When Brands start defining "me"

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By Cal Bruns

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When Brands start defining "me"

  1. 1. mE Friday, November 20, 2009
  2. 2. You what makes ME different than Friday, November 20, 2009
  3. 3. ©2009 all rights reserved “i am what i am” Friday, November 20, 2009
  4. 4. Friday, November 20, 2009
  5. 5. surrounded with i am what i am Friday, November 20, 2009
  6. 6. Friday, November 20, 2009
  7. 7. do brands really have define us? Friday, November 20, 2009
  8. 8. bmw blackberry jack daniels Friday, November 20, 2009
  9. 9. Friday, November 20, 2009
  10. 10. levi’s® ipod mini Friday, November 20, 2009
  11. 11. golf gti iphone smirnoff Friday, November 20, 2009
  12. 12. y r we so BrandedFriday, November 20, 2009
  13. 13. brand adverts0 7.5 15 22.5 30 1998 2008 South Africa Measured Adspend in ZAR BILLIONS OMD 2009 Friday, November 20, 2009
  14. 14. 24.5billion advertising Beverages Retail Health & Beauty Banking & Insurance Travel Leisure & Transport Education & Government Friday, November 20, 2009
  15. 15. 24.5billion advertising Retail 24.6% Travel Leisure & Transport 14.69% Banking & Insurance 11.7% Health & Beauty 8.0% Beverages 6.1% Education & Government 7.3% 65% OMD 2009 Friday, November 20, 2009
  16. 16. 161,7 Friday, November 20, 2009
  17. 17. individualwho is the south african audience? Friday, November 20, 2009
  18. 18. south africa 48 million population 47% 16+ 30% have full time work 90% under 30 are single 75% of the unemployed are under 35’s 28% have matric certificate Consumerscope 2009 Friday, November 20, 2009
  19. 19. individual42+ million cellphones 26+ million pairs of jeans 40+ million Red Bull cans Friday, November 20, 2009
  20. 20. damn modern consumerism! Friday, November 20, 2009
  21. 21. 2000 X1.25 mil 1839-1859 Friday, November 20, 2009
  22. 22. Friday, November 20, 2009
  23. 23. Friday, November 20, 2009
  24. 24. the greatest inequalities attract little attention...but when everything is more or less equal, the slightest variations are noticed. 1876 de toquville Friday, November 20, 2009
  25. 25. car relationship home Friday, November 20, 2009
  26. 26. society or anxiety Friday, November 20, 2009
  27. 27. Friday, November 20, 2009
  28. 28. Friday, November 20, 2009
  29. 29. health economic education befaithfulstayhivnegative spendresponsibly outcomes = employable Friday, November 20, 2009
  30. 30. a word from our sponsor... Friday, November 20, 2009
  31. 31. health Friday, November 20, 2009
  32. 32. economic Friday, November 20, 2009
  33. 33. education Friday, November 20, 2009
  34. 34. brands influence societies Friday, November 20, 2009
  35. 35. youth EXPECT brands to influence society Friday, November 20, 2009
  36. 36. GOV’T BUSINESS responsibility revenue compliance constituency consumer taxation regulation responsibility Friday, November 20, 2009
  37. 37. old responsibility How much to give Who to Tracking the PR impact Friday, November 20, 2009
  38. 38. Young connex opportunity What are we best placed to change for the better Integrate investment into our business model Tracking impact against the issue Friday, November 20, 2009
  39. 39. opportunity social impact customers government employees investment community Friday, November 20, 2009
  40. 40. i want you to... i want to... Friday, November 20, 2009
  41. 41. adthink communities Friday, November 20, 2009
  42. 42. Friday, November 20, 2009
  43. 43. HIV Friday, November 20, 2009
  44. 44. Friday, November 20, 2009
  45. 45. 300,000 Friday, November 20, 2009
  46. 46. !"#$%&'%($% )'#(*+($,% Friday, November 20, 2009
  47. 47. !"#$ %&'()$ *+,!$ Friday, November 20, 2009
  48. 48. impact youth Friday, November 20, 2009
  49. 49. >90% appropriate for brand >85% cool >28% spontaneous mention Friday, November 20, 2009
  50. 50. EXPECT brands to influence society Text m E Friday, November 20, 2009
  51. 51. + - Friday, November 20, 2009
  52. 52. cal@matchboxology.com Friday, November 20, 2009

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