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Social strategy some like it social

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  • 1. Social Media Strategy 23 september 2010 John Meulemans vrijdag 24 september 2010
  • 2. John Meulemans 12 years online marketing, 8 years entrepreneur RTL, ATAG, Seat, Ubisoft, SAP Social media strategy vrijdag 24 september 2010
  • 3. #voicetec @j0hn vrijdag 24 september 2010
  • 4. AGENDA vrijdag 24 september 2010
  • 5. AGENDA SOCIAL MEDIA vrijdag 24 september 2010
  • 6. AGENDA 6 REASONS WHY YOU SHOULD CARE vrijdag 24 september 2010
  • 7. AGENDA SOCIAL MEDIA LANDSCAPE QUIZ vrijdag 24 september 2010
  • 8. AGENDA STRATEGY FOR THE SOCIAL WEB vrijdag 24 september 2010
  • 9. AGENDA SOME STARTING POINTS vrijdag 24 september 2010
  • 10. AGENDA 4 THINGS YOU CAN START WITH TODAY vrijdag 24 september 2010
  • 11. AGENDA QUESTIONS Kudo’s to @armano, @mzkagan & @owyang vrijdag 24 september 2010
  • 12. SOCIAL MEDIA vrijdag 24 september 2010
  • 13. SOCIAL MEDIA vrijdag 24 september 2010
  • 14. SOCIAL MEDIA not media 'Websites' where people 'connect' and exchange 'information' in order to get what they want from each other. vrijdag 24 september 2010
  • 15. SOCIAL MEDIA Isn’t that the entire internet? AKA: the social web vrijdag 24 september 2010
  • 16. SOCIAL MEDIA When did that happen? A small test in observation vrijdag 24 september 2010
  • 17. 6 REASONS vrijdag 24 september 2010
  • 18. WHY CARE YES NO 81% 19% Reason 1 USERS OF SOCIAL TECHNOLOGY IN NL Forrester Consumer Technographics Data 2009 vrijdag 24 september 2010
  • 19. WHY CARE TIME SPENT ONLINE 30% 25% 20% 15% 10% 5% 0% SOCNETS GAMES E-MAIL Reason 2 BECAUSE SOCIAL NETWORKING IS THE MOST POPULAR ONLINE ACTIVITY Forrester Consumer Technographics Data 2010 vrijdag 24 september 2010
  • 20. WHY CARE Reason 3 BECAUSE PEOPLE DON’T TRUST COMPANIES vrijdag 24 september 2010
  • 21. WHY CARE Reason 4 vrijdag 24 september 2010
  • 22. WHY CARE Reason 5 vrijdag 24 september 2010
  • 23. WHY CARE Reason 6 BECAUSE YOU’RE ALREADY LATE Dutch research by Linkedin 2010 vrijdag 24 september 2010
  • 24. SOCIAL MEDIA IS A FORCE TO BE RECKONED WITH vrijdag 24 september 2010
  • 25. WHY CARE FACT: PLAYTIME IS OVER* vrijdag 24 september 2010
  • 26. vrijdag 24 september 2010
  • 27. LANDSCAPE TIME FOR A LITTLE QUIZ vrijdag 24 september 2010
  • 28. THE SOCIAL LANDSCAPE MEDIA LANDSCAPE QUIZ vrijdag 24 september 2010
  • 29. Question 1: Which one is true? LANDSCAPE a) 60% is over 35 years b) 50% logs in every day c) average 20 minutes per visit d) 70% of users is outside the US vrijdag 24 september 2010
  • 30. Question 2: Every ..... 24 hours of video is uploaded? LANDSCAPE a) every day b) every hour c) every minute BTW: 100 million video’s are being watched every day vrijdag 24 september 2010
  • 31. Question 3: How many pics are on Flickr? LANDSCAPE a) 2 miljard b) 4 miljard c) 15 miljard vrijdag 24 september 2010
  • 32. Question 4: What do Lostpedia, Wookiepedia and Trivialibrary LANDSCAPE have in common? a) they’re made by brands b) they’re episodes of Lost c) they’re wiki’s BTW: There are more than 13 million articles on Wikipedia vrijdag 24 september 2010
  • 33. My favourite wiki LANDSCAPE vrijdag 24 september 2010
  • 34. Question 5: What’s the average number of tweets per day? LANDSCAPE a) 5.000.000 b) 10.000.000 c) 45.000.000 d) 65.000.000 BTW: Average TPS: 750, with current record 3.085 (Lakers-Celtics) vrijdag 24 september 2010
  • 35. LANDSCAPE Question 6: Which one is about Last.fm? a) recommendations b) events c) scrobbling d) all of the above BTW: Last.fm now has 25 million users and covers 7 million tracks vrijdag 24 september 2010
  • 36. LANDSCAPE Question 7: Number of HULU streams in april 2010? a) 63.000.000 b) 373.000.000 c) 958.000.000 BTW: Google video streams in April 2010: 13.087.462.000 vrijdag 24 september 2010
  • 37. Question 8: Which Foursquare stats are true? LANDSCAPE a) 99% have checked in at least once b) 79% have checked into 25 different venues c) 77% have checked in 30 or more times in a month d) All of the above BTW: 3 million users August 2010, grows with 180.000 users every 10 days vrijdag 24 september 2010
  • 38. Question 9: What are the similarities in all examples? LANDSCAPE It’s about sharing People 'connect' and exchange 'information' It’s a new culture of sharing: 1: More and more people go online worldwide 2: Widespread use of social networking sites 3: Rise of sharing in general vrijdag 24 september 2010
  • 39. Strategy STRATEGY FOR THE SOCIAL WEB vrijdag 24 september 2010
  • 40. Strategy FIRST: vrijdag 24 september 2010
  • 41. Strategy SECOND: IT CONCERNS THE WHOLE COMPANY vrijdag 24 september 2010
  • 42. Strategy Social media touches all of these R&D IT HR PR SALES MARKETING CUSTOMER SERVICE vrijdag 24 september 2010
  • 43. Strategy FINALLY: ENGAGE IN THREE STEPS vrijdag 24 september 2010
  • 44. Strategy STEP ONE MONITOR YOUR BRAND vrijdag 24 september 2010
  • 45. Strategy STEP TWO SET YOUR OBJECTIVES vrijdag 24 september 2010
  • 46. Strategy STEP THREE FOSTER DIALOGUE vrijdag 24 september 2010
  • 47. Strategy So who likes pizza vrijdag 24 september 2010
  • 48. Strategy STEP ONE MONITOR YOUR BRAND vrijdag 24 september 2010
  • 49. Strategy WHERE ARE YOUR CUSTOMERS vrijdag 24 september 2010
  • 50. Strategy WHAT ARE THEY SAYING vrijdag 24 september 2010
  • 51. Strategy WHAT’S THE SENTIMENT AND IS IT SHIFTING vrijdag 24 september 2010
  • 52. Strategy WHAT ARE BENCHMARKS vrijdag 24 september 2010
  • 53. Strategy IDENTIFY HOTSPOTS & INFLUENCERS vrijdag 24 september 2010
  • 54. Strategy FREEBIE: GOOGLE ALERTS, SOCIALMEDIACHECK.NL vrijdag 24 september 2010
  • 55. Strategy PROFESSIONAL: ATTENTIO, RADIAN6 @VOICETEC vrijdag 24 september 2010
  • 56. Strategy STEP TWO SET YOUR OBJECTIVES vrijdag 24 september 2010
  • 57. Strategy RESEARCH vrijdag 24 september 2010
  • 58. Strategy MARKETING & SALES vrijdag 24 september 2010
  • 59. Strategy SUPPORT vrijdag 24 september 2010
  • 60. Strategy INNOVATION vrijdag 24 september 2010
  • 61. Strategy Case: Alli Research vrijdag 24 september 2010
  • 62. Strategy Case: Wallmart Marketing & Sales > Ambassador Program vrijdag 24 september 2010
  • 63. Strategy Case: Dell Marketing & Sales vrijdag 24 september 2010
  • 64. Strategy Case: Starbucks Marketing & Sales > Loyalty Programs vrijdag 24 september 2010
  • 65. Strategy Case: Starbucks Marketing & Sales > Loyalty Programs vrijdag 24 september 2010
  • 66. Strategy Case: Blendtec Omzet x 500% Marketing & Sales vrijdag 24 september 2010
  • 67. Strategy Case: Zappos Support vrijdag 24 september 2010
  • 68. Strategy Case: Fiat mio Innovation > crowdsourcing & co-creation vrijdag 24 september 2010
  • 69. Strategy STEP THREE FOSTER DIALOGUE vrijdag 24 september 2010
  • 70. Strategy DEFINE YOUR RELEVANCE vrijdag 24 september 2010
  • 71. Strategy CREATE VALUE vrijdag 24 september 2010
  • 72. Strategy ENGAGE & INVOLVE vrijdag 24 september 2010
  • 73. Strategy BE REMARKABLE vrijdag 24 september 2010
  • 74. Strategy THINK CONVERSATIONS NOT CAMPAIGNS vrijdag 24 september 2010
  • 75. Starting points SOME STARTING POINTS vrijdag 24 september 2010
  • 76. Starting points Let go the idea of control Admit: you never had it anyway vrijdag 24 september 2010
  • 77. Starting points Social media policy When, who, where, how to engage, authority Check out: http://policytool.net vrijdag 24 september 2010
  • 78. Starting points Dedicated personnel low cost, high engagement vrijdag 24 september 2010
  • 79. Starting points Organizational model Current model > desired model : Cultural change! Check out for more info: http://bit.ly/awPFz1 vrijdag 24 september 2010
  • 80. Starting points Pollinate the web But keep platforms manageable vrijdag 24 september 2010
  • 81. Starting points Keep monitoring Share feedback on buzz, sentiment, hotspots vrijdag 24 september 2010
  • 82. Starting points Internal communication And motivation > share succes > involve MT vrijdag 24 september 2010
  • 83. Starting points Evaluate every six months Follow success vrijdag 24 september 2010
  • 84. Starting points Avoid shiny object syndrome If possible: integrate with current software vrijdag 24 september 2010
  • 85. Starting points Think about measuring ROI Sales, leads, likes, followers, engagement, loyalty, trust, cost reduction, satisfaction, NPS, exposure vrijdag 24 september 2010
  • 86. Starting points 4 THINGS YOU CAN START WITH TODAY vrijdag 24 september 2010
  • 87. Start today Start monitoring with the ‘free stuff’ like Google Alerts, Tracebuzz vrijdag 24 september 2010
  • 88. Start today Start a taskforce With representatives from every department vrijdag 24 september 2010
  • 89. Start today Start thinking about objectives And how to be relevant vrijdag 24 september 2010
  • 90. Start today Start claiming your domains namechk.com vrijdag 24 september 2010
  • 91. ANY QUESTIONS vrijdag 24 september 2010
  • 92. BUSINESS CARD = PRESENTATION vrijdag 24 september 2010
  • 93. THANK YOU twitter: j0hn somelikeitsocial.com http://nl.linkedin.com/in/johnmeulemans vrijdag 24 september 2010