How to Use Social Media to Plan, Promote and Produce your Event 3/10/2011 Entrepreneurs Organization
3/10/2011 2 About Marcel Media Marcel Media is full service interactive marketing agency specializing in Search Engine Marketing (SEM). We partner with organizations to provide creative and customized marketing solutions such as Social Media, Interactive Facebook Applications, Search Engine Optimization (SEO), Conversion Optimization, Website Development and Web Analytics.@marcelmedia Facebook.com/marcelmediawww.marcelmedia.com/blog 3 3
About Kelly Cutler Kelly Cutler is the CEO of Marcel Media, a Chicago-based, interactive, marketing firm specializing in Search Engine Marketing. Beginning her career in 1997 with companies including AOL and Classified Ventures, Kelly’s achievements include serving as the first woman president of the Chicago Entrepreneurs’ Organization, instructing at the University of Chicago and DePaul University, and speaking on industry topics across the country. 3/10/2011 3 Connect with Kelly on http://www.linkedin.com/in/kellycutler or http://twitter.com/kfcutler
Social Media tools are built to send a message. Benefits:
Leverages the event for media cover on and offline.
Why Social Media Works 3/10/2011 4
Getting Started: Your Strategy Have as many distribution channels available aspossible.
Set up a Blog - Post updates, have speakers & previous attendees submit guest posts. Link all social media profiles to the blog & “share this” functionality into your blog so people can easily post your content to their profile.
Location Based Marketing - Assign a check-in location on Foursquare.
Twitter – Create a hashtag and tweet out updates before, during & after event.
Facebook – Create an events page and Facebook fan page.
LinkedIn – Send out personalized invites and create an event.
Interview keynote speakers and attendees and send out through the blog and YouTube.
Multimedia 3/10/2011 11
Social Media has revolutionized events, and you have a lot of resources at your disposal. Remember, quality beats out quantity. Start out on a few of the main social networks, determine where your target audience is most active, and use what works for you!
How have you used social media to enhance your own events?
How have you used social media to participate in an event?
Create social media loyalty & identify super fans. Reward them for spreading the word
Summary 12 3/10/2011
Kelly Cutler firstname.lastname@example.org LinkedIn.com/kellycutler Twitter.com/kfcutler CONFIDENTIAL. All material and information herein is not to be reproduced, disseminated, or used in any other way without express consent of Marcel Media. 13 3/10/2011