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ARBcon berlin 23 april 2010
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ARBcon berlin 23 april 2010

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  • 1. www.hoppala.eu Marc René Gardeya, Founder and CEO
  • 2. Mobile Augmented Reality Mass Market and Business Opportunities
  • 3. Augmented Reality is to become the new Mass Medium
  • 4. History repeating Mass adoption New medium New devices
  • 5. 1994 - Multimedia PC Multimedia Devices
  • 6. 1995 - Rich Local Content Multimedia Rich Local Devices Content
  • 7. 1996 New Medium Gains Traction Multimedia Rich Local New Medium Devices Content Gains Traction
  • 8. 1996 - Curated Ecosystem Multimedia Rich Local New Medium Curated Devices Content Gains Traction Ecosystem
  • 9. 1997 - Massive Distribution Multimedia Rich Local New Medium Curated Massive Devices Content Gains Traction Ecosystem Distribution
  • 10. 1998 Medium Specific Content Multimedia Rich Local New Medium Curated Massive Medium Devices Content Gains Traction Ecosystem Distribution Specific Content
  • 11. 1998 - Mass Market Multimedia Rich Local New Medium Curated Massive Medium Mass Market Devices Content Gains Traction Ecosystem Distribution Specific Content Adoptation
  • 12. 2008 - Multimedia Phone Multimedia Devices
  • 13. 2009 - Rich Local Content Multimedia Rich Local Devices Content
  • 14. 2009 New Medium Gains Traction Multimedia Rich Local New Medium Devices Content Gains Traction Layer developed by Hoppala
  • 15. 2010 - Curated Ecosystem Multimedia Rich Local New Medium Curated Devices Content Gains Traction Ecosystem
  • 16. 2010 - Massive Distribution AR Phones sold 2009: 10 Mio. 2010: 180 Mio. 2011: 400 Mio. 2013: 1.300 Mio Massive Distribution Multimedia Rich Local New Medium Curated Massive Devices Content Gains Traction Ecosystem Distribution
  • 17. 2010 Medium Specific Content Happy easter! again! Loo king forward to see you Multimedia Rich Local New Medium Curated Massive Medium Devices Content Gains Traction Ecosystem Distribution Specific Content
  • 18. ??? - Mass Market Now is the time to start developing! Multimedia Rich Local New Medium Curated Massive Medium Mass Market Devices Content Gains Traction Ecosystem Distribution Specific Content Adoptation
  • 19. Layar Open Platform Brands & Content Developers Users
  • 20. Worlds Largest Platform 500 layers published 2.000 layers in development 3.000 content creators worldwide 1.500.000 downloads Android & iPhone
  • 21. Layar Distribution Global preinstallation Tens of millions of phones with Layar preinstalled already in the shops #1 in all markets except Japan (#2)
  • 22. Best practices
  • 23. City marketing Layer developed by NAi / IN10
  • 24. Entertainment Layer developed by AugmentReality
  • 25. Art Chris Manzione: „Key element of our layer is that the objects are site-specific. This is different than most other digital media that can be easily transfered and shared. This requires the users presence and interaction with the site itself.“ Layer developed by Superimpose / VPAP
  • 26. Ubisoft‘s Splintercell Layer developed by Muzar.org
  • 27. www.hoppala.eu
  • 28. Easter Greetings Place 3D easter eggs from web and mobile Leave a message for your friend Happy easter! again! Looking forward to see you Layer developed by Hoppala
  • 29. Berlin Wall Layer developed by Hoppala / Superimpose
  • 30. THANK YO U! www.hoppala.eu Marc René Gardeya, Founder and CEO