Republica Berlin 14 april 2010

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Republica Berlin 14 april 2010

  1. 1. Mobile Augmented Reality the dawn of a new experience medium Marc René Gardeya
  2. 2. www.hoppala.eu Marc René Gardeya, Founder and CEO
  3. 3. Marc René Gardeya, Manager Quality Assurance
  4. 4. Mobile Augmented Reality What it is How it works Insights Best practices
  5. 5. Augmented Reality airtagging optic internet synthetic environment
  6. 6. It‘s been there before Columbia University Computer Graphics and User Interfaces Lab
  7. 7. What‘s so great combines real and virtual interactive and realtime 3D
  8. 8. How it works Camera Screen Location Direction Information Layer developed by Hoppala
  9. 9. Markerless Tracking gps compass
  10. 10. Layar open platform Brands & Content Developers Users
  11. 11. Markerbased Tracking
  12. 12. works everywhere needs markers only outside works inside
  13. 13. Future converging technologies image recognition standardization
  14. 14. Insights
  15. 15. Android taking over Spread of weekly first launches per device OS 100 % 75 % 50 % 25 % 0 % Week 42 2009 Week 45 2009 Week 48 2009 Week 51 2009 Week 01 2010 Week 04 2010 Week 07 2010 Week 10 2010 iPhone Android
  16. 16. New means of expression experience awareness interaction orientation 3D & multimedia
  17. 17. Best practices
  18. 18. City marketing Layer developed by NAi/ IN10
  19. 19. Entertainment Layer developed by AugmentReality
  20. 20. Art Layer developed by Superimpose / VPAP
  21. 21. Gaming Layers developed by John Sietsma and Muzar.org
  22. 22. Industry Cluster Visualization Layer developed by Hoppala
  23. 23. Social Place 3D easter eggs from web and mobile Leave a message for your friend Happy easter! again! Looking forward to see you Layer developed by Hoppala
  24. 24. Tourism Layer developed by Hoppala / Superimpose
  25. 25. THANK YO U! www.hoppala.eu Marc René Gardeya, Founder and CEO

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