Threadless Email and Social Media Presentation #MMSEM11

ThreadlessThreadless Leverages Social Media for Email List Growth, and Email for Social Media presence Presented by Liz Ryan & Bob Nanna @threadless @lizsingleton @heybobnanna

Who is Threadless?  A design company  An online community  A tee shirt retailer  An innovator

The Threadless Community  950k Engaged Email Subscribers  1.6 Million Twitter Followers  300k Facebook ‘Likes’  1.6 million Threadless Site Members  357k Designs Submitted

Threadless Community Twitter Followers Facebook Fans

History of Threadless Email: Then

History of Threadless Email: Now

Anatomy of a Threadless Email • Social Network buttons linking to Threadless pages • Brief Content with clear call to action • Does not include SWYN links

Social & Email worktogether to promote content

March Mania: Email

March Mania: Facebook

March Mania –Twitter

Leaderboard: Email

Leaderboard: Facebook

Leaderboard: Twitter

Furious Fowl: Email

Furious Fowl: Facebook

Furious Fowl: Twitter

Email Driving Social

Threadwarped

Threadstyle

The Price is Liked

Comics-On Everything!

Social pushing email• Twitter DM• Wildfire apps to sign up for newsletter• In real life social integration: collecting email at Warped Tour, Comic-Con etc.

Next Steps• Localized international Twitter and Facebook accounts along with expansion of email newsletter localized languages• Further integration of fostering community through email and social programs & apps.

Results• Twitter Auto-reply DM results in 86.7% newsletter subscriber• Average weekly Twitter growth: 2,232• Average weekly Facebook growth: 3,423• Average # entrants in Facebook sweepstakes: 2,780• About 30% of email addresses per Wildfire campaign are new subscribers.• Average email newsletter list growth 6,676 per week.

Consider your program• What works for your brand?• Does your voice allow for tongue and cheek or more serious?• Continually test for what works for you.• Seasonality, does sales or seasonal changes change the rules?• What are your goals and how does your content allow you to reach those goals?

Discussion Questions• What do you see missing from our program?• What do you like about what you see?• What are skeptical about?• What do you think has worked the best?• What do you think has been the least successful?• What takeaways can you implement in your own programs?

Threadless Email and Social Media Presentation #MMSEM11

by Marcel Media on Nov 01, 2011

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Threadless Email and Social Media Presentation #MMSEM11 — Presentation Transcript