Republica Berlin 14 april 2010
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Republica Berlin 14 april 2010

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    Republica Berlin 14 april 2010 Republica Berlin 14 april 2010 Presentation Transcript

    • Mobile Augmented Reality the dawn of a new experience medium Marc René Gardeya
    • www.hoppala.eu Marc René Gardeya, Founder and CEO
    • Marc René Gardeya, Manager Quality Assurance
    • Mobile Augmented Reality What it is How it works Insights Best practices
    • Augmented Reality airtagging optic internet synthetic environment
    • It‘s been there before Columbia University Computer Graphics and User Interfaces Lab
    • What‘s so great combines real and virtual interactive and realtime 3D
    • How it works Camera Screen Location Direction Information Layer developed by Hoppala
    • Markerless Tracking gps compass
    • Layar open platform Brands & Content Developers Users
    • Markerbased Tracking
    • works everywhere needs markers only outside works inside
    • Future converging technologies image recognition standardization
    • Insights
    • Android taking over Spread of weekly first launches per device OS 100 % 75 % 50 % 25 % 0 % Week 42 2009 Week 45 2009 Week 48 2009 Week 51 2009 Week 01 2010 Week 04 2010 Week 07 2010 Week 10 2010 iPhone Android
    • New means of expression experience awareness interaction orientation 3D & multimedia
    • Best practices
    • City marketing Layer developed by NAi/ IN10
    • Entertainment Layer developed by AugmentReality
    • Art Layer developed by Superimpose / VPAP
    • Gaming Layers developed by John Sietsma and Muzar.org
    • Industry Cluster Visualization Layer developed by Hoppala
    • Social Place 3D easter eggs from web and mobile Leave a message for your friend Happy easter! again! Looking forward to see you Layer developed by Hoppala
    • Tourism Layer developed by Hoppala / Superimpose
    • THANK YO U! www.hoppala.eu Marc René Gardeya, Founder and CEO