DDA Digital Credentials


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DDA Digital Credentials

  1. 2. <ul><li>At DDA, we understand the value of the digital world that we now inhabit and we fully embrace the new opportunities and challenges that it brings. </li></ul><ul><li>We understand that developing an integrated offline and online campaign will pay dividends. </li></ul><ul><li>Our press junkets comprise more and more online journalists with each passing year. We see that digital media is part of everyday life. </li></ul>
  2. 3. <ul><li>This is why we created DDA Digital - a small team of publicists who specialise in the digital world </li></ul><ul><li>We know how best to harness its potential in the management and generation of publicity for our clients and their projects </li></ul><ul><li>DDA Digital offers bespoke solutions for clients wishing to focus their publicity efforts through digital media platforms, fully addressing the constantly changing needs of the entertainment industry as it moves with the times </li></ul>
  3. 4. <ul><li>The number of minutes spent on Facebook per month. Last year it was 150 billion </li></ul>500 billion 25 billion 24 hours 2 billion 27 million The average number of tweets per day. 8 x last year’s volume The amount of content (web links/news stories/blog posts/trailers/photos) shared on Facebook each month. More than 6 x last year’s volume The amount of video uploaded to You Tube every minute. More than double last year’s volume The number of videos viewed per day. Twice as many as last year
  4. 5. <ul><li>Full proposal/pitch document delivered for each title </li></ul><ul><li>Full target list delivered for each title </li></ul><ul><li>Trailer and Exclusive clip placement negotiated to gain maximum exposure </li></ul><ul><li>All other online content placed with targeted sites </li></ul><ul><li>Weekly updates and links to all coverage </li></ul><ul><li>Social network campaigns </li></ul><ul><li>“ Widget” seeding </li></ul>
  5. 6. <ul><li>Blog management </li></ul><ul><li>Web/Buzz monitoring </li></ul><ul><li>Online competitions & promotions </li></ul><ul><li>Junket and Premiere slot nominations where applicable </li></ul><ul><li>Online media relations – engaging editorial features, reviews, news, talent interviews, content placement </li></ul><ul><li>Creation and implementation of full online media campaigns </li></ul><ul><li>Podcasts/videocasts/webcasts </li></ul>
  6. 7. <ul><li>RSS feeds </li></ul><ul><li>Viral campaigns </li></ul><ul><li>Putting together Premiere Edits to syndicate widely the morning after the event </li></ul><ul><li>‘ Leaking’ managed information/visuals/clips online </li></ul><ul><li>Website management - Online press office/media room/hidden crisis room/extranet for clients/intranet for staff </li></ul>
  7. 8. <ul><li>We believe that media from digital outlets should be handled in the same way as media from traditional platforms such as television and newspapers </li></ul><ul><li>We see securing a break on a major website’s homepage as equally important to securing a break in a national newspaper. </li></ul>
  8. 9. <ul><li>Social Media </li></ul><ul><li>DDA Digital fully embraces the rapid and continual growth of social media and will look to harness this integral platform in all digital campaigns where applicable </li></ul><ul><li>Facebook </li></ul><ul><li>Set up official UK Facebook fanpage with strategic and continual updates </li></ul><ul><li>Upload premiere pictures from the red carpet to Facebook page </li></ul><ul><li>Run competitions through the official Facebook page </li></ul><ul><li>Twitter </li></ul><ul><li>Set up official UK Twitter page with strategic and continual tweets throughout the campaign </li></ul>
  9. 10. DDA handles a number of the UK’s biggest premieres and junkets each year. As an extra add-on service, DDA Digital can handle all online media for accreditation at any premieres or junkets. Please see the Scott Pilgrim premiere case study for further details
  10. 11. Universal employed DDA Digital to handle all online accreditation for the Scott Pilgrim Vs the World premiere, resulting in extensive coverage on various sites, such as The Times Online, BBC, Digital Sp y and some standout coverage on a selection of UK blogs which was secured by implementing a dedicated media pen for online bloggers.
  11. 12. <ul><li>As an add-on service or a stand-alone campaign, DDA Digital will work within your budget </li></ul><ul><li>Whilst DDA Digital can be engaged as a separate business unit it is also fully integrated with DDA PR, so our clients benefit from a one stop shop handling both traditional and digital PR requirements under one roof, creating one all-encompassing strategic media campaign </li></ul><ul><li>As with all campaigns, an initial meeting with the client is essential in understanding the objectives, priorities, scope and budget of any given project, and once the parameters are set, a tailor-made proposal is prepared and delivered. </li></ul>
  12. 13. <ul><li>An experienced Account Manager having worked on various online campaigns by adapting to the rapidly changing digital world and utilising social media, monitoring online buzz, engaging with bloggers and seeding virals/widgets out to the ever-growing online community. Along with more traditional PR skills, such as negotiating exclusive trailer and clip placements, Marc has also worked at various junkets and premieres to help implement motivating digital campaigns.   </li></ul><ul><li>Most recently Marc has worked across a number of successful campaigns including Transformers Revenge of the Fallen, Watchmen, Star Trek, Synecdoche New York, The Road, Sherlock Holmes, Friday the 13t h and various DVD titles that include Harry Potter and the Half Blood Prince and Ice Age 3: Dawn of the Dinosaurs. </li></ul>
  13. 14. <ul><li>London </li></ul><ul><li>Marc Foley-Comer </li></ul><ul><li>DDA Public Relations </li></ul><ul><li>192-198 Vauxhall Bridge Road </li></ul><ul><li>London, SW1V 1DX </li></ul><ul><li>T: +44 (0)20 7932 9800 </li></ul><ul><li>E: [email_address] </li></ul><ul><li>W: www.ddapr.com </li></ul>