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Open workshop
  QR Codes




   29 november 2007
• Raimo van der Klein - MobMinds
• Marc Fonteijn - 31Volts
• Hear
• See
• Do
• Respond
Hear
Goal: tipping the point!
   (Identify bottlenecks & define solutions)
Some facts
• QR Codes = Quick Response Codes
• Denso wave, toyota, patent, japan, 1994
• ISO/IEC 18004, June 2000
• 4296 c...
Applications

• physical hyperlinking
• identification (ticketing)
• data transfer (text, images, music)
• art
• ...
Other 2d codes
• datamatrix
• shotcode
• upcode
• beetagg
• colorcode
• many, many more ...
Why QR Codes

• Open standard
• Plain URL
• No “magic” in reader
• Proven technology
Proprietary codes

• Proprietary = Closed
• Pay per use / code
• Every technology has it’s own reader
• Every code looks d...
Available readers

• Nokia
• Kaywa
• Quickmark
• ZXing
• I-nigma / Glass / UpCode / Semacode / ...
The downsides?


•   Graphic (artists)
•   ...
Where’s the money
1. Traffic
2. Traffic
3. Traffic


Selling codes ≠ a (sustainable) business-model!
Recent developments
Nokia mobile codes
ZXing
Google Print Ads
Windows Live Barcode Beta
Mobile codes
   consortium - MC2
• Our goal is to create a consortium for a
  new mobile marketing ecosystem based
  aroun...
See
QR Code ecosystem
Context            Medium        Target

     school         magazine
      event         billboard
publ...
QR Code ecosystem
Context            Medium        Target

     school         magazine
      event         billboard
publ...
QR Code ecosystem
Context            Medium        Target

     school         magazine
      event         billboard
publ...
QR Code ecosystem
Context            Medium        Target

     school         magazine
      event         billboard
publ...
we know how
     =
 QR Codes
the challenge
      =
 what to do
Mobile concepts

• QR Codes get you in the right “mood”

• Context relevant & real-time
Do!
• Part 1: 3 separate groups (20 minutes)

• Part 2: everybody (20 minutes)
Create a Case

• Goal: 3 months / 3 cases

• Context - Medium - Target

• Define bottlenecks & solutions
Respond
Tipping point... ?

• The bottlenecks

• The solutions
Final words
Thank You!

Raimo van der Klein   Marc Fonteijn
raimo@mobminds.com    marc@31v.nl
www.mobminds.com      www.31v.nl
Open workshop QR Codes
Open workshop QR Codes
Open workshop QR Codes
Open workshop QR Codes
Open workshop QR Codes
Open workshop QR Codes
Open workshop QR Codes
Open workshop QR Codes
Open workshop QR Codes
Open workshop QR Codes
Open workshop QR Codes
Open workshop QR Codes
Open workshop QR Codes
Open workshop QR Codes
Open workshop QR Codes
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Open workshop QR Codes

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The supporting presentation used at the open workshop QR Codes on 29th november 2007, Utrecht, The Netherlands.

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Transcript of "Open workshop QR Codes"

  1. 1. Open workshop QR Codes 29 november 2007
  2. 2. • Raimo van der Klein - MobMinds • Marc Fonteijn - 31Volts
  3. 3. • Hear • See • Do • Respond
  4. 4. Hear
  5. 5. Goal: tipping the point! (Identify bottlenecks & define solutions)
  6. 6. Some facts • QR Codes = Quick Response Codes • Denso wave, toyota, patent, japan, 1994 • ISO/IEC 18004, June 2000 • 4296 characters quot;QR code is trademarked by Denso Wave, inc.quot;
  7. 7. Applications • physical hyperlinking • identification (ticketing) • data transfer (text, images, music) • art • ...
  8. 8. Other 2d codes • datamatrix • shotcode • upcode • beetagg • colorcode • many, many more ...
  9. 9. Why QR Codes • Open standard • Plain URL • No “magic” in reader • Proven technology
  10. 10. Proprietary codes • Proprietary = Closed • Pay per use / code • Every technology has it’s own reader • Every code looks different • Buying hyperlinks !?
  11. 11. Available readers • Nokia • Kaywa • Quickmark • ZXing • I-nigma / Glass / UpCode / Semacode / ...
  12. 12. The downsides? • Graphic (artists) • ...
  13. 13. Where’s the money 1. Traffic 2. Traffic 3. Traffic Selling codes ≠ a (sustainable) business-model!
  14. 14. Recent developments
  15. 15. Nokia mobile codes
  16. 16. ZXing
  17. 17. Google Print Ads
  18. 18. Windows Live Barcode Beta
  19. 19. Mobile codes consortium - MC2 • Our goal is to create a consortium for a new mobile marketing ecosystem based around camera phones and 2D barcodes. • Deutsche Telekom / KPN / Nokia / Telefónica / ... • http://www.mobilecodes.org/
  20. 20. See
  21. 21. QR Code ecosystem Context Medium Target school magazine event billboard public transport menu service cinema t-shirt information restaurant packaging entertainment highway TV ... elevator website ... ... offline online
  22. 22. QR Code ecosystem Context Medium Target school magazine event billboard public transport menu service cinema t-shirt information restaurant packaging entertainment highway TV ... elevator website ... ... offline online
  23. 23. QR Code ecosystem Context Medium Target school magazine event billboard public transport menu service cinema t-shirt information restaurant packaging entertainment highway TV ... elevator website ... ... offline online
  24. 24. QR Code ecosystem Context Medium Target school magazine event billboard public transport menu service cinema t-shirt information restaurant packaging entertainment highway TV ... elevator website ... ... offline online
  25. 25. we know how = QR Codes
  26. 26. the challenge = what to do
  27. 27. Mobile concepts • QR Codes get you in the right “mood” • Context relevant & real-time
  28. 28. Do!
  29. 29. • Part 1: 3 separate groups (20 minutes) • Part 2: everybody (20 minutes)
  30. 30. Create a Case • Goal: 3 months / 3 cases • Context - Medium - Target • Define bottlenecks & solutions
  31. 31. Respond
  32. 32. Tipping point... ? • The bottlenecks • The solutions
  33. 33. Final words
  34. 34. Thank You! Raimo van der Klein Marc Fonteijn raimo@mobminds.com marc@31v.nl www.mobminds.com www.31v.nl
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