Threadless Email and Social Media Presentation #MMSEM11Presentation Transcript
ThreadlessThreadless Leverages Social Media for Email List Growth, and Email for Social Media presence Presented by Liz Ryan & Bob Nanna @threadless @lizsingleton @heybobnanna
Who is Threadless? A design company An online community A tee shirt retailer An innovator
The Threadless Community 950k Engaged Email Subscribers 1.6 Million Twitter Followers 300k Facebook ‘Likes’ 1.6 million Threadless Site Members 357k Designs Submitted
Threadless Community Twitter Followers Facebook Fans
History of Threadless Email: Then
History of Threadless Email: Now
Anatomy of a Threadless Email • Social Network buttons linking to Threadless pages • Brief Content with clear call to action • Does not include SWYN links
Social & Email worktogether to promote content
March Mania: Email
March Mania: Facebook
March Mania: Facebook
March Mania –Twitter
Furious Fowl: Email
Furious Fowl: Facebook
Furious Fowl: Twitter
Email Driving Social
The Price is Liked
Social pushing email• Twitter DM• Wildfire apps to sign up for newsletter• In real life social integration: collecting email at Warped Tour, Comic-Con etc.
Next Steps• Localized international Twitter and Facebook accounts along with expansion of email newsletter localized languages• Further integration of fostering community through email and social programs & apps.
Results• Twitter Auto-reply DM results in 86.7% newsletter subscriber• Average weekly Twitter growth: 2,232• Average weekly Facebook growth: 3,423• Average # entrants in Facebook sweepstakes: 2,780• About 30% of email addresses per Wildfire campaign are new subscribers.• Average email newsletter list growth 6,676 per week.
Consider your program• What works for your brand?• Does your voice allow for tongue and cheek or more serious?• Continually test for what works for you.• Seasonality, does sales or seasonal changes change the rules?• What are your goals and how does your content allow you to reach those goals?
Discussion Questions• What do you see missing from our program?• What do you like about what you see?• What are skeptical about?• What do you think has worked the best?• What do you think has been the least successful?• What takeaways can you implement in your own programs?