Open workshop QR Codes

Loading...

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

0 comments

Post a comment

    Post a comment
    Embed Video
    Edit your comment Cancel

    20 Favorites & 2 Groups

    Open workshop QR Codes - Presentation Transcript

    1. Open workshop QR Codes 29 november 2007
    2. • Raimo van der Klein - MobMinds • Marc Fonteijn - 31Volts
    3. • Hear • See • Do • Respond
    4. Hear
    5. Goal: tipping the point! (Identify bottlenecks & define solutions)
    6. Some facts • QR Codes = Quick Response Codes • Denso wave, toyota, patent, japan, 1994 • ISO/IEC 18004, June 2000 • 4296 characters \"QR code is trademarked by Denso Wave, inc.\"
    7. Applications • physical hyperlinking • identification (ticketing) • data transfer (text, images, music) • art • ...
    8. Other 2d codes • datamatrix • shotcode • upcode • beetagg • colorcode • many, many more ...
    9. Why QR Codes • Open standard • Plain URL • No “magic” in reader • Proven technology
    10. Proprietary codes • Proprietary = Closed • Pay per use / code • Every technology has it’s own reader • Every code looks different • Buying hyperlinks !?
    11. Available readers • Nokia • Kaywa • Quickmark • ZXing • I-nigma / Glass / UpCode / Semacode / ...
    12. The downsides? • Graphic (artists) • ...
    13. Where’s the money 1. Traffic 2. Traffic 3. Traffic Selling codes ≠ a (sustainable) business-model!
    14. Recent developments
    15. Nokia mobile codes
    16. ZXing
    17. Google Print Ads
    18. Windows Live Barcode Beta
    19. Mobile codes consortium - MC2 • Our goal is to create a consortium for a new mobile marketing ecosystem based around camera phones and 2D barcodes. • Deutsche Telekom / KPN / Nokia / Telefónica / ... • http://www.mobilecodes.org/
    20. See
    21. QR Code ecosystem Context Medium Target school magazine event billboard public transport menu service cinema t-shirt information restaurant packaging entertainment highway TV ... elevator website ... ... offline online
    22. QR Code ecosystem Context Medium Target school magazine event billboard public transport menu service cinema t-shirt information restaurant packaging entertainment highway TV ... elevator website ... ... offline online
    23. QR Code ecosystem Context Medium Target school magazine event billboard public transport menu service cinema t-shirt information restaurant packaging entertainment highway TV ... elevator website ... ... offline online
    24. QR Code ecosystem Context Medium Target school magazine event billboard public transport menu service cinema t-shirt information restaurant packaging entertainment highway TV ... elevator website ... ... offline online
    25. we know how = QR Codes
    26. the challenge = what to do
    27. Mobile concepts • QR Codes get you in the right “mood” • Context relevant & real-time
    28. Do!
    29. • Part 1: 3 separate groups (20 minutes) • Part 2: everybody (20 minutes)
    30. Create a Case • Goal: 3 months / 3 cases • Context - Medium - Target • Define bottlenecks & solutions
    31. Respond
    32. Tipping point... ? • The bottlenecks • The solutions
    33. Final words
    34. Thank You! Raimo van der Klein Marc Fonteijn raimo@mobminds.com marc@31v.nl www.mobminds.com www.31v.nl

    + Marc FonteijnMarc Fonteijn, 2 years ago

    custom

    6177 views, 20 favs, 11 embeds more stats

    The supporting presentation used at the open worksh more

    More info about this document

    © All Rights Reserved

    Go to text version

    • Total Views 6177
      • 5699 on SlideShare
      • 478 from embeds
    • Comments 0
    • Favorites 20
    • Downloads 135
    Most viewed embeds
    • 188 views on http://mobminds.wordpress.com
    • 165 views on http://www.mobielbreedband.nl
    • 95 views on http://www.31v.nl
    • 19 views on http://24per7.blogspot.com
    • 3 views on http://www.wat-betekent.nl

    more

    All embeds
    • 188 views on http://mobminds.wordpress.com
    • 165 views on http://www.mobielbreedband.nl
    • 95 views on http://www.31v.nl
    • 19 views on http://24per7.blogspot.com
    • 3 views on http://www.wat-betekent.nl
    • 2 views on http://static.slideshare.net
    • 2 views on http://mobiel.bluemango.nl
    • 1 views on http://209.85.135.104
    • 1 views on http://wildfire.gigya.com
    • 1 views on http://bioniccorp.blogspot.com
    • 1 views on http://64.233.183.104

    less

    Flagged as inappropriate Flag as inappropriate
    Flag as inappropriate

    Select your reason for flagging this presentation as inappropriate. If needed, use the feedback form to let us know more details.

    Cancel
    File a copyright complaint
    Having problems? Go to our helpdesk?

    Categories

    Groups / Events