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Mobile Monday Berlin 07 June 2010
Mobile Monday Berlin 07 June 2010
Mobile Monday Berlin 07 June 2010
Mobile Monday Berlin 07 June 2010
Mobile Monday Berlin 07 June 2010
Mobile Monday Berlin 07 June 2010
Mobile Monday Berlin 07 June 2010
Mobile Monday Berlin 07 June 2010
Mobile Monday Berlin 07 June 2010
Mobile Monday Berlin 07 June 2010
Mobile Monday Berlin 07 June 2010
Mobile Monday Berlin 07 June 2010
Mobile Monday Berlin 07 June 2010
Mobile Monday Berlin 07 June 2010
Mobile Monday Berlin 07 June 2010
Mobile Monday Berlin 07 June 2010
Mobile Monday Berlin 07 June 2010
Mobile Monday Berlin 07 June 2010
Mobile Monday Berlin 07 June 2010
Mobile Monday Berlin 07 June 2010
Mobile Monday Berlin 07 June 2010
Mobile Monday Berlin 07 June 2010
Mobile Monday Berlin 07 June 2010
Mobile Monday Berlin 07 June 2010
Mobile Monday Berlin 07 June 2010
Mobile Monday Berlin 07 June 2010
Mobile Monday Berlin 07 June 2010
Mobile Monday Berlin 07 June 2010
Mobile Monday Berlin 07 June 2010
Mobile Monday Berlin 07 June 2010
Mobile Monday Berlin 07 June 2010
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Mobile Monday Berlin 07 June 2010

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  • 1. Mobile Augmented Reality Mass Market and Business Opportunities - www.hoppala.eu - Marc René Gardeya
  • 2. www.hoppala.eu Marc René Gardeya, Founder and CEO - www.hoppala.eu - Marc René Gardeya
  • 3. Mobile Augmented Reality What it is and how it works Mass market and business opportunities „Berlin Wall 3D“ - www.hoppala.eu - Marc René Gardeya
  • 4. Augmented Reality airtagging optic internet synthetic environment - www.hoppala.eu - Marc René Gardeya
  • 5. - www.hoppala.eu - Marc René Gardeya
  • 6. It‘s been there before Tom Caudell - www.hoppala.eu - Marc René Gardeya
  • 7. How it works Camera Screen Location Direction Information - www.hoppala.eu - Marc René Gardeya
  • 8. Markerless Tracking gps compass - www.hoppala.eu - Marc René Gardeya
  • 9. Markerbased Tracking - www.hoppala.eu - Marc René Gardeya
  • 10. Markerless Markerbased works everywhere needs markers only outside works inside - www.hoppala.eu - Marc René Gardeya
  • 11. Augmented Reality is to become the emerging Mass Medium - www.hoppala.eu - Marc René Gardeya
  • 12. History repeating Mass adoption New medium New devices - www.hoppala.eu - Marc René Gardeya
  • 13. 1994 - Multimedia PC Multimedia Devices - www.hoppala.eu - Marc René Gardeya
  • 14. 1995 - Rich Local Content Multimedia Rich Local Devices Content - www.hoppala.eu - Marc René Gardeya
  • 15. 1996 New Medium Gains Traction Multimedia Rich Local New Medium Devices Content Gains Traction - www.hoppala.eu - Marc René Gardeya
  • 16. 1996 - Curated Ecosystem Multimedia Rich Local New Medium Curated Devices Content Gains Traction Ecosystem - www.hoppala.eu - Marc René Gardeya
  • 17. 1997 - Massive Distribution Multimedia Rich Local New Medium Curated Massive Devices Content Gains Traction Ecosystem Distribution - www.hoppala.eu - Marc René Gardeya
  • 18. 1998 Medium Specific Content Multimedia Rich Local New Medium Curated Massive Medium Devices Content Gains Traction Ecosystem Distribution Specific Content - www.hoppala.eu - Marc René Gardeya
  • 19. 1998 - Mass Market Multimedia Rich Local New Medium Curated Massive Medium Mass Market Devices Content Gains Traction Ecosystem Distribution Specific Content Adoptation - www.hoppala.eu - Marc René Gardeya
  • 20. 2008 - Multimedia Phone Multimedia Devices - www.hoppala.eu - Marc René Gardeya
  • 21. 2009 - Rich Local Content Multimedia Rich Local Devices Content - www.hoppala.eu - Marc René Gardeya
  • 22. 2009 New Medium Gains Traction Multimedia Rich Local New Medium Devices Content Gains Traction - www.hoppala.eu - Marc René Gardeya
  • 23. 2010 - Curated Ecosystem Multimedia Rich Local New Medium Curated Devices Content Gains Traction Ecosystem - www.hoppala.eu - Marc René Gardeya
  • 24. 2010 - Massive Distribution AR Phones sold 2009: 10 Mio. 2010: 180 Mio. 2011: 400 Mio. 2013: 1.300 Mio Massive Distribution Multimedia Rich Local New Medium Curated Massive Devices Content Gains Traction Ecosystem Distribution - www.hoppala.eu - Marc René Gardeya
  • 25. 2010 Medium Specific Content Happy easter! again! Loo king forward to see you Multimedia Rich Local New Medium Curated Massive Medium Devices Content Gains Traction Ecosystem Distribution Specific Content - www.hoppala.eu - Marc René Gardeya
  • 26. ??? - Mass Market Now is the time to start developing! Multimedia Rich Local New Medium Curated Massive Medium Mass Market Devices Content Gains Traction Ecosystem Distribution Specific Content Adoptation - www.hoppala.eu - Marc René Gardeya
  • 27. www.hoppala.eu - www.hoppala.eu - Marc René Gardeya
  • 28. Easter Greetings Place 3D easter eggs from web and mobile Leave a message for your friend Happy easter! again! Looking forward to see you - www.hoppala.eu - Marc René Gardeya
  • 29. Berlin Wall 3D - www.hoppala.eu - Marc René Gardeya - www.superimpose.eu - Christian Meinhardt
  • 30. Berlin Wall 3D - www.hoppala.eu - Marc René Gardeya - www.superimpose.eu - Christian Meinhardt
  • 31. THANK YO U! www.hoppala.eu Marc René Gardeya, Founder and CEO - www.hoppala.eu - Marc René Gardeya

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