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Open workshop QR Codes

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The supporting presentation used at the open workshop QR Codes on 29th november 2007, Utrecht, The Netherlands.

The supporting presentation used at the open workshop QR Codes on 29th november 2007, Utrecht, The Netherlands.

Published in Technology , Business
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  • very cool. I see you mentioned artists. Check out some of my work per QR. www.QrArts.com I take it pretty seriously.

    Patrick Donnelly, QrArts LL C
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Transcript

  • 1. Open workshop QR Codes 29 november 2007
  • 2. • Raimo van der Klein - MobMinds • Marc Fonteijn - 31Volts
  • 3. • Hear • See • Do • Respond
  • 4. Hear
  • 5. Goal: tipping the point! (Identify bottlenecks & define solutions)
  • 6. Some facts • QR Codes = Quick Response Codes • Denso wave, toyota, patent, japan, 1994 • ISO/IEC 18004, June 2000 • 4296 characters quot;QR code is trademarked by Denso Wave, inc.quot;
  • 7. Applications • physical hyperlinking • identification (ticketing) • data transfer (text, images, music) • art • ...
  • 8. Other 2d codes • datamatrix • shotcode • upcode • beetagg • colorcode • many, many more ...
  • 9. Why QR Codes • Open standard • Plain URL • No “magic” in reader • Proven technology
  • 10. Proprietary codes • Proprietary = Closed • Pay per use / code • Every technology has it’s own reader • Every code looks different • Buying hyperlinks !?
  • 11. Available readers • Nokia • Kaywa • Quickmark • ZXing • I-nigma / Glass / UpCode / Semacode / ...
  • 12. The downsides? • Graphic (artists) • ...
  • 13. Where’s the money 1. Traffic 2. Traffic 3. Traffic Selling codes ≠ a (sustainable) business-model!
  • 14. Recent developments
  • 15. Nokia mobile codes
  • 16. ZXing
  • 17. Google Print Ads
  • 18. Windows Live Barcode Beta
  • 19. Mobile codes consortium - MC2 • Our goal is to create a consortium for a new mobile marketing ecosystem based around camera phones and 2D barcodes. • Deutsche Telekom / KPN / Nokia / Telefónica / ... • http://www.mobilecodes.org/
  • 20. See
  • 21. QR Code ecosystem Context Medium Target school magazine event billboard public transport menu service cinema t-shirt information restaurant packaging entertainment highway TV ... elevator website ... ... offline online
  • 22. QR Code ecosystem Context Medium Target school magazine event billboard public transport menu service cinema t-shirt information restaurant packaging entertainment highway TV ... elevator website ... ... offline online
  • 23. QR Code ecosystem Context Medium Target school magazine event billboard public transport menu service cinema t-shirt information restaurant packaging entertainment highway TV ... elevator website ... ... offline online
  • 24. QR Code ecosystem Context Medium Target school magazine event billboard public transport menu service cinema t-shirt information restaurant packaging entertainment highway TV ... elevator website ... ... offline online
  • 25. we know how = QR Codes
  • 26. the challenge = what to do
  • 27. Mobile concepts • QR Codes get you in the right “mood” • Context relevant & real-time
  • 28. Do!
  • 29. • Part 1: 3 separate groups (20 minutes) • Part 2: everybody (20 minutes)
  • 30. Create a Case • Goal: 3 months / 3 cases • Context - Medium - Target • Define bottlenecks & solutions
  • 31. Respond
  • 32. Tipping point... ? • The bottlenecks • The solutions
  • 33. Final words
  • 34. Thank You! Raimo van der Klein Marc Fonteijn raimo@mobminds.com marc@31v.nl www.mobminds.com www.31v.nl