nokia
N95
 CONFIDENTIAL
DOCUMENT
 Page
8

  • 9. Mobile
Applica1ons
–
Specific
World
Football
Features
 3D
Goals
for
Web
and
Mobile
Concept
–
Coverage
and
Channels.
 3D Goals for all screens The
3D
soccer
live
service
cover
all
the
soccer
events
(
na2onal
leagues,
 championships...)
and
is
ready
to
launch.
 3D
soccer
live
covers
all
the
European
leagues
such
as:
La
Liga
/
Premiere
 league
/
Calcio...
 Also
 available
 for
 Champions
 League
 and 
 2010
World
Cup
 3D
 soccer
 live
 comments
 are
 available
 in
 English,
 Spanish
 and
 other
 languages
 on 
 demand.
 The
service
can
be
provided
to
mobiles
by:
 • 
Via
mms
alert
 • 
Via
WAP
complete
download
sec2on
 and
WEB:
 • 
Free
consulta2on
and
streaming
downloads
 CONFIDENTIAL
DOCUMENT
 Page
9

  • 10. Mobile
Applica1ons
–
Specific
World
Football
Features
 3D
Goals
for
Web
and
Mobile
Concept
–
Product
Features
 Delivery
formats
 Each
 ac2on
 is
 perfectly
 reproduced
 thanks
 to
 advanced
 technologies.
   Ar2ficial
 intelligence,
 allowing
 the
 automa2c
 reproduc2on
 of
 the
 team
 strategic
movements
in
a
record
2me.
   Visual
 Engine/cugng
 edge
 technology
 ,
 gathering
 an
 amazing
 image
 quality,
and
level
of
details.
   A
 huge
 3D
 anima2on
 library,
 containing
 real
 player's
 mo2on
 captures,
 such
 as
 scissors,
 kicks,
 shoots
 etc...
 moreover
 the
 physical
 features
 of
 the
 players
 (skin
 colour,
hair
style...)
are
respected.
 2G
 3G
 Web
 10
seconds
 30
seconds
 30
seconds
 100Kb
 600Kb
 6Mb
 176x144
pixels
 176x144
pixels
 352x288
pixels
 1
camera
view
 3
camera
views

 3
camera
views

 Includes
slow
mo1on
 Includes
slow
mo1on
 CONFIDENTIAL
DOCUMENT
 Page
10

  • 11. Mobile
Applica1ons
–
Specific
World
Football
Features
 World
Cup:
Geo‐loca1on
–
“Local
Maps
World
Cup”
 •  Local
Maps
World
Cup
is
a
Mobile
ApplicaCon
 geared
toward
a
visitor
to
the
FIFA
Games
in
South
 Africa
 •  The
ApplicaCon
actually
works
locally
(although
 permits
possibility
for
WiFi
connecCvity
if
a
 network
is
available)
with
maps
unloaded
in
the
 handset
owner's
terminal





 –  You
can
establish
your
posiCon
(or
the
one
of
 your
hotel)
and
relate
it
to
the
one
of
the
 stages
in
which
the
World
Cup
is
going
to
take
 place.

 –  Establish
routes
on
how
to
get
to
a
game
 –  Incorporates
a
TransportaCon
Guide
 –  Bars
and
restaurants
in
the
vicinity
of
the
 stages
of
where
you
are
lodged
 –  Points
of
Interest
Locater
 –  WiFi
Locater
 –  Architecture
applicable
to
any
type
of
terminal
 CONFIDENTIAL
DOCUMENT
 Page
11

  • 12. Mobile
Applica1ons
–
Specific
World
Football
Features
 World
Cup:
Sports
–
“Pic&Win,
The
Best
World
Cup
Photo”
 •  Pic&Win
is
a
UGC
 applicaCon
in
which
 the
users
upload
their
 photos/videos
of
the
 World
Cup
with
the
 possibility
of
being
 voted
or
of
being
 commented
 •  Feature
components
 include
the
generaCon
 of
tops,
recent,
etc.
 •  Exportable
 architecture
to
any
 other
type
of
event
 once
the
World
Cup
 finishes
and
loses
use
 CONFIDENTIAL
DOCUMENT
 Page
12

  • 13. Mobile
Applica1ons
–
Specific
World
Football
Features
 World
Cup:
Sports
–
“Support
My
Team”
 •  “Support
My
Team”
is
a
Mobile
ApplicaCon
 available
on
all
handsets
that
allows
users,
from
 South
Africa
or
not,
to
follow
the
latest
 headlines,
scores
and
overall
progress
of
their
 favorite
Football
team
playing
in
the
World
Cup
 •  Plus,
Team
history,
player
biographies,
 connecCon
to
other
community
members
and
 more
are
provided
to
the
Football
fan
 •  As
well,
direct
links
to
all
informaCon
regarding
 the
results
of
the
World
Cup
play
can
also
be
 accessed;
including:
 –  The
News
 –  Alert
(RSS)


 –  Wallpapers
 –  RBT

 –  Photos

 –  Games
 CONFIDENTIAL
DOCUMENT
 Page
13

  • 14. Mobile
Applica1ons
–
Addi1onal
World
Football
Features
 Plus,
mmCHANNEL
can
offer
many
more
applica1ons
for
a
total
consumer‐centric
 experience
.
.
.

 CONFIDENTIAL
DOCUMENT
 Page
14

  • 15. Mobile
Applica1on
Development
–
Candidate
Concepts
 …
culmina1ng
into
a
World
Football
Service
Offering,
leveraging
the
advances
of
the
 
 mmINTERACT
Superstore
and
mobile
applica1ons
based
on
leading
handsets.
 CONFIDENTIAL
DOCUMENT
 Page
15

  • 16. CONFIDENTIAL
DOCUMENT

  • 17. Next
Steps
   Sign
NDA
–
This
week
   Receive
feedback
from
you
–
This
week
   Prepare
and
discuss
a
concept
brief
before
–
2
weeks
   Discuss
commercials
and
prepare
final
offer
–
4
weeks
   Nego2ate
 and
 sign
 Le[er
 of
 Engagement
 –
 6‐8
 weeks
 –
 Ready
 to
 start
 working
in
November
2009
 CONFIDENTIAL
DOCUMENT

  • 18. Building
Through
Interac2on
 CONFIDENTIAL
DOCUMENT


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