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Layar Mobile Monday Düsseldorf 22 Feb 2010
Layar Mobile Monday Düsseldorf 22 Feb 2010
Layar Mobile Monday Düsseldorf 22 Feb 2010
Layar Mobile Monday Düsseldorf 22 Feb 2010
Layar Mobile Monday Düsseldorf 22 Feb 2010
Layar Mobile Monday Düsseldorf 22 Feb 2010
Layar Mobile Monday Düsseldorf 22 Feb 2010
Layar Mobile Monday Düsseldorf 22 Feb 2010
Layar Mobile Monday Düsseldorf 22 Feb 2010
Layar Mobile Monday Düsseldorf 22 Feb 2010
Layar Mobile Monday Düsseldorf 22 Feb 2010
Layar Mobile Monday Düsseldorf 22 Feb 2010
Layar Mobile Monday Düsseldorf 22 Feb 2010
Layar Mobile Monday Düsseldorf 22 Feb 2010
Layar Mobile Monday Düsseldorf 22 Feb 2010
Layar Mobile Monday Düsseldorf 22 Feb 2010
Layar Mobile Monday Düsseldorf 22 Feb 2010
Layar Mobile Monday Düsseldorf 22 Feb 2010
Layar Mobile Monday Düsseldorf 22 Feb 2010
Layar Mobile Monday Düsseldorf 22 Feb 2010
Layar Mobile Monday Düsseldorf 22 Feb 2010
Layar Mobile Monday Düsseldorf 22 Feb 2010
Layar Mobile Monday Düsseldorf 22 Feb 2010
Layar Mobile Monday Düsseldorf 22 Feb 2010
Layar Mobile Monday Düsseldorf 22 Feb 2010
Layar Mobile Monday Düsseldorf 22 Feb 2010
Layar Mobile Monday Düsseldorf 22 Feb 2010
Layar Mobile Monday Düsseldorf 22 Feb 2010
Layar Mobile Monday Düsseldorf 22 Feb 2010
Layar Mobile Monday Düsseldorf 22 Feb 2010
Layar Mobile Monday Düsseldorf 22 Feb 2010
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Layar Mobile Monday Düsseldorf 22 Feb 2010

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Transcript

  • 1. Marc René Gardeya Manager Quality Assurance Photo: Marco Derksen
  • 2. Layar Reality Browser “A beautiful, fun mobile app that shows you the things that you can’t see.” Resulting in discovery, serendipity, understanding and fun experiences
  • 3. Supported devices Android iPhone 3G S Symbian back soon 2010
  • 4. Location & direction GPS / Cell-ID Compass Camera
  • 5. Open platform Everybody can create their own Augmented Reality experiences on Layar
  • 6. Brands & Publishers Layers AR experiences Developers Users
  • 7. Distribution = Reach Campaigns & Platforms & Pre-installations Stores
  • 8. Distribution = Reach Campaigns & Platforms & Pre-installations Stores Global Distribution Agreement
  • 9. Layers Tweeps Around Samsung Football Pubs Copenhagen Layer Architecture 3D
  • 10. Layers 1500+ layers Tweeps Around Samsung Football Pubs Copenhagen Layer Architecture 3D
  • 11. Users 1.000.000+
  • 12. Augmented Reality is an “Experience Medium” not just a functional tool
  • 13. Life Sized Experiences
  • 14. City Marketing Layer in development for funda (NL) by AugmentReality (UK)
  • 15. Marketing as a Service BankInter layer developed by SignoGeo
  • 16. Album Launch Layer developed by SystemK (Japan)
  • 17. music starts playing automatically when reached pre-defined destination Layer developed by SystemK (Japan)
  • 18. Tours with Props www.augmentreality.co.uk
  • 19. “Old” art Layer developed by Hoppala (Germany)
  • 20. Sharable Treats twitter.com/remcovroom
  • 21. Burger Radar Layer developed by AugmentReality (UK)
  • 22. AR Gaming www.johnsietsma.com
  • 23. Content developers doing business developing layers for themselves or 3rd parties
  • 24. Payments announced on MWC Barcelona - available end Q1 Layar facilitates brands, game developers, publishers and producers to sell their AR content & experiences through the Layar Reality Browser. Made by John Sietsema
  • 25. Brands on Layar
  • 26. Ecosystem Animators Storytellers Historians Tech developers Architects Game designers Creative Agencies Artists Educators 3D modelers Brands Governments
  • 27. Funded! € 2.5 million ($3.4 million) (Sunstone Capital & Prime Technology Ventures)
  • 28. Need help?
  • 29. Do it yourself ? http://dev.layar.com
  • 30. Thank you Marc René Gardeya marc@layar.com www.layar.com

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