Republica Berlin 14 april 2010
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  • 1. Mobile Augmented Reality the dawn of a new experience medium Marc René Gardeya
  • 2. www.hoppala.eu Marc René Gardeya, Founder and CEO
  • 3. Marc René Gardeya, Manager Quality Assurance
  • 4. Mobile Augmented Reality What it is How it works Insights Best practices
  • 5. Augmented Reality airtagging optic internet synthetic environment
  • 6. It‘s been there before Columbia University Computer Graphics and User Interfaces Lab
  • 7. What‘s so great combines real and virtual interactive and realtime 3D
  • 8. How it works Camera Screen Location Direction Information Layer developed by Hoppala
  • 9. Markerless Tracking gps compass
  • 10. Layar open platform Brands & Content Developers Users
  • 11. Markerbased Tracking
  • 12. works everywhere needs markers only outside works inside
  • 13. Future converging technologies image recognition standardization
  • 14. Insights
  • 15. Android taking over Spread of weekly first launches per device OS 100 % 75 % 50 % 25 % 0 % Week 42 2009 Week 45 2009 Week 48 2009 Week 51 2009 Week 01 2010 Week 04 2010 Week 07 2010 Week 10 2010 iPhone Android
  • 16. New means of expression experience awareness interaction orientation 3D & multimedia
  • 17. Best practices
  • 18. City marketing Layer developed by NAi/ IN10
  • 19. Entertainment Layer developed by AugmentReality
  • 20. Art Layer developed by Superimpose / VPAP
  • 21. Gaming Layers developed by John Sietsma and Muzar.org
  • 22. Industry Cluster Visualization Layer developed by Hoppala
  • 23. Social Place 3D easter eggs from web and mobile Leave a message for your friend Happy easter! again! Looking forward to see you Layer developed by Hoppala
  • 24. Tourism Layer developed by Hoppala / Superimpose
  • 25. THANK YO U! www.hoppala.eu Marc René Gardeya, Founder and CEO