Cogent Company.March Analytics Event

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On March 22, 2012, Cogent Company hosted DFW restaurant executives at an event at the Tower Club in downtown Dallas. The agenda for the event was as follows: ...

On March 22, 2012, Cogent Company hosted DFW restaurant executives at an event at the Tower Club in downtown Dallas. The agenda for the event was as follows:
Kick Off Presentation: Marc Hoppers
Restaurant Industry Overview for Q1CY
Cogent Restaurant Analytics and Data Discovery Solution Overview: Simon Saugier

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  • 1. Right  People,  Right  Business,  Right  Direc4on  Seminar  Cogent  Company    March  22,  2012  
  • 2. Order  of  Events  for  Seminar   •  11a  to  11:30a    Arrivals,  Networking  and  Lunch   •  11:30a  to  11:45a  Marc  Hoppers,  Welcome  and  IntroducCons   •  11:45a  to  noon    Bill  Schaffler,  People  Report/Black  Box  Intelligence   •  Noon  to  12:30p  Simon  Saugier,  Cogent  AnalyCcs  DemonstraCon   •  12:30p  to  1p    Marc  Hoppers,  Discussion  and  Wrap  Up  2   ©  2012.  Cogent  Company.  Proprietary  and  ConfidenCal.  
  • 3. About  Cogent  Company   Marc  Hoppers   Managing  Partner   Cogent  Company  3   ©  2012.  Cogent  Company.  Proprietary  and  ConfidenCal.  
  • 4. Who  is  Cogent  Company?  4   ©  2012.  Cogent  Company.  Proprietary  and  ConfidenCal.  
  • 5. Select  Client  List  5   ©  2012  Cogent  Company.  Proprietary  and  ConfidenCal.  
  • 6. Cogent  Thinking     Books     • Office  2003  Programming:  Real  World  ApplicaCons   • Pro  ASP.NET  2.0  Website  Programming     • Mastering  Office  Programming  with  VSTO     • Beginning  MicrosoZ  Word  2010   ArCcles  (call  for  links)   •   5  Business  Reasons  for  AdopCng  the  Windows  Plaorm  -­‐  CIO.COM   • Easy  Time  &  Billing  with  SharePoint,  Outlook,  &  Excel  (and  VSTO  tool)    -­‐  Devx.com   • Repurpose  SharePoint  Services  Data  Using  Excels  Spreadsheet  XML  -­‐  Devx.com   • Outlook  the  Way  You  Want  It—Build  Custom  Outlook  GUIs  with  WinForms  &  VSTO  -­‐  Devx.com   • Create  a  Sales  Dashboard  using  Excel,  InfoPath  and  VSTO  2005  -­‐  Devx.com   • VSTOs  Outlook  IntegraCon  Makes  Building  Managed  Add-­‐ins  A  Snap  -­‐  Devx.com   • An  Office  Developers  Timesaver:  Using  VSTO  2005  to  Integrate  Excel  and  Access  -­‐  Devx.com   Academics   • Southern  Methodist  University,  Cox  School  of  Business:  Adjunct  Faculty;  Guest  Lecturer,  IT  and  OperaCons  Management.   • University  of  North  Texas:  Guest  Lecturer  in  College  of  Business  AdministraCon  and  English  Department;  Advisory  Board,   College  of  Business  AdministraCon,  InformaCon  Technology  &  Decision  Sciences  Department   • Member,  University  of  North  Texas  Center  for  Decision  and  InformaCon  Technology.    6   ©  2012.  Cogent  Company.  Proprietary  and  ConfidenCal.  
  • 7. Restaurant  Industry  Overview   Bill  Schaffler   COO/CFO   People  Report/Black  Box  Intelligence  7   ©  2012  Cogent  Company.  Proprietary  and  ConfidenCal.  
  • 8. Restaurant  Intelligence  March  2012   About  Their  Sample  Size   •  32,000+  Units   •  1  Million+  Employees   •  $35  Billion+  in  Sales  8   ©  2012  Cogent  Company.  Proprietary  and  ConfidenCal.  
  • 9. Year  Over  Year  Stacked  Results  by  Quarter   Comp  Sales    Q1    Q2    Q3    Q4             TOTAL FY  2009 -­‐5.8% -­‐6.1% -­‐7.0% -­‐4.8% -­‐5.9% FY  2010 -­‐1.7% -­‐0.5% +2.0% +2.0% +0.5% FY  2011 +2.4% +2.1% +0.4% +1.4% +1.6% FY  2012 +2.7%          TOTAL -­‐2.4% -­‐4.5% -­‐4.6% -­‐1.4% -­‐3.8%Source:  Black  Box  Intelligence  9   ©  2012.  Cogent  Company.  Proprietary  and  ConfidenCal.  
  • 10. Comp  Store  Sales  &  Traffic  12-­‐Month  Trend   5% Comp Store Sales 4% 3% 2% 1% 0% -1% -2% -3% -4% Source:  Black  Box  Intelligence  10   ©  2012.  Cogent  Company.  Proprietary  and  ConfidenCal.  
  • 11. By  Segment  12-­‐Month  Trend   5.0%   4.0%   3.0%   2.0%   1.0%   0.0%   -­‐1.0%   -­‐2.0%   -­‐3.0%   -­‐4.0%   -­‐5.0%   Fast  Casual  /  Family  Dining   Casual  Dining   Upscale  Casual  /  Fine  Dining   Source:  Black  Box  Intelligence  11   ©  2012.  Cogent  Company.  Proprietary  and  ConfidenCal.  
  • 12. Comp  Sales  &  Traffic  Against  Gas  Prices   10.00% $4.50 8.00% $4.00 6.00% $3.50 4.00% $3.00 2.00% $2.50 0.00% $2.00 -2.00% $1.50 -4.00% $1.00 -6.00% -8.00% $0.50 -10.00% $0.00 Comp Sales Comp Traffic Retail Gas Prices Source:  Black  Box  Intelligence  &  Energy  InformaCon  AdministraCon  US  Gasoline  and  Diesel  Retail  Prices  12   ©  2012.  Cogent  Company.  Proprietary  and  ConfidenCal.  
  • 13. CER  Restaurant  Willingness  to  Spend  Index  Feb  2011-­‐2012   105 Overall   3  Month  Rolling  Average   Base  Level   100 95 90 85 80 75 70 65 60 Source:  Consumer  Edge  Research  Analysis  13   ©  2012.  Cogent  Company.  Proprietary  and  ConfidenCal.  
  • 14. CER  Willingness  to  Spend  Index  by  Income  Feb  2011-­‐2012   120 High Income Middle Income 115 110 105 100 95 90 85 80 75 Source:  Consumer  Edge  Research  Analysis  14   ©  2012.  Cogent  Company.  Proprietary  and  ConfidenCal.  
  • 15. Comp  Store  Sales  by  Quar4les  Feb  2011-­‐2012   8% 25th percentile Median 6% 4% 2% 0% -2% -4% Source:  Black  Box  Intelligence  15   ©  2012.  Cogent  Company.  Proprietary  and  ConfidenCal.  
  • 16. Comp  Store  Traffic  by  Quar4les  Feb  2011-­‐2012   6% 25th percentile Median 4% 2% 0% -2% -4% -6% -8% Source:  Black  Box  Intelligence  16   ©  2012.  Cogent  Company.  Proprietary  and  ConfidenCal.  
  • 17. Comp  Sales  and  Traffic  by  Region  Rolling  12  Months   4.00% 3.00% 2.92% 2.65% 2.42% 2.00% 2.23% 2.23% 2.05% 1.80% 1.74% 1.45% 1.00% 1.20% 1.30% 1.29% 0.40% 0.00% -0.73% -0.54% -0.65% -1.00% -0.75% -0.86% -1.34% -1.54% -2.00% -1.77% -1.78% -1.87% -2.20% Sales Traffic -3.00% Source:  Black  Box  Intelligence  17   ©  2012.  Cogent  Company.  Proprietary  and  ConfidenCal.  
  • 18. Comp  Sales  and  Traffic  by  Region  Last  Two  Weeks   6.0%   4.0%   2.0%   0.0%   -­‐2.0%   -­‐4.0%   -­‐6.0%   -­‐8.0%   -­‐10.0%   Source:  Black  Box  Intelligence  18   ©  2012.  Cogent  Company.  Proprietary  and  ConfidenCal.  
  • 19. Regional  View:  Comp  Sales  DMA  Rankings   Rank Region Feb Jan Rank Region Feb Jan 1 32 Grand Rapids Kalamazoo Battle Creek 4.46% 4.44% Tulsa 10.84% 9.12% 2 33 Tyler-Longview Lufkin Nacogdoches 4.33% 3.88% Milwaukee 9.94% 6.65% 3 Detroit 8.95% 7.62% 34 Chicago 4.28% 1.03% 4 Wichita Hutchinson 8.66% 10.67% 35 Birmingham Anniston Tuscaloosa 4.24% 5.58% 5 Ft. Smith Fayetteville Springdale Rogers 8.60% 6.29% 36 Nashville 4.23% 7.00% 6 Green Bay Appleton 8.44% 11.05% 37 Kansas City 4.06% 6.65% 7 Madison 8.37% 4.70% 38 Austin 4.04% 3.15% 8 Little Rock Pine Bluff 7.95% 5.41% 39 Knoxville 3.88% 8.38% 9 Ft. Wayne 6.93% -0.10% 40 Las Vegas 3.82% 3.68% 10 Jackson MS 6.86% 4.08% 41 Ft. Myers Naples 3.82% 4.07% 11 Indianapolis 6.75% 2.70% 42 Waco Temple Bryan 3.73% 3.03% 12 Sherman Ada 6.48% 4.59% 43 Augusta 3.69% 4.86% 13 Topeka 6.29% 13.39% 44 Amarillo 3.64% 5.97% 14 Oklahoma City 6.09% 7.51% 45 Syracuse 3.37% 4.85% 15 Memphis 5.97% 7.07% 46 Denver 3.34% 3.69% 16 Lubbock 5.97% 4.76% 47 Columbus GA 3.21% 0.18% 17 Dallas-Ft. Worth 5.86% 5.71% 48 Columbia 3.14% 4.40% 18 Albany Schenectady Troy 5.61% 8.11% 49 Florence Myrtle Beach 3.11% 8.33% 19 San Antonio 5.52% 5.35% 50 Salt Lake City 3.04% 2.72% 20 Harlingen McAllen Brownsville 5.44% 6.62% 51 Tampa St. Petersburg Sarasota 3.03% 3.00% 21 Evansville 5.29% 7.10% 52 San Francisco Oakland San Jose 3.02% 1.79% 22 Houston 5.28% 2.51% 53 Colorado Springs Pueblo 2.98% 1.96% 23 Cedar Rapids Waterloo Dubuque 5.24% 1.65% 54 Columbus OH 2.90% 3.66% 24 Des Moines Ames 5.23% 2.47% 55 Palm Springs 2.80% 4.76% 25 Cincinnati 5.18% 5.04% 56 Charleston 2.76% 1.77% 26 Charlottesville 5.14% 7.51% 57 Greenville 2.75% 4.22% 27 Minneapolis St. Paul 4.86% 3.06% 58 Orlando Daytona Beach Melbourne 2.75% 3.53% 28 Cleveland Akron Canton 4.79% 2.77% 59 Miami-Ft. Lauderdale 2.62% 3.21% 29 Wichita Falls Lawton 4.67% 8.80% 60 Springfield Holyoke 2.50% 4.69% 30 Springfield 4.53% 2.42% 61 Albuquerque Santa Fe 2.49% 1.62% Source:  31 Black  Box  Intelligence   Shreveport 4.52% 5.27% 62 Seattle Tacoma 2.49% -0.20%19   ©  2012.  Cogent  Company.  Proprietary  and  ConfidenCal.  
  • 20. Regional  View:  Comp  Sales  DMA  Rankings  -­‐  con4nued   Rank Region Feb Jan Rank Region Feb Jan 63 Champaign Springfield Decatur 2.48% 3.88% 94 Harrisburg Lancaster Lebanon York -0.20% 3.53% 64 Dayton 2.35% 2.10% 65 Chattanooga 2.26% 4.42% 95 El Paso -0.40% 0.63% 66 Omaha 2.12% 7.38% 96 Buffalo -0.50% 0.66% 67 Charlotte 2.11% 4.02% 97 Boston Manchester -0.60% 0.29% 68 Portland 2.11% 1.88% 98 New York -0.70% 3.87% 69 Louisville 2.08% 4.30% 99 Bluefield-Beckley Oak Hill -0.90% 6.58% 70 Mobile Pensacola 2.02% -0.20% 100 Greenville New Bern Washington -0.90% 2.44% 71 Atlanta 1.96% 5.68% 72 West Palm Beach Ft. Pierce 1.92% 3.13% 101 Macon -0.90% -1.10% 73 Tallahassee Thomasville 1.80% 1.01% 102 Johnstown Altoona -1.00% 2.07% 74 Pittsburgh 1.72% 7.95% 103 Baltimore -1.20% 2.44% 75 Huntsville Decatur Florence 1.69% 4.72% 104 Charleston Huntington -1.20% 4.15% 76 Phoenix 1.64% 2.53% 105 Tri-Cities -1.40% 3.08% 77 St. Louis 1.62% 0.00% 78 Youngstown 1.55% 3.31% 106 Hartford New Haven -1.60% 1.77% 79 Los Angeles 1.44% 3.11% 107 Philadelphia -1.70% 3.97% 80 New Orleans 1.38% -1.00% 108 Rochester -1.70% -0.80% 81 Roanoke Lynchburg 1.26% 3.82% 109 Washington DC -2.60% 1.20% 82 Greensboro High Point Winston Salem 1.22% 5.22% 110 Providence New Bedford -3.00% -0.70% 83 Baton Rouge 1.15% -1.90% 111 Savannah -3.90% -2.80% 84 Montgomery Selma 0.96% -1.50% 85 Raleigh Durham Fayetteville 0.95% 4.01% 112 Wilmington -4.30% -0.20% 86 Norfolk Portsmouth Newport News 0.89% 1.50% 87 Jacksonville Brunswick 0.77% 0.87% 88 Sacramento Stockton Modesto 0.42% -0.30% 89 Lexington 0.29% 4.81% 90 Richmond Petersburg 0.13% 3.86% 91 Fresno Visalia 0.06% 0.06% 92 Tucson Sierra Vista 0.04% 2.77% 93 San Diego -0.10% 1.13% Source:  Black  Box  Intelligence  20   ©  2012.  Cogent  Company.  Proprietary  and  ConfidenCal.  
  • 21. Management  Turnover  by  Quarter  Q2  2009  –  Q4  2011   Q1  11   Q2  11   Q3  11   Q4  11   45%   40%   35%   30%   25%   20%   15%   10%   5%   0%   Quick  Service   Fast  Casual/ Casual  Dining   Upscale  Casual/ Family   Fine   Source:  People  Report  21   ©  2012.  Cogent  Company.  Proprietary  and  ConfidenCal.  
  • 22. Hourly  Turnover  by  Quarter  Q1  2009  –  Q4  2011   Quick  Service   Casual  Dining   Upscale  Casual/Fine   130%   120%   110%   100%   90%   80%   70%   60%   50%   40%   Q1  09  Q2  09  Q3  09  Q4  09  Q1  10  Q2  10  Q3  10  Q4  10  Q1  11  Q2  11  Q3  11  Q4  11   Source:  People  Report  22   ©  2012.  Cogent  Company.  Proprietary  and  ConfidenCal.  
  • 23. Black  Box  Sales  Intelligence  Sample  Dashboard  Comp  Store  Sales  by  Growth  23   ©  2012.  Cogent  Company.  Proprietary  and  ConfidenCal.  
  • 24. Black  Box  Sales  Intelligence  Sample  Dashboard  Weekly  Trends  24   ©  2012.  Cogent  Company.  Proprietary  and  ConfidenCal.  
  • 25. People  Report  Sample  Dashboard  Front  of  House  Salary  Intelligence  25   ©  2012.  Cogent  Company.  Proprietary  and  ConfidenCal.  
  • 26. Cogent  AnalyCcs  DemonstraCon   Simon  Saugier   Managing  Consultant   Cogent  Company  26   ©  2012  Cogent  Company.  Proprietary  and  ConfidenCal.  
  • 27. Introducing  the  Sandlot   •  You’ve  probably  never  seen  The  Sandlot  as  you  drive  down  the  street,  but   restaurant  operators  and  franchisees,  hoteliers,  and  retail  operators  will   recognize  many  of  the  paZerns  described  in  the  following  dashboards.     •  Cogent  Company  consultants  have  aggregated  our  experience  in  the   restaurant,  hospitality,  and  retail  verCcals  to  create  two  years  of  operaCng  data   history  for  The  Sandlot.  We  have  modeled  all  of  the  elements  you  would  need   to  manage  a  restaurant  in  a  analyCcs  soluCon:     •  Sales,  revenue,  cost   •  Management  and  hourly  staff  costs  and  performance  behavior   •  Item-­‐level  sales  and  performance  informaCon   •  Unit  and  regional  level  performance  visualizaCons   •  The  Sandlot  analyCcs  soluCon  accommodates  the  needs  of  mulCple  types  of   users,  including  execuCves,  operaConal  senior  managers,  regional  managers,   and  unit  managers.     •  Finally,  The  Sandlot  analyCcs  soluCon  is  built  on  technology  that  allows  it  to  run   either  in  your  data  center  or  in  the  cloud,  and  it  can  run  on  PC  or  Mac  desktops   and  laptops  and  Android  or  Apple  tablets.  27   ©  2012  Cogent  Company.  Proprietary  and  ConfidenCal.  
  • 28. Assessing  Sales  and  Revenue   Using  Dashboards  to  Iden4fy  Trends   Tracking  Item-­‐Level  Performance   Across  Your  Geographies…   to  Improve  Performance   Trends  oten  appear  through   Affinity  or  basket  analysis,  item   interacCve  visualizaCon  where  you   performance,  or  seasonal-­‐  or   hadn’t  seen  them  in  tradiConal  Excel   weather-­‐related  trends  can  guide   spreadsheets  or  reports.   markeCng  and  supplier  decisions.    28   ©  2012  Cogent  Company.  Proprietary  and  ConfidenCal.  
  • 29. Unit  Comparisons  and  In-­‐Unit  Analysis   Understanding  the  Compara4ve   Performance  Within  Your  Units   Performance  of  Units…     Can  Guide  Managers…   IdenCfying  the  performance   Giving  unit  managers  the  power  to   between  units  can  help  senior   understand  the  performance  at  their   management  idenCfy  trends  and  act   unit  can  help  them  make  changes  to   at  mulC-­‐unit  levels.   improve  performance.  29   ©  2012  Cogent  Company.  Proprietary  and  ConfidenCal.  
  • 30. Keeping  Track  of  Your  Talent     Managing  Top  and  Boeom   Keeping  The  Best  Talent  and   Talent…   Growing  New  Talent…   IdenCfying  and  managing  your  best   Understanding  turnover  at  the  unit,   talent  is  key  to  success  in  any   regional,  etc.,  level  can  guide   restaurant,  hospitality  or  retail   retenCon,  promoCon,  or  separaCon   operaCon.     acCons.  30   ©  2012  Cogent  Company.  Proprietary  and  ConfidenCal.  
  • 31. Adjustments  and  Payments   Tracking  Transac4ons  Where   Monitoring  Payment  Types  to   You  Don’t  Make  Money…   Improve  Performance…   Knowing  where  you’re  making   Knowing  how  your  customers  are   money  is  important.  Knowing  where   paying  can  guide  vendor  discussions   you’re  not  making  money  can  help   and  help  you  improve  your  customer   you  make  profitable  decisions.     experience.    31   ©  2012  Cogent  Company.  Proprietary  and  ConfidenCal.  
  • 32. Discussion  32   ©  2012.  Cogent  Company.  Proprietary  and  ConfidenCal.  
  • 33. For  More  InformaCon,  Contact   Marc  Hoppers   Office:  214.341.1004  Email:  hop@cogentcompany.com   www.cogentcompany.com