Open workshop QR Codes

Slide 1: Open workshop QR Codes 29 november 2007

Slide 2: • Raimo van der Klein - MobMinds • Marc Fonteijn - 31Volts

Slide 3: • Hear • See • Do • Respond

Slide 4: Hear

Slide 6: Goal: tipping the point! (Identify bottlenecks & define solutions)

Slide 7: Some facts • QR Codes = Quick Response Codes • Denso wave, toyota, patent, japan, 1994 • ISO/IEC 18004, June 2000 • 4296 characters "QR code is trademarked by Denso Wave, inc."

Slide 8: Applications • physical hyperlinking • identification (ticketing) • data transfer (text, images, music) • art • ...

Slide 9: Other 2d codes • datamatrix • shotcode • upcode • beetagg • colorcode • many, many more ...

Slide 10: Why QR Codes • Open standard • Plain URL • No “magic” in reader • Proven technology

Slide 11: Proprietary codes • Proprietary = Closed • Pay per use / code • Every technology has it’s own reader • Every code looks different • Buying hyperlinks !?

Slide 12: Available readers • Nokia • Kaywa • Quickmark • ZXing • I-nigma / Glass / UpCode / Semacode / ...

Slide 14: The downsides? • Graphic (artists) • ...

Slide 15: Where’s the money 1. Traffic 2. Traffic 3. Traffic Selling codes ≠ a (sustainable) business-model!

Slide 16: Recent developments

Slide 17: Nokia mobile codes

Slide 18: ZXing

Slide 19: Google Print Ads

Slide 21: Windows Live Barcode Beta

Slide 22: Mobile codes consortium - MC2 • Our goal is to create a consortium for a new mobile marketing ecosystem based around camera phones and 2D barcodes. • Deutsche Telekom / KPN / Nokia / Telefónica / ... • http://www.mobilecodes.org/

Slide 23: See

Slide 24: QR Code ecosystem Context Medium Target school magazine event billboard public transport menu service cinema t-shirt information restaurant packaging entertainment highway TV ... elevator website ... ... offline online

Slide 25: QR Code ecosystem Context Medium Target school magazine event billboard public transport menu service cinema t-shirt information restaurant packaging entertainment highway TV ... elevator website ... ... offline online

Slide 29: QR Code ecosystem Context Medium Target school magazine event billboard public transport menu service cinema t-shirt information restaurant packaging entertainment highway TV ... elevator website ... ... offline online

Slide 35: QR Code ecosystem Context Medium Target school magazine event billboard public transport menu service cinema t-shirt information restaurant packaging entertainment highway TV ... elevator website ... ... offline online

Slide 39: we know how = QR Codes

Slide 40: the challenge = what to do

Slide 41: Mobile concepts • QR Codes get you in the right “mood” • Context relevant & real-time

Slide 42: Do!

Slide 43: • Part 1: 3 separate groups (20 minutes) • Part 2: everybody (20 minutes)

Slide 44: Create a Case • Goal: 3 months / 3 cases • Context - Medium - Target • Define bottlenecks & solutions

Slide 45: Respond

Slide 46: Tipping point... ? • The bottlenecks • The solutions

Slide 47: Final words

Slide 49: Thank You! Raimo van der Klein Marc Fonteijn raimo@mobminds.com marc@31v.nl www.mobminds.com www.31v.nl