Your SlideShare is downloading. ×
When Brands start defining "me"
When Brands start defining "me"
When Brands start defining "me"
When Brands start defining "me"
When Brands start defining "me"
When Brands start defining "me"
When Brands start defining "me"
When Brands start defining "me"
When Brands start defining "me"
When Brands start defining "me"
When Brands start defining "me"
When Brands start defining "me"
When Brands start defining "me"
When Brands start defining "me"
When Brands start defining "me"
When Brands start defining "me"
When Brands start defining "me"
When Brands start defining "me"
When Brands start defining "me"
When Brands start defining "me"
When Brands start defining "me"
When Brands start defining "me"
When Brands start defining "me"
When Brands start defining "me"
When Brands start defining "me"
When Brands start defining "me"
When Brands start defining "me"
When Brands start defining "me"
When Brands start defining "me"
When Brands start defining "me"
When Brands start defining "me"
When Brands start defining "me"
When Brands start defining "me"
When Brands start defining "me"
When Brands start defining "me"
When Brands start defining "me"
When Brands start defining "me"
When Brands start defining "me"
When Brands start defining "me"
When Brands start defining "me"
When Brands start defining "me"
When Brands start defining "me"
When Brands start defining "me"
When Brands start defining "me"
When Brands start defining "me"
When Brands start defining "me"
When Brands start defining "me"
When Brands start defining "me"
When Brands start defining "me"
When Brands start defining "me"
When Brands start defining "me"
When Brands start defining "me"
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

When Brands start defining "me"

494

Published on

By Cal Bruns

By Cal Bruns

Published in: Economy & Finance, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
494
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
40
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. mE Friday, November 20, 2009
  • 2. You what makes ME different than Friday, November 20, 2009
  • 3. ©2009 all rights reserved “i am what i am” Friday, November 20, 2009
  • 4. Friday, November 20, 2009
  • 5. surrounded with i am what i am Friday, November 20, 2009
  • 6. Friday, November 20, 2009
  • 7. do brands really have define us? Friday, November 20, 2009
  • 8. bmw blackberry jack daniels Friday, November 20, 2009
  • 9. Friday, November 20, 2009
  • 10. levi’s® ipod mini Friday, November 20, 2009
  • 11. golf gti iphone smirnoff Friday, November 20, 2009
  • 12. y r we so BrandedFriday, November 20, 2009
  • 13. brand adverts0 7.5 15 22.5 30 1998 2008 South Africa Measured Adspend in ZAR BILLIONS OMD 2009 Friday, November 20, 2009
  • 14. 24.5billion advertising Beverages Retail Health & Beauty Banking & Insurance Travel Leisure & Transport Education & Government Friday, November 20, 2009
  • 15. 24.5billion advertising Retail 24.6% Travel Leisure & Transport 14.69% Banking & Insurance 11.7% Health & Beauty 8.0% Beverages 6.1% Education & Government 7.3% 65% OMD 2009 Friday, November 20, 2009
  • 16. 161,7 Friday, November 20, 2009
  • 17. individualwho is the south african audience? Friday, November 20, 2009
  • 18. south africa 48 million population 47% 16+ 30% have full time work 90% under 30 are single 75% of the unemployed are under 35’s 28% have matric certificate Consumerscope 2009 Friday, November 20, 2009
  • 19. individual42+ million cellphones 26+ million pairs of jeans 40+ million Red Bull cans Friday, November 20, 2009
  • 20. damn modern consumerism! Friday, November 20, 2009
  • 21. 2000 X1.25 mil 1839-1859 Friday, November 20, 2009
  • 22. Friday, November 20, 2009
  • 23. Friday, November 20, 2009
  • 24. the greatest inequalities attract little attention...but when everything is more or less equal, the slightest variations are noticed. 1876 de toquville Friday, November 20, 2009
  • 25. car relationship home Friday, November 20, 2009
  • 26. society or anxiety Friday, November 20, 2009
  • 27. Friday, November 20, 2009
  • 28. Friday, November 20, 2009
  • 29. health economic education befaithfulstayhivnegative spendresponsibly outcomes = employable Friday, November 20, 2009
  • 30. a word from our sponsor... Friday, November 20, 2009
  • 31. health Friday, November 20, 2009
  • 32. economic Friday, November 20, 2009
  • 33. education Friday, November 20, 2009
  • 34. brands influence societies Friday, November 20, 2009
  • 35. youth EXPECT brands to influence society Friday, November 20, 2009
  • 36. GOV’T BUSINESS responsibility revenue compliance constituency consumer taxation regulation responsibility Friday, November 20, 2009
  • 37. old responsibility How much to give Who to Tracking the PR impact Friday, November 20, 2009
  • 38. Young connex opportunity What are we best placed to change for the better Integrate investment into our business model Tracking impact against the issue Friday, November 20, 2009
  • 39. opportunity social impact customers government employees investment community Friday, November 20, 2009
  • 40. i want you to... i want to... Friday, November 20, 2009
  • 41. adthink communities Friday, November 20, 2009
  • 42. Friday, November 20, 2009
  • 43. HIV Friday, November 20, 2009
  • 44. Friday, November 20, 2009
  • 45. 300,000 Friday, November 20, 2009
  • 46. !"#$%&'%($% )'#(*+($,% Friday, November 20, 2009
  • 47. !"#$ %&'()$ *+,!$ Friday, November 20, 2009
  • 48. impact youth Friday, November 20, 2009
  • 49. >90% appropriate for brand >85% cool >28% spontaneous mention Friday, November 20, 2009
  • 50. EXPECT brands to influence society Text m E Friday, November 20, 2009
  • 51. + - Friday, November 20, 2009
  • 52. cal@matchboxology.com Friday, November 20, 2009

×