Social Media for Learning
Marcia Conner (@marciamarcia) www.marciaconner.com
Dan Pontefract (@dpontefract) www.danpontefra...
Social media is technology used
“   to engage three or more people.
    Social learning is participating




             ...
But it’s all about
       But it’s only
                         marketing
      for teenagers




  But my IT            ...
DEMOGRAPHICS
    MASHUPS

                        Age
         Roles
Moving Forward

                    Generation
   Tec...
© Dan Pontefract (@dpontefract) www.danpontefract.com
Why Adopt Social Media?
    Improve knowledge sharing
    Foster learning
    Providing more informal learning opportun...
Learn More
Increase Shareholder Value
                        Mean change in market-to-book ratio
50%
                    ...
Book signing following this session in the ASTD store. 
Concourse F1 of the Convention Center 3:45-4:15
What "
         + do you need to
           learn next?
Marcia Conner (@marciamarcia)   www.marciaconner.com
Dan Pontefrac...
Social Media for Learning
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Social Media for Learning

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ASTD ICE 2010, Chicago
Marcia Conner, Dan Pontefract, Aaron Silvers

Published in: Business, Technology

Social Media for Learning

  1. 1. Social Media for Learning Marcia Conner (@marciamarcia) www.marciaconner.com Dan Pontefract (@dpontefract) www.danpontefract.com Aaron Silvers (@mrch0mp3rs) www.aaronsilvers.com
  2. 2. Social media is technology used “ to engage three or more people. Social learning is participating © Marcia Conner (@marciamarcia) www.marciaconner.com with others to make sense of new ideas. What’s new is how powerfully “ they work together.
  3. 3. But it’s all about But it’s only marketing for teenagers But my IT But it’s department not my won’t support decision this ever
  4. 4. DEMOGRAPHICS MASHUPS Age Roles Moving Forward Generation Technologies Lifestyle Content © Marcia Conner (@marciamarcia) www.marciaconner.com SAVVY CONNECTION Consumer Confident Technology Evolving Content Organic
  5. 5. © Dan Pontefract (@dpontefract) www.danpontefract.com
  6. 6. Why Adopt Social Media?   Improve knowledge sharing   Foster learning   Providing more informal learning opportunities   Improve communication   Finding resources more easily   Boosting collaboration   Build organizational relationships Transforming Learning With Web 2.0 Technologies, a research study conducted by ASTD and i4cp, sponsored by Booz Allen Hamilton
  7. 7. Learn More Increase Shareholder Value Mean change in market-to-book ratio 50% 47% 40% 30% 20% 10% 0% -4% -10% 12/95 Today Greatest % employees trained Least % employees trained Source: McBassi & Co.
  8. 8. Book signing following this session in the ASTD store. Concourse F1 of the Convention Center 3:45-4:15
  9. 9. What " + do you need to learn next? Marcia Conner (@marciamarcia) www.marciaconner.com Dan Pontefract (@dpontefract) www.danpontefract.com Aaron Silvers (@mrch0mp3rs) www.aaronsilvers.com
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