Social strategy some like it social
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Social strategy some like it social

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Social strategy some like it social Social strategy some like it social Presentation Transcript

  • Social Media Strategy 23 september 2010 John Meulemans vrijdag 24 september 2010
  • John Meulemans 12 years online marketing, 8 years entrepreneur RTL, ATAG, Seat, Ubisoft, SAP Social media strategy vrijdag 24 september 2010
  • #voicetec @j0hn vrijdag 24 september 2010
  • AGENDA vrijdag 24 september 2010
  • AGENDA SOCIAL MEDIA vrijdag 24 september 2010
  • AGENDA 6 REASONS WHY YOU SHOULD CARE vrijdag 24 september 2010
  • AGENDA SOCIAL MEDIA LANDSCAPE QUIZ vrijdag 24 september 2010
  • AGENDA STRATEGY FOR THE SOCIAL WEB vrijdag 24 september 2010
  • AGENDA SOME STARTING POINTS vrijdag 24 september 2010
  • AGENDA 4 THINGS YOU CAN START WITH TODAY vrijdag 24 september 2010
  • AGENDA QUESTIONS Kudo’s to @armano, @mzkagan & @owyang vrijdag 24 september 2010
  • SOCIAL MEDIA vrijdag 24 september 2010
  • SOCIAL MEDIA vrijdag 24 september 2010
  • SOCIAL MEDIA not media 'Websites' where people 'connect' and exchange 'information' in order to get what they want from each other. vrijdag 24 september 2010
  • SOCIAL MEDIA Isn’t that the entire internet? AKA: the social web vrijdag 24 september 2010
  • SOCIAL MEDIA When did that happen? A small test in observation vrijdag 24 september 2010
  • 6 REASONS vrijdag 24 september 2010
  • WHY CARE YES NO 81% 19% Reason 1 USERS OF SOCIAL TECHNOLOGY IN NL Forrester Consumer Technographics Data 2009 vrijdag 24 september 2010
  • WHY CARE TIME SPENT ONLINE 30% 25% 20% 15% 10% 5% 0% SOCNETS GAMES E-MAIL Reason 2 BECAUSE SOCIAL NETWORKING IS THE MOST POPULAR ONLINE ACTIVITY Forrester Consumer Technographics Data 2010 vrijdag 24 september 2010
  • WHY CARE Reason 3 BECAUSE PEOPLE DON’T TRUST COMPANIES vrijdag 24 september 2010
  • WHY CARE Reason 4 vrijdag 24 september 2010
  • WHY CARE Reason 5 vrijdag 24 september 2010
  • WHY CARE Reason 6 BECAUSE YOU’RE ALREADY LATE Dutch research by Linkedin 2010 vrijdag 24 september 2010
  • SOCIAL MEDIA IS A FORCE TO BE RECKONED WITH vrijdag 24 september 2010
  • WHY CARE FACT: PLAYTIME IS OVER* vrijdag 24 september 2010
  • vrijdag 24 september 2010
  • LANDSCAPE TIME FOR A LITTLE QUIZ vrijdag 24 september 2010
  • THE SOCIAL LANDSCAPE MEDIA LANDSCAPE QUIZ vrijdag 24 september 2010
  • Question 1: Which one is true? LANDSCAPE a) 60% is over 35 years b) 50% logs in every day c) average 20 minutes per visit d) 70% of users is outside the US vrijdag 24 september 2010
  • Question 2: Every ..... 24 hours of video is uploaded? LANDSCAPE a) every day b) every hour c) every minute BTW: 100 million video’s are being watched every day vrijdag 24 september 2010
  • Question 3: How many pics are on Flickr? LANDSCAPE a) 2 miljard b) 4 miljard c) 15 miljard vrijdag 24 september 2010
  • Question 4: What do Lostpedia, Wookiepedia and Trivialibrary LANDSCAPE have in common? a) they’re made by brands b) they’re episodes of Lost c) they’re wiki’s BTW: There are more than 13 million articles on Wikipedia vrijdag 24 september 2010
  • My favourite wiki LANDSCAPE vrijdag 24 september 2010
  • Question 5: What’s the average number of tweets per day? LANDSCAPE a) 5.000.000 b) 10.000.000 c) 45.000.000 d) 65.000.000 BTW: Average TPS: 750, with current record 3.085 (Lakers-Celtics) vrijdag 24 september 2010
  • LANDSCAPE Question 6: Which one is about Last.fm? a) recommendations b) events c) scrobbling d) all of the above BTW: Last.fm now has 25 million users and covers 7 million tracks vrijdag 24 september 2010
  • LANDSCAPE Question 7: Number of HULU streams in april 2010? a) 63.000.000 b) 373.000.000 c) 958.000.000 BTW: Google video streams in April 2010: 13.087.462.000 vrijdag 24 september 2010
  • Question 8: Which Foursquare stats are true? LANDSCAPE a) 99% have checked in at least once b) 79% have checked into 25 different venues c) 77% have checked in 30 or more times in a month d) All of the above BTW: 3 million users August 2010, grows with 180.000 users every 10 days vrijdag 24 september 2010
  • Question 9: What are the similarities in all examples? LANDSCAPE It’s about sharing People 'connect' and exchange 'information' It’s a new culture of sharing: 1: More and more people go online worldwide 2: Widespread use of social networking sites 3: Rise of sharing in general vrijdag 24 september 2010
  • Strategy STRATEGY FOR THE SOCIAL WEB vrijdag 24 september 2010
  • Strategy FIRST: vrijdag 24 september 2010
  • Strategy SECOND: IT CONCERNS THE WHOLE COMPANY vrijdag 24 september 2010
  • Strategy Social media touches all of these R&D IT HR PR SALES MARKETING CUSTOMER SERVICE vrijdag 24 september 2010
  • Strategy FINALLY: ENGAGE IN THREE STEPS vrijdag 24 september 2010
  • Strategy STEP ONE MONITOR YOUR BRAND vrijdag 24 september 2010
  • Strategy STEP TWO SET YOUR OBJECTIVES vrijdag 24 september 2010
  • Strategy STEP THREE FOSTER DIALOGUE vrijdag 24 september 2010
  • Strategy So who likes pizza vrijdag 24 september 2010
  • Strategy STEP ONE MONITOR YOUR BRAND vrijdag 24 september 2010
  • Strategy WHERE ARE YOUR CUSTOMERS vrijdag 24 september 2010
  • Strategy WHAT ARE THEY SAYING vrijdag 24 september 2010
  • Strategy WHAT’S THE SENTIMENT AND IS IT SHIFTING vrijdag 24 september 2010
  • Strategy WHAT ARE BENCHMARKS vrijdag 24 september 2010
  • Strategy IDENTIFY HOTSPOTS & INFLUENCERS vrijdag 24 september 2010
  • Strategy FREEBIE: GOOGLE ALERTS, SOCIALMEDIACHECK.NL vrijdag 24 september 2010
  • Strategy PROFESSIONAL: ATTENTIO, RADIAN6 @VOICETEC vrijdag 24 september 2010
  • Strategy STEP TWO SET YOUR OBJECTIVES vrijdag 24 september 2010
  • Strategy RESEARCH vrijdag 24 september 2010
  • Strategy MARKETING & SALES vrijdag 24 september 2010
  • Strategy SUPPORT vrijdag 24 september 2010
  • Strategy INNOVATION vrijdag 24 september 2010
  • Strategy Case: Alli Research vrijdag 24 september 2010
  • Strategy Case: Wallmart Marketing & Sales > Ambassador Program vrijdag 24 september 2010
  • Strategy Case: Dell Marketing & Sales vrijdag 24 september 2010
  • Strategy Case: Starbucks Marketing & Sales > Loyalty Programs vrijdag 24 september 2010
  • Strategy Case: Starbucks Marketing & Sales > Loyalty Programs vrijdag 24 september 2010
  • Strategy Case: Blendtec Omzet x 500% Marketing & Sales vrijdag 24 september 2010
  • Strategy Case: Zappos Support vrijdag 24 september 2010
  • Strategy Case: Fiat mio Innovation > crowdsourcing & co-creation vrijdag 24 september 2010
  • Strategy STEP THREE FOSTER DIALOGUE vrijdag 24 september 2010
  • Strategy DEFINE YOUR RELEVANCE vrijdag 24 september 2010
  • Strategy CREATE VALUE vrijdag 24 september 2010
  • Strategy ENGAGE & INVOLVE vrijdag 24 september 2010
  • Strategy BE REMARKABLE vrijdag 24 september 2010
  • Strategy THINK CONVERSATIONS NOT CAMPAIGNS vrijdag 24 september 2010
  • Starting points SOME STARTING POINTS vrijdag 24 september 2010
  • Starting points Let go the idea of control Admit: you never had it anyway vrijdag 24 september 2010
  • Starting points Social media policy When, who, where, how to engage, authority Check out: http://policytool.net vrijdag 24 september 2010
  • Starting points Dedicated personnel low cost, high engagement vrijdag 24 september 2010
  • Starting points Organizational model Current model > desired model : Cultural change! Check out for more info: http://bit.ly/awPFz1 vrijdag 24 september 2010
  • Starting points Pollinate the web But keep platforms manageable vrijdag 24 september 2010
  • Starting points Keep monitoring Share feedback on buzz, sentiment, hotspots vrijdag 24 september 2010
  • Starting points Internal communication And motivation > share succes > involve MT vrijdag 24 september 2010
  • Starting points Evaluate every six months Follow success vrijdag 24 september 2010
  • Starting points Avoid shiny object syndrome If possible: integrate with current software vrijdag 24 september 2010
  • Starting points Think about measuring ROI Sales, leads, likes, followers, engagement, loyalty, trust, cost reduction, satisfaction, NPS, exposure vrijdag 24 september 2010
  • Starting points 4 THINGS YOU CAN START WITH TODAY vrijdag 24 september 2010
  • Start today Start monitoring with the ‘free stuff’ like Google Alerts, Tracebuzz vrijdag 24 september 2010
  • Start today Start a taskforce With representatives from every department vrijdag 24 september 2010
  • Start today Start thinking about objectives And how to be relevant vrijdag 24 september 2010
  • Start today Start claiming your domains namechk.com vrijdag 24 september 2010
  • ANY QUESTIONS vrijdag 24 september 2010
  • BUSINESS CARD = PRESENTATION vrijdag 24 september 2010
  • THANK YOU twitter: j0hn somelikeitsocial.com http://nl.linkedin.com/in/johnmeulemans vrijdag 24 september 2010