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Layar Mobile Monday Düsseldorf 22 Feb 2010
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Layar Mobile Monday Düsseldorf 22 Feb 2010

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Transcript

  • 1. Marc René Gardeya Manager Quality Assurance Photo: Marco Derksen
  • 2. Layar Reality Browser “A beautiful, fun mobile app that shows you the things that you can’t see.” Resulting in discovery, serendipity, understanding and fun experiences
  • 3. Supported devices Android iPhone 3G S Symbian back soon 2010
  • 4. Location & direction GPS / Cell-ID Compass Camera
  • 5. Open platform Everybody can create their own Augmented Reality experiences on Layar
  • 6. Brands & Publishers Layers AR experiences Developers Users
  • 7. Distribution = Reach Campaigns & Platforms & Pre-installations Stores
  • 8. Distribution = Reach Campaigns & Platforms & Pre-installations Stores Global Distribution Agreement
  • 9. Layers Tweeps Around Samsung Football Pubs Copenhagen Layer Architecture 3D
  • 10. Layers 1500+ layers Tweeps Around Samsung Football Pubs Copenhagen Layer Architecture 3D
  • 11. Users 1.000.000+
  • 12. Augmented Reality is an “Experience Medium” not just a functional tool
  • 13. Life Sized Experiences
  • 14. City Marketing Layer in development for funda (NL) by AugmentReality (UK)
  • 15. Marketing as a Service BankInter layer developed by SignoGeo
  • 16. Album Launch Layer developed by SystemK (Japan)
  • 17. music starts playing automatically when reached pre-defined destination Layer developed by SystemK (Japan)
  • 18. Tours with Props www.augmentreality.co.uk
  • 19. “Old” art Layer developed by Hoppala (Germany)
  • 20. Sharable Treats twitter.com/remcovroom
  • 21. Burger Radar Layer developed by AugmentReality (UK)
  • 22. AR Gaming www.johnsietsma.com
  • 23. Content developers doing business developing layers for themselves or 3rd parties
  • 24. Payments announced on MWC Barcelona - available end Q1 Layar facilitates brands, game developers, publishers and producers to sell their AR content & experiences through the Layar Reality Browser. Made by John Sietsema
  • 25. Brands on Layar
  • 26. Ecosystem Animators Storytellers Historians Tech developers Architects Game designers Creative Agencies Artists Educators 3D modelers Brands Governments
  • 27. Funded! € 2.5 million ($3.4 million) (Sunstone Capital & Prime Technology Ventures)
  • 28. Need help?
  • 29. Do it yourself ? http://dev.layar.com
  • 30. Thank you Marc René Gardeya marc@layar.com www.layar.com