Layar Mobile Monday Düsseldorf 22 Feb 2010

Marc René Gardeya Manager Quality Assurance Photo: Marco Derksen

Layar Reality Browser “A beautiful, fun mobile app that shows you the things that you can’t see.” Resulting in discovery, serendipity, understanding and fun experiences

Supported devices Android iPhone 3G S Symbian back soon 2010

Location & direction GPS / Cell-ID Compass Camera

Open platform Everybody can create their own Augmented Reality experiences on Layar

Brands & Publishers Layers AR experiences Developers Users

Distribution = Reach Campaigns & Platforms & Pre-installations Stores

Distribution = Reach Campaigns & Platforms & Pre-installations Stores Global Distribution Agreement

Layers Tweeps Around Samsung Football Pubs Copenhagen Layer Architecture 3D

Layers 1500+ layers Tweeps Around Samsung Football Pubs Copenhagen Layer Architecture 3D

Users 1.000.000+

Augmented Reality is an “Experience Medium” not just a functional tool

Life Sized Experiences

City Marketing Layer in development for funda (NL) by AugmentReality (UK)

Marketing as a Service BankInter layer developed by SignoGeo

Album Launch Layer developed by SystemK (Japan)

music starts playing automatically when reached pre-deﬁned destination Layer developed by SystemK (Japan)

Tours with Props www.augmentreality.co.uk

“Old” art Layer developed by Hoppala (Germany)

Sharable Treats twitter.com/remcovroom

Burger Radar Layer developed by AugmentReality (UK)

AR Gaming www.johnsietsma.com

Content developers doing business developing layers for themselves or 3rd parties

Payments announced on MWC Barcelona - available end Q1 Layar facilitates brands, game developers, publishers and producers to sell their AR content & experiences through the Layar Reality Browser. Made by John Sietsema

Brands on Layar

Ecosystem Animators Storytellers Historians Tech developers Architects Game designers Creative Agencies Artists Educators 3D modelers Brands Governments

Funded! € 2.5 million ($3.4 million) (Sunstone Capital & Prime Technology Ventures)

Need help?

Do it yourself ? http://dev.layar.com

Thank you Marc René Gardeya marc@layar.com www.layar.com

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Layar Mobile Monday Düsseldorf 22 Feb 2010

by Marc René Gardeya on Feb 23, 2010

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Layar Mobile Monday Düsseldorf 22 Feb 2010 — Presentation Transcript