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Mobile
Augmented Reality
the dawn of a new experience medium


           Marc René Gardeya
www.hoppala.eu



Marc René Gardeya, Founder and CEO
Marc René Gardeya, Manager Quality Assurance
Mobile
Augmented Reality
      What it is
     How it works
       Insights
    Best practices
Augmented Reality
       airtagging
      optic internet
  synthetic environment
It‘s been there before




      Columbia University Computer Graphics and User Interfaces Lab
What‘s so great
combines real and virtual
 interactive and realtime
           3D
How it works
 Camera
  Screen
 Location
 Direction
Information
                    Layer developed by Hoppala
Markerless
 Tracking



gps   compass
Layar open platform

      Brands & Content




Developers               Users
Markerbased
 Tracking
works everywhere   needs markers
  only outside      works inside
Future
converging technologies
  image recognition
    standardization
Insights
Android taking over
                            Spread of weekly first launches per device OS
100 %



75 %



50 %



25 ...
New means of
    expression


  experience
                  awareness
   interaction
                  orientation
3D & m...
Best practices
City marketing




             Layer developed by NAi/ IN10
Entertainment




           Layer developed by AugmentReality
Art




      Layer developed by Superimpose / VPAP
Gaming




         Layers developed by John Sietsma and Muzar.org
Industry
   Cluster
Visualization



                Layer developed by Hoppala
Social
Place 3D easter eggs from web and mobile


                             Leave a message
                           ...
Tourism




          Layer developed by Hoppala / Superimpose
THANK YO U!
     www.hoppala.eu



 Marc René Gardeya, Founder and CEO
Republica Berlin 14 april 2010
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Republica Berlin 14 april 2010

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Transcript of "Republica Berlin 14 april 2010"

  1. 1. Mobile Augmented Reality the dawn of a new experience medium Marc René Gardeya
  2. 2. www.hoppala.eu Marc René Gardeya, Founder and CEO
  3. 3. Marc René Gardeya, Manager Quality Assurance
  4. 4. Mobile Augmented Reality What it is How it works Insights Best practices
  5. 5. Augmented Reality airtagging optic internet synthetic environment
  6. 6. It‘s been there before Columbia University Computer Graphics and User Interfaces Lab
  7. 7. What‘s so great combines real and virtual interactive and realtime 3D
  8. 8. How it works Camera Screen Location Direction Information Layer developed by Hoppala
  9. 9. Markerless Tracking gps compass
  10. 10. Layar open platform Brands & Content Developers Users
  11. 11. Markerbased Tracking
  12. 12. works everywhere needs markers only outside works inside
  13. 13. Future converging technologies image recognition standardization
  14. 14. Insights
  15. 15. Android taking over Spread of weekly first launches per device OS 100 % 75 % 50 % 25 % 0 % Week 42 2009 Week 45 2009 Week 48 2009 Week 51 2009 Week 01 2010 Week 04 2010 Week 07 2010 Week 10 2010 iPhone Android
  16. 16. New means of expression experience awareness interaction orientation 3D & multimedia
  17. 17. Best practices
  18. 18. City marketing Layer developed by NAi/ IN10
  19. 19. Entertainment Layer developed by AugmentReality
  20. 20. Art Layer developed by Superimpose / VPAP
  21. 21. Gaming Layers developed by John Sietsma and Muzar.org
  22. 22. Industry Cluster Visualization Layer developed by Hoppala
  23. 23. Social Place 3D easter eggs from web and mobile Leave a message for your friend Happy easter! again! Looking forward to see you Layer developed by Hoppala
  24. 24. Tourism Layer developed by Hoppala / Superimpose
  25. 25. THANK YO U! www.hoppala.eu Marc René Gardeya, Founder and CEO
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