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  • 1. Mobile Augmented Reality Mass Market and Business Opportunities - www.hoppala.eu - Marc René Gardeya
  • 2. www.hoppala.eu Marc René Gardeya, Founder and CEO - www.hoppala.eu - Marc René Gardeya
  • 3. Mobile Augmented Reality What it is and how it works Mass market and business opportunities „Berlin Wall 3D“ - www.hoppala.eu - Marc René Gardeya
  • 4. Augmented Reality airtagging optic internet synthetic environment - www.hoppala.eu - Marc René Gardeya
  • 5. - www.hoppala.eu - Marc René Gardeya
  • 6. It‘s been there before Tom Caudell - www.hoppala.eu - Marc René Gardeya
  • 7. How it works Camera Screen Location Direction Information - www.hoppala.eu - Marc René Gardeya
  • 8. Markerless Tracking gps compass - www.hoppala.eu - Marc René Gardeya
  • 9. Markerbased Tracking - www.hoppala.eu - Marc René Gardeya
  • 10. Markerless Markerbased works everywhere needs markers only outside works inside - www.hoppala.eu - Marc René Gardeya
  • 11. Augmented Reality is to become the emerging Mass Medium - www.hoppala.eu - Marc René Gardeya
  • 12. History repeating Mass adoption New medium New devices - www.hoppala.eu - Marc René Gardeya
  • 13. 1994 - Multimedia PC Multimedia Devices - www.hoppala.eu - Marc René Gardeya
  • 14. 1995 - Rich Local Content Multimedia Rich Local Devices Content - www.hoppala.eu - Marc René Gardeya
  • 15. 1996 New Medium Gains Traction Multimedia Rich Local New Medium Devices Content Gains Traction - www.hoppala.eu - Marc René Gardeya
  • 16. 1996 - Curated Ecosystem Multimedia Rich Local New Medium Curated Devices Content Gains Traction Ecosystem - www.hoppala.eu - Marc René Gardeya
  • 17. 1997 - Massive Distribution Multimedia Rich Local New Medium Curated Massive Devices Content Gains Traction Ecosystem Distribution - www.hoppala.eu - Marc René Gardeya
  • 18. 1998 Medium Specific Content Multimedia Rich Local New Medium Curated Massive Medium Devices Content Gains Traction Ecosystem Distribution Specific Content - www.hoppala.eu - Marc René Gardeya
  • 19. 1998 - Mass Market Multimedia Rich Local New Medium Curated Massive Medium Mass Market Devices Content Gains Traction Ecosystem Distribution Specific Content Adoptation - www.hoppala.eu - Marc René Gardeya
  • 20. 2008 - Multimedia Phone Multimedia Devices - www.hoppala.eu - Marc René Gardeya
  • 21. 2009 - Rich Local Content Multimedia Rich Local Devices Content - www.hoppala.eu - Marc René Gardeya
  • 22. 2009 New Medium Gains Traction Multimedia Rich Local New Medium Devices Content Gains Traction - www.hoppala.eu - Marc René Gardeya
  • 23. 2010 - Curated Ecosystem Multimedia Rich Local New Medium Curated Devices Content Gains Traction Ecosystem - www.hoppala.eu - Marc René Gardeya
  • 24. 2010 - Massive Distribution AR Phones sold 2009: 10 Mio. 2010: 180 Mio. 2011: 400 Mio. 2013: 1.300 Mio Massive Distribution Multimedia Rich Local New Medium Curated Massive Devices Content Gains Traction Ecosystem Distribution - www.hoppala.eu - Marc René Gardeya
  • 25. 2010 Medium Specific Content Happy easter! again! Loo king forward to see you Multimedia Rich Local New Medium Curated Massive Medium Devices Content Gains Traction Ecosystem Distribution Specific Content - www.hoppala.eu - Marc René Gardeya
  • 26. ??? - Mass Market Now is the time to start developing! Multimedia Rich Local New Medium Curated Massive Medium Mass Market Devices Content Gains Traction Ecosystem Distribution Specific Content Adoptation - www.hoppala.eu - Marc René Gardeya
  • 27. www.hoppala.eu - www.hoppala.eu - Marc René Gardeya
  • 28. Easter Greetings Place 3D easter eggs from web and mobile Leave a message for your friend Happy easter! again! Looking forward to see you - www.hoppala.eu - Marc René Gardeya
  • 29. Berlin Wall 3D - www.hoppala.eu - Marc René Gardeya - www.superimpose.eu - Christian Meinhardt
  • 30. Berlin Wall 3D - www.hoppala.eu - Marc René Gardeya - www.superimpose.eu - Christian Meinhardt
  • 31. THANK YO U! www.hoppala.eu Marc René Gardeya, Founder and CEO - www.hoppala.eu - Marc René Gardeya