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ARBcon berlin 23 april 2010
 

ARBcon berlin 23 april 2010

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    ARBcon berlin 23 april 2010 ARBcon berlin 23 april 2010 Presentation Transcript

    • www.hoppala.eu Marc René Gardeya, Founder and CEO
    • Mobile Augmented Reality Mass Market and Business Opportunities
    • Augmented Reality is to become the new Mass Medium
    • History repeating Mass adoption New medium New devices
    • 1994 - Multimedia PC Multimedia Devices
    • 1995 - Rich Local Content Multimedia Rich Local Devices Content
    • 1996 New Medium Gains Traction Multimedia Rich Local New Medium Devices Content Gains Traction
    • 1996 - Curated Ecosystem Multimedia Rich Local New Medium Curated Devices Content Gains Traction Ecosystem
    • 1997 - Massive Distribution Multimedia Rich Local New Medium Curated Massive Devices Content Gains Traction Ecosystem Distribution
    • 1998 Medium Specific Content Multimedia Rich Local New Medium Curated Massive Medium Devices Content Gains Traction Ecosystem Distribution Specific Content
    • 1998 - Mass Market Multimedia Rich Local New Medium Curated Massive Medium Mass Market Devices Content Gains Traction Ecosystem Distribution Specific Content Adoptation
    • 2008 - Multimedia Phone Multimedia Devices
    • 2009 - Rich Local Content Multimedia Rich Local Devices Content
    • 2009 New Medium Gains Traction Multimedia Rich Local New Medium Devices Content Gains Traction Layer developed by Hoppala
    • 2010 - Curated Ecosystem Multimedia Rich Local New Medium Curated Devices Content Gains Traction Ecosystem
    • 2010 - Massive Distribution AR Phones sold 2009: 10 Mio. 2010: 180 Mio. 2011: 400 Mio. 2013: 1.300 Mio Massive Distribution Multimedia Rich Local New Medium Curated Massive Devices Content Gains Traction Ecosystem Distribution
    • 2010 Medium Specific Content Happy easter! again! Loo king forward to see you Multimedia Rich Local New Medium Curated Massive Medium Devices Content Gains Traction Ecosystem Distribution Specific Content
    • ??? - Mass Market Now is the time to start developing! Multimedia Rich Local New Medium Curated Massive Medium Mass Market Devices Content Gains Traction Ecosystem Distribution Specific Content Adoptation
    • Layar Open Platform Brands & Content Developers Users
    • Worlds Largest Platform 500 layers published 2.000 layers in development 3.000 content creators worldwide 1.500.000 downloads Android & iPhone
    • Layar Distribution Global preinstallation Tens of millions of phones with Layar preinstalled already in the shops #1 in all markets except Japan (#2)
    • Best practices
    • City marketing Layer developed by NAi / IN10
    • Entertainment Layer developed by AugmentReality
    • Art Chris Manzione: „Key element of our layer is that the objects are site-specific. This is different than most other digital media that can be easily transfered and shared. This requires the users presence and interaction with the site itself.“ Layer developed by Superimpose / VPAP
    • Ubisoft‘s Splintercell Layer developed by Muzar.org
    • www.hoppala.eu
    • Easter Greetings Place 3D easter eggs from web and mobile Leave a message for your friend Happy easter! again! Looking forward to see you Layer developed by Hoppala
    • Berlin Wall Layer developed by Hoppala / Superimpose
    • THANK YO U! www.hoppala.eu Marc René Gardeya, Founder and CEO