ThreadlessThreadless Leverages Social Media for Email List Growth, and Email for Social             Media presence  Presen...
Who is Threadless?  A design company  An online community  A tee shirt retailer  An innovator
The Threadless Community    950k Engaged Email     Subscribers    1.6 Million Twitter Followers    300k Facebook ‘Likes...
Threadless Community           Twitter          Followers    Facebook      Fans
History of Threadless    Email: Then
History of Threadless    Email: Now
Anatomy of a Threadless       Email           • Social Network buttons             linking to Threadless             pages...
Social & Email worktogether to promote content
March Mania: Email
March Mania: Facebook
March Mania: Facebook
March Mania –Twitter
Leaderboard: Email
Leaderboard: Facebook
Leaderboard: Twitter
Furious Fowl: Email
Furious Fowl: Facebook
Furious Fowl: Twitter
Email Driving Social
Threadwarped
Threadstyle
The Price is Liked
Comics-On Everything!
Social pushing email• Twitter DM• Wildfire apps to sign up for newsletter• In real life social integration: collecting ema...
Next Steps• Localized international Twitter and Facebook  accounts along with expansion of email newsletter  localized lan...
Results• Twitter Auto-reply DM results in 86.7% newsletter  subscriber• Average weekly Twitter growth: 2,232• Average week...
Consider your program• What works for your brand?• Does your voice allow for tongue and cheek or  more serious?• Continual...
Discussion Questions•   What do you see missing from our program?•   What do you like about what you see?•   What are skep...
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Threadless Email and Social Media Presentation #MMSEM11

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Threadless Email and Social Media Presentation #MMSEM11

  1. 1. ThreadlessThreadless Leverages Social Media for Email List Growth, and Email for Social Media presence Presented by Liz Ryan & Bob Nanna @threadless @lizsingleton @heybobnanna
  2. 2. Who is Threadless?  A design company  An online community  A tee shirt retailer  An innovator
  3. 3. The Threadless Community  950k Engaged Email Subscribers  1.6 Million Twitter Followers  300k Facebook ‘Likes’  1.6 million Threadless Site Members  357k Designs Submitted
  4. 4. Threadless Community Twitter Followers Facebook Fans
  5. 5. History of Threadless Email: Then
  6. 6. History of Threadless Email: Now
  7. 7. Anatomy of a Threadless Email • Social Network buttons linking to Threadless pages • Brief Content with clear call to action • Does not include SWYN links
  8. 8. Social & Email worktogether to promote content
  9. 9. March Mania: Email
  10. 10. March Mania: Facebook
  11. 11. March Mania: Facebook
  12. 12. March Mania –Twitter
  13. 13. Leaderboard: Email
  14. 14. Leaderboard: Facebook
  15. 15. Leaderboard: Twitter
  16. 16. Furious Fowl: Email
  17. 17. Furious Fowl: Facebook
  18. 18. Furious Fowl: Twitter
  19. 19. Email Driving Social
  20. 20. Threadwarped
  21. 21. Threadstyle
  22. 22. The Price is Liked
  23. 23. Comics-On Everything!
  24. 24. Social pushing email• Twitter DM• Wildfire apps to sign up for newsletter• In real life social integration: collecting email at Warped Tour, Comic-Con etc.
  25. 25. Next Steps• Localized international Twitter and Facebook accounts along with expansion of email newsletter localized languages• Further integration of fostering community through email and social programs & apps.
  26. 26. Results• Twitter Auto-reply DM results in 86.7% newsletter subscriber• Average weekly Twitter growth: 2,232• Average weekly Facebook growth: 3,423• Average # entrants in Facebook sweepstakes: 2,780• About 30% of email addresses per Wildfire campaign are new subscribers.• Average email newsletter list growth 6,676 per week.
  27. 27. Consider your program• What works for your brand?• Does your voice allow for tongue and cheek or more serious?• Continually test for what works for you.• Seasonality, does sales or seasonal changes change the rules?• What are your goals and how does your content allow you to reach those goals?
  28. 28. Discussion Questions• What do you see missing from our program?• What do you like about what you see?• What are skeptical about?• What do you think has worked the best?• What do you think has been the least successful?• What takeaways can you implement in your own programs?

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