How to Use Social Media to Plan, Promote and Produce your Event
How to Use Social Media to Plan, Promote and Produce your Event <br />3/10/2011<br />Entrepreneurs Organization <br />
3/10/2011<br />2<br />About Marcel Media <br />Marcel Media is full service interactive marketing agency specializing in Search Engine Marketing (SEM). We partner with organizations to provide creative and customized marketing solutions such as Social Media, Interactive Facebook Applications, Search Engine Optimization (SEO), Conversion Optimization, Website Development and Web Analytics.@marcelmedia Facebook.com/marcelmediawww.marcelmedia.com/blog <br />3<br />3<br />
About Kelly Cutler <br /> Kelly Cutler is the CEO of Marcel Media, a Chicago-based, interactive, marketing firm specializing in Search Engine Marketing.<br /> Beginning her career in 1997 with companies including AOL and Classified Ventures, Kelly’s achievements include serving as the first woman president of the Chicago Entrepreneurs’ Organization, instructing at the University of Chicago and DePaul University, and speaking on industry topics across the country. <br />3/10/2011<br />3<br />Connect with Kelly on http://www.linkedin.com/in/kellycutler<br />or <br />http://twitter.com/kfcutler <br />
Social Media tools are built to send a message.<br />Benefits:<br /><ul><li>Build an online community around your event.
Leverages the event for media cover on and offline. </li></ul>Why Social Media Works <br />3/10/2011<br />4<br />
Getting Started: Your Strategy<br />Have as many distribution channels available aspossible.<br /><ul><li>Set up a Blog - Post updates, have speakers & previous attendees submit guest posts. Link all social media profiles to the blog & “share this” functionality into your blog so people can easily post your content to their profile.
Location Based Marketing - Assign a check-in location on Foursquare.
Twitter – Create a hashtag and tweet out updates before, during & after event.
Facebook – Create an events page and Facebook fan page.
LinkedIn – Send out personalized invites and create an event. </li></ul>3/10/2011<br />5<br />
<ul><li>Create a catchy hashtag for the event.
A hashtag is a virtual, descriptive tag that indexes posts and conversations and can be found again through searches.
Provide an incentive for attendees who share the event on their social networks.
Create a web page or virtual whiteboard where attendees can share their social media contact information.
Consider setting up a live stream for those who cant travel to the event. You can use Ustream, Justin.tv or Mogulus and stream portions of your event.
Monitor the conversation. Create a Social Mention email alert for your event.
Create a widget and post on the event site with a countdown to the event (Think ball dropping on NYE)
Create a cool badge that other blogs can add to their site with a link to the registration page. </li></ul>Optimize the Event for Sharing <br />3/10/2011<br />6<br />
If you can’t find me…check Facebook!<br />3/10/2011<br />7<br />
Interview keynote speakers and attendees and send out through the blog and YouTube. </li></ul>Multimedia<br />3/10/2011<br />11<br />
Social Media has revolutionized events, and you have a lot of resources at your disposal. Remember, quality beats out quantity. Start out on a few of the main social networks, determine where your target audience is most active, and use what works for you! <br /><ul><li> How have you used social media to enhance your own events?
How have you used social media to participate in an event?
Create social media loyalty & identify super fans. Reward them for spreading the word </li></ul>Summary<br />12<br />3/10/2011<br />
Kelly Cutler<br />firstname.lastname@example.org<br />LinkedIn.com/kellycutler<br />Twitter.com/kfcutler<br />CONFIDENTIAL. All material and information herein is not to be reproduced, disseminated, or used in any other way without express consent of Marcel Media. <br />13<br />3/10/2011<br />