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Mobile
Augmented Reality
    Mass Market and
  Business Opportunities

         - www.hoppala.eu - Marc René Gardeya
www.hoppala.eu


Marc René Gardeya, Founder and CEO


           - www.hoppala.eu - Marc René Gardeya
Mobile
Augmented Reality
 What it is and how it works
       Mass market
 and business opportunities
      „Berlin Wall 3D...
Augmented Reality
       airtagging
      optic internet
  synthetic environment

         - www.hoppala.eu - Marc René Ga...
- www.hoppala.eu - Marc René Gardeya
It‘s been there before



        Tom Caudell

         - www.hoppala.eu - Marc René Gardeya
How it works
 Camera
  Screen
 Location
 Direction
Information
             - www.hoppala.eu - Marc René Gardeya
Markerless
 Tracking


gps                         compass
      - www.hoppala.eu - Marc René Gardeya
Markerbased
 Tracking



   - www.hoppala.eu - Marc René Gardeya
Markerless Markerbased




works everywhere                   needs markers
  only outside                      works insi...
Augmented Reality
is to become the emerging

  Mass Medium
         - www.hoppala.eu - Marc René Gardeya
History repeating

         Mass adoption

     New medium

New devices




                  - www.hoppala.eu - Marc René...
1994 - Multimedia PC




  Multimedia
   Devices

               - www.hoppala.eu - Marc René Gardeya
1995 - Rich Local Content




    Multimedia   Rich Local
     Devices      Content

                              - www.h...
1996
New Medium Gains Traction




    Multimedia   Rich Local   New Medium
     Devices      Content     Gains Traction

...
1996 - Curated Ecosystem




    Multimedia   Rich Local   New Medium        Curated
     Devices      Content     Gains T...
1997 - Massive Distribution




     Multimedia   Rich Local   New Medium        Curated     Massive
      Devices      Co...
1998
Medium Specific Content




   Multimedia   Rich Local   New Medium        Curated     Massive          Medium
    De...
1998 - Mass Market




 Multimedia   Rich Local   New Medium        Curated     Massive          Medium         Mass Marke...
2008 - Multimedia Phone




    Multimedia
     Devices

                 - www.hoppala.eu - Marc René Gardeya
2009 - Rich Local Content




    Multimedia   Rich Local
     Devices      Content

                              - www.h...
2009
New Medium Gains Traction




    Multimedia   Rich Local   New Medium
     Devices      Content     Gains Traction

...
2010 - Curated Ecosystem




    Multimedia   Rich Local   New Medium        Curated
     Devices      Content     Gains T...
2010 - Massive Distribution
         AR Phones sold
            2009: 10 Mio.
            2010: 180 Mio.
            2011:...
2010
Medium Specific Content



              Happy easter!
                                again!
    Loo king forward to...
??? - Mass Market


  Now is the time
to start developing!




     Multimedia   Rich Local   New Medium        Curated   ...
www.hoppala.eu



   - www.hoppala.eu - Marc René Gardeya
Easter Greetings
Place 3D easter eggs from web and mobile


                                             Leave a message
 ...
Berlin Wall 3D




- www.hoppala.eu - Marc René Gardeya   - www.superimpose.eu - Christian Meinhardt
Berlin Wall 3D




- www.hoppala.eu - Marc René Gardeya   - www.superimpose.eu - Christian Meinhardt
THANK YO U!
     www.hoppala.eu


 Marc René Gardeya, Founder and CEO


            - www.hoppala.eu - Marc René Gardeya
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Mobile Monday Berlin 07 June 2010

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Transcript of "Mobile Monday Berlin 07 June 2010"

  1. 1. Mobile Augmented Reality Mass Market and Business Opportunities - www.hoppala.eu - Marc René Gardeya
  2. 2. www.hoppala.eu Marc René Gardeya, Founder and CEO - www.hoppala.eu - Marc René Gardeya
  3. 3. Mobile Augmented Reality What it is and how it works Mass market and business opportunities „Berlin Wall 3D“ - www.hoppala.eu - Marc René Gardeya
  4. 4. Augmented Reality airtagging optic internet synthetic environment - www.hoppala.eu - Marc René Gardeya
  5. 5. - www.hoppala.eu - Marc René Gardeya
  6. 6. It‘s been there before Tom Caudell - www.hoppala.eu - Marc René Gardeya
  7. 7. How it works Camera Screen Location Direction Information - www.hoppala.eu - Marc René Gardeya
  8. 8. Markerless Tracking gps compass - www.hoppala.eu - Marc René Gardeya
  9. 9. Markerbased Tracking - www.hoppala.eu - Marc René Gardeya
  10. 10. Markerless Markerbased works everywhere needs markers only outside works inside - www.hoppala.eu - Marc René Gardeya
  11. 11. Augmented Reality is to become the emerging Mass Medium - www.hoppala.eu - Marc René Gardeya
  12. 12. History repeating Mass adoption New medium New devices - www.hoppala.eu - Marc René Gardeya
  13. 13. 1994 - Multimedia PC Multimedia Devices - www.hoppala.eu - Marc René Gardeya
  14. 14. 1995 - Rich Local Content Multimedia Rich Local Devices Content - www.hoppala.eu - Marc René Gardeya
  15. 15. 1996 New Medium Gains Traction Multimedia Rich Local New Medium Devices Content Gains Traction - www.hoppala.eu - Marc René Gardeya
  16. 16. 1996 - Curated Ecosystem Multimedia Rich Local New Medium Curated Devices Content Gains Traction Ecosystem - www.hoppala.eu - Marc René Gardeya
  17. 17. 1997 - Massive Distribution Multimedia Rich Local New Medium Curated Massive Devices Content Gains Traction Ecosystem Distribution - www.hoppala.eu - Marc René Gardeya
  18. 18. 1998 Medium Specific Content Multimedia Rich Local New Medium Curated Massive Medium Devices Content Gains Traction Ecosystem Distribution Specific Content - www.hoppala.eu - Marc René Gardeya
  19. 19. 1998 - Mass Market Multimedia Rich Local New Medium Curated Massive Medium Mass Market Devices Content Gains Traction Ecosystem Distribution Specific Content Adoptation - www.hoppala.eu - Marc René Gardeya
  20. 20. 2008 - Multimedia Phone Multimedia Devices - www.hoppala.eu - Marc René Gardeya
  21. 21. 2009 - Rich Local Content Multimedia Rich Local Devices Content - www.hoppala.eu - Marc René Gardeya
  22. 22. 2009 New Medium Gains Traction Multimedia Rich Local New Medium Devices Content Gains Traction - www.hoppala.eu - Marc René Gardeya
  23. 23. 2010 - Curated Ecosystem Multimedia Rich Local New Medium Curated Devices Content Gains Traction Ecosystem - www.hoppala.eu - Marc René Gardeya
  24. 24. 2010 - Massive Distribution AR Phones sold 2009: 10 Mio. 2010: 180 Mio. 2011: 400 Mio. 2013: 1.300 Mio Massive Distribution Multimedia Rich Local New Medium Curated Massive Devices Content Gains Traction Ecosystem Distribution - www.hoppala.eu - Marc René Gardeya
  25. 25. 2010 Medium Specific Content Happy easter! again! Loo king forward to see you Multimedia Rich Local New Medium Curated Massive Medium Devices Content Gains Traction Ecosystem Distribution Specific Content - www.hoppala.eu - Marc René Gardeya
  26. 26. ??? - Mass Market Now is the time to start developing! Multimedia Rich Local New Medium Curated Massive Medium Mass Market Devices Content Gains Traction Ecosystem Distribution Specific Content Adoptation - www.hoppala.eu - Marc René Gardeya
  27. 27. www.hoppala.eu - www.hoppala.eu - Marc René Gardeya
  28. 28. Easter Greetings Place 3D easter eggs from web and mobile Leave a message for your friend Happy easter! again! Looking forward to see you - www.hoppala.eu - Marc René Gardeya
  29. 29. Berlin Wall 3D - www.hoppala.eu - Marc René Gardeya - www.superimpose.eu - Christian Meinhardt
  30. 30. Berlin Wall 3D - www.hoppala.eu - Marc René Gardeya - www.superimpose.eu - Christian Meinhardt
  31. 31. THANK YO U! www.hoppala.eu Marc René Gardeya, Founder and CEO - www.hoppala.eu - Marc René Gardeya
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