QR Codes and Your Business

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How you can use QR codes to add value to your mobile web project.

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  • QR Codes and Your Business

    1. 1. QR CODESTECH TUESDAY - EDINBURGH PRESENTED BY WEB MOBILE MEDIA
    2. 2. ?WHAT ARE QR CODES?
    3. 3. WHAT ARE QR CODES?tw0-dimensional barcodes ?
    4. 4. WHAT ARE QR CODES?tw0-dimensional barcodescan link to web, text, phone, apps, videos ?
    5. 5. WHAT ARE QR CODES?tw0-dimensional barcodescan link to web, text, phone, apps, videos ?advertising, information, entertainment
    6. 6. WHAT ARE QR CODES?tw0-dimensional barcodescan link to web, text, phone, apps, videos ?advertising, information, entertainmentplatform-independent, scanners for ios, android, etc
    7. 7. WHAT ARE QR CODES?tw0-dimensional barcodescan link to web, text, phone, apps, videos ?advertising, information, entertainmentplatform-independent, scanners for ios, android, etclicence-free
    8. 8. WHAT ARE QR CODES?tw0-dimensional barcodescan link to web, text, phone, apps, videos ?advertising, information, entertainmentplatform-independent, scanners for ios, android, etclicence-freeredesignable and tolerant to damage
    9. 9. WHAT ARE QR CODES?tw0-dimensional barcodescan link to web, text, phone, apps, videos ?advertising, information, entertainmentplatform-independent, scanners for ios, android, etclicence-freeredesignable and tolerant to damagegateway to the mobile web
    10. 10. THE MOBILE WEB mobile web vitally important to business as mobile users start accessing the web away from homes and offices Mobile internet users Desktop internet users200015001000 500 0 2007 2008 2009 2010 2011 2012 2013 2014 2015
    11. 11. THE MOBILE WEBanalysis shows mobile growth has doubled year-on-year from 4% in 2009(2010: 8%, 2011: 15%, 2012: 30%) Mobile internet users Desktop internet users2000 1500 1000 500 0 2007 2008 2009 2010 2011 2012 2013 2014 2015
    12. 12. THE MOBILE WEBanalysis shows mobile growth has doubled year-on-year from 4% in 2009(2010: 8%, 2011: 15%, 2012: 30%)“Itʼs happening, and itʼs happeningfaster.“We look at the charts internally, anditʼs happening faster than all of ourpredictions.” Dr Eric Schmidt, CEO, Google
    13. 13. THE MOBILE WEBanalysis shows mobile growth has doubled year-on-year from 4% in 2009(2010: 8%, 2011: 15%, 2012: 30%) Desktop and notebook PCs combined Smartphones 700 525 350 175 0 2007 2008 2009 2010 2011 2012 2013 PREDICATION MADE IN EARLY 2010
    14. 14. THE MOBILE WEBanalysis shows mobile growth has doubled year-on-year from 4% in 2009(2010: 8%, 2011: 15%, 2012: 30%) Desktop and notebook PCs combined Smartphones 700 525 350 175 0 2007 2008 2009 2010 2011 2012 2013 SMARTPHONES OUTSELL DESKTOPS Q4 2010
    15. 15. THE MOBILE WEBin 2010, Facebook and Twitter are in the top ten most visited mobile destinationsAges 35-54 are the most likely to using social media via mobile devicetwitter via mobile browser increased 347%facebook via mobile browser increased 112%30% of tweets come from mobile devicesyou can link your QR codes to all or any of these networks
    16. 16. THE MOBILE WEB Smartphones Other phones 25%2010 2011 80% 20% 75%
    17. 17. £BENEFITS TO YOUR BUSINESS
    18. 18. BENEFITS TO YOUR BUSINESSEASY AND CHEAP TO IMPLEMENT AND MEASURE £
    19. 19. BENEFITS TO YOUR BUSINESSEasy and cheap to implement and measurewhatever the web can do, QR can do £
    20. 20. BENEFITS TO YOUR BUSINESSEasy and cheap to implement and measurewhatever the web can do, QR can do £use any landing page and guaranteed platform
    21. 21. BENEFITS TO YOUR BUSINESSEasy and cheap to implement and measurewhatever the web can do, QR can do £use any landing page and guaranteed platformincrease social engagement
    22. 22. BENEFITS TO YOUR BUSINESSEasy and cheap to implement and measurewhatever the web can do, QR can do £use any landing page and guaranteed platformincrease social engagementlinked into cms for updatability
    23. 23. BENEFITS TO YOUR BUSINESSEasy and cheap to implement and measurewhatever the web can do, QR can do £use any landing page and guaranteed platformincrease social engagementlinked into cms for updatabilityopportunity to be first to market
    24. 24. BENEFITS TO YOUR BUSINESSEasy and cheap to implement and measurewhatever the web can do, QR can do £use any landing page and guaranteed platformincrease social engagementlinked into cms for updatabilityopportunity to be first to marketlink online and offline media
    25. 25. WHAT CAN BUSINESSES DO?provide multimedia experience: video, audio, web app, more textSave advertising spaceinstant couponslanguage optionsnutritional databooking formsticketing/check-incheckouts
    26. 26. €THE TOURISM SECTOR
    27. 27. THE TOURISM SECTORtourists are always mobile €
    28. 28. THE TOURISM SECTORtourists are always mobile...are eager to spend €
    29. 29. THE TOURISM SECTORtourists are always mobile...are eager to spend... speak different languages €
    30. 30. THE TOURISM SECTORtourists are always mobile...are eager to spend... speak different languages €...need information
    31. 31. THE TOURISM SECTORtourists are always mobile...are eager to spend... speak different languages €...need information...thrive on recommendations
    32. 32. THE TOURISM SECTORtourists are always mobile...are eager to spend... speak different languages €...need information...thrive on recommendations...come from other countries
    33. 33. SET-UP and MANAGEMENT1-2-3
    34. 34. SET-UP and MANAGEMENTestablish strategy 1-2-3
    35. 35. SET-UP and MANAGEMENTestablish strategydevelop your mobile content - site, third party, app, etc 1-2-3
    36. 36. SET-UP and MANAGEMENTestablish strategydevelop your mobile content - site, third party, app, etcgenerate code/s 1-2-3
    37. 37. SET-UP and MANAGEMENTestablish strategydevelop your mobile content - site, third party, app, etcgenerate code/sredesign, test, place 1-2-3
    38. 38. SET-UP and MANAGEMENTestablish strategydevelop your mobile content - site, third party, app, etcgenerate code/sredesign, test, placeproduction 1-2-3
    39. 39. SET-UP and MANAGEMENTestablish strategydevelop your mobile content - site, third party, app, etcgenerate code/sredesign, test, placeproduction 1-2-3measurement and analysis
    40. 40. !EASY MISTAKES!
    41. 41. EASY MISTAKES!no mobile site - immediate fail !
    42. 42. EASY MISTAKES!no mobile site - immediate failnot tested properly - consider lighting/damage/movement !
    43. 43. EASY MISTAKES!no mobile site - immediate failnot tested properly - consider lighting/damage/movement !no measurement - what’s the point?
    44. 44. EASY MISTAKES!no mobile site - immediate failnot tested properly - consider lighting/damage/movement !no measurement - what’s the point?sharing statistics - oops
    45. 45. EASY MISTAKES!no mobile site - immediate failnot tested properly - consider lighting/damage/movement !no measurement - what’s the point?sharing statistics - oopsno call-to-action
    46. 46. EASY MISTAKES!no mobile site - immediate failnot tested properly - consider lighting/damage/movement !no measurement - what’s the point?sharing statistics - oopsno call-to-actionnot considering location/environment
    47. 47. EASY MISTAKES!no mobile site - immediate failnot tested properly - consider lighting/damage/movement !no measurement - what’s the point?sharing statistics - oopsno call-to-actionnot considering location/environmentno instructions
    48. 48. GOOD OR BAD?
    49. 49. £HOW MUCH DOES IT COST?
    50. 50. HOW MUCH DOES IT COST?free to generate at qrw.ee £
    51. 51. HOW MUCH DOES IT COST?free to generate at qrw.eeApps are free to download £
    52. 52. HOW MUCH DOES IT COST?free to generate at qrw.eeApps are free to download £quality control
    53. 53. HOW MUCH DOES IT COST?free to generate at qrw.eeApps are free to download £quality controldesign, copywriting, placement
    54. 54. HOW MUCH DOES IT COST?free to generate at qrw.eeApps are free to download £quality controldesign, copywriting, placementtesting
    55. 55. HOW MUCH DOES IT COST?free to generate at qrw.eeApps are free to download £quality controldesign, copywriting, placementtestinganalytics and measurement
    56. 56. HOW MUCH DOES IT COST?free to generate at qrw.eeApps are free to download £quality controldesign, copywriting, placementtestinganalytics and measurementmobile pages or site
    57. 57. THANK YOU FOR LISTENINGscan this code with your smartphoneto:follow us / like usshare your commentsget our email address and phonenumberqrscotland.co.ukcanarydwarf.co.uk

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