Open workshop
QR Codes
29 november 2007

• Raimo van der Klein - MobMinds
• Marc Fonteijn - 31Volts

• Hear
• See
• Do
• Respond

Hear

Goal: tipping the point!
(Identify bottlenecks & define solutions)

Some facts
• QR Codes = Quick Response Codes
• Denso wave, toyota, patent, japan, 1994
• ISO/IEC 18004, June 2000
• 4296 characters
\"QR code is trademarked by Denso Wave, inc.\"

Applications
• physical hyperlinking
• identification (ticketing)
• data transfer (text, images, music)
• art
• ...

Other 2d codes
• datamatrix
• shotcode
• upcode
• beetagg
• colorcode
• many, many more ...

Why QR Codes
• Open standard
• Plain URL
• No “magic” in reader
• Proven technology

Proprietary codes
• Proprietary = Closed
• Pay per use / code
• Every technology has it’s own reader
• Every code looks different
• Buying hyperlinks !?

Available readers
• Nokia
• Kaywa
• Quickmark
• ZXing
• I-nigma / Glass / UpCode / Semacode / ...

The downsides?
• Graphic (artists)
• ...

Where’s the money
1. Traffic
2. Traffic
3. Traffic
Selling codes ≠ a (sustainable) business-model!

Recent developments

Nokia mobile codes

ZXing

Google Print Ads

Windows Live Barcode Beta

Mobile codes
consortium - MC2
• Our goal is to create a consortium for a
new mobile marketing ecosystem based
around camera phones and 2D barcodes.
• Deutsche Telekom / KPN / Nokia /
Telefónica / ...
• http://www.mobilecodes.org/

See

QR Code ecosystem
Context Medium Target
school magazine
event billboard
public transport menu service
cinema t-shirt information
restaurant packaging entertainment
highway TV ...
elevator website
... ...
offline online

QR Code ecosystem
Context Medium Target
school magazine
event billboard
public transport menu service
cinema t-shirt information
restaurant packaging entertainment
highway TV ...
elevator website
... ...
offline online

QR Code ecosystem
Context Medium Target
school magazine
event billboard
public transport menu service
cinema t-shirt information
restaurant packaging entertainment
highway TV ...
elevator website
... ...
offline online

QR Code ecosystem
Context Medium Target
school magazine
event billboard
public transport menu service
cinema t-shirt information
restaurant packaging entertainment
highway TV ...
elevator website
... ...
offline online

we know how
=
QR Codes

the challenge
=
what to do

Mobile concepts
• QR Codes get you in the right “mood”
• Context relevant & real-time

Do!

• Part 1: 3 separate groups (20 minutes)
• Part 2: everybody (20 minutes)

Create a Case
• Goal: 3 months / 3 cases
• Context - Medium - Target
• Define bottlenecks & solutions

Respond

Tipping point... ?
• The bottlenecks
• The solutions

Final words

Thank You!
Raimo van der Klein Marc Fonteijn
raimo@mobminds.com marc@31v.nl
www.mobminds.com www.31v.nl